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Search results for: ARCHITECTURE IN BRANDING PROCESS
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublicationGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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Process: Architecture
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A new multi-process collaborative architecture for time series classification
PublicationTime series classification (TSC) is the problem of categorizing time series data by using machine learning techniques. Its applications vary from cybersecurity and health care to remote sensing and human activity recognition. In this paper, we propose a novel multi-process collaborative architecture for TSC. The propositioned method amalgamates multi-head convolutional neural networks and capsule mechanism. In addition to the discovery...
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Models of Information Systems Integration in CompaniesW : Information Systems Architecture and Technology : IT Models in Management Process
PublicationThis work indicates the need for supporting IT organizations with incident and change management IT tools. The work presents tche characteristics of a computer system for the comprehensive management of projects, wich can be used to resolve the issues of version management, releases and incidents.
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An Analysis of the Relationship between the Architecture and the Structure of a Vessel on the Example of the Reconstruction Design Process of the Historical Sailing Yacht "General Zaruski" Carried Out between 2009 and 2012
PublicationThe article analyzes the relation between architecture and structure of a vessel on the example of the reconstruction design of a wooden sailing yacht "General Zaruski" built in Ekanӓs, Sweden in 1939. Based on the documentation of "Kaparen" (sister yacht), "Mloda Gwardia" (ex "General Zaruski") and the reconstruction classification project made by the authors, the impact of functional, spatial and aesthetic design objectives (e.g....
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Personal branding of artists and art-designers: necessity or desire?
PublicationPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Challenges of branding and marketing of clusters
PublicationClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublicationSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Publicationhttps://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska
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Karolina Zielińska-Dąbkowska dr inż. arch.
PeopleKarolina M. Zielinska-Dabkowska, Ph.D., Eng. Arch., M. Arch., is an Assistant Professor at the Faculty of Architecture of Gdańsk University of Technology (GUT). In 2002, she completed her studies of Architecture and Urban Planning at Gdańsk University of Technology (Gdańsk Tech) and in 2004, Architectural Engineering at the University of Applied Sciences and Arts (HAWK) in Hildesheim, Germany. After graduation, she worked for several...
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Jarosław Bąkowski dr inż. arch.
Peopledr inż. Jarosław Bąkowski, assistant professor in the Department of Marine and Industrial Architecture, Faculty of Architecture, Gdansk University of Technology.The subject of his interest is the programming and designing methodology of functionally complex buildings (especially the healthcare architecture buildings, mainly hospitals). He conducts research on optimization of the design process for functional and utility analysis....
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublicationTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
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Dorota Wojtowicz-Jankowska dr hab. inż. arch.
PeopleSenior lecturer at the Faculty of Architecture, Gdansk University of Technology. In the years 1996 - 2014 she worked at the Department of Public Utilities and she is currently employed at the Department of Environmental Design. In 2006 she was awarded the title of doctor. Since 2011 he has been a member of POIA RP. In the years 2014 - 2017 she was a member of the Faculty Council. In his research work, he deals with issues connected...
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublicationBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublicationW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublicationSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Magdalena Szuflita-Żurawska
PeopleHead of the Scientific and Technical Information Services at the Gdansk University of Technology Library and the Leader of the Open Science Competence Center. She is also a Plenipotentiary of the Rector of the Gdańsk University of Technology for open science. She is a PhD Candidate. Her main areas of research and interests include research productivity, motivation, management of HEs, Open Access, Open Research Data, information...
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublicationPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States
PublicationThis study contributes to the limited literature on the personal branding of knowledge workers by revealing that a culture that incorporates knowledge, learning, and collaboration supports (explicit and tacit) knowledge sharing among employees and that sharing matters for knowledge workers’ self-perceived personal brand equity. Analysis of 2,168 cases from the United States and Poland using structural equation modeling (SEM) showed...
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Trust, Tacit Knowledge Sharing, Project Performance and their Managerial Implications
PublicationTacit Knowledge Sharing is increasingly attracting the attention of scientists and managers intrigued by their potential application for creating innovative solutions. Project management as a set of methodologies and best practices need to be charged by knowledge. The research problem tackled in this article refers to a current managerial problem regarding tacit knowledge sharing execution in project based organizations. The objective...
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Architecture Civil Engineering Environment
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Romanika Okraszewska dr inż. arch.
PeopleRomanika Okraszewska, Ph.D., Eng. Arch., is an Assistant Professor at the Faculty of Civil and Environmental Engineering of Gdańsk University of Technology (GUT). Graduated from the mathematical and informatical class at the National Education Commission High School in Gdańsk. Graduated from two faculties of Gdańsk University of Technology, Architecture and Urban Planning (2002) and Management and Economics (2004). Participant...
