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Search results for: SOCIAL MEDIA MARKETING
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IS SMALLER BETTER? THE VALUATION OF SOCIAL IMPACTS OF DIFFERENTLY SIZED SPORTING EVENTS. THE CASE OF GDAŃSK
PublicationIntroduction. There is a discourse in the international literature regarding the impact of large sporting events on the place where they are held. In the last few years, particular emphasis has been laid on intangible effects, including social impacts that may occur not only in the case of mega sporting events but also in smaller sporting events. Therefore, the main aim of this paper is to estimate the monetary value of intangible...
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Volunteerism in the last year as a moderator between empathy and altruistic social value orientation: An exploratory study
PublicationVolunteerism is a sustained prosocial activity, and young adults are one of the most important targets for organizations recruiting volunteers. Empathy and altruistic social value orientation measured by a decomposed game are dispositional traits that might foster engagement in volunteerism. Using a self-report online-based questionnaire study on two groups of young adults (aged 18-35, N = 224 non-volunteers and N = 178 volunteers...
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Wykład Marketing, sponsoring w zarządzaniu klubem piłkarskim
EventsWydziałowa Rada Studentów WZiE, Samorząd Studentów PG oraz Koło Naukowe Profit zapraszają na wykład „Marketing i sponsoring jako narzędzia w zarządzaniu klubem piłkarskim”.
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INTEGRATION OF THE MOBILE PLATFORMS BASED ON SOCIAL NETWORK SERVICE DIRECTED AT USERS LOCALIZATION
PublicationThis paper presents an architecture overview and some aspects of implementation of the social network service directed at users localization. It shows how web services can be used as a tool for integrating different mobile platforms with a web application. The main focus is set on communication between system elements and related problems.
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Adam Szymkiewicz prof. dr hab. inż.
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Social Entrepreneurship and Social Enterprise Phenomenon: Antecedents, Processes, Impact across Cultures and Contexts
Publication.
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Influence of heterogeneous air entry pressure on large scale unsaturated flow in porous media
PublicationThe paper presents numerical simulations of water infiltration in unsaturated porous media containing coarse-textured inclusions embed- ded in fine-textured background material. The calculations are performed using the two-phase model for water and air flow and a simplified model known as the Richards equation. It is shown that the Richards equation cannot correctly describe flow in the presence of heterogeneities. How- ever, its...
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Corporate social responsibility and project management: towards a better understanding of their relationship
PublicationThe main purpose of this article is to identify the fields of convergence, if any, between two management concepts and business practices, namely Corporate Social Responsibility (CSR) and Project Management (PM). To achieve the formulated goal, a systematic literature review (SLR), including bibliometric analysis, LOESS regression analysis, and text mining, was performed. This analysis allowed us to distinguish five categories...
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Novel Tools as New Challenges to HRM Communicational Practices (and the Increasingly Important Social Role of the Manager)
PublicationEach communicational process consists inseparably of three aspects: the linguistic (which means the whole language content of the message), technical (which states the form of the message) and the social (meaning social relations, emotions, behaviours). The recent COVID-19 pandemic deeply influenced several layers of our lives. But the main aim of this chapter is to focus on the communicational processes that normally take place...
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How does institutional and natural social support shape the beliefs about psychological help among policemen?
PublicationEffectiveness of social support mechanisms results from interacting subjective factors (beliefs about help from others) and context (social network available). Organized institutional support and perception of natural support reduce barriers in obtaining psychological help.
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A review of digital fashion research: before and beyond communication and marketing
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Roads unsafety - social costs
PublicationThe condition of road safety has a significant impact on the quality of citizens' life. Yearly, one in a hundred families in Poland suffers because of road accidents. It is affected by them not only in material terms but first and foremost in moral terms. Road accidents are one of the main causes of degradation in the quality of life. In Poland we hardly know anything about the fate of the road traffic victims, their life problems...
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Marketing Research IM
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Marketing IM_winter 2023
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GP- Marketing terytorialny
e-Learning CoursesKurs przeznaczony jest dla studentów Gospodarki Przestrzennej trzeciego semestru magisterskiego. Przedmiotem wykładów są zagadnienia związane z marketingiem terytorialnym, w tym między innymi z aspektami marketingu miasta, marki miejsca, brandingu miejskiego oraz planami i strategiami marketingu terytorialnego.
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Marketing ID_2024/25
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Marketing IM_winter 2024
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Electro-optical transducer based on indium-tin-oxide-coated optical fiber for analysis of ionized media
PublicationThe paper introduces a concept of an optical fiber based electro-optical transducer for monitoring of ionized media, such as low-temperature plasma. It utilizes optical fiber with a section of a core coated with tailored indium tin oxide (ITO) thin film and thus combines the optical phenomena of lossy-mode resonance (LMR) with the electrostatic probe. ITO is an optically transparent and electrically conductive material and if its...
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The Perception of an Entrepreneur’s Structural, Relational and Cognitive Social Capital among Young People in Poland - An Exploratory Study
PublicationThe goal of the current paper is to verify how an entrepreneur’s structural, relational and cognitive social capital levels are perceived by young people in Poland. The research involved a group of 374 undergraduate business students from a Polish university as participants. Participants completed a survey on entrepreneurial cognitions. It was found that participants assess the level of an entrepreneur’s social capital as relatively...
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Corporate Social Responsibility Culture in the University of Technology – Polish Students Perspective
PublicationPurpose: The view on CSR concept is constantly broadening and still the new perspective is needed. New challenges are imposed by social, environmental and economic changes. A stakeholder approach defining organizations’ responsibility is no more valid. There is a need to redefine CSR concept and its role in sustainable development. Higher education and its role in shaping future attitudes towards corporate social responsibility...
