Wyniki wyszukiwania dla: INNOWACJE W MARKETINGU

• Driving the Image of an Electricity Supplier through Marketing Activities

  Publikacja

  • D. Dąbrowski
  • J. Dąbrowski
  • T. Zamasz
  • M. Lis

  - Forum Scientiae Oeconomia - Rok 2023

  The aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...

  Pełny tekst do pobrania w portalu

• Creating Hotel Services from a Perspective of Extraordinary Customer Experience

  Publikacja

  • E. Gołąb-Andrzejak
  • M. Gębarowski

  - Handel Wewnętrzny - Rok 2018

  This conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...

  Pełny tekst do pobrania w portalu

• Antecedents and Consequences of Brand Loyalty

  Publikacja

  • S. Gupta
  • B. Schivinski
  • M. Brzozowska-Woś

  - Handel Wewnętrzny - Rok 2017

  The objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...

  Pełny tekst do pobrania w portalu

• Anita Richert-Kaźmierska dr inż.

  Osoby

  Katedra Przedsiębiorczości

• Marcin Żmuda

  Osoby

  Marcin Żmuda - specjalista marketingu internetowego w Google oraz założyciel agencji Embasy. Autor Update Time - wiadomościa z obszaru SEO.  Pierwsze kampanie SEO przygotowywałem już w 2007 roku. Aktualnie jestem Head of SEO w firmie Orion Media Group zajmującym się zagadnieniami związanymi z pozycjonowaniem w wyszukiwarkach internetowych oraz rozbudową grupy serwisów własnych. Moja agencja, Embasy specjalizuje się przede wszystkim...