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Search results for: social media marketing
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Roads unsafety - social costs
PublicationThe condition of road safety has a significant impact on the quality of citizens' life. Yearly, one in a hundred families in Poland suffers because of road accidents. It is affected by them not only in material terms but first and foremost in moral terms. Road accidents are one of the main causes of degradation in the quality of life. In Poland we hardly know anything about the fate of the road traffic victims, their life problems...
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A review of digital fashion research: before and beyond communication and marketing
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Adam Szymkiewicz prof. dr hab. inż.
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The Perception of an Entrepreneur’s Structural, Relational and Cognitive Social Capital among Young People in Poland - An Exploratory Study
PublicationThe goal of the current paper is to verify how an entrepreneur’s structural, relational and cognitive social capital levels are perceived by young people in Poland. The research involved a group of 374 undergraduate business students from a Polish university as participants. Participants completed a survey on entrepreneurial cognitions. It was found that participants assess the level of an entrepreneur’s social capital as relatively...
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Electro-optical transducer based on indium-tin-oxide-coated optical fiber for analysis of ionized media
PublicationThe paper introduces a concept of an optical fiber based electro-optical transducer for monitoring of ionized media, such as low-temperature plasma. It utilizes optical fiber with a section of a core coated with tailored indium tin oxide (ITO) thin film and thus combines the optical phenomena of lossy-mode resonance (LMR) with the electrostatic probe. ITO is an optically transparent and electrically conductive material and if its...
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Corporate Social Responsibility Culture in the University of Technology – Polish Students Perspective
PublicationPurpose: The view on CSR concept is constantly broadening and still the new perspective is needed. New challenges are imposed by social, environmental and economic changes. A stakeholder approach defining organizations’ responsibility is no more valid. There is a need to redefine CSR concept and its role in sustainable development. Higher education and its role in shaping future attitudes towards corporate social responsibility...
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Electrochemical cobalt oxidation in chloride media
PublicationThe green transition, despite recent advances in cobalt-free battery technologies, is still highly dependent on the availability of critical cobalt-based materials. Consequently, there has been increasing interest towards the development of new methods that maximize critical metals recovery from industrial hydrometallurgical solutions. In the current study, direct anodic oxidation of cobalt species from cobalt chloride solutions...
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Modelling of elastic response of granular media
PublicationW pracy przedstawiono opis gruntowego ośrodka ziarnistego w ujęciu jego nieciągłości.Podano przejście opisu tego ośrodka do opisu ośrodka gruntowego ciągłego. Podano rozwiązania ciągłe stanu naprężenia wg. rozwiązania Mindlina. Podano określenie wartości parametrów sprężystych ośrodka ciągłego przy bardzo małych odkształceniach. Przeanalizowano wpływ różnych czynników na określenie modułu odkształcenia sprężystego. Podano sposób...
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Advanced Turbine Cycles with Organic Media
PublicationOrganic Rankine Cycle (ORC) power plants have become very popular and have found their applications in systems with renewable sources of energy. So far their overall efficiencies are not very impressive and only for the upper temperature of about 300 °C do they exceed 20%. A drawback of these cycles is the limitation of the cycle upper temperature due to the heat exchanger technology and the materials used. However, it is possible...
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Poverty and social exclusion in the transition Baltic States during the implementation of the European Union Lisbon Strategy - comparative analysis
PublicationThe problem of poverty and social exclusion in the Baltic States generates serious social, economic and political consequences. The scope of the analysis includes primarily the scale and structure of poverty and social exclusion in the Baltic Region in the years 2004-2010 in the context of the Lisbon Strategy of the European Union. The results show that during the transition and implementation of the Lisbon Strategy, the problem...
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024
e-Learning CoursesThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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Superheroes or Super Spreaders? The Impact of the COVID-19 Pandemic on Social Attitudes towards Nurses: A Qualitative Study from Poland
PublicationThe social perception of the nursing profession in Poland is profoundly affected by social stereotypes that may discourage young people from entering the profession and lead to prejudice towards nurses. During the COVID-19 pandemic, nurses gained visibility, which caused the social image of nurses to likewise grow. In this study, we explore nurses’ experiences with respect to how the COVID-19 pandemic influenced the social image...
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Rengel Cane Sia Doctoral Candidate
PeopleI’m Rengel, born and raised in the Philippines. As an undergraduate I did kinetic modeling on Copper-catalyzed atom transfer radical addition (ATRA). Then I was inspired to do both theoretical and experimental studies, which led me to propose my master’s thesis on Synthesis, Computational, Electrochemical, and Photoconductivity Studies on Naphthalene and its derivatives. This led to a master’s degree in Chemistry in the Mindanao...
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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INTERNATIONAL MARKETING 2021/2022 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in international marketing, their specificity and strategies for an effective functioning on international markets.
