Search results for: integrated marketing communication

• Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin

  Publication

  • K. Krzyżanowska

  - MARKETING I RYNEK - Year 2014

  W niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....

• Julita Wasilczuk dr hab.

  People

  Department of Entrepreneurship and Business Law

  Born on 5th of April, 1965 in Gdansk. In 1987-1991 studied the economics of transport, at the University of Gdansk. At 1993 she started to work at the Faculty of Management and Economics. In 1997 received a PhD at the faculty, in 2006 habilitation at the Faculty of Management, University of Gdansk. Since 2009 Associate Professor at Gdansk University of Technology. In 2010-2012 Associate Professor of Humanistic High School at Gdansk. The...

• KOMUNIKACJA SPECJALISTYCZNA. Communication for Special Purposes. Fachsprachenkommunikation. Professionalnaja kommunikacija.

  Journals

  ISSN: 2080-3532

• Interaction Studies. Social Behaviour and Communication in Biological and Artificial Systems

  Journals

  ISSN: 1572-0373 , eISSN: 1572-0381

• Turkiye Iletisim Arastirmalari Dergisi-Turkish Review of Communication Studies

  Journals

  eISSN: 2630-6220

• Adam Kupryjanow mgr inż.

  People

• Bartosz Woliński dr inż.

  People

  Department of Informatics in Management

  Courses Informatization strategies (winter sem. 20/21, winter sem. 22/23) IT teams technologies (winter sem. 20/21) Decision analysis (winter sem. 20/21, winter sem. 21/22, summer sem. 22/23) Controlling in IT (summer sem. 20/21, 21/22, 22/23) Projects in enterprises (summer sem. 20/21, 22/23) Integrated enterprise information systems (winter sem. 20/21) Managing enterprise IT infrastructure and security (summer sem. 2021/22) Decision...

• Patrycja Szpinek mgr inż.

  People

  Born 1978, Gdynia, Poland.Studies in marketing and management at Faculty of Management and Economics of the Gdańsk University of Technology (1997-2002). Since 2003 employed in Department of Analytical Chemistry.

• Hanna Gaweł

  People

  Hanna is a PhD student at the Doctoral School in Social Sciences in the discipline of Social Communication and Media Sciences at the Jagiellonian University and is employed as an Assistant at the Institute of Information Studies of the said university. She received her Master's degree from Jagiellonian University, where she studied Information Management at the Faculty of Management and Social Sciences. Her Bachelor's degree was...

• Innowacje jako przedmiot obrotu rynkowego

  Publication

  • J. Koszałka
  • J. Szustakiewicz
  • D. Kuźniewski

  - MARKETING I RYNEK - Year 2014

  W artykule podjęto problem cech innowacji jako produktów, które na świecie, coraz częściej również w Polsce, stają się przedmiotem obrotu rynkowego. Różnią się zdecydowanie od produktów, oferowanych przez przedsiębiorstwa produkcyjno-usługowe na rynkach dóbr konsumpcyjnych, także gotowych dóbr przemysłowych. Kluczowe różnice wynikają z tego, że innowacja może być produktem - przedmiotem obrotu rynkowego już jako idea i koncepcja,...

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• Bogdan Pankiewicz dr hab. inż.

  People

  Department of Microelectronic Systems

  Bogdan Pankiewicz graduated in 1993 from the Department of Electronics at Gdansk University of Technology (GUT) and in 2002 he obtained a doctoral degree in the field of electronics at the Faculty of Electronics, Telecommunications and Informatics at GUT. From the beginning of his career he is associated with GUT: first as an assistant (years 1994-2002) and then as assistant professor (since 2002) at the Faculty of Electronics,...

• Aleksander Orłowski dr hab. inż.

  People

  Department of Management

  Dr hab. inż. Aleksander Orłowski, profesor PG w Katedrze Zarządzania Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej, v-ce prezes Forum Rozwoju Aglomeracji Gdańskiej. Zawodowo zajmuje się badaniem i rozwojem koncepcji Smart Cities, współautor (2016-2017) badań gotowości do Smart City dziesięciu czołowych polskich urzędów miejskich, autor książki: Model gotowości procesowej urzędu miejskiego dojścia do Smart City (2019)....

• Andrzej Chybicki dr inż.

  People

  Department of Geoinformatics

  A graduate of the Faculty of Electronics, Telecommunications and Informatics at the Gdańsk University of Technology, PhD in technical sciences in the field of IT specializing in distributed data processing in IT . Aimed at exploiting the achievements and knowledge in the field of industrial research. He cooperated with a number of companies including OpeGieka Elbląg, Reson Inc., Powel Sp. z o. o., Wasat, Better Solutions, the European...

