Search results for: consumer

• Literature Review on Conceptualisation of Online Consumer Engagement

  Publication

  • G. Unal
  • B. Schivinski
  • M. Brzozowska-Woś

  - Handel Wewnętrzny - Year 2017

  The purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...

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• Consumer reports

  Journals

  ISSN: 0010-7174

• Consumer Bankruptcy Prediction Using Balanced and Imbalanced Data

  Publication

  • M. Brygała

  - Risks - Year 2022

  This paper examines the usefulness of logit regression in forecasting the consumer bankruptcy of households using an imbalanced dataset. The research on consumer bankruptcy prediction is of paramount importance as it aims to build statistical models that can identify consumers in a difficult financial situation that may lead to consumer bankruptcy. In the face of the current global pandemic crisis, the future of household finances...

• The effect of social media communication on consumer perceptions of brands

  Publication

  • B. Schivinski
  • D. Dąbrowski

  - Journal of Marketing Communications - Year 2016

  Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...

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• Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?

  Publication

  • I. Confente
  • W. Kucharska

  - Journal of Brand Management - Year 2021

  This study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...

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• Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context

  Publication

  • J. J. Blazquez-Resino
  • S. Gutierrez-Broncano
  • E. Gołąb-Andrzejak

  - Frontiers in Psychology - Year 2022

  To address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...

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• Pasta Fortified with Potato Juice: Structure, Quality, and Consumer Acceptance

  Publication

  • P. Kowalczewski
  • G. Lewandowicz
  • A. Makowska
  • I. Knoll
  • W. Błaszczak
  • W. Białas
  • P. Kubiak

  - JOURNAL OF FOOD SCIENCE - Year 2015

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• Development of Generalized Distribution Utility Index in Consumer-Driven Logistics

  Publication

  • A. Galkin
  • T. Schlosser
  • Y. Khvesyk
  • O. Kuzkin
  • Y. Klapkiv
  • G. Balint

  - ENERGIES - Year 2022

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• Fibres from recycled post-consumer tyres for concrete reinforcement

  Publication

  • M. Pawelska-Mazur
  • M. Kurpińska

  - Year 2011

  W pracy przedstawiono aktualną sytuację dot. wykorzystania drutu stalowego z recyklingu opon samochodowych. Przedstawiono wyniki badań przeprowadzonych w laboratorium Katedry Konstrukcji Betonowych i Technologii Betonu nad zastosowaniem włókien stalowych z recyklingu do zbrojenia betonu. Otrzymane wyniki porównano z próbkami fibrobetonu uzyskanego na bazie przemysłowo produkowanych włókien stalowych.

• Prediction of consumer electricity needs based on Internet weather forecasts

  Publication

  • A. Opaliński

  - Zeszyty Naukowe Wydziału Elektrotechniki i Automatyki Politechniki Gdańskiej - Year 2015

  Electrical energy is considered both as an important driver for producing and transporting goods in companies, as well as a good in itself which requires planning and management for generating and delivering it to consumers in proper time and amounts. Weather information can be considered to convey part of the data on energy delivery needs of consumers. Free meteorological data sources on the Web do not offer consistent data to...

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• Application of foam made of post-consumer pet materials for the construction of footbridges

  Publication

  • Ł. Pyrzowski
  • M. Miśkiewicz

  - Year 2017

  The article presents the possibility of application in civil engineering of highly ecological PET foam, manufactured from 100% recycled plastic packaging. It may find uses in construction of numerous engineering structures, such as pedestrian and cycle footbridges. Properly processed waste from post-consumer PET packaging may constitute a quality structural core for use in multilayered composite materials, commonly referred to...

• Journal of Consumer Behaviour

  Journals

  ISSN: 1472-0817 , eISSN: 1479-1838

• JOURNAL OF CONSUMER POLICY

  Journals

  ISSN: 0168-7034 , eISSN: 1573-0700

• Journal of Consumer Marketing

  Journals

  ISSN: 0736-3761 , eISSN: 2052-1200

• ADVANCES IN CONSUMER RESEARCH

  Journals

  ISSN: 0098-9258

• Journal of Consumer Psychology

  Journals

  ISSN: 1057-7408 , eISSN: 1532-7663

• Journal of Consumer Culture

  Journals

  ISSN: 1469-5405 , eISSN: 1741-2900

• JOURNAL OF CONSUMER RESEARCH

  Journals

  ISSN: 0093-5301 , eISSN: 1537-5277

• JOURNAL OF CONSUMER AFFAIRS

  Journals

  ISSN: 0022-0078 , eISSN: 1745-6606

• Eurozone or National Inflation Projections: Which has Greater Impact on Consumer Expectations?

