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Search results for: PROMOTION
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Promotion and its tools in territorial marketing
PublicationCelem artykułu jest przedstawienie instrumentów promocji, które jednostki samorządu terytorialnego mogą wykorzystywać w kształtowaniu i przy realizacji strategii marketingowej. W artykule przeanalizowano zestaw pięciu podstawowych narzędzi promocji, do których zalicza się reklamę, public relations i publicity, promocję sprzedaży oraz sprzedaż osobistą. Wymienioną grupe rozszerzono o marketing bezpośredni, który przedstawiono z...
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Comparison of Polish and Danish Approach to Promotion of Cycling
PublicationThe article describes two different approaches to promotion of cycling from Denmark and Poland. In the former the promotion locally from 2009 to 2015 has been supported financially by the national government and where initiatives partly have been financed by the national level. In Poland, the promotion has been implemented often as a result of bottom up initiatives and financed solely on local level often with the support of EU...
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Possibilities of applying standard tools of promotion in place marketing
PublicationThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion
PublicationThe article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...
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The Potential of Religion in the Promotion and Implementation of the Concept of Sustainable Development
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Synergetic effect-triggered performance promotion of Sr3−xBaxP5N10Cl:Eu2+ phosphors
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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How to stop salami science: promotion of healthy trends in publishing behavior
PublicationThe career of scientists often depends on the number of their published works. This fact leads to the overproduction of low quality papers burying the important articles and making the knowledge less accessible. One of the methods to counteract these negative aspects might lie in the promotion of healthy trends in publishing behavior. In the present work, the theoretical analysis of a new bibliometric measure is presented, and...
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Health Promotion Practice
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African Safety Promotion
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Global Health Promotion
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Health Promotion Perspectives
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HEALTH PROMOTION INTERNATIONAL
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Journal of Promotion Management
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Pedagogy in Health Promotion
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Publicly available lecture webcasts - e-learning or promotion tool? case study
PublicationThis paper aims to show how universities interact with Internet users by webcasting selected courses. Paper has exploratory case-study character, presenting example of Berkeley Webcast initiative of University of California, Berkeley, webcasting undergraduate courses and on-campus events. On the base of short introduction to webcasting usage as an e-learning and promotional tool, the analysis of 3 purposely chosen different courses...
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Bridge of Knowledge: an Internet platform for R2R and R2B transfer of knowledge and promotion of cooperation
PublicationCurrently, the European Commission puts emphasis on supporting collaboration between universities and business. There are many possible ways to create a strong relationship between both these parties. Positive results of such cooperation lead to increased competitiveness of the global market and, in consequence, bring significant growth of innovation. The cooperation between research-to-research (R2R) and research-to-business (R2B)...
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In situ insight into the low-temperature promotion of ZIF-67 in electrocatalytic oxygen evolution reaction
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Sub-national structures matter when evaluating physical activity promotion: Lessons from Germany
PublicationBackground Public policies are increasingly acknowledged as important part of promoting physical activity (PA). However, especially in states with sub-national administrative structures such as Germany, national and sub-national approaches differ considerably. In Germany, sport for all (SfA) promotion is mostly organized at sub-national level, which is usually not covered in national evaluations. Knowledge of these structures helps...
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Designing sustainable school facilities for public health promotion. Selected issues and examples of good practice
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Health Promotion Journal of Australia
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Health Promotion & Physical Activity
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Journal of Education and Health Promotion
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AMERICAN JOURNAL OF HEALTH PROMOTION
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Health Education and Health Promotion
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Summit on international promotion in HEI
EventsCentrum Współpracy Międzynarodowej Politechniki Gdańskie zaprasza na spotkanie poświęcone międzynarodowej promocji uczelni wyższych (“Summit on international promotion in HEI”). Eksperci ze światowych instytucji związanych ze szkolnictwem wyższym podzielą się swoim doświadczeniem i wiedzą na temat skutecznej promocji uczelni. Wydarzenie jest możliwe...
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Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland
PublicationThe promotion of active and sustainable transport modes as an alternative to motorised individual transport has become a key policy priority in Europe, to reduce air pollution, road congestion, noise, traffic injuries, and the adverse health outcomes of sedentary lifestyles. Policymakers are implementing a wide range of measures to encourage this shift in attitudes and behaviours. These interventions are most valuable when targeting...