• Images. The International Journal of European Film, Performing Arts and Audiovisual Communication

  Journals

  ISSN: 1731-450X

• ALSIC Apprentissage des langues & systèmes d'information et de communication

  Journals

  ISSN: 1286-4986

• International Journal of Science Education Part B-Communication and Public Engagement

  Journals

  ISSN: 2154-8455 , eISSN: 2154-8463

• Agnieszka Lang dr hab. inż.

  People

• Jarosław Ziętarski dr

  People

  Department of Economic Analysis and Finance

  Jarosław Ziętarski is a lecturer (PhD) in the Department of Finance at the Faculty of Management and Economics of the Gdańsk University of Technology. He has his own channel on the youtube platform called "FAT CAT Financial Education" where he popularizes knowledge in the field of management accounting. He was on the organizing committee of the 28th Annual Multinational Finance Society Conference. Courses taught: Introduction...

• Sebastian Wilczewski dr inż.

  People

  Department of Informatics in Management

  PhD. Sebastian Wilczewski is employed as an Assistant Professor in the Department of Applied Informatics in Management, Faculty of Management and Economics. Additionally, he has been working in IT companies for over 20 years, where he held positions from an system engineer and consultant, through the position of Project Manager, Portfolio Manager and Process Owner to the position of Team Leader for a team of about 30 IT analysts. Areas...

• Józef Woźniak prof. dr hab. inż.

  People

  Professor Józef Woźniak received his M.Sc., Ph.D. and D.Sc. degrees in electronics and telecommunications from the Faculty of Electronics, Gdańsk University of Technology (GUT), Poland, in 1971, 1976 and 1991, respectively. In January 2002 he became a full professor. In 1993 he was elected Associate Dean of the Faculty of Electronics and in 1994 he was he was appointed a Professor at GUT. Simultaneously, from October 1994 till...

• Introductory CDIO Project [Energy Technologies][2021/22]

  e-Learning Courses

  • J. Guziński

  Design of complete prototype of Simple electronic circuit (DC-DC converter) with control based on integrated circuit.

• Introductory CDIO Project [Energy Technologies][2021/22]

  e-Learning Courses

  • J. Guziński

  Design of complete prototype of Simple electronic circuit (DC-DC converter) with control based on integrated circuit.

• Klaudia Skelnik dr

  People

  dr Klaudia Skelnik Prodziekan Wydziału Prawa i Administracji Wyższa Szkoła Bankowa w Gdańsku, doktor nauk społecznych w dyscyplinie nauki o bezpieczeństwie, absolwent studiów MBA zarządzanie bezpieczeństwem, mgr politologii w specjalizacji ustrojowo-samorządowej, posiadająca podyplomowe wykształcenie wyższe w zakresie prawa Unii Europejskiej, Edukacji dla bezpieczeństwa, Bezpieczeństwa i Higiena Pracy oraz szereg kursów i szkoleń...

• A system solution for integration of process planning and control in flexible manufacturing

  Publication

  • M. Siemiatkowski
  • W. Przybylski

  - Integrated Manufacturing Systems - Year 1997

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• Hermes - Journal of Language and Communication Studies (former title: Hermes. Journal of Linguistics)

  Journals

  ISSN: 0904-1699

• AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP

  Publication

  • E. Gołąb-Andrzejak

  - Year 2023

  The article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...

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• International Symposium on Information and Communication Technologies

  Conferences

• International Conference on International and Communication Technologies

  Conferences

• AoM Organizational Communication and Information Systems

  Conferences

• International Conference on Communication Systems and Applications

  Conferences

• International Conference on COMmunication Systems & NETworkS

  Conferences

• International Conference on Information and Communication Technologies and Development (International Conference on Information and Communication Technologies Development)

  Conferences

• Computer-assisted pronunciation training—Speech synthesis is almost all you need

  Publication

  • D. Korzekwa
  • J. Lorenzo-trueba
  • T. Drugman
  • B. Kostek

  - SPEECH COMMUNICATION - Year 2022

  The research community has long studied computer-assisted pronunciation training (CAPT) methods in non-native speech. Researchers focused on studying various model architectures, such as Bayesian networks and deep learning methods, as well as on the analysis of different representations of the speech signal. Despite significant progress in recent years, existing CAPT methods are not able to detect pronunciation errors with high...

