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Search results for: TRUST, ELECTRONIC WORD OF MOUTH, EWOM
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublicationeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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The effects of perceived risk, brand value, and brand trust on eWOM
PublicationUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublicationRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Współczesny Word of Mouth – dylematy pojęciowe
PublicationPrzekaz ustny (Word of Mouth) jest obecnie jednym z najważniejszych czynników, które mają wpływ na klientów podczas podejmowania decyzji o zakupie, a także na zarządzanie ich zachowaniami w procesie dokonywania zakupów. Szczególne znaczenie ma on w przypadku dóbr niematerialnych, o wysokim ryzyku zakupu, jakim są usługi. Rosnąca liczba jego nowych form i coraz bardziej skomplikowana natura, związana głównie z umieszczaniem opinii...
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Trust and distrust in electoral technologies: what can we learn from the failure of electronic voting in the Netherlands (2006/07)
PublicationThis paper focuses on the complex dynamics of trust and distrust in digital government technologies by approaching the cancellation of machine voting in the Netherlands (2006-07). This case describes how a previously trusted system can collapse, how paradoxical the relationship between trust and distrust is, and how it interacts with adopting and managing electoral technologies. The analysis stresses how, although...
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Do online reviews reveal mobile application usability and user experience? The case of WhatsApp
PublicationThe variety of hardware devices and the diversity of their users imposes new requirements and expectations on designers and developers of mobile applications (apps). While the Internet has enabled new forms of communication platform, online stores provide the ability to review apps. These informal online app reviews have become a viral form of electronic wordof-mouth (eWOM), covering a plethora of issues. In our study, we set ourselves...
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Gender differences in the perception of the Quality of College Life in Spanish University
PublicationThrough the current research, we intend to analyse how students differ in their levels of quality of college life (QCL) according to gender, and how this relates to overall quality of life (QoL) and loyalty [measured by Identification and word of mouth (WoM)] to their specific university. The survey included 243 students attending public university in Spain. The results obtained through the analysis of data allow affirming that...
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Influence of advertisement in social media in knowledge based economy
PublicationIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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SCF - a Framework Supporting Achieving and Assessing Conformity with Standards
PublicationStandards Conformity Framework (SCF) presented in this paper encompasses methods and tools whichprovide support for application of standards and other normative documents. The approach taken focuses ondevelopment, assessment and maintenance of an electronic document which demonstrates conformity. Sucha document contains an argument structure developed in accordance with the Trust-IT methodology. Thepaper discusses details of the...
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Cross-domain applications of multimodal human-computer interfaces
PublicationDeveloped multimodal interfaces for education applications and for disabled people are presented, including interactive electronic whiteboard based on video image analysis, application for controlling computers with mouth gestures and audio interface for speech stretching for hearing impaired and stuttering people and intelligent pen allowing for diagnosing and ameliorating developmental dyslexia. The eye-gaze tracking system named...
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Marketing relacji we współczesnym świecie
PublicationTeoria i praktyka marketingu ulegają ciągłej ewolucji, podążając za zmianami gospodarczymi, społecznymi oraz technologicznymi i dostosowując się do nich. Obecne trendy, które napędzają zmiany w globalnym świecie biznesu powodują, że silne relacje z klientami są bardziej niż kiedykolwiek, niezbędne dla strategii firm, które chcą osiągać przewagę konkurencyjną. Nowe warunki działania przedsiębiorstw to również świat, w którym miesza...
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Wikipedia and WordNet integration based on words co-occurrences
PublicationThe article presents a method for automatic integration of two lexical resources: semantic dictionary WordNet and electronic encyclopaedia Wikipedia. Our goal is to add automatically an semantic tags - a WordNet synset identifier to the title of the Wikipedia article. We've analyze several different ap-proaches to these problem and implement our own solution, based on word occurrences in synsets descriptions and the article body....
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Multimodal human-computer interfaces based on advanced video and audio analysis
PublicationMultimodal interfaces development history is reviewed briefly in the introduction. Examples of applications of multimodal interfaces to education software and for the disabled people are presented, including interactive electronic whiteboard based on video image analysis, application for controlling computers with mouth gestures and the audio interface for speech stretching for hearing impaired and stuttering people. The Smart...