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total: 405
Search results for: WORD OF MOUTH, MANAGEMENT, CUSTOMERS, BEHAVIOR, DIGITAL AGE
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Współczesny Word of Mouth – dylematy pojęciowe
PublicationPrzekaz ustny (Word of Mouth) jest obecnie jednym z najważniejszych czynników, które mają wpływ na klientów podczas podejmowania decyzji o zakupie, a także na zarządzanie ich zachowaniami w procesie dokonywania zakupów. Szczególne znaczenie ma on w przypadku dóbr niematerialnych, o wysokim ryzyku zakupu, jakim są usługi. Rosnąca liczba jego nowych form i coraz bardziej skomplikowana natura, związana głównie z umieszczaniem opinii...
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Word of Mouth
Journals -
Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublicationRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Age management in the Baltic Sea Region
PublicationThis chapter takes a broader view on the issues connected with age management. In its first part, some demographic processes in the European Union countries are described. Those processes contribute to the ageing of the society and an increasing need for age management at various levels. Furthermore, situation in selected Baltic Sea Region countries is presented. In the next section, age management from organizational perspective...
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublicationeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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Manifesto [Intellectual Output 5] for High-quality Baukultur in the Digital Age
PublicationThe aim of the Manifesto is to extract the most important messages of the work on the BuildDigiCraft project and to translate them into a public declaration of views, intentions and policy recommendations directed at the academic, professional and policy-making community responsible for the shaping of the built environment (on local, regional, national and European/international level). With the BuildDigiCraft Manifesto the project...
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VREA PROJECT - A DIGITAL CURATOR FOR ARCHITECTURE AND DIGITAL PERSPECTIVES FOR HERITAGE MANAGEMENT AND ENHANCEMENT
PublicationThinking about architectural education, one must face the challenges of the ever-changing and digital world and bear in mind the figure of the architect of the future - the curator of digital data. Nowadays the aim is to train specialists who know how to manage the production of digital products and are able to face the challenges of digital change in the field of architecture and architectural heritage management. Virtual Reality...
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Process [Intellectual Output 2] Guidelines for a design process leading to a high-quality Baukultur in the digital age
PublicationThe main aim of the intellectual output “Process” is to identify, explore and evaluate new design processes for shaping the built environment, which are informed, collaborative, and adaptable, allow customization and are generally enabled by the application of digital tools. Further, it aims at creating methodological guidelines for future-oriented design processes leading to a high-quality Baukultur in the digital age. The guidelines...
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Behavior Analysis and Dynamic Crowd Management in Video Surveillance System
PublicationA concept and practical implementation of a crowd management system which acquires input data by the set of monitoring cameras is presented. Two leading threads are considered. First concerns the crowd behavior analysis. Second thread focuses on detection of a hold-ups in the doorway. The optical flow combined with soft computing methods (neural network) is employed to evaluate the type of crowd behavior, and fuzzy logic aids detection...
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Platform governance for sustainable development: Reshaping citizen-administration relationships in the digital age
PublicationChanging governance paradigms has been shaping and reshaping the landscape of citizen-administration relationships, from impartial application of rules and regulations by administration to exercise its authority over citizens (bureaucratic paradigm), through provision of public services by administration to fulfil the needs of citizens (consumerist paradigm), to responsibility-sharing between administration and citizens for policy...