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• Patients’ Expectations as to Doctors’ Behaviors During Appointed Visits

  Publication

  • K. Sobczak
  • K. Leoniuk
  • A. Janaszczyk
  • M. Pietrzykowska

  - HEALTH COMMUNICATION - Year 2017

  Full text to download in external service

• Unfavorable Medical Diagnosis – Oncological Patients’ Experiences and Preferences

  Publication

  • K. Leoniuk
  • K. Sobczak

  - HEALTH COMMUNICATION - Year 2019

  Full text to download in external service

• Editorial: Coronavirus disease (COVID-19): Socio-economic systems in the post-pandemic world: Design thinking, strategic planning, management, and public policy

  Publication

  • A. Klimczuk
  • E. Berde
  • D. Dovie
  • M. Klimczuk-Kochanska
  • G. Spinelli

  - Frontiers in Communication - Year 2022

  Full text to download in external service

• Structure of the register of immovable monuments under the primary function – comparison of 2017 and 2024

  Open Research Data

  open access

  • M. Kuźma

  - series: Analysis of the structure of the register of immovable monuments

  This dataset compares the structure of the register of immovable monuments in Poland under the primary function of objects for 2017 and 2024. The statement included the following primary functions of the monuments: urbanism, sacral, defence, industrial, economic, residential, public utilities, communication, cemeteries, greenery, etc. The dataset has...

• Osoby starsze wobec innowacyjnych form świadczenia usług ubezpieczeniowych

  Publication

  • B. Czerwiński

  - Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing - Year 2015

  Przedmiotem zainteresowania badawczego w niniejszym tekście są usługi ubezpieczeniowe świadczone z wykorzystaniem innowacyjnych środków komunikacji: Internetu lub telefonu. W artykule skoncentrowano się na osobach powyżej 50 roku życia, szczególnie narażonych na zjawisko wykluczenia cyfrowego. Na podstawie przeglądu literatury sformułowano hipotezę badawczą: Cechy społeczno – demograficzne osób powyżej 50 roku życia wpływają na ich...

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• City as a product. Architecture as an Economic Instrument. Are Global Cities People-Friendly Places?

  Publication

  • K. Piątkowska

  - Year 2014

  While spending time in our everyday urban environment do we ever think how particular architecture influences the economic value of that space? Space has its measurable financial value. From the economic point of view a place can be treated as a product that fights for appearing in tourists’ and investors’ consciousnesses. Space - treated as an object of demand and supply - becomes an element in a marketing game. To reach its...

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• CyberEmpathy: Magazine of Visual Communication and New Media in Art Science Humanities Design and Technology

  Journals

  ISSN: 2299-906X

• Antecedents and Consequences of Brand Loyalty

  Publication

  • S. Gupta
  • B. Schivinski
  • M. Brzozowska-Woś

  - Handel Wewnętrzny - Year 2017

  The objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...

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• Wybrane instrumenty zintegrowanej komunikacji marketingowej

  Publication

  • M. Brzozowska-Woś

  - Year 2010

  W artykule zwrócono uwagę na potrzebę stosowania zintegrowanej komunikacji marketingowej. Szczególną uwagę poświęcono osobowym formom komunikacji marketingowej, takim jak: sprzedaż osobista, targi i wystawy oraz marketing szeptany.

• Innowacje jako źródło ekspansji marketingu relacji

  Publication

  • M. Daszkowska
  • J. Koszałka

  - Year 2006

  Omówiono istotę innowacji, proces ich tworzenia i rozwoju. Przedstawiono relacje innowacje - marketing. Wymieniono układy, w których przebiegają procesy rozwoju innowacji oraz wykorzystanie marketingu relacji w rozwoju innowacji.

• Results of electrical voltage measurements in reactors - part 1

  Open Research Data

  open access

  • E. Wojciechowska
  • K. Czerwionka
  • N. Nawrot
  • P. Kowal
  • K. Matej-Łukowicz
  • J. Strycharz

  Results of electric voltage measurements in six reactors using various plantings. These are the results of the project: Integrated approach 3M (Macrophytes-Microbiome-Modelling) to elucidate mechanisms of bioenergy production and micropollutants transformation in Floating Treatment Wetlands combined with Microbial Fuel Cells.

• International Conference on 3G Mobile Communication Technologies

  Conferences

• International Conference on Computer Communication and Networks [IC3N]

  Conferences

• International Colloquium on Structural Information and Communication Complexity

  Conferences

• Workshop on Approximation and Randomization Algorithms in Communication Networks

  Conferences

• IEEE International Conference on Sensing, Communication and Networking

  Conferences

• International Conference on Information and Communication Technologies in Tourism

  Conferences