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- Publikacje 1557 wyników po odfiltrowaniu
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Wyniki wyszukiwania dla: SPORT MARKETING
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Power of the high alpha brainwaves in the mental imagery experiment in sport: the "Start in High Level Championship" scenario.
Dane BadawczeThe data were collected to perform research on the neural oscillation during mental imagery in sport. The main aim of the study was to examine the cortical correlates of imagery depending on instructional modality (guided vs self-produced) using various sport-related scripts. The research was based on the EEG signals recorded during the session with...
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Power of the low alpha brainwaves in the mental imagery experiment in sport: the "Start in High Level Championship" scenario.
Dane BadawczeThe data were collected to perform research on the neural oscillation during mental imagery in sport. The main aim of the study was to examine the cortical correlates of imagery depending on instructional modality (guided vs self-produced) using various sport-related scripts. The research was based on the EEG signals recorded during the session with...
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Oleksii Nosko dr hab. inż.
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Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland
PublikacjaThe promotion of active and sustainable transport modes as an alternative to motorised individual transport has become a key policy priority in Europe, to reduce air pollution, road congestion, noise, traffic injuries, and the adverse health outcomes of sedentary lifestyles. Policymakers are implementing a wide range of measures to encourage this shift in attitudes and behaviours. These interventions are most valuable when targeting...
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Application of headspace-solid phase microextraction followed by gas chromatography-mass spectrometry to determine short-chain monocarboxylic acids in cattle farm wastewater and waste landfill leachates
PublikacjaZaproponowano metodykę oznaczania krótkołańcuchowych kwasów monokarboksylowych w ściekach z hodowli bydła i odciekach ze składowisk zawierających organiczne odpady, oparta na technice mikroekstrakcji do fazy stacjonarnej z fazy nadpowierzchniowej próbek ciekłych, w połączeniu ze sprzężonym układem GC-MS.
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Short-term measurement of physiological parameters - teenager (5 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (10 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (10 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (15 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (25 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (25 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (30 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (25 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (40 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (40 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (20 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (25 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (25 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Measurements of no-load and short-circuit parameters of power transformers with taps
Dane Badawcze1) The Laboratory LINTE^2 is a large research infrastructure operated by the Faculty of Electrical and Control Engineering at Gdańsk University of Technology, to be found in Gdańsk, Poland (54.3690 N, 18.6130 E).
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Short-term measurement of physiological parameters - teenager (10 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - adult (35 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (35 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (15 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - adult (20 min)
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...
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Functional safety and cyber security analysis for life cycle management of industrial control systems in hazardous plants and oil port critical infrastructure including insurance
PublikacjaThis report addresses selected methodological aspects of proactive reliability, functional safety and cyber security management in life cycle of industrial automation and control systems (IACS) in hazardous plants and oil port critical installations based on the analysis of relevant hazards / threats and evaluation of related risks. In addition the insurance company point of view has been also considered, because nowadays the insurer,...
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Etyczne podstawy marketingu bezpośredniego. W: Etyczne podstawy ekonomii - teoria i praktyka. Red.nauk. J. Kubka. Gdańsk: Zakł. Nauk. Filoz. Wydz. Zarz. i Ekon. P. Gdań.**2003 s. 157-160 bibliogr. 5 poz.
PublikacjaAutor porusza etyczne problemy związane z wykorzystaniem przez firmy po-szczególnych form marketingu bezpośredniego ( m. in. telemarketingu, marke-tingu katalogowego i on-line). Ukazano także strukturę Kodeksu EtycznegoStowarzyszenia Marketingu Bezpośredniego. Wśród głównych zarzutów kierowa-nych do firm, wymienia się m. in.:naruszanie prywatności, niuczciwość, nadużycia i oszustwa.
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Katedra Marketingu
Zespoły Badawcze* marketingu usług * marketingu relacji * badań marketingowych * kształtowania strategii marketingowej * analizy rynku * zarządzania wdrażaniem nowych produktów * marketingu przemysłowego * zarządzania i planowania marketingowego oraz zarządzania relacjami z klientami * kultury marketingowej * instrumentów marketingu - mix * systemów informacji marketingowej * rozwoju regionalnego i lokalnego w aspekcie działań marketingowych *...
