Wyniki wyszukiwania dla: CORPORATE BRANDS

• Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

  Publikacja

  • W. Kucharska

  - Rok 2022

  https://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska

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• Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model

  Publikacja

  • W. Kucharska

  - Sustainability - Rok 2020

  So far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...

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• Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications

  Publikacja

  • W. Kucharska

  - Rok 2018

  Primary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...

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• Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study

  Publikacja

  • R. Kowalczyk
  • W. Kucharska

  - Corporate Social Responsibility and Environmental Management - Rok 2020

  This study aims to compare employee perception of corporate social responsibility (CSR) practice incomes and outcomes in the construction industry in Poland and Germany. It proposes a model that examines the influence of stakeholder pressure, culture, and CSR practices on company brand performance, reputation, and employee identification. The findings suggest that the structure of relationships varies for project‐managed construction...

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• Corporate Social Responsibility and Corporate Financial Performance: An Empirical Literature Review

  Publikacja

  • S. Boukattaya
  • Z. ACHOUR
  • Z. Hlioui

  - Rok 2021

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• A piece of corporate finance

  Publikacja

  • K. Kubiszewska
  • J. Ziętarski

  - Rok 2023

  The handbook presents the subject of financial liquidity and CVP analysis. The handbook uses different types of information: definitions of the issues; “real life” examples illustrating a given theoretical issue in practice; mathematical formulas necessary to calculate a certain value; types of method used. In addition to traditional resources such as drawings, diagrams, tables and photos, the handbook also includes resources of...

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• Principles of Corporate Governance

  Publikacja

  • A. Minichili
  • F. Quarato
  • L. Segreto

  - Rok 2019

  The book places ownership at the centre of all relevant choices that the conpany makes: in particular it adresses the problem of governance from the perspective of owenership. The second part of the book analyzes in a number of coutries economic systens, caputakism models, dfferent economic cultures, and their role in defining the type of corporate governance that has emerged

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• Modern trends in internet marketing - Researching the virality of brands on social media channels

  Publikacja

  • B. Schivinski
  • E. Nagucka

  - Rok 2012

  This paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.

• Modern trends in internet marketing - Researching the virality of brands on social media channels

  Publikacja

  • B. Schivinski
  • E. Nagucka

  - Rok 2012

  This paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.

• Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study

  Publikacja

  • B. Schivinski
  • P. Łukasik

  - Marketing i Zarządzanie - Rok 2015

  The concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...

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