Search
Filters
total: 364
Search results for: consumer brand engagement
-
Journal of Brand Strategy
Journals -
The work-family interface: Job demands, work engagement and turnover intentions of Polish nurses
PublicationA conflict between one's professional life and one's family life may lead to lower well-being both at work and home. Most nurses are women who have traditionally reconciled their professional life with family life. One aim of this study was to examine the relationships between the work-family conflict (WFC),the family-work conflict (FWC), and the perception of job demands (quantitative workload and interpersonal conflicts at work)....
-
Job Demands, Engagement, and Turnover Intentions in Polish Nurses: The Role of Work-Family Interface
PublicationBackground: Poland has lower ratios of employed registered nurses per 1,000 inhabitants than the EU average. Polish nurses work under miserable conditions without assisting personnel, and they reconcile their professional demands with responsibilities for their families; 96% of them are women. Rationale/Aims: This study uses Hobfoll’s conservation of resources (CORs) theory to explain the role of various resources in the improvement...
-
Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
PublicationThe aim of the study is to explore personal brand authenticity in social media through sentiment analysis. A survey has been conducted in the context of football players with respect to Robert Lewandowski – the most valuable Polish football-celebrity brand. Authors first assess antecedents of his brand authenticity basing on an international sample of social media users, made of 219 cases from 22 countries (intentionally excluding...
-
Employees’ self-expansion, work conditions, work engagement and productive behaviours: study 1&2
Open Research DataIn the following studies conducted in Poland, we examined the importance of workplace self-expansion and found that it is a significant mediator between job resources (e.g. compensation and benefits, job tasks) and work engagement (Study 1) as well as task-oriented engagement (Study 2). At the same time, our findings prove that job demands (e.g. role...
-
Multi-factor fuzzy sets decision system forecasting consumer insolvency risk
PublicationThe objective of this study is to develop a multi-factor decision system predicting insolvency risk for natural persons with the use of fuzzy sets. Considering that the financial situation of households is affected by various endogenous and exogenous factors, the main assumption of this study is that the system for predicting financial difficulties should not be limited to the use of only a few financial variables concerning consumers,...
-
How do responsible universities perceive their social engagement? In search of signs of Creating Shared Value by the University
PublicationObjectives: University social responsibility still lacks legitimisation and is perceived as a burden that hinders academics from doing research and teaching. Creating Shared Value by the University may serve as a tool to motivate universities to engage in initiatives for society, as this is beneficial for both parties. Yet, some researchers perceive the creation of economic value as inappropriate for academia. Thus, it was interesting...
-
Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publicationhe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
-
Research Involvement and Engagement
Journals -
City brand equity, a marketing perspective
Publication -
Application of foam made of post-consumer pet materials for the construction of footbridges
PublicationThe article presents the possibility of application in civil engineering of highly ecological PET foam, manufactured from 100% recycled plastic packaging. It may find uses in construction of numerous engineering structures, such as pedestrian and cycle footbridges. Properly processed waste from post-consumer PET packaging may constitute a quality structural core for use in multilayered composite materials, commonly referred to...
-
The evolution of China's economic engagement in Central and Eastern Europe
Publication -
The Evolution of China’s Economic Engagement in Central and Eastern Europe
Publication -
Confidence, Financial Literacy and Investment in Risky Assets: Evidence from the Survey of Consumer Finances
PublicationWe employ recent Survey of Consumer Finances (SCF) microdata from the US to analyze the impacts of confidence in one's own financial knowledge, confidence in the economy, and objective financial literacy on investment in risky financial assets (equity and bonds) on both the extensive and intensive margins. Controlling for a rich set of covariates including risk aversion, we find that objective financial literacy is positively...
