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Search results for: FASHION COMMUNICATION, FASHION TECHNOLOGY, FASHION MEDIA
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Fashion communication research: A way ahead
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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Digital Fashion: A systematic literature review. A perspective on marketing and communication
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A review of digital fashion research: before and beyond communication and marketing
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublicationThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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International Journal of Fashion Design, Technology and Education
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Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublicationFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
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Nadzeya Sabatini dr
PeopleNadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Linking Fashion and Tourism: From Body to Clothing and Lifestyle
PublicationThere are many profound links between fashion and tourism. This chapter provides a critical reflection, mainly from a philosophical, historical, and linguistic perspective, on the dynamic relationship and parallel evolution between these two sectors. It explains how their intercon nectedness form and mirror contemporary society. This chapter classifies the connections between the two, starting with the person, her body, and the...
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Angelica Pegani mgr
PeopleA graduate of the Faculty of Management and Economics of the Gdańsk University of Technology. She completed a postgraduate management studies and the Entrepreneurship Program at the Massachusetts Institute of Technology. She has started a PhD studies and wrote a doctoral thesis based on social sciences. She holds numerous certificates confirming her knowledge of English language, including from the British Council and the University...
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ENTREPRENEURSHIP AND CREATIVITY - summer term 2021/22
e-Learning CoursesThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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ENTREPRENEURSHIP AND CREATIVITY - winter term 2024/25
e-Learning CoursesThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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Projekt Fakultatywny II/ Elective Design II 2020/2021 S.Hudnik+K.Życzkowska
e-Learning CoursesSUPERSURFACE – an alternative model for life The studio will explore an alternative architectural models for contemporary society in the context of different political, cultural, economic and environmental contexts. Temporal living and technology links the general fashion principles with architecture. The projects will investigate the visionary scenarios through Superstudio movies Fundamental Acts and various concepts and structures...
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THE ARCHİTECTURE AND FASHİON DESİGN – An Examination of the Relationship between Fashion and Architecture Design in light of Technological Advancements
PublicationThe article focuses on the mutual relationship between two seemingly distant fields of art - architecture and fashion design. It describes a common basis for the process of creating art in the approach to both fashion and architecture. The following considerations, which are based on principles of composition, attempt to reach beyond just the form and analyze also context or perception. The article quotes famous creators and depicts...
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Fashion and Tourism: Parallel Stories of Two "Dream Marvels".
PublicationFashion and tourism are two social, cultural, and economic phenomena that have both numerous connections and surprising similarities. These are not new: they have been built and developed since the beginnings of tourism as a modern social phenomenon, emerged in Europe in the context of the industrial revolution. They consolidated in the first decades of the 21st century, in a context where both phenomena have completed their “mass”...
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A review of explainable fashion compatibility modeling methods
PublicationThe paper reviews methods used in the fashion compatibility recommendation domain. We select methods based on reproducibility, explainability, and novelty aspects and then organize them chronologically and thematically. We presented general characteristics of publicly available datasets that are related to the fashion compatibility recommendation task. Finally, we analyzed the representation bias of datasets, fashion-based algorithms’...
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Sustainable Fashion in Poland—Too Early or Too Late?
PublicationThis article presents an analysis of the concept of sustainable fashion from the Polish consumer’s perspective. The aim of this research is to investigate how Polish fashion consumers approach the concepts of sustainability, such as organic, fair-trade, and carbon emissions. Exploring the experience of the Polish consumption context provides a richer understanding of the evolution of fashion sustainability concepts in this and...
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Social Media and Knowledge Sharing – What Do We Know So Far?
PublicationThe aim of this paper is to examine previous studies on topic of social media and how it influences knowledge sharing online and thereafter establish respective body of knowledge. The background investigation has been organized as a theoretical review with qualitative premises. The multi-layered Systematic Literature Review process has been utilized and carried out to fetch the most relevant peer-reviewed researches in the past....
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublicationObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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BeesyBees: A mobile agent-based middleware for a reliable and secure execution of service-based workflow applications in BeesyCluster
PublicationIntegrating distributed services into workflows comes with its own set of challenges, including security, coordination, fault tolerance and optimisation of execution time. This paper presents an architecture and implementation - nicknamed BeesyBees - that allows distributed execution of workflow applications in BeesyCluster using agents. BeesyCluster is a middleware that allows users to access distributed resources as well as publish...
