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Leveraging Generative AI Tools for UX Design in Lean and Agile Projects
PublicationRecent advancements in Generative AI (GenAI) open new opportunities to improve User Experience (UX) practitioners’ efficiency in their projects. Due to intensive teamwork caused by time pressure and readiness for rapid changes, Lean and Agile project management seems particularly predestined for easy adoption of GenAI-supported UX design methods. However, precipitate and spontaneous leveraging of GenAI tools to UX design bears...
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Aleksandra Parteka dr hab. inż.
PeopleAbout me: I am an associate professor and head of doctoral studies at the Faculty of Management and Economics, Gdansk University of Technology (GdanskTech, Poland). I got my MSc degree in Economics from Gdansk University of Technology (2003) and Universita’ Politecnica delle Marche (2005), as well as MA degree in Contemporary European Studies from Sussex University (2006, with distinction). I received my PhD in Economics...
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The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
PublicationThe use of AI-based solutions is currently discussed in relation to various industries. The proliferation of tools based on generative artificial intelligence (GAI), including the emergence of ChatGPT, has resulted in testing as a first step and implementations in further areas of business life, including marketing, as a second step. Still only a few studies have analysed and evaluated specific solutions for different areas of...
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Nina Rizun dr
PeopleNina Rizun is an assistant professor at the Faculty of Management and Economics at the Gdańsk University of Technology. In October 1999 she obtained a PhD degree in technical sciences in the Faculty of Enterprise Economy and Production Organization, National Mining Academy, Dnipropetrovsk, Ukraine. PhD thesis title: Development of Complex Subsystem of the Organization and Planning of Mining and Transport Processes. In the years...
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Chat GPT Wrote It: What HCI Educators Can Learn from their Students?
PublicationRecently students, teachers, and researchers equally have become impressed by Generative AI (GenAI) tools, with ChatGPT at the top. However, numerous concerns about the GenAI-related threats to academic integrity and the validity of learning outcomes are emerging. This problem is also vivid in Human-Computer Interaction (HCI) education since students can use GenAI tools to rapidly generate ideas, user interface templates, screen...
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OrphaGPT: An Adapted Large Language Model for Orphan Diseases Classification
PublicationOrphan diseases (OD) represent a category of rare conditions that affect only a relatively small number of individuals. These conditions are often neglected in research due to the challenges posed by their scarcity, making medical advancements difficult. Then, the ever-evolving medical research and diagnosis landscape calls for more attention and innovative approaches to address the complex challenges of rare diseases and OD. Pre-trained...
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What is the future of digital education in the higher education sector? An overview of trends with example applications at Gdańsk Tech, Poland
PublicationUniversities worldwide recognise the need to adapt to changes in society, the economy and the way young people prefer to learn. Additionally, the impetus to improve the digital approach in higher education intensifies as educational institutions have to remain competitive with commercial providers of education. Following the latest technological trends and implementing strategies to develop new digital solutions helps to improve...
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Efficiency of Artificial Intelligence Methods for Hearing Loss Type Classification: an Evaluation
PublicationThe evaluation of hearing loss is primarily conducted by pure tone audiometry testing, which is often regarded as golden standard for assessing auditory function. If the presence of hearing loss is determined, it is possible to differentiate between three types of hearing loss: sensorineural, conductive, and mixed. This study presents a comprehensive comparison of a variety of AI classification models, performed on 4007 pure tone...
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Urban Vegetation in Air Quality Management: A Review and Policy Framework
PublicationRecent episodes of high air pollution concentration levels in many Polish cities indicate the urgent need for policy change and for the integration of various aspects of urban development into a common platform for local air quality management. In this article, the focus was placed on the prospects of improving urban air quality through proper design and protection of vegetation systems within local spatial planning strategies....
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Digital Transformation of Terrestrial Radio: An Analysis of Simulcasted Broadcasts in FM and DAB+ for a Smart and Successful Switchover
PublicationThe process of digitizing radio is far from over. It is an important interdisciplinary aspect, involving Big Data and AI (Artificial Intelligence) when it comes to classifying and handling content, and an organizational challenge in the Industry 4.0 concept. There exist several methods for delivering audio signals, including terrestrial broadcasting and internet streaming. Among them, the DAB+ (Digital Audio Broadcasting plus)...