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Wyniki wyszukiwania dla: new product introduction
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Market knowledge and new product performance: the mediating effects of new product performance
PublikacjaMarket knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two mediating mechanisms between market knowledge scope and two new product outcomes, respectively: a new product’s competitive advantage and...
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New Product Creativity Dimensions and Performance
PublikacjaA new product’s meaningfulness and novelty are recognized as two distinct and important dimensions. Thus, researchers started to investigate their impact on new product performance. However, researchers’ reports on the impact of novelty on performance are still mixed, and several issues need to be solved. One of these problems is comparing how strongly each of these dimensions affects the new product performance. The other is to...
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The new concept of product. Cooling band
PublikacjaThe chapter below presents the innovative solution consist in applying the cooling band to help holding the hot object. The solution was found through substitute inputs analysis and brain storm method. The new product was submitted in Polish Patent Office under the No. W.120905.
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Overview of new product development strategies and models
PublikacjaMotivation: The motivation for the overview presented in this article is to provide a starting point for considering whether existing new product development methodology and its level of detail allows product teams to develop high-quality and business-effective product concepts. Aim: The aim of this article is recognise the current state of research into new product development methodology and to present the strategies and models...
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Overview of new product development strategies and models
PublikacjaMotivation: The motivation for the overview presented in this article is to provide a starting point for considering whether existing new product development methodology and its level of detail allows product teams to develop high-quality and business-effective product concepts. Aim: The aim of this article is recognise the current state of research into new product development methodology and to present the strategies...
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New product practices and performance of German appliances companies
PublikacjaArtykuł prezentuje wyniki badań odnośnie stosowanych praktyk i wyników uzyskiwanych w rozwoju nowych produktów. Badania dotyczyły niemieckich producentów sprzętu gospodarstwa domowego, zaś podstawową metodą gromadzenie danych była ankieta pocztowa. Rezultaty badań wskazują, że wysokie wyniki rozwoju nowych produktów uzyskują producenci, którzy stosują: strategię pioniera, badania koncepcji, przegląd koncepcji, plan marketingowy...
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NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE
PublikacjaIt is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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The Technological Advancement of New Products, Product Newness and Market Information
PublikacjaThe purpose of this study is to propose product newness and obtaining market information as mediators of the relationship between the technological advancement of a new product and its commercial success. So far, little is known about the mediators of this relationship but knowledge about the factors that strengthen or weaken it is valid, both for the theory and practice of new product management. On the one hand, product newness...
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Polynomial description of dynamic impedance spectrogram—introduction to a new impedance analysis method
PublikacjaThis paper presents a polynomial description of spectrograms obtained using Dynamic Electrochemical Impedance Spectroscopy. A method to fit the polynomial degree correctly is discussed. A simple electrical system of a diode connected in parallel with a capacitor was used for testing. Dynamic impedance measurements during potentiodynamic polarization were conducted. This paper presents an alternative analysis method that allows...
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Sources of Market Information, Its Quality and New Product Financial Performance
PublikacjaWhile we observe a growing interest in the role of market information in new product development (NPD), existing research has still largely ignored the quality of market information that is a crucial issue in the era of the information society. What does affect the quality of market information in new product development projects, and how does this quality influence the financial performance of new products? In this paper, we address...
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Machine learning approach to packaging compatibility testing in the new product development process
PublikacjaThe paper compares the effectiveness of selected machine learning methods as modelling tools supporting the selection of a packaging type in new product development process. The main goal of the developed model is to reduce the risk of failure in compatibility tests which are preformed to ensure safety, durability, and efficacy of the finished product for the entire period of its shelf life and consumer use. This kind of testing...
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GROUPS OF GERMAN DOMESTIC APPLIANCE MANUFACTURERS ACCORDING TO NEW PRODUCT DEVELOPMENT PRACTICES
PublikacjaFinding the best way to develop new products has been always a hot topic for practitioners and academics. However, so far only a few of these kinds of studies have concentrated on a single industry. In this paper, we group German domestic appliance manufacturers with regards to their new product development (NPD) practices to discover their attitude to NPD effort. By conducting a survey we found that three different groups of manufacturers...
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Hanging drop cathode-atmospheric pressure glow discharge as a new method of sample introduction for inductively coupled plasma-optical emission spectrometry
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Can cornelian cherry mask bitter taste of probiotic chocolate? Human TAS2R receptors and a sensory study with comprehensive characterisation of new functional product
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Aleksandra Parteka dr hab. inż.
OsobyAbout me: I am an associate professor and head of doctoral studies at the Faculty of Management and Economics, Gdansk University of Technology (GdanskTech, Poland). I got my MSc degree in Economics from Gdansk University of Technology (2003) and Universita’ Politecnica delle Marche (2005), as well as MA degree in Contemporary European Studies from Sussex University (2006, with distinction). I received my PhD in Economics...
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Ground Tire Rubber Filled Flexible Polyurethane Foam—Effect of Waste Rubber Treatment on Composite Performance
PublikacjaThe application range of flexible polyurethane (PU) foams is comprehensive because of their versatility and flexibility in adjusting structure and performance. In addition to the investigations associated with further broadening of their potential properties, researchers are looking for new raw materials, beneficially originated from renewable resources or recycling. A great example of such a material is ground tire rubber (GTR)—the...
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Experience-Based Product Inspection Planning for Industry 4.0
PublikacjaIn this paper we describe how our Smart Virtual Product Development (SVPD) system can be used to enhance product inspection planning. The SVPD system is comprised of three main modules, these being the design knowledge management (DKM) module, the manufacturing capability and process planning (MCAPP) module, and the product inspection planning (PIP) module. Experiential knowledge relating to formal decisional events is collected,...
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Mikrofiltrowany koncentrat soku brzozowego jako innowacyjny, trwały środek spożywczy o wysokiej wartości odżywczej
PublikacjaIntroduction. The forest environment becomes an increasingly popular place of obtaining raw materials, and one of the most promising product is birch sap. The market for bottled birch sap in Poland is monotonous, relying exclusively on pasteurized, acidified and sweetened drinks. A chance to change this situation is to develop a birch sap concentrate obtained by reverse osmosis. It has a sweet taste desired by consumers and particularly...
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Anna Lis dr hab. inż.
OsobyAnna Lis od 2019 roku pełni funkcję kierownika Katedry Zarządzania w Przemyśle, na Wydziale Zarządzania i Ekonomii PG. W 2005 r. otrzymała stopień doktora nauk ekonomicznych w zakresie nauk o zarządzaniu, zaś w 2019 – stopień doktora habilitowanego w dziedzinie nauk społecznych w dyscyplinie nauk o zarządzaniu i jakości. W latach 2004-2009 była zatrudniona na Wydziale Inżynierii Produkcji Politechniki Warszawskiej. W latach 2006-2007...
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Polyolefins, commercial and alternative routes toward the world’s most important polymer
Kursy OnlineThe course will consist of lectures followed by discussions. Based on the gained knowledge the Students will be asked to prepare in teams a short essay how to economically produce a selected polyolefin and how to introduce the new product into the market.