  Publication

  • M. Szyszko
  • K. Tura-Gawron

  - PANOECONOMICUS - Year 2021

  We compare the dependence of consumer inflation expectations on European Central Bank (ECB) inflation projections with that on national central bank (NCB) projections in four economies: Austria, Belgium, Finland, and Germany. We aim to assess whether the information published by central banks affects consumers, and whether inflation projections published by NCBs are more relevant to consumers than those published for the entire...

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• FORECASTING EXCHANGE RATES IN THE PROCESS OF THE ASSESSMENT OF CONSUMER RISK BANKRUPTCY IN CENTRAL EUROPE

  Publication

  • T. Korol

  - Year 2019

  This paper focuses on the issue of forecasting the fluctuation of exchange rates as part of the early warning system against the risk of consumer bankruptcy. The author identified the main macroeconomic factors affecting the level of bankruptcies for households in Poland. The fluctuation of exchange rates, which directly affects the deterioration of the economic situation of borrowers who have opened credit accounts in a foreign...

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• Consumer Perceptions of Peanuts and Peanut Allergy: The EuroPrevall Results of Focus Groups in Poland

  Publication

  • A. Prusak
  • M. Schlegel-Zawadzka

  - Public Health - Open Journal - Year 2017

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• Sugar Fee in Poland as an Example of New Fiscal Burdens and Stimulation of Consumer Behaviour

  Publication

  • P. Kasprzak

  - Year 2021

  During the economic downturn caused by the COVID-19 pandemic, the amount and structure of tax burdens imposed by the state on businesses continue to increase, as shown on the example of the newly introduced sugar fee. A new tax-related burden imposed on businesses and consumers producing and consuming sugar-sweetened beverages appeared at the beginning of 2021. The aim of the paper is to present the fiscal burdens that accompany...

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• User-generated images and its impact on consumer-based brand equity and on purchase intention

  Publication

  • B. Schivinski
  • P. Łukasik
  • D. Dąbrowski

  - Logistyka - Year 2015

  Researchers and brand managers have limited knowledge of the effects that different types of user-generated content (UGC) have on consumers’ perception of brands and behavior. In this study we investigated 301 authors of a specific category of UGC, i.e., user-generated images (UGI) on a social networking site to confirm the relationships of four drivers reported in literature (co-creation, empowerment, community, and self-concept)...

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• Confidence, Financial Literacy and Investment in Risky Assets: Evidence from the Survey of Consumer Finances

  Publication

  • P. Paradowski
  • A. Cupak
  • P. Fessler
  • J. W. Hsu

  - Year 2020

  We employ recent Survey of Consumer Finances (SCF) microdata from the US to analyze the impacts of confidence in one's own financial knowledge, confidence in the economy, and objective financial literacy on investment in risky financial assets (equity and bonds) on both the extensive and intensive margins. Controlling for a rich set of covariates including risk aversion, we find that objective financial literacy is positively...

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• Consumer willingness to pay a price premium for ecological goods: a case study from Ukraine

  Publication

  • A. Kucher
  • M. Heldak
  • L. Kucher
  • O. Fedorchenko
  • Y. Yurchenko

  - Environmental & Socio-economic Studies - Year 2019

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• Review of cigars and cigar-type products as potential sources of consumer exposure to heavy metals

  Publication

  • P. J. Hać
  • B. Cieślik
  • P. Konieczka

  - JOURNAL OF ENVIRONMENTAL SCIENCE AND HEALTH PART C-ENVIRONMENTAL CARCINOGENESIS & ECOTOXICOLOGY REVIEWS - Year 2022

  The popularity of cigars, growing since 1993, has not gone hand in hand with the increased interest of researchers in these products. Although the literature widely describes the harmfulness of tobacco and the content of toxic substances in tobacco products, the topic is often treated selectively as relating primarily to cigarettes and rarely extends to other products of the broadly defined tobacco industry. However, there is no...

