Search
Filters
total: 2046
filtered: 1555
-
Catalog
Chosen catalog filters
displaying 1000 best results Help
Search results for: BRAND PERFORMANCE, CONSTRUCTION INDUSTRY, CORPORATE REPUTATION, CORPORATE SOCIAL RESPONSIBILITY (CSR), CSR CULTURE, CSR PRACTICE, EMPLOYEE BRAND COMMITMENT, JOB SATISFACTION, PROJECT MANAGEMENT, STAKEHOLDER PRESSURE, SUSTAINABILITY
-
CSR knowledge and perception in Polish SMEs: Evidence from the region of Pomerania.
PublicationThe concept of CSR was created in the second half of 20th century mostly with respect to large businesses, mostly multinational corporations. Alongside with the renaissance of small and medium-sized enterprises (SMEs), which took place in the seventh decade of 20th centu-ry, we can observe a constant increase in the popularity of research into CSR practices among SMEs. This topic still remains under-researched, especially in transition...
-
CSR education in Poland- current situation and future challenges
PublicationThe importance of corporate social responsibility (CSR) in nowadays business reality is constantly growing thanks to many factors, including the important promotional effort at all possible authorities levels and increasing educational effort of universities and in particular of business schools. Since there is no commonly accepted guideline/curriculum/content of social responsibility (SR) education, business schools at higher...
-
Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublicationThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
-
Europe, between Mandatory and Voluntary Approach to CSR: Some New Evidence from the Polish Listed Companies
PublicationThis paper aims to explore the relationship between corporate governance rules and application of CSR practices into operations of the top 30 companies listed on the Warsaw Stock Exchange. Since in Poland, so far, there is no obligation to follow any specific CSR standards or to make disclosures of non-financial, social and environmental information, this is still a fully voluntary approach. At the moment, only some of the companies...
-
CSR in Polish SMEs: From Perception to Love: Examples of Socially Engaged Firms from Pomeranian Region
PublicationNotwithstanding the worldwide increasing awareness of the importance of social issues in nowadays business management, Polish small and medium enterprises seem to remain in the group of followers, certainly not leaders of corporate social responsibility (CSR) movement, and this despite an important dissemination efforts by numerous institutions. The aim of this paper is to present the bumpy road to the implementation, still incomplete,...
-
CSR in Family Business- Ethnocentric Meaning Socially Responsible?
PublicationThe aim of this paper is to provide framework and key issues relevant for research on social responsibility of family business. From providing two theoretical approaches towards social responsibility such as social capital concept commenting on the familiness as a family firm resource and capability; and the stakeholder theory we move to the state of the art of family business. Then, we discuss heterogeneity among family firms...
-
Corporate Social Responsibility and Corporate Financial Performance: An Empirical Literature Review
Publication -
The main developments of the CSR initiatives in Poland
PublicationThis short paper outlines the most important documents and initiatives that have appeared in the subject throughout the years within the international institutions, such as United Nations or European Union. It also discusses the ways in which the international CSR initiatives are being incorporated into Polish legislative and organizational system, by providing an outline of the biggest and most active organizations and foundations...
-
CSR at HEIs: Between Ignorance, Awareness and Knowledge
PublicationThe paper focuses on CSR education in Higher Education Institutions. It analyzes current approaches to this education and the enhancements already deployed in the international perspective. The main aim is to conceptualize CSRS education forms within the context of technology-oriented HEIs and propose the model for this education. This model has also been partially verified using the cases of four technical universities. This research...
-
CSR in Polish SMEs from the Women Perspective
PublicationThis paper presents the implementation of the CSR approach among Polish small and medium enterprises, taking into account gender issues. It offers also a kind of evaluation of the national context of women entrepreneurship combined with a wider and deeper analysis of the CSR solutions that may be adressed to both, women, workers and women entrepreneurs.
-
Implementing a CSR Strategy in a Small Enterprise - a Case Study
PublicationAs a result of employees’ meetings conducted according to Kaizen workshops formula and seeking new development directions for the company (including CSR actions) various product and service innovations have been implemented. Also a market niche has been discovered, and as a consequence the company gained another profitable aspect of the business activity. The atmosphere and contribution in performing tasks have improved among...
-
Shaping New Generations of Managers and Consumers: CSR Implementation and Higher Education System in Poland
PublicationConsidering the Corporate Social Responsibility as a significant research and education topic for university staff, students, graduates and the whole society, has become a sign of our times. Universities and other education institutions, including the third sector, play an important role, incorporating CSR as a crosscutting issue, in particular into the curricula of future managers and graduate students, no matter the country we...
-
CSR a zarządzanie wiekiem w przedsiębiorstwie
PublicationW niniejszym artykule podjęto rozważania nas odpowiedzialnością społeczną biznesu, ze szczególnym uwzględnieniem kwestii zarządzania wiekiem. W przekonaniu autorki, działania CSR skoncentrowane na pracownikach firmy są jedną z możliwych dróg dochodzenia przez przedsiębiorstwa (w tym również MSP) do sukcesu, poprzez zbudowanie silnego, zmotywowanego i zaangażowanego w pracę zespołu.
-
Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
-
Knowledge Sharing and Organizational Culture Dimensions: Does Job Satisfaction Matter?
PublicationThe aim of this study is to examine how job satisfaction influences the relationship between company performance, knowledge sharing, and organizational culture, perceived through the prism of Hofstede’s cultural dimensions, controlled by company size and staff position. A survey of 910 Polish employees (mainly knowledge workers) with different roles and experiences across different industries was conducted. The data were analyzed...
-
CSR – normy etyczne versus normy prawne
PublicationW opracowaniu przeanalizowano wagę norm etycznych w realizacji idei CSR przez firmy. Odnosząc się do tego, podkreślono pierwotność w obowiązywaniu tych norm. Wskazywano jednocześnie na konieczność budowania uregulowań prawnych jako ram ułatwiających realizację zadań społecznie odpowiedzialnych.
-
Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
-
Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublicationSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
-
Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublicationBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
-
The impact of brand communication on brand equity through Facebook
PublicationPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...