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Search results for: MARKETING ORIENTATION
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International Journal of Bank Marketing
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Journal of Marketing Theory and Practice
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Journal of Destination Marketing & Management
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Journal of International Consumer Marketing
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Journal of Historical Research in Marketing
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Journal of Marketing for Higher Education
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International Journals of Marketing and Technology
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Journal of Hospitality Marketing & Management
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Journal of Financial Services Marketing
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Arts Marketing: An International Journal
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International Journal of Online Marketing
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JOURNAL OF FOOD PRODUCTS MARKETING
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Journal of Fashion Marketing and Management
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Journal of Research in Marketing and Entrepreneurship
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International Journal of Marketing Semiotics
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International Journal of Technology Marketing
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Journal for Advancement of Marketing Education
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Revista Brasileira de Marketing
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Spanish Journal of Marketing - ESIC
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Journal of Cultural Marketing Strategy
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
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Journal of Business-to-Business Marketing
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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
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Annals of Marketing Management & Economics
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QME-Quantitative Marketing and Economics
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JOURNAL OF PUBLIC POLICY & MARKETING
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Journal of Travel & Tourism Marketing
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Material characterisation of biaxial glass-fibre non-crimp fabrics as a function of ply orientation, stitch pattern, stitch length and stitch tension
PublicationDue to their high density-specific stiffnesses and strength, fibre reinforced plastic (FRP) composites are particularly interesting for mobility and transport applications. Warp-knitted non-crimp fabrics (NCF) are one possible way to produce such FRP composites. They are advantageous because of their low production costs and the ability to tailor the properties of the textile to the reinforcement and drape requirements of the application....
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Methodology for the Correction of the Spatial Orientation Angles of the Unmanned Aerial Vehicle Using Real Time GNSS, a Shoreline Image and an Electronic Navigational Chart
PublicationUndoubtedly, Low-Altitude Unmanned Aerial Vehicles (UAVs) are becoming more common in marine applications. Equipped with a Global Navigation Satellite System (GNSS) Real-Time Kinematic (RTK) receiver for highly accurate positioning, they perform camera and Light Detection and Ranging (LiDAR) measurements. Unfortunately, these measurements may still be subject to large errors-mainly due to the inaccuracy of measurement of the optical...
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The effect of foliar fertilization on darkening of tuber flesh of selected potato cultivars
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Progress in targeting tumor cells by using drug-magnetic nanoparticles conjugate.
PublicationTo limit the cytotoxicity of anticancer drugs against healthy cells, an appropriate carrier should be synthesized to deliver the drug to the tumor tissue only. A good solution is to anchor a magnetic nanoparticle to the molecule of the drug and to use a properly directed external magnetic field. We have shown that the improved by us synthesis of the conjugate of doxorubicin with iron-oxide magnetic nanoparticles allows a substantial...
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Development of factors and measurement of personnel risk in the marketing services of four Polish pharmaceutical companies
Open Research DataThis text contains the presentation and analysis of research results in relation to four companies (A, B, C, D), according to the adopted case study method.Further considerations should be preceded by the assumption that personal risk factors often affect the level of this risk in various directions, so their final impact is the result of the shaping...
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WPŁYW KOMUNIKACJI MARKETINGOWEJ NA KSZTAŁTOWANIE ARCHITEKTURY OBIEKTÓW SŁUŻBY ZDROWIA - THE EFFECT OF MARKETING COMMUNICATION ON SHAPING THE ARCHITECTURE OF HEALTHCARE FACILITIES
PublicationXX wiek wraz z rozwojem kultury masowej przyniósł gwałtowny wzrost znaczenia komunikacji marketingowej, która początkowo pełniła rolę głównie informacyjną, związaną z działaniami reklamowymi. Współcześnie można zauważyć zwiększone zainteresowanie specjalistów z dziedziny marketingu oddziaływaniem na człowieka poprzez przestrzeń, w której on przebywa. Podejmowanie działań marketingowych w ramach usług świadczonych przez jednostki...
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Degrés: revue de synthèse à l'orientation sémiologique
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Structure of the twist-bend nematic phase with respect to the orientational molecular order of the thioether-linked dimers
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Orientational Order and Dynamics of Nematic Multipodes Based on Carbosilazane Cores Using Optical and Dielectric Spectroscopy
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Internet jako nowa forma marketingu - w świetle badań socjologicznych przeprowadzonych w przedsiębiorstwie budowlanym.