-
Consumer reports
Journals -
Coffee Consumer Segmentation: Implications for Producers and Sellers
Publication -
C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublicationEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
-
Shared Decision-making and Stakeholder Engagement in COVID-19 Tracheostomy
Publication -
Codesigned Digital Tools for Social Engagement in Climate Change Mitigation
Publication -
Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview = Wpływ postrzeganego ryzyka związanego z markami własnymi na zachowania nabywców – przegląd czterech dekad badań
PublicationAbstract. The aim of this paper is to present the concept of store brand perceived risk and the most important studies on its measurement that were being conducted for 40 years. For this purpose, an extensive literature review is introduced. Some aspects of the risk constructs and major effects of store brand perceived risk are emphasized. This paper provides key directions to brand managers regarding store brand assortment.
-
Consumer Behaviour of Silver Singles on the E-Tourist Market
Publication -
THE EUROPEAN UNION CONSUMER BEHAVIOUR IN THE FESTIVALS MARKET IN POLAND
Publication -
The study of polish consumer's online brand-related activities
Publication -
The Impact of Social Media on the Brand Capital of Famous People
Publication -
The Impact of Social Media on the Brand Capital of Famous People
Publication -
In Search of the Innovative Digital Solutions Enhancing Social Pro-Environmental Engagement
Publication -
Prediction of consumer electricity needs based on Internet weather forecasts
PublicationElectrical energy is considered both as an important driver for producing and transporting goods in companies, as well as a good in itself which requires planning and management for generating and delivering it to consumers in proper time and amounts. Weather information can be considered to convey part of the data on energy delivery needs of consumers. Free meteorological data sources on the Web do not offer consistent data to...
-
Fibres from recycled post-consumer tyres for concrete reinforcement
PublicationW pracy przedstawiono aktualną sytuację dot. wykorzystania drutu stalowego z recyklingu opon samochodowych. Przedstawiono wyniki badań przeprowadzonych w laboratorium Katedry Konstrukcji Betonowych i Technologii Betonu nad zastosowaniem włókien stalowych z recyklingu do zbrojenia betonu. Otrzymane wyniki porównano z próbkami fibrobetonu uzyskanego na bazie przemysłowo produkowanych włókien stalowych.
-
Development of Generalized Distribution Utility Index in Consumer-Driven Logistics
Publication -
Pasta Fortified with Potato Juice: Structure, Quality, and Consumer Acceptance
Publication -
The Impact of the COVID-19 Pandemic on the Perception of Globalization and Consumer Behavior
Publication -
Journal of Product & Brand Management
Journals -
Analysis of Attitudes of Internet Users Towards the Brand in Social Media
Publication -
Determination of authenticity of brand perfume using electronic nose prototypes
PublicationThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
-
Are you the change? Exploring citizen engagement for Smart Sustainable Cities
e-Learning Courses -
The Implications of Filial Piety in Study Engagement and Study Satisfaction: A Polish-Vietnamese Comparison
Publication -
Journal of Consumer Behaviour
Journals -
JOURNAL OF CONSUMER POLICY
Journals -
Journal of Consumer Marketing
Journals -
ADVANCES IN CONSUMER RESEARCH
Journals -
Journal of Consumer Psychology
Journals -
Journal of Consumer Culture
Journals -
JOURNAL OF CONSUMER RESEARCH
Journals -
JOURNAL OF CONSUMER AFFAIRS
Journals -
Perspective of Created Value in Consumer Choice: Comparison of Economic and Ecological Dimensions
Publication -
Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
Publication -
Journal of Higher Education Outreach and Engagement
Journals -
Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States
PublicationThis study contributes to the limited literature on the personal branding of knowledge workers by revealing that a culture that incorporates knowledge, learning, and collaboration supports (explicit and tacit) knowledge sharing among employees and that sharing matters for knowledge workers’ self-perceived personal brand equity. Analysis of 2,168 cases from the United States and Poland using structural equation modeling (SEM) showed...
-
Consumer Perceptions of Peanuts and Peanut Allergy: The EuroPrevall Results of Focus Groups in Poland
Publication -
New trends in consumer behaviour in the market of cultural services in Poland: implications for marketing
Publication