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Search results for: integrated marketing communication
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An integrated geoarchaeological approach to late Iron Age settlement at Kaštelina hillfort (Lopar, Island of Rab, Croatia) using Amplitude Data Comparison (ADC) method and trial excavation
PublicationGeophysical prospection and small-scale archaeological excavation were undertaken on the site of Kaštelina, a Late Iron Age hillfort settlement located on the Stolac promontory in the northern part of Rab island (Kvarner Gulf, Croatia). Within the frame of the “Archaeological topography of the island of Rab” program, a Polish–Croatian team applied a series of multidisciplinary methods to study the occupational history of the...
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SPEECH COMMUNICATION
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LSP Journal - Language for special purposes, professional communication, knowledge management and cognition (former title: LSP and Professional Communication)
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Journal of Marketing Communications
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INDUSTRIAL MARKETING MANAGEMENT
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Comunicar Latin American Scientific Journal of communication and Education
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International Journal of Innovative Research in Computer and Communication Engineering
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Communicatio-South African Journal for Communication Theory and Research
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International Journal of Embedded and Real-Time Communication Systems
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International Journal on Recent and Innovation Trends in Computing and Communication
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Ways to promote and increase the level of quality at private universities in Gdańsk, Sopot and Gdynia
Open Research DataTo exist and develop, universities must first of all have someone to educate. With considerable market competition, they must undertake intense marketing activities to reach the client, i.e. the potential student. Moreover, such activities are the main goals of non-public universities and are taken into account when building a strategy. Research shows...
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The Quality of Life and Satisfaction with Continuous Glucose Monitoring Therapy in Children under 7 Years of Age with T1D Using the rtCGM System Integrated with Insulin Pump—A Caregivers Point of View
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Sławomir Jerzy Ambroziak dr hab. inż.
PeopleSławomir J. Ambroziak was born in Poland, in 1982. He received the M.Sc., Ph.D. and D.Sc. degrees in radio communication from Gdańsk University of Technology (Gdańsk Tech), Poland, in 2008, 2013, and 2020 respectively. Since 2008 he is with the Department of Radiocommunication Systems and Networks of the Gdańsk Tech: 2008-2013 as Research Assistant, 2013-2020 as Assistant Professor, and since 2020 as Associate Professor. He is...
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Kierunki rozwoju marketingu usług.
PublicationW pracy przedstawiono wpływ megatrendów na rozwój marketingu usług w latach 70-tych pojawił się branżowy marketing usług (np. bankowy, turystyczny, medyczny), w roku 1975 - marketing usług profesjonalistycznych, w latach 80 tych- sektoralny marketing usług, zaś w 1985 - marketing relacji. Przedmiotem rozważań jest charakterystyka w/w rodzajów marketingu usług.
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Paweł Czarnul dr hab. inż.
PeoplePaweł Czarnul obtained a D.Sc. degree in computer science in 2015, a Ph.D. in computer science granted by a council at the Faculty of Electronics, Telecommunications and Informatics, Gdansk University of Technology in 2003. His research interests include:parallel and distributed processing including clusters, accelerators, coprocessors; distributed information systems; architectures of distributed systems; programming mobile devices....
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublicationW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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Marta Kuc-Czarnecka dr
PeopleMarta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...
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Katarzyna Wojan dr hab.
PeopleDr habil., assiociate professor, Polish linguist, lexicographer, bibliographer; Finnish, Russian, Slavonic languages; confrontative linguistics, lexicology, lexicography, history of Polish lexicography, translation studies, intercultural communication, reception of Polish literature abroad, translations Editor-in-Chief of the Journal "Studia Rossica Gedanensia" (annual)
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KOMUNIKACJA SPECJALISTYCZNA. Communication for Special Purposes. Fachsprachenkommunikation. Professionalnaja kommunikacija.
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Interaction Studies. Social Behaviour and Communication in Biological and Artificial Systems
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Turkiye Iletisim Arastirmalari Dergisi-Turkish Review of Communication Studies
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Julita Wasilczuk dr hab.
PeopleBorn on 5th of April, 1965 in Gdansk. In 1987-1991 studied the economics of transport, at the University of Gdansk. At 1993 she started to work at the Faculty of Management and Economics. In 1997 received a PhD at the faculty, in 2006 habilitation at the Faculty of Management, University of Gdansk. Since 2009 Associate Professor at Gdansk University of Technology. In 2010-2012 Associate Professor of Humanistic High School at Gdansk. The...
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Bartosz Woliński dr inż.
PeopleCourses Informatization strategies (winter sem. 20/21, winter sem. 22/23) IT teams technologies (winter sem. 20/21) Decision analysis (winter sem. 20/21, winter sem. 21/22, summer sem. 22/23) Controlling in IT (summer sem. 20/21, 21/22, 22/23) Projects in enterprises (summer sem. 20/21, 22/23) Integrated enterprise information systems (winter sem. 20/21) Managing enterprise IT infrastructure and security (summer sem. 2021/22) Decision...
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Adam Kupryjanow mgr inż.
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Bogdan Pankiewicz dr hab. inż.
PeopleBogdan Pankiewicz graduated in 1993 from the Department of Electronics at Gdansk University of Technology (GUT) and in 2002 he obtained a doctoral degree in the field of electronics at the Faculty of Electronics, Telecommunications and Informatics at GUT. From the beginning of his career he is associated with GUT: first as an assistant (years 1994-2002) and then as assistant professor (since 2002) at the Faculty of Electronics,...
