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Wyniki wyszukiwania dla: CONSUMER BEHAVIOUR
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Consumer Behaviour of Silver Singles on the E-Tourist Market
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THE EUROPEAN UNION CONSUMER BEHAVIOUR IN THE FESTIVALS MARKET IN POLAND
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublikacjaTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Journal of Consumer Behaviour
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New trends in consumer behaviour in the market of cultural services in Poland: implications for marketing
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Sugar Fee in Poland as an Example of New Fiscal Burdens and Stimulation of Consumer Behaviour
PublikacjaDuring the economic downturn caused by the COVID-19 pandemic, the amount and structure of tax burdens imposed by the state on businesses continue to increase, as shown on the example of the newly introduced sugar fee. A new tax-related burden imposed on businesses and consumers producing and consuming sugar-sweetened beverages appeared at the beginning of 2021. The aim of the paper is to present the fiscal burdens that accompany...
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Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland
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Consumer Behaviour on the Market of Cultural Services in Developing Central European Countries: On the Example of Poland
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Journal of Marketing and Consumer Behaviour in Emerging Markets
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Grzegorz Maciejewski dr hab. prof. UE
OsobyGrzegorz Maciejewski holds a postdoctoral degree in Economic Sciences. He is a Professor at the University of Economics in Katowice, and is Head of the Market and Consumption Department. He is a research projects manager at the Research and Development Center in Katowice and the manager and contractor of six grants from the Ministry of Science and Higher Education. He is an academic tutor. His scientific interests are mainly in...
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublikacjaObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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Magdalena Brzozowska-Woś dr hab. inż.
OsobyMagdalena Brzozowska-Woś jest absolwentką Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej (specjalność: systemy zarządzania). Jest również absolwentką Podyplomowego Studium Reklamy (Wydział Zarządzania i Ekonomii PG) oraz Podyplomowego Studium Public Relations (SWPS Uniwersytet Humanistycznospołeczny). W latach 2000-2003 współpracowała z Panoramą Internetu sp. z o. o. jako specjalista ds. marketingu. Pełniła również obowiązki...
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Consumerism in Poland – a fact or a myth?
PublikacjaPurpose Consumerism, understood as excessive consumption, poses a vital problem in the world, and requires taking appropriate steps and actions in individual countries depending on the extent and nature of this phenomenon. The purpose of this paper is to examine the phenomenon of consumerism in Poland, with partial reference to other EU countries and to answer the question whether there is consumerism as such in Poland. Design/methodology/approach...
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Adrian Lubowiecki-Vikuk dr hab.
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