Wyniki wyszukiwania dla: SENTIMENT ANALYSIS, OPINION MINING, NET SENTIMENT RATE, SOCIAL MEDIA, SOCIAL LISTENING

• Mobile operators at war: opinion mining and sentiment analysis on social media

  Publikacja

  • R. Ślosarski
  • B. Schivinski

  - Rok 2013

  Considering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...

• Evaluation of a company’s image on social media using the Net Sentiment Rate

  Publikacja

  • A. Baj-Rogowska

  - Rok 2020

  Vast amounts of new types of data are constantly being created as a result of dynamic digitization in all areas of our lives. One of the most important and valuable categories for business is data from social networks such as Facebook. Feedback resulting from the sharing of thoughts and emotions, expressed in comments on various products and services, is becoming the key factor on which modern business is based. This feedback is...

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• Nina Rizun dr

  Osoby

  Katedra Informatyki w Zarządzaniu

  Nina Rizun jest adiunktem na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W  październiku 1999 r. uzyskała stopień doktora nauk technicznych za specjalizacją Gospodarka przedsiębiorstwa i organizacja produkcji. W latach 1993–2000 pracowała na Wydziale Informatyki Ekonomicznej w Akademji Metalurgicznej, Dnipro, Ukraina. W latach 2000–2016 – na Wydziale Cybernetyki Ekonomicznej i Metod Matematycznych na Uniwersytecie Alfreda...

• Personal Brand Value and Social Media, the Top Football Players’ Case

  Publikacja

  • W. Kucharska

  - Rok 2018

  Personal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...

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• Analiza sentymentu jako narzędzie monitorowania wyników finansowych przedsiębiorstwa

  Publikacja

  • A. Baj-Rogowska

  - Przedsiębiorczość i Zarządzanie - Rok 2019

  Media społecznościowe tworzą globalną platformę do dzielenia się interesującymi pomysłami lub nowościami, komentarzami i recenzjami. Stanowią bogate źródło danych do eksploracji opinii w celu pozyskania wcześniej nieznanej i użytecznej wiedzy biznesowej, która umożliwi nie tylko zwinne zarządzanie na rzecz skutecznej obsługi klienta, ale również powinna mieć odzwierciedlenie w finansowych wynikach przedsiębiorstwa. Za główny cel...

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• Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case

  Publikacja

  • W. Kucharska
  • F. Brunetti
  • I. Confente
  • D. Mladenović

  - Rok 2018

  The aim of the study is to explore personal brand authenticity in social media through sentiment analysis. A survey has been conducted in the context of football players with respect to Robert Lewandowski – the most valuable Polish football-celebrity brand. Authors first assess antecedents of his brand authenticity basing on an international sample of social media users, made of 219 cases from 22 countries (intentionally excluding...

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• Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods

  Publikacja

  • S. Patricia
  • H. T. Nobile
  • C. Sánchez-Blanco
  • N. Sabatini

  - Rok 2024

  This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...

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• The image of the City on social media: A comparative study using “Big Data” and “Small Data” methods in the Tri-City Region in Poland

  Publikacja

  • J. Huang
  • H. Obracht-Prondzyńska
  • D. D. Kamrowska-Załuska
  • Y. Sun
  • L. Li

  - LANDSCAPE AND URBAN PLANNING - Rok 2021

  “The Image of the City” by Kevin Lynch is a landmark planning theory of lasting influence; its scientific rigor and relevance in the digital age were in dispute. The rise of social media and other digital technologies offers new opportunities to study the perception of urban environments. Questions remain as to whether social media analytics can provide a reliable measure of perceived city images? If yes, what implication does...

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• Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case

  Publikacja

  • N. Rizun
  • W. Kucharska

  - Rok 2018

  Brand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....

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• Text-mining Similarity Approximation Operators for Opinion Mining in BI tools

  Publikacja

  • N. Rizun
  • P. Kapłański
  • Y. Taranenko
  • S. Alessandro

  - Rok 2016

  The concept of the Text-mining Similarity Approximation Operators for Opinion Mining as extensions to Natural Language Interface Database is defined. The new operators: “keywords of” dimension; subsetting operator “about C is q”; aggregation operator “by similar C” are proposed. These operators are based on the Latent Semantic Analysis and Social Network Analysis

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