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Digital Fashion Competences: A Longitudinal Study
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Fashion and Textiles
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Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation
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CSR – A FASHION OR REAL COMMITMENT? THE CASE OF POLISH LISTED COMPANIES
PublicationThis article, without claiming to be the ultimate reference, aims at assessing the social commitment of the large and solid financially, listed on the Warsaw Stock Exchange (WSE), Polish companies, on the eve of the implementation of the EU directive on disclosure of non-financial and diversity information (2014/95/EU). The selected companies seem perfect to form a vanguard of CSR in Poland, but the results of the analysis indicate...
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Film Fashion & Consumption
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Circular Fashion – Consumers’ Attitudes in Cross-National Study: Poland and Canada
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Fashion Practice-The Journal of Design Creative Process & the Fashion Industry
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International Journal of Fashion Studies
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Fashion Style & Popular Culture
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Journal of Fashion Marketing and Management
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Critical Studies in Mens Fashion
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Critical Studies in Fashion & Beauty
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Raport z pomiaru drgań budynków dawnej Królewskiej Fabryki Karabinów przy ul. Łąkowej 35/38 w Gdańsku podczas prowadzenia robót budowlanych na budowie budynku biurowego LPP Fashion Lab przy ul. Łąkowej w Gdańsku
PublicationW pracy przedstawiono metodykę pomiarów i wyniki badań - pomiaru drgań budynków dawnej Królewskiej Fabryki Karabinów przy ul. Łąkowej 35/38 w Gdańsku podczas prowadzenia robót budowlanych na budowie budynku biurowego LPP Fashion Lab przy ul. Łąkowej w Gdańsku
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Ekspertyza dotycząca ustalenia przyczyn nieszczelności ścian szczelinowych oraz płyty fundamentowej wraz z propozycją rozwiązania naprawczego mającego na celu skuteczne uszczelnienie (likwidację przecieków) kondygnacji podziemnych budynku biurowego LPP FASHION LAB zlokalizowanego w Gdańsku przy ulicy Łąkowej 35/26 i 37/38
PublicationZlecenie firmy Mostostal SA z siedzibą w Warszawie przy ulicy Konstruktorskiej 12A na wykonanie ekspertyzy technicznej dotyczącej ustalenia przyczyn nieszczelności ścian szczelinowych oraz płyty fundamentowej wraz z propozycją rozwiązania naprawczego mającego na celu skuteczne uszczelnienie (likwidacje przecieków) kondygnacji podziemnych budynku biurowego LPP FASHION LAB zlokalizowanego w Gdańsku przy ulicy Łąkowej 35/36 i 37/38.
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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The Crisis of Marketing Communication in the Era of Social Media
PublicationThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Magdalena Maria Popowska dr
PeopleMagdalena Popowska (PhD) is a researcher and lecturer of Organization Science and Entrepreneurship at the Faculty of Management and Economics of Gdansk University of Technology. For many years she has been in charge of exchange programmes, double degrees and other internationalization activities. In 2008-2016 she was a Vice-Dean for International and Public Affairs and now she is a Dean Proxy for International Cooperation. Her...
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The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy [Book Review]
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublicationThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
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Journal of Global Fashion Marketing
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The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland
PublicationThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...
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Media and Communication
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The dynamics of the total outputs of Japanese information and communication technology sectors: A further study
PublicationThe purpose of this study is to continue the previous studies which discussed the impacts of the changes of final demands on the total outputs of the Information and Communication Technology (ICT) sectors of the specific country. More specifically, this study aims to conduct a deeper analysis regarding these impacts. This study focuses on the case of Japan. This study employs a demand-pull Input-Output (IO) quantity model, one...
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Moda jako wartość konsumencka - eksplikacja zagadnienia
PublicationCel: Celem artykułu jest przedstawienie problematyki mody jako propozycji wartości dla klienta. Realizacja niniejszego celu wymagała uszczegółowionej eksplikacji zjawiska mody. W publikacji zdefiniowaniu poddano mechanizm działania mody, istotę trendu mody, jak również omówiono główne perspektywy analizy mody oraz aktualne nurty badań nad modą. Projekt badania/metodyka badawcza/koncepcja: W pracy wykorzystano metodę krytycznej...
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Global Media and Communication
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Mobile Media & Communication
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