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Architectural project I 2021/22 - Grupa1
e-Learning CoursesThe aim of our course is to teach you how to design architecture. The process of creation architecture is not just about function and construction. It is more, it is about creation of original, form with individual features and beauty that will become a meaningful part of our environment. Therefore we base our course of architectural design on the connection with art. We continue a tradition of the famous Bauhaus school were...
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Architectural Project I 2022
e-Learning CoursesThe classes are held on Fridays in 304 from 10:15 - 14:00 Our course aims to teach you how to design architecture. The process of creating architecture is not just about function and construction. It is about creating an original form with individual features and beauty that will become a meaningful part of our environment. Therefore we base our course in architectural design on the connection with art. We continue a tradition...
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Jan Sierzputowski mgr inż.
PeopleJan Sierzputowski is a student at the Doctoral School of the Gdańsk University of Technology. His main interests are designing sailing yachts, improving the design process and human-centred design. In his professional work, he deals with sails, masts, rigging, deck equipment and its optimization for the end user. He graduated from engineering and master's studies at the Gdańsk University of Technology at the Faculty of Shipbuilding...
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Urban lighting masterplan – origins, definitions, methodologies and collaborations
PublicationAwareness of the significance and benefits of properly designed urban lighting masterplans has been growing since the early 21 st century. There are many factors driving this notable change, such as developments in lighting technology, energy conservation, city branding design and economics, environmental impacts, human health and wellbeing, and people-oriented sociological aspects. As the profession of ‘independent urban lighting...
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Redefiniowanie przestrzeni medycznej = Redefining healthcare space
PublicationSzpital jest obiektem publicznym, budynkiem-miastem, jego architektura nakierowana jest na realizację procesu leczenia i zdrowienia, a jednocześnie formuje przestrzenne ramy mikrokosmosu interakcji społecznych rozgrywających się pomiędzy pacjentami i personelem, gośćmi i „mieszkańcami”. Współcześnie w podejściu do rozumienia czym jest szpital - a zatem również do kształtowania architektury obiektów medycznych - można zauważyć dwa...
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublicationThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Branding caliphate
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Brand loyalty creation in the social network. Does the product category matter?
PublicationThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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SZTUKA WIZUALNA W OBIEKTACH MEDYCZNYCH = VISUAL ARTS IN MEDICAL FACILITIES
PublicationWspółczesna architektura obiektów służby zdrowia podlega dynamicznym przeobrażeniom formalnym wynikającym zarówno z rozwoju technologii medycznych, zmian zachodzących w podejściu wobec pacjenta. Narastający w naukach medycznych kierunek holistyczny ustawia pacjenta jako użytkownika w trzech wymiarach: biologicznym, społecznym i psychologicznym. Stąd pojawiające się w procesie projektowym dotyczącym szpitali czy przychodni nowe...
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Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model
PublicationSo far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...
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Musical inspiration in contemporary architecture - to build a music and to hear an architecture
PublicationThe goal of this research is chosen from a wide range of subjects within two fields of knowledge on the crossroads between music and architecture There are many designs in modern contemporary architecture that would illustrate the relationship between music and architecture, mainly through musical inspiration. The article shows contemporary musical and architectural discussion that cross over from the theoretical to the practical...
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Marek Szelągowski dr
PeopleMarek Szelągowski has participated in the creation and implementation of IT solutions in the fields of accounting, human resources management, production, IT infrastructure management, etc. As the CIO of the BUDIMEX Group in 2000–2008 he was responsible for the accommodation of informatization strategies to the changing needs of the business sector. He was managing and participating in analyses and optimizations of business processes...
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Architectural Project Sem. II 2021/2022
e-Learning CoursesProwadzący: dr hab. inż. arch. Jacek Krenz, prof. PG mgr inż. arch. Marta Golińska Architecture influenced by Art The aim of the course is to teach the method of creating an architectural form in a style that reflects a given topic drawn in the form of an ideogram. Creating architecture in this way makes it possible to endow the architectural form with meanings so that it becomes an important element of the existential space....
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Architectural Project II 2022/2023
e-Learning CoursesProwadzący: dr hab. inż. arch. Jacek Krenz, prof. PG mgr inż. arch. Marta Golińska Architecture influenced by Art The aim of the course is to teach the method of creating an architectural form in a style that reflects a given topic drawn in the form of an ideogram. Creating architecture in this way makes it possible to endow the architectural form with meanings so that it becomes an important element of the existential space....
