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Search results for: integrated marketing communication
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Wymagania rynku pracy a kształcenie specjalistów marketingu
PublicationOmówiono istotę marketingu i jego znaczenie we współczesnej gospodarce. Scharakteryzowano wzrost wymagań rynku pracy, w tym wymagania stawiane kandydatom do pracy na stanowiskach marketingowych. Wskazano, że tendencje na rynku pracy muszą znaleźć swoje odbicie w kształceniu. Sformułowano rekomendacje do specjalistów marketingu na kierunku "Zarządzanie i marketing".
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Czy innowacje potrzebują marketingu?
PublicationW artykule skupiono się na możliwościach i problemach zastosowania marketingu w działalności innowacyjnej przedsiębiorstw produkcyjno-technologicznych. Zidentyfikowano pojęcie ''innowacja'', określono cechy innowacji jako produktu, ważne z punktu widzenia marketingu, scharakteryzowano marketing w procesach innowacyjnych wyjaśniając, że może on być ważnym narzędziem osiągania sukcesu w działalności proinnowacyjnej na rynku.
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Kierunki rozwoju marketingu międzynarodowego
PublicationArtykuł przedstawia wybrane dylematy marketingowe, przed którymi stoi marketing międzynarodowy w dobie integracji Polski z Unią Europejską. Zagadnienia zawarte w pracy odnoszą się do problemów związanych z działalnością przedsiębiorstw funkcjonujących na rynku europejskim na tle procesów integracyjnych, formułowania strategii na rynku międzynarodowym oraz zarządzania klientem globalnym.
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A socially responsible university - an attempt to approach the system
PublicationIt is the author's thesis that social responsibility of university is an integrated system of both knowledge management (KM), quality management (QM) and organizational development (OD) processes. The author determined that the university "bond" is an institutional culture (IC). An integrated system is the way to create university an open system co-operated and co-opetited with stakeholders. The stakes are high in game - both students...
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SEM image and EDS map of SrTi0.50Fe0.50O3-d powder aglomerate
Open Research DataThis dataset contains image of the SrTi0.50Fe0.50O3-d powder aglomerate with EDS map analysis results. Images were obtained using a PhenomXL (Thermo Fisher Scientific, the Netherlands) scanning electron microscope (SEM) with an accelerating voltage of 10 kV in a high vacuum mode. The chemical compositions of the investigated powder were determined...
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SEM image and EDS map of SrTi0.65Fe0.35O3-d powder aglomerate
Open Research DataThis dataset contains image of the SrTi0.65Fe0.35O3-d powder aglomerate with EDS map analysis results. Images were obtained using a PhenomXL (Thermo Fisher Scientific, the Netherlands) scanning electron microscope (SEM) with an accelerating voltage of 10 kV in a high vacuum mode. The chemical compositions of the investigated powder were determined...
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SEM image and EDS map of SrTi0.30Fe0.70O3-d powder aglomerate
Open Research DataThis dataset contains image of the SrTi0.30Fe0.70O3-d powder aglomerate with EDS map analysis results. Images were obtained using a PhenomXL (Thermo Fisher Scientific, the Netherlands) scanning electron microscope (SEM) with an accelerating voltage of 10 kV in a high vacuum mode. The chemical compositions of the investigated powder were determined...
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ACM Conference on Applications, Technologies, Architectures, and Protocols for Computer Communication
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International Conference on High Performance Computing, Networking and Communication Systems
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Visual Information Communication and Interaction (Visual Information Communications International)
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A wireless network for off-shore marine research
PublicationThis paper presents functionality, the most important technology developments and potential use cases of digital communication system, developed to facilitate selected tasks commonly required during off-shore operations and marine research, including: broadband information sharing between platforms isolated from an on-shore communication infrastructure, acquisition of large data-sets from variety of off-shore...
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Michał Hoeft dr inż.
PeopleMichał Hoeft graduated with distinction form Gdansk University of Technology (GUT), Gdansk, Poland in 2011. His main areas of research interest contain: effective mobility management and handover optimisation in 802.11 networks. Michał Hoeft has been involved in major communication-oriented projects including the EU-funded Polish Future Internet Engineering initiative, PL-LAB2020 and netBaltic projects. He has served as a reviewer...
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Strategie zarządzania obszarami śródmiejskimi - kwestia przestrzeni handlu
PublicationArtykuł opisuje strategie zarządzania śródmiejskimi przestrzeniami handlu, m. in. Town Centre Management (TCM) jak i Business Improvement Districts (BID). Artykuł zawiera opis genezy strategii oraz głównych zadań przez nie realizowanych (zarządzanie, marketing, estetyzacja, ochrona). Artykuł kończy spojrzenie na alternatywy dla komercyjnych aspektów BID związanych z zarządzeniem śródmieściem jako strategią aktywizacji społecznej.
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Wojciech Gumiński dr inż.
PeopleWojciech Gumiński received his M.Sc. ad Ph.D. degrees from Faculty of Electronics, Telecommunications and Informatics, Gdansk University of Technology, Poland in 1991 and 2003 respectively. His scientific and research interest include computer network architectures, communication protocols and digital signal processing. Hi participated as principal investigator in several projects including Future Internet Engineering, PL-LAB...
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Dawid Zieliński dr inż.
PeopleDawid Zieliński uzyskał tytuł magistra inżyniera w 2017 roku na Wydziale Mechanicznych Politechniki Gdańskiej, kończąc kierunek: Mechanika i Budowa Maszyn, specjalność: Technologia Maszyn i Komputerowe Wspomaganie Produkcji. W okresie 2016-17 studiował na Uniwersytecie Technicznym w Berlinie (Technische Universität Berlin – TU Berlin) oraz pracował w instytucie naukowym – Institut für Werkzeugmaschinen und Fabrikbetrieb (IWF) Technische...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublicationPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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SEM image and line EDS of SrTi0.50Fe0.50O3-d porous electrode sintered at 800 °C
Open Research DataThis dataset contains image of the SrTi0.50Fe0.50O3-d porous electrode sintered at 800 °C with line EDS analysis results. Images were obtained using a PhenomXL (Thermo Fisher Scientific, the Netherlands) scanning electron microscope (SEM) with an accelerating voltage of 20 kV in a high vacuum mode. The chemical compositions of the investigated powder...
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Directed percolation effects emerging from superadditivity of quantum networks
PublicationEntanglement-induced nonadditivity of classical communication capacity in networks consisting of quantum channels is considered. Communication lattices consisting of butterfly-type entanglement-breaking channels augmented, with some probability, by identity channels are analyzed. The capacity superadditivity in the network is manifested in directed correlated bond percolation which we consider in two flavors: simply directed and...
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Testing OFDM Transmission Schemes for Shallow Water Acoustic Communications
PublicationLarge variability of communication properties of underwater acoustic channels, and especially strongly varying instantaneous conditions in shallow waters, is a tough challenge for the designers of underwater acoustics communication (UAC system. There is a need for developing adaptive signaling schemes that would dynamically optimize signal parameters in both physical and link layers of communication protocols. The orthogonal frequency...
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Real-Time connection Between Immerse 3D Vizualization Laboratory and Kaskada Platform
PublicationMultimedia stream processing into two cooperative different systems (cluster platform and virtual lab) is considered. The considered selected information about the systems is presented and the idea of its communication when executing the distributed application is proposed. A general schema of the communication architecture is given. Tests of data transmission quality are considered and their results are presented.