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Search results for: SOCIAL MEDIA

Search results for: SOCIAL MEDIA

  • Beata Krawczyk-Bryłka dr

    People

    Department of Entrepreneurship, Dział Usług Chmurowych, Sekcja programu MBA

    Psycholog, doktor nauk humanistycznych w dziedzinie zarządzania, adiunkt w Katedrze przedsiębiorczości. 2018 - 2021: Kierownik projektu NCN: „Efektuacyjny model zespołu przedsiębiorczego. Jak działają przedsiębiorcze zespoły odnoszące sukces" od 2016: Quality Standards Lead filaru People management & personal development na studiach MBA Politechniki Gdańskiej 2008 – 2012: Prodziekan ds kształcenia Wzydziału Zarządzania i Ekonomii...

  • The concept of aida applied to online interactive advertisement: an youtube case study

    Publication

    - Year 2012

    This paper presents an approach of application of the AIDA framework to interactive advertisements presented on social media channels. The first section introduces the definitions of social media and its categorization. It is given an overview of the online video service YouTube.com. The second section describes social media marketing. The third section presents a theoretical introduction of traditional and interactive advertisement....

  • Fake News: Possibility of Identification in Post-Truth Media Ecology System

    Publication

    - Year 2019

    Information comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...

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  • Social commerce - nowy trend w handlu elektronicznym

    Publication

    - Zeszyty Naukowe. Uniwersytet Ekonomiczny w Poznaniu - Year 2011

    Social commerce wykorzystuje media społecznościowe dla potrzeb handlu elektronicznego. Serwisy społecznościowe o charakterze social commerce stanowią nie tylko platformę do wymiany informacji i opinii na temat różnych produktów, ale są także miejscem, w którym konsument może dowiedzieć się o różnego rodzaju wyprzedażach, promocjach cenowych, bonusach, gratisach. Dzięki tego typu witrynom użytkownicy mogą nie tylko kupować najtaniej,...

  • Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case

    Publication

    - Year 2018

    Brand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....

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  • The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland

    Publication

    - Year 2015

    The chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...

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  • The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland

    Publication

    - Year 2015

    The chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...

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  • Fake News: Possibility of Identification in Post-Truth Media Ecology System

    Publication

    - Zarządzanie Mediami - Year 2019

    The main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...

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  • THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY

    Publication

    - Argumenta Oeconomica - Year 2019

    The development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...

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  • Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej

    Publication

    - Year 2016

    Głównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...

  • Marek Sylwester Tatara dr inż.

    People

    Department of Decision Systems and Robotics

    Marek Tatara achieved his master's degree in the field of Automatic Control and Robotics with specialization Intelligent Decision-making Systems in 2014 at Faculty of Electronics, Telecommunications and Informatics of Gdańsk University of Technology. Earlier this year achieved bachelor's degree in the field of Technical Physics with Nanotechnology specialization. In 2014 started job as lecturer in the Department of Robotics and...

  • Brand loyalty creation in the social network. Does the product category matter?

    Publication

    - Year 2017

    The final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...

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  • Technological and Media Platforms: Redefinition of Meanings as Symbolic Power over the Discourse

    Publication

    - Year 2020

    Redefining the meanings of such social terms as “likes” and “friends” on Facebook is a popular practice. In terms of consistency, the (auto)-redefinition of the term “platform” is itself particularly important from a media management perspective. The article proposes to consider the redefinition of meanings as a form of wielding non-transparent power over discourse. From this perspective, redefining a meaning is a form of holding...

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  • Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model

    Publication

    - Year 2017

    Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...

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  • Jan Domaradzki dr hab.

    People

    Dr Jan Domaradzki is an assistant professor of sociology and Head of the Laboratory of Health Sociology and Social Pathology at the Department of Social Sciences and Humanities, Poznan University of Medical Sciences, Poznań, Poland. He is a sociologist with an interest in medical sociology; sociology of genetics; social implications of a new genetics, medicalization and geneticization, social representations of biotechnology, social...

  • MEDIA ARCHITECTURE AND INTERACTIVE ART INSTALLATIONS STIMULATING HUMAN INVOLVEMENT AND ACTIVITIES IN PUBLIC SPACES

    Publication

    - CBU International Conference Proceedings - Year 2016

    This paper examines the potential for media architecture and interactive art installations to stimulate human involvement and activities in public spaces. On the basis of theoretical approaches, case studies and interdisciplinary surveys, the paper provides insight into how screens projecting media and interactive installations in city spaces can inspire people to become active on many levels. The research is focused, both on temporary...