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Social Aspects of Information Technology - Seminar 2023
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Marketing Research
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Innovative Marketing
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JOURNAL OF MARKETING
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MARKETING LETTERS
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PSYCHOLOGY & MARKETING
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MARKETING SCIENCE
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Marketing Theory
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Editorial: Social, technological and health innovation: Opportunities and limitations for social policy, health policy, and environmental policy
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Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study
PublicationThis study aims to compare employee perception of corporate social responsibility (CSR) practice incomes and outcomes in the construction industry in Poland and Germany. It proposes a model that examines the influence of stakeholder pressure, culture, and CSR practices on company brand performance, reputation, and employee identification. The findings suggest that the structure of relationships varies for project‐managed construction...
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Reforging spatial identity for social sustainability
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Pregabalin for the treatment of social anxiety disorder
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Education biases perception of social robots
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Social disability in different mental disorders
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ICT and social development. Conceptual considerations.
PublicationThis chapter is intended to provide basic ideas and concepts related to technology, technological progress and society. It explains how and why technology and society are interrelated, forming a dynamic, complex and interdependent evolutionary system. It introduces the terms Digital (ICT) Revolution and information and communication technologies (ICTs), showing elementary features of new technologies. The chapter explains why ICTs...
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Sytuacja na rynku pracy w obszarze ''Zarządzanie i Marketing''. Dydaktyka marketingu w wyższej uczelni technicznej.
PublicationOd kilku lat obserwuje się wzrost bezrobocia wśród absolwentów wyższych uczelni. Recesja nie ominęła również absolwentów kierunku Zarządzanie i Marketing. Już nie wystarczą zdolności interpersonalne, znajomość języków obcych czy posługiwanie się komputerem. Nie wystarczy bierne szukanie pracy, polegające na zarejestrowaniu się w urzędzie pracy i czekanie na propozycje. Urzędy pracy zapewniają, że osobom z wyższym wykształceniem...
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Nowe Media
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Media History
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Media and Jornalismo
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Media Tropes
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Media Watch
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Media and Communication
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Media Psychology
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Information and Media
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Media Asia
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World of Media
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A breath of fresh air - social cognitive career theory in studying entrepreneurial intentions
PublicationA pinch of robustness and a pinch of freshness create an interesting story. That is why this study focuses on entrepreneurial intentions from an alternative theoretical perspective in an underexplored context. In this paper, it is argued that social cognitive career theory is relevant to the study of individual entrepreneurial cognition and behaviour, and it offers a solid framework in entrepreneurship research. This paper expands...
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Particle shape dependence in 2D granular media
PublicationParticle shape is a key to the space-filling and strength properties of granular matter. We consider a shape parameter eta describing the degree of distortion from a perfectly spherical shape. Encompassing most specific shape characteristics such as elongation, angularity and non-convexity, eta is a low-order but generic parameter that we used in a numerical benchmark test for a systematic investigation of shape dependence in sheared...
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Analysing media coverage of India's vaccine diplomacy
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Expert media approach to hearing aids fitting
PublicationW artykule zaprezentowano problematykę dopasowania protez słuchu. Przedstawiono system ekspercki, który pozwala na znalezienie charakterystyk aparatu słuchowego adekwatnego do uszkodzenia słuchu. System został oparty o metodę zbiorów przybliżonych i logikę rozmytą.
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Rectangular waveguides with posts of negative isotropic media
PublicationWykorzystując metodę dopasowania rodzajów opisano metodykę połączenia zastępczego pola rozproszonego od dowolnej konfiguracji prętów dielektrycznych lub wykonanych z metamateriału z pobudzeniem z falowodu prostokątnego. Zaprezentowano częstotliwościowe charakterystyki macierzy rozproszenia dla rodzaju podstawowego. Zaobserwowano filtrujące własności badanych układów.
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Organic Supplementation of Vaccinium corymbosum Micropropagation Media
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Flow and solute transport in porous media systems
PublicationPraca przedstawia podstawowe procesy fizyczne zachodzące w środowisku glebowym. Rozpoczyna się od omówienia zjawisk cieplnych i efektów temperaturowych, a następnie omawia się zjawiska dyfuzyjne i natlenienie gleby. Potem omawia się dynamikę uwilgotnienia gleb i pobierania wody przez korzenie roślinne, jak też migrację zanieczyszczeń. Pracę kończy rozdział dotyczący oczyszczania ścieków w systemie glebowo-roślinnym.
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Media elektroniczne w życiu współczesnego człowieka
PublicationW artykule omówiono rolę mediów elektronicznych w życiu współczesnego człowieka. Dokonano analizy wybranych mediów w zakresie pełnionych funkcji. Przedstawiono wyniki badań przeprowadzonych na grupie 45 osób, uwzględniając aspekty społeczne, ekonomiczne oraz techniczne.
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Marketing - wykład - lato 2022
e-Learning Courses