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Towards Promotion of Graphene/Titania‐Based Electrode via Ultrafast and Self‐Expansion Reduction for Li‐ion Battery
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Promotion of Photocatalytic Hydrogen Evolution under Visible Light with NiO/C Fabricated via a Super Facile and General Strategy
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AlP compound and P-doping for promotion of electrocatalytic activity of N-doped carbon derived from metal-organic framework
PublicationWater splitting plays a key role in future fuels, where two processes occur - the hydrogen evolution reaction (HER) and the oxygen evolution reaction (OER). Nitrogen-doped carbon derived from...
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Advances in School Mental Health Promotion
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International Journal of Health Promotion and Education
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International Journal of Mental Health Promotion
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JOURNAL OF THE ROYAL SOCIETY FOR THE PROMOTION OF HEALTH
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Promotion of MXene (Ti3C2Tx) as a robust electrocatalyst for oxygen evolution reaction via active sites of ZIF-67 - In situ mechanism investigations
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International Journal of Injury Control and Safety Promotion
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Iranian Journal of Health Education and Health Promotion
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Issues of Rehabilitation, Orthopaedics, Neurophysiology and Sport Promotion - IRONS
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The degree of mission implementation, promotion and achievement of goals of the studied universities in Gdańsk, Sopot and Gdynia in 2011
Open Research DataAll surveyed universities declare that they have a specific mission. The mission of each organization is nothing but the reason for its existence which distinguishes it from all the others. The mission of non-public universities should translate into tasks that it must perform in order to achieve its goals.
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Health Promotion and Chronic Disease Prevention in Canada-Research Policy and Practice
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Britannia (Society for the Promotion of Roman Studies)
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Journal of Health Promotion and Recreation
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Analysis of the applicability of laser scanning to making an inventory of swimming pool facilities
Publication3D scanning can be used in many branches of economy, e.g. reverse and prototype engineering, industrial design, quality control, pros-thetics, orthodontics, archiving of historic objects and archeological findings, examination of a scene of crime, making films and comput-er games. The technology of terrestrial laser scanning has a bright fu-ture as we are living in the time of blooming measurement tech-niques, which can provide...
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Whither the need and motivation for open government data (OGD) promotional strategies?
PublicationPurpose It has been underscored in the extant literature that open government data (OGD) has not percolated across the length and breadth of any country, let alone the awareness of the OGD among the stakeholders themselves. In this vein, this study aims to underline the reasons as to why OGD promotion merits consideration apart from underlining the manner in which OGD promotion may be done. Design/methodology/approach Based on...
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Optimization of combined heat and power (CHP) market allocation: The case of Poland
PublicationCombined heat and power (CHP), that is production of electricity and useful heat in a single thermodynamic process, is a way of primary energy saving and emission reduction. Therefore, promotion of the electricity from high-efficiency cogeneration (CHP-E) was encouraged in the European Union. However, CHP-E promotion mechanisms proved low effectiveness in certain countries, like Poland, where the prices of certificates of origin...
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublicationThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Magdalena Gajewska prof. dr hab. inż.
PeopleMagdalena Gajewska (born June 1th 1968 in Gdańsk) in 1993 graduated Hydro-Engineering Faculty at Gdańsk University of Technology. At present she is an assistant professor in the Department of Water and Wastewater Technology at the Faculty of Civil and Environmental Engineering GUT. PhD (2001) and habilitation (2013) in the discipline of environmental engineering. In the 2016-2020 term, serves as Vice -dean for science. She...
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Marketing zewnętrzny : promocja
PublicationW opracowaniu omówiono pojęcie promocji, a także miejsce, jakie zajmuje ona w marketingu-mix. Szczególną uwagę poświęcono rozróżnieniu pomiędzy promocją a często utożsamianą z nią komunikacją marketingową. W dalszej części scharakteryzowano instrumenty promotion-mix: reklamę, public relations, promocję sprzedaży, marketing bezpośredni, sprzedaż osobistą i sponsoring.
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Nina Rizun dr
PeopleNina Rizun is an assistant professor at the Faculty of Management and Economics at the Gdańsk University of Technology. In October 1999 she obtained a PhD degree in technical sciences in the Faculty of Enterprise Economy and Production Organization, National Mining Academy, Dnipropetrovsk, Ukraine. PhD thesis title: Development of Complex Subsystem of the Organization and Planning of Mining and Transport Processes. In the years...