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Sociology of Space
e-Learning CoursesThe course is aimed at discussing the significance of the city as a topic of sociological analysis. During the seminar students will discuss the relation between sociology, architecture and space. Moreover, the debate will touch on the field of culture and its role in (re)creating and (re)constructing space. Discussions will also be related to the aspect of interactions in time and space. Contemporary dilemmas and challenges in...
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Sylwester Kaczmarek dr hab. inż.
PeopleSylwester Kaczmarek received his M.Sc in electronics engineering, Ph.D. and D.Sc. in switching and teletraffic science from the Gdansk University of Technology, Gdansk, Poland, in 1972, 1981 and 1994, respectively. His research interests include: IP QoS and GMPLS and SDN networks, switching, QoS routing, teletraffic, multimedia services and quality of services. Currently, his research is focused on developing and applicability...
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Robert Bogdanowicz dr hab. inż.
PeopleRobert Bogdanowicz received his Ph.D. degree with honours in Electronics from the Gdansk University of Technology. He worked as a post-doc researcher in Ernst-Moritz-Arndt-Universität Greifswald Institut für Physik. He has initiated optical emission imaging of muti-magnetron pulsed plasma and contributed to the development of antibacterial implant coatings deposited by high-power impulse magnetron sputtering. He moved back to...
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Nadzór inwestorski - rodzaje i wpływ na jakość procesu wykonawczego
PublicationSprawowanie nadzoru inwestorskiego nad inwestycją jest jednym z aspektów przeprowadzania procesu inwestycyjnego na określonych przez ustawodawcę rodzajach obiektów. Jakość sprawowania nadzoru w dużej mierze definiuje poziom wykonawstwa i architektury, czyli uzyskanie zamierzonych i zakładanych w projekcie i specyfikacjach wartości użytkowych i parametrów technicznych dotyczących realizowanego obiektu, dlatego tak ważne jest, aby...
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Sound Art and Architecture: New Horizons for Architecture and Urbanism
PublicationThe article discusses the crossroad between art and architecture. It sketches out the theoretical and practical aspects of involving art into architecture and multisensory dimensions of space. The analysis is based on examples of innovative experimental activities for architecture: educational projects such as workshops, seminars and courses, combining art and architecture, with special emphasis on sound art, and the consequences...
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Model otwartej architektury rozproszonych dokumentów elektronicznych wspierającej proces podejmowania decyzji w trybie obliczeń zespołowych
PublicationModel otwartej architektury mobilnych dokumentów interaktywnych MIND, został opracowany w celu efektywnego zarządzania informacją w procesach podejmowanych przez organizacje oparte na wiedzy. Architektura ta stanowi całościowy opis struktury i funkcjonalności dokumentu, zaprojektowanego w celu realizacji rozproszonego przetwarzania zespołowego i pracy grupowej. Umożliwia automatyczne przejście od statycznej postaci dokumentów...
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THE ARCHİTECTURE AND FASHİON DESİGN – An Examination of the Relationship between Fashion and Architecture Design in light of Technological Advancements
PublicationThe article focuses on the mutual relationship between two seemingly distant fields of art - architecture and fashion design. It describes a common basis for the process of creating art in the approach to both fashion and architecture. The following considerations, which are based on principles of composition, attempt to reach beyond just the form and analyze also context or perception. The article quotes famous creators and depicts...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Architektura i układ przestrzenny portu gdyńskiego lat międzywojennych jako dziedzictwo kulturowe
PublicationW rozprawie podjęto przedstawienie dwóch głównych składowych krajobrazu kulturowego portu gdyńskiego - przestrzeni portowej jako zrealizowanej myśli planistycznej oraz zbudowanymi na terenie kompleksu obiektami architektonicznymi. Analiza zasobu w jego najistotniejszym - z punktu widzenia dziedzictwa kulturowego - podejściu historycznym okresu dwudziestolecia międzywojennego dowodzi znacznych, tkwiących w nim, wartości historycznych....
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Grzegorz Boczkaj dr hab. inż.
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Filozofia sieci 5G - radioinformatyka i wirtualizacja. Część 2. Wirtualny system 5G.
PublicationPrzedstawiono najważniejsze właściwości sieci 5G z punktu widzenia istoty jej działania. Uporządkowano najistotniejsze pojęcia służące do opisu sieci 5G, zwłaszcza w kontekście rozwiązań softwarowych, wirtualizacji sieci oraz jej architektury fizycznej i funkcjonalnej. Wprowadzono i zdefiniowano wiele pojęć wynikających z nowej ery rozwoju radiokomunikacji, w tym pojęcie radioinformatyki, systemu radioinformatycznego, sieci radioinformatycznej....
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublicationThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...