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Search results for: CONSUMER FINANCE
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublicationPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
PublicationThe concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...
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Circular Fashion – Consumers’ Attitudes in Cross-National Study: Poland and Canada
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublicationThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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IEEE Consumer Electronics Magazine
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Journal of International Consumer Marketing
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Journal of Consumer Health on the Internet
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Journal of the Association for Consumer Research
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Managerial Finance
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Accounting and Finance
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Annals of Finance
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FINANCE AND STOCHASTICS
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Algorithmic Finance
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International Finance
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Finance India
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Review of Finance
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Green Finance
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MATHEMATICAL FINANCE
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Finance and Society
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JOURNAL OF FINANCE
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QUANTITATIVE FINANCE
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Journal of Research for Consumers
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Tomasz Korol dr hab. inż.
PeopleEducation Gdańsk University of Technology, Faculty of Management and Economics (2001) University of Applied Sciences Stralsund (1999) Degree / scientific title Habilitation – Gdańsk University of Technology, Faculty of Management and Economics (2015) Ph.D. – Gdańsk University of Technology, Faculty of Management and Economics (2004) Employment Gdańsk University of Technology - associate professor (since 2017); assistant professor...
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Przedsiębiorstwo & Finanse
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Electricity Portfolio Optimization for Large Consumers: Iberian Electricity Market Case Study
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Factors Forming the Consumers’ Willingness to Pay a Price Premium for Ecological Goods in Ukraine
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Aeration Process in Bioreactors as the Main Energy Consumer in a Wastewater Treatment Plant. Review of Solutions and Methods of Process Optimization
PublicationDue to the key role of the biological decomposition process of organic compounds in wastewater treatment, a very important thing is appropriate aeration of activated sludge, because microorganisms have to be supplied with an appropriate amount of oxygen. Aeration is one of the most energy-consuming processes in the conventional activated sludge systems of wastewater treatment technology (may consume from 50% to 90% of electricity...
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The study of polish consumer's online brand-related activities
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Comparative control of the bioactivity of some frequently consumed vegetables subjected to different processing conditions
PublicationCelem prowadzonych badań było określenie wpływu warunków obróbki przed spożyciem na własciwości przeciwutleniające białej i czerwonej cebuli oraz czosnku poddanym obróbce poprzez gotowanie i blanszowanie. Do określenia poziomu aktywności przeciwutleniającej wykorzystano testy ABTS, DPPH, FRAP i CUPRAC.
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A comparative study of phenolic compounds and antioxidant and antiproliferative activities in frequently consumed raw vegetables
PublicationCelem badań było oszacowanie właściwości przeciwutleniających wybranych warzyw spożywczych w stanie surowym: czosnek (Allium sativum L), biała, żółta i czerwona cebula (Allium cepa L), czerwony i zielony pieprz (Capsicum annuum L.) oraz biała kapusta (Brassica oleracea var. capitata f. alba) zbieranych w ciągu tego samego roku z różnych regionów geograficznych i stref klimatycznych. W badaniach odpowiednich ekstraktów metanolowych...
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Shaping New Generations of Managers and Consumers: CSR Implementation and Higher Education System in Poland
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Technical and economic conditions of supplying residential consumers with heat from nuclear power plant
PublicationThe reduction of CO2 emission requires technological shift towards carbon-free options. Cogeneration of electricity and heat based on coal and natural gas will experience generation cost increase, if the costs of emissions are imposed on the plant operators. Therefore, nuclear and renewable options should be considered. In this paper, we present the concept of electricity and heat supply system with nuclear condensing turbine adapted...
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Shaping New Generations of Managers and Consumers: CSR Implementation and Higher Education System in Poland
PublicationConsidering the Corporate Social Responsibility as a significant research and education topic for university staff, students, graduates and the whole society, has become a sign of our times. Universities and other education institutions, including the third sector, play an important role, incorporating CSR as a crosscutting issue, in particular into the curricula of future managers and graduate students, no matter the country we...
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CONSUMERS’ APPROACH TO THE CREDIBILITY OF THE INFLATION FORECASTS PUBLISHED BY CENTRAL BANKS: A NEW METHODOLOGICAL SOLUTION
PublicationModern monetary policy focuses on credibility and shaping inflation expectations. In keeping with the concept of inflation forecast targeting, the inflation forecasts published by central banks play a crucial role in the instrument rate decision-making process and may be treated as a specific intermediate target. This study proposes an inflation forecast credibility index, the scope of which is narrowed to non-specialists’ approach...
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Sensory Characteristics of Tonic Waters with Various Sweetening Substances vs Young Consumers' Opinion
PublicationThe attitude of young consumers towards food products containing low calorie sweeteners was analyzed as well as consumers’ awareness to the medical recommendations regarding artificial sweeteners. The questionnaire was carried out within the group of 97 respondents at the age of 21 – 30. Strongly negative attitude towards consumption of food products containing low calorie sweeteners was declared by almost half of respondents....
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Katarzyna Kubiszewska dr
PeopleKatarzyna Kubiszewska has taught finance and banking at the Department of Finance since 2008. In his scientific work, he is interested in the transformation of banking systems in the Central and Eastern European region, but also in the financing of the cultural sector. The publications concern the field of social sciences in the discipline of economics and finance. Since 2019, he has been collaborating with journals such as Economic...
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Family & Consumer Sciences Research Journal
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Journal of Family Ecology and Consumer Sciences
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Australian Journal of Competition and Consumer Law
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Malaysian Journal of Consumer and Family Economics
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International Journal on Consumer Law and Practice
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Muhammad Mushafiq MSc
PeopleDoctoral student at the Faculty of Management and Economics. Muhammad Mushafiq has high interest in the research of corporate finance and risk management. He previously holds Masters of Science in Finance with Magna Cum Laude and Bachelor of Business Administration in Marketing and Finance with highest position. His research has appeared in the Journal of Retailing & Consumer Services, International Journal of Emerging Markets...
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublicationBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Energy Security of Polish Consumers in 2004-2021
Open Research DataEnergy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. In the years 2004–2021, energy security of the individual consumer in the economic dimension significantly improved. This was due to several factors:1....
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The on-line consumers’ choice of parcels collecting ways
Open Research DataSmall pilot study conducted on an available sample of academic teachers and students from the University of Gdańsk (UG). The survey was aimed only at people who declared that they shop online. As e-commerce reports show that the main group of people buying online are those with a higher education, studying a group of university employees and students...
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Review of Economics & Finance
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Journal of Structured Finance
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Global Finance Journal
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Finance Research Letters
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