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Short-term Cultivation of Porcine Cumulus Cells Influences the Cyclin-dependent Kinase 4 (Cdk4) and Connexin 43 (Cx43) Protein Expression—A Real-time Cell Proliferation Approach
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JOURNAL OF WATERWAY PORT COASTAL AND OCEAN ENGINEERING-ASCE
Czasopisma -
Short-Term Outcomes of Percutaneous Trephination with a Platelet Rich Plasma Intrameniscal Injection for the Repair of Degenerative Meniscal Lesions. A Prospective, Randomized, Double-Blind, Parallel-Group, Placebo-Controlled Study
Publikacja -
Territorial marketing
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Zasady przedsiębiorczości i zarządzania - lato 2023
Kursy Online1. Warunki opłacalności prowadzenia biznesu.2. Definicja specyfikacji funkcjonalnej i technicznej3. Klasyfikacja rodzajów przedsiębiorczości4. Schemat funkcjonalny firmy hi-tec5. Marketing6. Konflikty pomiędzy działem Marketingu i R&D7. Pozyskiwanie kapitału od venture-capital8. Organizacja Działu Sprzedaży9. Priorytetyzacja10. Podejmowanie decyzji z użyciem algorytmu Markowa
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Krzysztof Wilde prof. dr hab. inż.
OsobyKrzysztof Wilde (ur. 11 I 1966 r. w Gdańsku) – specjalista z zakresu mostownictwa, mechaniki budowli, diagnostyki i geodezyjnego monitoringu konstrukcji inżynierskich. Prowadził badania ukierunkowane na opracowanie systemów redukcji drgań obiektów mostowych wywołanych działaniem wiatru i trzęsieniami ziemi. Prowadzi badania naukowe i prace rozwojowe związane z implementacją urządzeń i technologii diagnostyki nieniszczącej w obiektach...
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The concept of experience marketing - examples of practical application, (W), sem. 02, zimowy 22/23
Kursy OnlineCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Territorial Marketing 2024
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Short-term measurement of physiological parameters - teenager (5 min) - 3.series
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) 7.series
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (20 min) 2.series
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (10 min)_3.series
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (10 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) 6.series
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 2.series
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 5.series
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 6.series
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 4.series
Dane BadawczeThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Zeszyty Naukowe Katedry Marketingu Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej
Czasopisma -
AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublikacjaThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Konsumenci pokolenia Y - nowe wyzwanie dla komunikacji marketingowej
PublikacjaCelem artykułu jest wykazanie zmian jakie zaszły w zachowaniach konsumentów w XXI wieku - na przykładzie segmentu rynku jaki stanowią konsumenci pokolenia Y - i idącej za tym konieczności adaptacji działań marketingowych. Przeprowadzona analiza literatury wykazała, że pokolenie Y jest pierwszym pokoleniem, które całe swoje życie spędziło w tzw. środowisku cyfrowym. Stanowi to wyzwanie dla osób zajmujących się marketingiem,...
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Shoulder ultrasound in the diagnosis of the suprascapular neuropathy in athletes
PublikacjaPurpose: Shoulder pain and weakness are common symptoms in athletes who play sports connected with overhead throwing. Suprascapular neuropathy may be one of the reason of such signs.The aim of the study was to find out if ultrasound examination of the shoulder in athletes reveals signs of suprascapular neuropathy. Methods: This was a cross-sectional study in which 67 pro- fessional volleyball, handball and rugby players of polish...
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublikacjaThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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New Molecular Markers Involved in Regulation of Ovarian Granulosa Cell Morphogenesis, Development and Differentiation during Short-Term Primary In Vitro Culture—Transcriptomic and Histochemical Study Based on Ovaries and Individual Separated Follicles
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Marketing
Kursy Onlinekurs w jęz. angielskim dla studentów specjalności Inżynieria Danych
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublikacjaTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Subrahmanyam Sappati Ph. D
OsobyTenure track faculty position at the Gdansk University of Technology, Gdansk, Poland. (Nobelium grant fellow)! Working on the behavior of short hydrogen bonds SB both in-ground and excited state in crystals, aqueous & bio environ
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Wizualna komunikacja marketingowa w architekturze
PublikacjaKomunikacja marketingowa jest pojęciem z zakresu ekonomii, które coraz częściej pojawia się w związku z kształtowaniem architektury, jako przestrzeni współczesnego życia. Z punktu widzenia marketingu bardzo ważny jest produkt: architektura i przestrzeń same mogą stać się produktami, ale przede wszystkim mogą być identyfikowalnym wizualnie opakowaniem dla produktu. Siedziba przedsiębiorstwa czy salon sprzedaży musi być rozpoznawalny...
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Screening of predicted synergistic multi-target therapies in glioblastoma identifies new treatment strategies
PublikacjaAbstract Background IDH-wildtype glioblastoma (GBM) is a highly malignant primary brain tumor with a median survival of 15 months after standard of care, which highlights the need for improved therapy. Personalized combination therapy has shown to be successful in many other tumor types and could be beneficial for GBM patients. Methods We performed the largest drug combination screen to date in GBM, using a high-throughput effort...