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Hanna Gaweł
PeopleHanna is a PhD student at the Doctoral School in Social Sciences in the discipline of Social Communication and Media Sciences at the Jagiellonian University and is employed as an Assistant at the Institute of Information Studies of the said university. She received her Master's degree from Jagiellonian University, where she studied Information Management at the Faculty of Management and Social Sciences. Her Bachelor's degree was...
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Patrycja Szpinek mgr inż.
PeopleBorn 1978, Gdynia, Poland.Studies in marketing and management at Faculty of Management and Economics of the Gdańsk University of Technology (1997-2002). Since 2003 employed in Department of Analytical Chemistry.
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Innowacje jako przedmiot obrotu rynkowego
PublicationW artykule podjęto problem cech innowacji jako produktów, które na świecie, coraz częściej również w Polsce, stają się przedmiotem obrotu rynkowego. Różnią się zdecydowanie od produktów, oferowanych przez przedsiębiorstwa produkcyjno-usługowe na rynkach dóbr konsumpcyjnych, także gotowych dóbr przemysłowych. Kluczowe różnice wynikają z tego, że innowacja może być produktem - przedmiotem obrotu rynkowego już jako idea i koncepcja,...
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Andrzej Chybicki dr inż.
PeopleA graduate of the Faculty of Electronics, Telecommunications and Informatics at the Gdańsk University of Technology, PhD in technical sciences in the field of IT specializing in distributed data processing in IT . Aimed at exploiting the achievements and knowledge in the field of industrial research. He cooperated with a number of companies including OpeGieka Elbląg, Reson Inc., Powel Sp. z o. o., Wasat, Better Solutions, the European...
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Aleksander Orłowski dr hab. inż.
PeopleDr hab. inż. Aleksander Orłowski, profesor PG w Katedrze Zarządzania Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej, v-ce prezes Forum Rozwoju Aglomeracji Gdańskiej. Zawodowo zajmuje się badaniem i rozwojem koncepcji Smart Cities, współautor (2016-2017) badań gotowości do Smart City dziesięciu czołowych polskich urzędów miejskich, autor książki: Model gotowości procesowej urzędu miejskiego dojścia do Smart City (2019)....
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Images. The International Journal of European Film, Performing Arts and Audiovisual Communication
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ALSIC Apprentissage des langues & systèmes d'information et de communication
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International Journal of Science Education Part B-Communication and Public Engagement
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Agnieszka Lang dr hab. inż.
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Jarosław Ziętarski dr
PeopleJarosław Ziętarski is a lecturer (PhD) in the Department of Finance at the Faculty of Management and Economics of the Gdańsk University of Technology. He has his own channel on the youtube platform called "FAT CAT Financial Education" where he popularizes knowledge in the field of management accounting. He was on the organizing committee of the 28th Annual Multinational Finance Society Conference. Courses taught: Introduction...
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Sebastian Wilczewski dr inż.
PeoplePhD. Sebastian Wilczewski is employed as an Assistant Professor in the Department of Applied Informatics in Management, Faculty of Management and Economics. Additionally, he has been working in IT companies for over 20 years, where he held positions from an system engineer and consultant, through the position of Project Manager, Portfolio Manager and Process Owner to the position of Team Leader for a team of about 30 IT analysts. Areas...
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Józef Woźniak prof. dr hab. inż.
PeopleProfessor Józef Woźniak received his M.Sc., Ph.D. and D.Sc. degrees in electronics and telecommunications from the Faculty of Electronics, Gdańsk University of Technology (GUT), Poland, in 1971, 1976 and 1991, respectively. In January 2002 he became a full professor. In 1993 he was elected Associate Dean of the Faculty of Electronics and in 1994 he was he was appointed a Professor at GUT. Simultaneously, from October 1994 till...
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Introductory CDIO Project [Energy Technologies][2021/22]
e-Learning CoursesDesign of complete prototype of Simple electronic circuit (DC-DC converter) with control based on integrated circuit.
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Introductory CDIO Project [Energy Technologies][2021/22]
e-Learning CoursesDesign of complete prototype of Simple electronic circuit (DC-DC converter) with control based on integrated circuit.
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Klaudia Skelnik dr
Peopledr Klaudia Skelnik Prodziekan Wydziału Prawa i Administracji Wyższa Szkoła Bankowa w Gdańsku, doktor nauk społecznych w dyscyplinie nauki o bezpieczeństwie, absolwent studiów MBA zarządzanie bezpieczeństwem, mgr politologii w specjalizacji ustrojowo-samorządowej, posiadająca podyplomowe wykształcenie wyższe w zakresie prawa Unii Europejskiej, Edukacji dla bezpieczeństwa, Bezpieczeństwa i Higiena Pracy oraz szereg kursów i szkoleń...
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A system solution for integration of process planning and control in flexible manufacturing
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Hermes - Journal of Language and Communication Studies (former title: Hermes. Journal of Linguistics)
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublicationThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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International Symposium on Information and Communication Technologies
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International Conference on International and Communication Technologies
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AoM Organizational Communication and Information Systems
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International Conference on Communication Systems and Applications
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International Conference on COMmunication Systems & NETworkS
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International Conference on Information and Communication Technologies and Development (International Conference on Information and Communication Technologies Development)
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Structure of the register of immovable monuments under the primary function – comparison of 2017 and 2024
Open Research DataThis dataset compares the structure of the register of immovable monuments in Poland under the primary function of objects for 2017 and 2024. The statement included the following primary functions of the monuments: urbanism, sacral, defence, industrial, economic, residential, public utilities, communication, cemeteries, greenery, etc. The dataset has...