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• Comparing Apples and Oranges: A Mobile User Experience Study of iOS and Android Consumer Devices

  Publication

  • P. Falkowski-Gilski
  • T. Uhl

  - Year 2023

  With the rapid development of wireless networks and the spread of broadband access around the world, the number of active mobile user devices continues to grow. Each year more and more terminals are released on the market, with the smartphone being the most popular among them. They include low-end, mid-range, and of course high-end devices, with top hardware specifications. They do vary in build quality, utilized type of material,...

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• Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study

  Publication

  • B. Schivinski
  • P. Łukasik

  - Marketing i Zarządzanie - Year 2015

  The concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...

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• The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector

  Publication

  • M. Brzozowska-Woś
  • B. Schivinski

  - Central European Management Journal - Year 2019

  Purpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...

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• Nutritional analysis and evaluation of the consumer acceptance of pork pâté enriched with cricket powder - preliminary study

  Publication

  • K. Smarzyński
  • P. Sarbak
  • S. Musiał
  • P. Jeżowski
  • M. Piątek
  • P. Kowalczewski

  - Open Agriculture - Year 2019

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• Usage of Over-the-Counter and Herbal Products in Common Cold in Poland: Findings from Consumer Survey

  Publication

  • K. Karlowicz-Bodalska
  • K. Miśkiewicz
  • D. Kurpas
  • S. Han
  • A. Kowalczyk
  • D. Marciniak
  • A. Dryś
  • T. Glomb
  • S. Cedzich
  • U. Broniecka
  • E. Kuchar

  - Year 2015

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• IEEE Consumer Electronics Magazine

  Journals

  ISSN: 2162-2248 , eISSN: 2162-2256

• Journal of International Consumer Marketing

  Journals

  ISSN: 0896-1530 , eISSN: 1528-7068

• Journal of Consumer Health on the Internet

  Journals

  ISSN: 1539-8285 , eISSN: 1539-8293

• Journal of the Association for Consumer Research

  Journals

  ISSN: 2378-1815 , eISSN: 2378-1823

• Aeration Process in Bioreactors as the Main Energy Consumer in a Wastewater Treatment Plant. Review of Solutions and Methods of Process Optimization

  Publication

  • J. Drewnowski
  • A. Remiszewska-Skwarek
  • S. Duda
  • G. Łagód

  - Processes - Year 2019

  Due to the key role of the biological decomposition process of organic compounds in wastewater treatment, a very important thing is appropriate aeration of activated sludge, because microorganisms have to be supplied with an appropriate amount of oxygen. Aeration is one of the most energy-consuming processes in the conventional activated sludge systems of wastewater treatment technology (may consume from 50% to 90% of electricity...

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• Family & Consumer Sciences Research Journal

  Journals

  ISSN: 1077-727X , eISSN: 1552-3934

• Journal of Family Ecology and Consumer Sciences

  Journals

  ISSN: 0378-5254

• Australian Journal of Competition and Consumer Law

  Journals

  ISSN: 1838-9260

• Malaysian Journal of Consumer and Family Economics

  Journals

  ISSN: 1511-2802

• International Journal on Consumer Law and Practice

  Journals

  ISSN: 2347-2731

• Consumer social network brand identification and personal branding. How do social network users choose among brand sites?

  Publication

  • W. Kucharska

  - Cogent Business & Management - Year 2017

  Brands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...

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• International Review of Retail Distribution and Consumer Research

  Journals

  ISSN: 0959-3969 , eISSN: 1466-4402

• Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

  Journals

  ISSN: 0899-8620

• Journal of Marketing and Consumer Behaviour in Emerging Markets

  Journals

  eISSN: 2449-6634

• IEEE Consumer Communications and Networking Conference

  Conferences

• Journal of Retailing and Consumer Services

  Journals

  ISSN: 0969-6989 , eISSN: 1873-1384

• IEEE TRANSACTIONS ON CONSUMER ELECTRONICS

  Journals

  ISSN: 0098-3063 , eISSN: 1558-4127

• International Journal of Consumer Studies

  Journals

  ISSN: 1470-6423 , eISSN: 1470-6431