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  • TRANSPORT IN POROUS MEDIA

    Journals

    ISSN: 0169-3913 , eISSN: 1573-1634

  • Nowe Media

    Journals

    ISSN: 2082-4351

  • Media History

    Journals

    ISSN: 1368-8804 , eISSN: 1469-9729

  • Media and Jornalismo

    Journals

    ISSN: 1645-5681

  • Media Tropes

    Journals

    ISSN: 1913-6005

  • Media Watch

    Journals

    ISSN: 2249-8818 , eISSN: 0976-0911

  • Media and Communication

    Journals

    ISSN: 2183-2439

  • Media Psychology

    Journals

    ISSN: 1521-3269 , eISSN: 1532-785X

  • Information and Media

    Journals

    ISSN: 2783-6207

  • Media Asia

    Journals

    ISSN: 0129-6612 , eISSN: 2377-6277

  • World of Media

    Journals

    ISSN: 2307-1605 , eISSN: 2686-8016

  • Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review

    Publication

    - Handel Wewnętrzny - Year 2017

    Self-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...

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  • Hanna Gaweł

    People

    Hanna is a PhD student at the Doctoral School in Social Sciences in the discipline of Social Communication and Media Sciences at the Jagiellonian University and is employed as an Assistant at the Institute of Information Studies of the said university. She received her Master's degree from Jagiellonian University, where she studied Information Management at the Faculty of Management and Social Sciences. Her Bachelor's degree was...

  • Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?

    Publication

    - Journal of Brand Management - Year 2021

    This study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...

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  • Analiza sentymentu jako narzędzie monitorowania wyników finansowych przedsiębiorstwa

    Publication

    - Przedsiębiorczość i Zarządzanie - Year 2019

    Media społecznościowe tworzą globalną platformę do dzielenia się interesującymi pomysłami lub nowościami, komentarzami i recenzjami. Stanowią bogate źródło danych do eksploracji opinii w celu pozyskania wcześniej nieznanej i użytecznej wiedzy biznesowej, która umożliwi nie tylko zwinne zarządzanie na rzecz skutecznej obsługi klienta, ale również powinna mieć odzwierciedlenie w finansowych wynikach przedsiębiorstwa. Za główny cel...

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  • Hanna Obracht-Prondzyńska dr inż. arch.

    People

    Hanna Obracht-Prondzyńska, PhD MArch, Eng. Assistant Professor at the University of Gdańsk, Department of Spatial Management, academic teacher of urban design and spatial data analyses. Architect and urban planner experienced in data driven urban design and planning. She defended her PhD with distinction in engineering and technical sciences in the discipline of architecture and urban planning in 2020 at the Faculty of Architecture...

  • Journal of Educational Media

    Journals

    ISSN: 1358-1651

  • Crime Media Culture

    Journals

    ISSN: 1741-6590 , eISSN: 1741-6604

  • Feminist Media Studies

    Journals

    ISSN: 1468-0777 , eISSN: 1471-5902

  • Media - Kultura - Społeczeństwo

    Journals

    ISSN: 1896-7132

  • Dziennikarstwo i Media

    Journals

    ISSN: 2082-8322

  • Journal of Media and Religion

    Journals

    ISSN: 1534-8423 , eISSN: 1534-8415

  • Discourse Context & Media

    Journals

    ISSN: 2211-6958

  • Kultura Media Teologia

    Journals

    eISSN: 2081-8971

  • Learning Media and Technology

    Journals

    ISSN: 1743-9884 , eISSN: 1743-9892

  • Journal of Children and Media

    Journals

    ISSN: 1748-2798 , eISSN: 1748-2801

  • Global Media and Communication

    Journals

    ISSN: 1742-7665 , eISSN: 1742-7673

  • Mediaobrazovanie-Media Education

    Journals

    ISSN: 1994-4160 , eISSN: 1994-4195

  • Journal of Media Law

    Journals

    ISSN: 1757-7632

  • Computational Visual Media

    Journals

    ISSN: 2096-0433

  • Journal of Media Ethics

    Journals

    ISSN: 2373-6992 , eISSN: 2373-700X

  • Mobile Media & Communication

    Journals

    ISSN: 2050-1579 , eISSN: 2050-1587

  • Media War and Conflict

    Journals

    ISSN: 1750-6352 , eISSN: 1750-6360

  • Media Practice and Education

    Journals

    ISSN: 2574-1136 , eISSN: 2574-1144