PublicationArtykuł opisuje internet jako nowe narzędzie w działaniach marketingowych firm budowlanych (developerów). Sposoby jego wykorzystania w efektowniejszym i efektywniejszym pozyskiwaniu nowych klientów w oparciu o badania socjologiczne.
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Automatic Marking of Allophone Boundaries in Isolated English spoken Words
PublicationThe work presents a method that allows delimiting the borders of allophones in isolated English words. The described method is based on the DTW algorithm combining two signals, a reference signal and an analyzed one. As the reference signal, recordings from the MODALITY database were used, from which the words were extracted. This database was also used for tests, which were described. Test results show that the automatic determination...
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Antifungal Effect of Penicillamine Due to the Selective Targeting of L-Homoserine O-Acetyltransferase
PublicationDue to the apparent similarity of fungal and mammalian metabolic pathways, the number of established antifungal targets is low, and the identification of novel ones is highly desirable. The results of our studies, presented in this work, indicate that the fungal biosynthetic pathway of L-methionine, an amino acid essential for humans, seems to be an attractive perspective. The MET2 gene from Candida albicans encoding L-homoserine...
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Targeting yeast topoisomerase II by imidazo and triazoloacridinone derivatives resulting in their antifungal activity
PublicationFungal pathogens are considered as serious factors for deadly diseases and are a case of medical concern. Invasive fungal infections also complicate the clinical course of COVID-19, leading to a significant increase in mortality. Furthermore, fungal strains' multidrug resistance has increased the demand for antifungals with a different mechanism of action. The present study aimed to identify antifungal compounds targeting yeast...
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Altruists will be altruists, but what about individualists? The role of future time perspective and social value orientation in volunteers’ declarations to continue engagement in three time horizons
PublicationVolunteering involves caring for the outcomes of others and typically long-term orientation so that one can achieve goals that are not always clearly visible in the short term. As with any activity, volunteering attracts people of different social value orientations – some rather individualistic, some rather altruistic. The aim of the study was to find out whether the future time perspective, which promotes thinking about future...
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Orientational order and dynamics of the dendritic liquid crystal organo-siloxane tetrapodes determined using dielectric spectroscopy
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Targeting mTORs by omega-3 fatty acids: A possible novel therapeutic strategy for neurodegeneration?
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Homoisocitrate dehydrogenase from Candida albicans: properties, inhibition, and targeting by an antifungal pro-drug
PublicationThe LYS12 gene from Candida albicans, coding for homoisocitrate dehydrogenase was cloned and expressed as a His-tagged protein in Escherichia coli. The purified gene product catalyzes the Mg2+- and K+-dependent oxidative decarboxylation of homoisocitrate to alpha-ketoadipate. The recombinant enzyme demonstrates strict specificity for homoisocitrate. SDS-PAGE of CaHIcDH revealed its molecular mass of 42.6±1 kDa, while in size-exclusion...
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Future of nature, our future. A preregistered report on future time perspective, social value orientation, and pro-environmental outcomes based on data from Poland and Sweden
PublicationIntroduction: The objective of the study was to examine the role of social value orientation and future time perspective to account for individual differences in pro-environmental behaviors, intentions, and opinions about the link between pro-environmental action and pandemic threat (three separate models) in Polish and Swedish samples expected to differ in rate of pro-environmental behaviors (higher in Sweden). We hypothesized...
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Magdalena Brzozowska-Woś dr hab. inż.
PeopleMagdalena Brzozowska-Woś is a graduate of the Faculty of Management and Economics of the Gdańsk University of Technology (specialization: management systems). She is also a graduate of Postgraduate Studies in Advertising (Faculty of Management and Economics, GUT) and Postgraduate Studies in Public Relations (SWPS University of Humanities and Social Sciences). In the years 2000-2003, she cooperated with Panorama Internet sp. z o....
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Journal of Global Scholars of Marketing Science
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International Journal of Pharmaceutical and Healthcare Marketing
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Journal of Nonprofit & Public Sector Marketing
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Asia Pacific Journal of Marketing and Logistics
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