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But we have some results in other catalogs.Search results for: OUT-OF-HOME ADVERTISING (OOH)
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The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
PublicationThe use of AI-based solutions is currently discussed in relation to various industries. The proliferation of tools based on generative artificial intelligence (GAI), including the emergence of ChatGPT, has resulted in testing as a first step and implementations in further areas of business life, including marketing, as a second step. Still only a few studies have analysed and evaluated specific solutions for different areas of...
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The safety issue of roadside advertising – comparison of polish and abu dhabi regulations
PublicationIn Poland a large number of advertisements are located by the roadside. These ads do not support road traffic management and unlike the road marking system are not subject to any regulations. The advertiser’s goal is to communicate a message to as many recipients as possible. Drivers with different individual abilities, such as attention focusing, eye accommodation, speed of information processing, can be distracted, blinded or...
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Comparison of requirements for location, maintenance and removal of road advertising between polish and foreign regulations
PublicationThe article gives an overview of Polish and international formal and legal requirements for roadside advertising and the relevant road safety impacts. The analysis focussed on outdoor advertising life cycle consisting of three stages: location, operation and removal of advertising. Experience of road authorities from Australia (Queensland), Republic of South Africa and the United Kingdom was collected. The article is part of a...
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Survey on Applications of Multimedia Technology to Examine Impact of Roadside Advertising on Drivers
PublicationThe correct location of ads, both static and moving, in close proximity of the roadway is an issue of high significance in the context of road safety. This publication aims to provide support in solving these issues by presenting a range of options for the implementation of extensive, multi-faceted research, using modern technology to allow an objective assessment of the risks arising from the presence of advertising spots in the...
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Home Sweet Home. Connecting the dots for healthy evening residential illumination
PublicationDuring the twentieth century, lighting designers would commonly use incandescent light sources for residential homes as they provided a visual comfort, with high quality colour rendering properties, along with relaxing ambient atmosphere. Unfortunately, it’s now difficult to buy incandescent light sources because they have been banned in many countries (https://bit.ly/2GwN2Wv). This article addresses some of the challenges in regards...
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A detector of sleep disorders for using at home
PublicationObstructive sleep apnea usually requires all-ni ght examination in a specialized clinic, under the supervision of a medical staff. Because of those requirements it is an expensive and a non-widely utilized test. Moving the examination procedure to patients’ home with automatic analysis algorithms involved will decrease the costs and make it available for larger group of patients. The developed device allows all-night recordings...
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A multisensor detector of a sleep apnea for using at home
PublicationDiagnosis of obstructive sleep apnea usually involves polysomnographic analysis, which unfortunately requires overnight stay in a specialized clinic and is very uncomfortable for a patient. This paper describes the method and apparatus for recording a set of signals to detect sleep apnea. The device records the following signals simultaneously: three-channel ECG, respiratory functions, signals from the accelerometer, and snoring...
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Lighting conditions in Home Office and occupant’s perception: an international study
PublicationThe global pandemic and physical distancing restrictions are forcing us to rethink how residential buildings are used regarding the visual environment. This paper describes home office lighting conditions within different countries and continents. The aim is to define the current limitations of home offices in providing a resilient visual environment. The work was developed by a team of international experts working together on...
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Lighting conditions in home office and occupant’s perception: Exploring drivers of satisfaction
PublicationThis paper depicts lighting home office conditions within different countries and continents, emphasizing the user’s satisfaction with the visual environment. The scope of this article is to investigate the drivers of participants’ satisfaction with the lighting conditions at the home office. The study was developed by a team of international experts working together on Subtask A: User perspective and requirements, Task 61 IEA...