Wyniki wyszukiwania dla: Social Engagement
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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How do responsible universities perceive their social engagement? In search of signs of Creating Shared Value by the University
PublikacjaObjectives: University social responsibility still lacks legitimisation and is perceived as a burden that hinders academics from doing research and teaching. Creating Shared Value by the University may serve as a tool to motivate universities to engage in initiatives for society, as this is beneficial for both parties. Yet, some researchers perceive the creation of economic value as inappropriate for academia. Thus, it was interesting...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublikacjaPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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Altruists will be altruists, but what about individualists? The role of future time perspective and social value orientation in volunteers’ declarations to continue engagement in three time horizons
PublikacjaVolunteering involves caring for the outcomes of others and typically long-term orientation so that one can achieve goals that are not always clearly visible in the short term. As with any activity, volunteering attracts people of different social value orientations – some rather individualistic, some rather altruistic. The aim of the study was to find out whether the future time perspective, which promotes thinking about future...
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CONTEMPORARY ART AND CIVIC ENGAGEMENT
PublikacjaThe paper aims to explore the potential role of contemporary art as a catalyst for social transformation and civic engagement. The research focuses on the visual arts and their power to change social attitudes in contemporary society. On the basis of theoretical, transdisciplinary approaches and analysis of artwork the paper investigates emerging forms of art and how they address pressing social issues and concerns that would otherwise...
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Research Involvement and Engagement
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Social Entrepreneurship through Cooperatives: Founder Insights
PublikacjaIn this research we are interested in how social entrepreneurs think about their organizational creation process in the context of cooperatives, and how cooperatives conceptualize and actualize their ‘care for community’ social principles. In this interface of organizational purpose and form, we find a variety of interesting issues presented by our interview sample of founders of young, global organizations from six nations. Discussing...
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublikacjaThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Corporate Social Responsibility and Family Business: Current Debates and Future Prospects
PublikacjaThis paper aims at examining the main perspectives on corporate social responsibility (CSR) in family firms discussed in international literature. The topic of CSR has grown exponentially in the last two decades in both, business practice and as an area of interest among academics and researchers. Most studies focus on multinational corporations, some on small and medium enterprises (SMEs) and the smallest number on family business...
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Volunteerism in the last year as a moderator between empathy and altruistic social value orientation: An exploratory study
PublikacjaVolunteerism is a sustained prosocial activity, and young adults are one of the most important targets for organizations recruiting volunteers. Empathy and altruistic social value orientation measured by a decomposed game are dispositional traits that might foster engagement in volunteerism. Using a self-report online-based questionnaire study on two groups of young adults (aged 18-35, N = 224 non-volunteers and N = 178 volunteers...
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Antecedents and outcomes of social media fatigue
PublikacjaPurpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...
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“Don’t call it work”: An interpretative phenomenological analysis of volunteer firefighting in young adults based on the volunteer process model
PublikacjaThe number of people engaging in volunteer firefighting is on the decline. It is important to understand what factors on a personal and social level and from the three stages of the volunteer process model: antecedents, experiences and consequences, might be linked to starting and sustaining such engagement. To address this problem, a qualitative, interview-based study was performed on a sample of 10 volunteer firefighters from...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublikacjaThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Journal of Higher Education Outreach and Engagement
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Social Differentiation of the Perception and Human Tissues Donation for Research Purposes.
PublikacjaThe willingness to donate human biological material for research purposes is shaped by socio-cultural factors; however, there is a lack of studies analysing the social perception of different human tissues, which may affect such willingness. This study aimed to distinguish different sociocultural categories of human tissues and types of potential donors based on their willingness to donate material. Quantitative research was...
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Rural Landscape Planning for Sustainable Development. The Case of Poland
PublikacjaThis text results from theoretical study on the possibilities of rural landscape renovation in Poland. The introduction marks new spatial phenomena and the scope of their influence. It indicates social and cultural reasons of the changes, and states the need of their renewed interpretation. The second part of the article contains a description of the degrading cultural landscape of the country and presents its features. It then...
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The Future of the University? Social Activism among Young Polish Scholars
PublikacjaThe question “Quo vadis, Academia?” is posed by scholars, research administrators, journalists and is also ofound in public opinion in Poland in different contexts. Authors of the article do not call into question the necessity of changes of contemporary universities, but they think that the source of changes should be characterized by a bottom-up approach, especially by those who have already achieved extraordinary scientific...
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Gateways-International Journal of Community Research and Engagement
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Among Friends: The Role of Friendship in Alternative Organizations
PublikacjaFriendship, a mutual and profound relationship, permeates history of human culture and occurs in all social situations, including professional and informal human activities. In organizations, it develops through processes of communication and generates a communication culture of kindness and support. Organizational friendship enhances work engagement and satisfaction, as well as helps to promote individual ends. This article investigates...
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Self-adwokatura jako forma wolontariatu osób z niepełnosprawnością
PublikacjaSelf-advocacy is both a competence necessary for independent adult life and a form of activity of people with disability in terms of exercising their rights to self-determine. It is also a form of social inclusion and participation, often having a character of volunteer engagement of people with disability in work for their minority group. Although the access of people with disability to the sphere of supporting other people...