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Modelling of elastic response of granular media
PublicationW pracy przedstawiono opis gruntowego ośrodka ziarnistego w ujęciu jego nieciągłości.Podano przejście opisu tego ośrodka do opisu ośrodka gruntowego ciągłego. Podano rozwiązania ciągłe stanu naprężenia wg. rozwiązania Mindlina. Podano określenie wartości parametrów sprężystych ośrodka ciągłego przy bardzo małych odkształceniach. Przeanalizowano wpływ różnych czynników na określenie modułu odkształcenia sprężystego. Podano sposób...
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Electrochemical cobalt oxidation in chloride media
PublicationThe green transition, despite recent advances in cobalt-free battery technologies, is still highly dependent on the availability of critical cobalt-based materials. Consequently, there has been increasing interest towards the development of new methods that maximize critical metals recovery from industrial hydrometallurgical solutions. In the current study, direct anodic oxidation of cobalt species from cobalt chloride solutions...
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Advanced Turbine Cycles with Organic Media
PublicationOrganic Rankine Cycle (ORC) power plants have become very popular and have found their applications in systems with renewable sources of energy. So far their overall efficiencies are not very impressive and only for the upper temperature of about 300 °C do they exceed 20%. A drawback of these cycles is the limitation of the cycle upper temperature due to the heat exchanger technology and the materials used. However, it is possible...
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Poverty and social exclusion in the transition Baltic States during the implementation of the European Union Lisbon Strategy - comparative analysis
PublicationThe problem of poverty and social exclusion in the Baltic States generates serious social, economic and political consequences. The scope of the analysis includes primarily the scale and structure of poverty and social exclusion in the Baltic Region in the years 2004-2010 in the context of the Lisbon Strategy of the European Union. The results show that during the transition and implementation of the Lisbon Strategy, the problem...
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Social Aspects of Information Technology - Seminar 2023
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Social Aspects of Information Technology - Seminar 2024
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Superheroes or Super Spreaders? The Impact of the COVID-19 Pandemic on Social Attitudes towards Nurses: A Qualitative Study from Poland
PublicationThe social perception of the nursing profession in Poland is profoundly affected by social stereotypes that may discourage young people from entering the profession and lead to prejudice towards nurses. During the COVID-19 pandemic, nurses gained visibility, which caused the social image of nurses to likewise grow. In this study, we explore nurses’ experiences with respect to how the COVID-19 pandemic influenced the social image...
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024
e-Learning CoursesThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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INTERNATIONAL MARKETING 2021/2022 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in international marketing, their specificity and strategies for an effective functioning on international markets.
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Comparison of Customers’ Perception of the Quality of Poland-Turkey Electronic Marketing Solutions
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Marketing Research
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Innovative Marketing
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JOURNAL OF MARKETING
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MARKETING LETTERS
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PSYCHOLOGY & MARKETING
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MARKETING SCIENCE
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Marketing Theory
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Editorial: Social, technological and health innovation: Opportunities and limitations for social policy, health policy, and environmental policy
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Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study
PublicationThis study aims to compare employee perception of corporate social responsibility (CSR) practice incomes and outcomes in the construction industry in Poland and Germany. It proposes a model that examines the influence of stakeholder pressure, culture, and CSR practices on company brand performance, reputation, and employee identification. The findings suggest that the structure of relationships varies for project‐managed construction...
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Sytuacja na rynku pracy w obszarze ''Zarządzanie i Marketing''. Dydaktyka marketingu w wyższej uczelni technicznej.
PublicationOd kilku lat obserwuje się wzrost bezrobocia wśród absolwentów wyższych uczelni. Recesja nie ominęła również absolwentów kierunku Zarządzanie i Marketing. Już nie wystarczą zdolności interpersonalne, znajomość języków obcych czy posługiwanie się komputerem. Nie wystarczy bierne szukanie pracy, polegające na zarejestrowaniu się w urzędzie pracy i czekanie na propozycje. Urzędy pracy zapewniają, że osobom z wyższym wykształceniem...
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Reforging spatial identity for social sustainability
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Pregabalin for the treatment of social anxiety disorder
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Education biases perception of social robots
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Social disability in different mental disorders
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ICT and social development. Conceptual considerations.
PublicationThis chapter is intended to provide basic ideas and concepts related to technology, technological progress and society. It explains how and why technology and society are interrelated, forming a dynamic, complex and interdependent evolutionary system. It introduces the terms Digital (ICT) Revolution and information and communication technologies (ICTs), showing elementary features of new technologies. The chapter explains why ICTs...
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[Soft Skills] Smart metering - social risk perception and risk governance (2023/2024)
e-Learning CoursesThe aim of the course is to broaden the understanding of the risks associated with technology and to present the concept of social risk perception and risk management in the context of smart metering technology. In the current phase of technological development - called the Fourth Industrial Revolution - rapid and profound changes are creating new, particularly destabilizing threats. In the increasingly complex technological systems...
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A breath of fresh air - social cognitive career theory in studying entrepreneurial intentions
PublicationA pinch of robustness and a pinch of freshness create an interesting story. That is why this study focuses on entrepreneurial intentions from an alternative theoretical perspective in an underexplored context. In this paper, it is argued that social cognitive career theory is relevant to the study of individual entrepreneurial cognition and behaviour, and it offers a solid framework in entrepreneurship research. This paper expands...
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Smart metering - social risk perception and risk governance (10h, 2 ECTS credits)
e-Learning CoursesThe goal of the course is to broaden the understanding of technology-related risks and to present the concepts of social risk perception and risk governance in the context of smart metering technology. In current phase of technological development – known as the fourth industrial revolution – rapid and profound changes are setting up new and particularly destabilizing risks. In more and more complex technological systems that constitute...
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Analysing media coverage of India's vaccine diplomacy
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