Rok 2024

• ICT-enabled circular economy: conceptualising the links

  Publikacja

  • E. Lechman
  • R. Ślosarski

  - Rok 2024

  This chapter sets conceptual backgrounds regarding the potentially emerging causal links between digital technologies and circular economy ideas implementation. We argue that digital technologies may constitute an effective element enabling the transformation from linear to circular and environmentally friendly economic activities. This work draws the general picture at the macro and micro level. The macro perspective shows how...

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Rok 2022

• Clean energy in the European Union: Transition or evolution?

  Publikacja

  • R. Ślosarski

  - Energy & Environment - Rok 2022

  In this paper, we analyse two phenomena. First, the relationship between greenhouse gases emission and effectiveness of the European Union energy policies and second the transition from the fossil fuels to renewable energy sources. We run two-step data analysis concerning 25 European Union member states in the period from 1990 to 2018. We use information on greenhouse gases emission, introduction of new energy policies, source...

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Rok 2020

• Towards Changes of Macro-Economic Structures in Middle Eastern Countries. Empirical Evidence for 1970–2018

  Publikacja

  • E. Lechman
  • R. Ślosarski

  - Rok 2020

  Middle East countries share a wide bundle of specific structural economic features and one of the latest is a high dependency of these economies on fossil fuels, which is quantitatively demonstrated through the share of oil and gas revenues in total export, but also in gross domestic product composition. This high economic dependency on natural resources on one hand has recently generated a material wealth of Middle Eastern countries...

Rok 2014

• Budowanie wartości marki w mediach społecznościowych jako narzędzie osiągania przewagi konkurencyjnej

  Publikacja

  • B. Schivinski
  • R. Ślosarski

  - Rok 2014

  Autorzy tego artykułu w oparciu o obszerny przegląd literatury proponują sposoby zwiększenia przewagi konkurencyjnej przedsiębiorstwa poprzez budowanie świadomości marki za pomocą narzędzi Web 2.0. Tekst opiera się na założeniach teorii odnoszącej się do przewagi przedsiębiorstwa nad konkurencją poprzez ciągłe zwiększanie wartości konsumenckiej.

• Hedging with derivatives - Case of Polish market

  Publikacja

  • R. Ślosarski
  • B. Schivinski

  - Rok 2014

  This paper attempts to show the ways of reaching the competitive advantage by hedging with derivatives in Poland. It shows the results of investigation of 50 Polish companies and comparison to the situation in high developed countries. Through broad review of relevant literature, the authors presented the correlation between hedging and competitive advantage. Moreover, paper shows the reasons, of differences between Poland and...

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Rok 2013

• Influence of advertisement in social media in knowledge based economy

  Publikacja

  • R. Ślosarski
  • B. Schivinski

  - Rok 2013

  In the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...

• Marketing terytorialny a social media marketing na serwisie Twitter

  Publikacja

  • B. Schivinski
  • R. Ślosarski

  - Rok 2013

  Obszary terytorialne, podobnie jak inne podmioty gospodarcze, walczą o miejsce na rynku. Poprzez promocję dążą do osiągnięcie uprzywilejowanych miejsc w świadomości interesariuszy, będących dla danego regionu inwestorami, bądź turystami, którzy chcą miło spędzić czas na wakacjach. Miasta kreują swój wizerunek i dbają o niego, budując więzi emocjonalne i lojalność wobec swoich klientów. W tym celu wykorzystane są różne rodzaje instrumentów...

• Mobile operators at war: opinion mining and sentiment analysis on social media

  Publikacja

  • R. Ślosarski
  • B. Schivinski

  - Rok 2013

  Considering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...

• Selected aspects of the evolution of the industry analysis

  Publikacja

  • B. Schivinski
  • R. Ślosarski

  - Rok 2013

  Porter's five forces is a significant tool of analysis of industries. It helps evaluating variables of industry profitability and assessing firm performance. Using the framework, managers can take a decision as to which industries they can effectively compete in and position their companies to reduce the adverse effects of the mentioned forces. According to the critics, the five forces model is limited to its static nature. The...