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Technology brands in the digitally-based and network economy. Setting the background
PublikacjaThis chapter defines and draws a general picture on Digital Technologies and Technology Brands’ meaning in the current economy. It contextualises the role and channels of digital technology’s impact on their shaping technology brands in network economy. It briefly explains why digital, innovative technologies constitute a perfect background and environment for technology brands of global scope. It discusses the place of technology...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Tacit Knowledge Sharing and Value Creation in the Network Economy: Socially Driven Evolution of Business
PublikacjaKey factors which affect competitive advantage in the network economy are innovation, relationships, cooperation, and knowledge. Sharing knowledge is not easy. Companies find it problematic. Presented studies show that the essence of the value creation today is not in sharing explicit but rather tacit knowledge, which is a source of creativity and innovation. Delivering value through knowledge does not only require efficient Transactive...
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublikacjaPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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Ewa Lechman prof. dr hab.
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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublikacjaInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
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Safety Assessment of the Regional Warmia and Mazury Road Network Using Time-Series Analysis
PublikacjaWarmia and Mazury still belongs to the areas with the smallest transport accessibility in Europe. Unsatisfactory state of road infrastructure is a major barrier to the development of the regional economy, impacting negatively on the life conditions of the population. Also in terms of road safety Warmia and Mazury is one of the most endangered regions in Poland. The Police statistics show that beside a high pedestrian risk observed...
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International Conference on Digital Economy
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Maria Jastrzębska dr hab.
OsobyMaria Jastrzębska jest pracownikiem Katedry Finansów. Autorka ponad 170 publikacji, w tym 8 monografii - Zarządzanie finansami gmin. Aspekty teoretyczne; Polityka budżetowa jednostek samorządu terytorialnego; Zarządzanie długiem jednostek samorządu terytorialnego; Finanse jednostek samorządu terytorialnego; Zarządzanie ryzykiem w działalności jednostek samorządu terytorialnego ze szczególnym uwzględnieniem ryzyka katastroficznego...
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Nina Rizun dr
OsobyNina Rizun jest adiunktem na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W październiku 1999 r. uzyskała stopień doktora nauk technicznych za specjalizacją Gospodarka przedsiębiorstwa i organizacja produkcji. W latach 1993–2000 pracowała na Wydziale Informatyki Ekonomicznej w Akademji Metalurgicznej, Dnipro, Ukraina. W latach 2000–2016 – na Wydziale Cybernetyki Ekonomicznej i Metod Matematycznych na Uniwersytecie Alfreda...