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Search results for: PLACE PROMOTION
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Possibilities of applying standard tools of promotion in place marketing
PublicationThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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Health-Promoting Places: Architectural Variety
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Health-Promoting Places: Rain Gardens and Sustainable Water Management
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Research Papers of Wrocław University of Economics
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Place attachment, place identity and aesthetic appraisal of urban landscape
PublicationAs the aesthetic of the Polish cities became a topic of wider discussions, it is important to detect the potentialrole of human-place relations. Two studies (N = 185 & N = 196) were conducted to explore the relationship betweenplace attachment, place identity and appraisal of urban landscape. Satisfaction with urban aesthetic was predicted by twodimensions of place attachment (place inherited and place...
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A universal standard for health-promoting places. Example of assessment -on the basis of a case study of Rahway River Park
PublicationThe purpose of this paper is to contribute to development of approaches to the evaluation of the design of public open green spaces (POS). This paper presents a universal standard for the design of health-promoting urban places. The standard is a conceptual framework which was developed after visiting over one hundred public parks and therapeutic gardens in Europe and the United States. The universal standard is a simple and...
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Hydropower-place in the future
PublicationWskazano na nieomijalną potrzebę rozwijania technologii dla małej energetyki wodnej, w szczególności o najniższych spadach. Widzi się w tym przyszłościowe wsparcie dla narastającej potrzeby ochrony wód jako naturalnego środowiska człowieka degradowanego postępem cywilizacyjnym.
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Cohousing: the place of community
PublicationThe crisis of social bonds, which affects living environment, has lead to the revival of traditional neighbourly relations. The idea of cohousing is included in this trend. Its inspiration may be found in the tradition of rural community, which used to adjust the system of rural settlements to the needs of community life.
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Integracyjne place zabaw
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Health Promotion Practice
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African Safety Promotion
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Global Health Promotion
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Health Promotion Perspectives
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HEALTH PROMOTION INTERNATIONAL
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Journal of Promotion Management
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Pedagogy in Health Promotion
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Modelling of in-plane wave propagation in a plate using spectral element method and Kane–Mindlin theory with application to damage detection
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Modelling of in-plane wave propagation in a plate using spectral element method and Kane-Mindlin theory with application to damage detection
PublicationThis paper presents results of experimental and numerical analyses of in-plane waves propagatingin a 5 mm-thick steel plate in the frequency range of 120-300 kHz. For such a thickness/frequency ratio,extensional waves reveal dispersive character. To model in-plane wave propagation taking into account thethickness-stretch effect, a novel 2D spectral element, based on the Kane-Mindlin theory, was formulated. Anapplication of in-plane...
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Promotion and its tools in territorial marketing
PublicationCelem artykułu jest przedstawienie instrumentów promocji, które jednostki samorządu terytorialnego mogą wykorzystywać w kształtowaniu i przy realizacji strategii marketingowej. W artykule przeanalizowano zestaw pięciu podstawowych narzędzi promocji, do których zalicza się reklamę, public relations i publicity, promocję sprzedaży oraz sprzedaż osobistą. Wymienioną grupe rozszerzono o marketing bezpośredni, który przedstawiono z...
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A place of school in the idea of the sustainable development
PublicationWell designed school space enables social contacts, increases activity of pupils and improves the condition of their health. However, the best design would not bring the expected benefits if it is not integrated with the surroundings in terms of transportation, security and local needs. In the sustainable development, the social goals are in harmony with ecological aims according to the rule of "3 r" (reduce, reuse, recycle).
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Place Attachment and Collective Action Tendency
PublicationThree studies were carried out to examine how place attachment and collective action tendency are related and what role self-expansion and social interactions play in this relationship. In the first study (N = 156) we found that a more active form of attachment – place discovered – is a significant predictor of tendency to engage in collective action in favor of one’s neighborhood. In the second study (N = 197), we focused on...
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Kazimierz Market Place. Akwarela 38x56cm
PublicationL'acquerello in Alessandria, la mostra internazionale patrocinata dal Comune e dalle Provincia di Alessandria, dalla Regione Piemonte e dal Comune di Vignale e organizzata dall'Associazione italiana acquerellisti. L'esposizione, circa 150 acquerelli dei socie Aia e di artisti provenienti da Australia, Belgio, Brasile Polonia e Spagna per presentare le principali tecniche dell'acquerelli e le diverse concezioni artistiche e stilistiche...
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Polish experience with cold in-place recycling
PublicationDeep cold in-place recycling using cement and asphalt emulsion has been used for reconstruction of existing roads since the beginning of the 1990s. This paper describes the first Polish requirements for mineral-cement-emulsion mixtures. As requirements stated for the strength of the mineral-cement-emulsion mixtures were quite high, most of the mixtures were designed using high amount of cement and aggregate added for the improvement...
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Comparison of Polish and Danish Approach to Promotion of Cycling
PublicationThe article describes two different approaches to promotion of cycling from Denmark and Poland. In the former the promotion locally from 2009 to 2015 has been supported financially by the national government and where initiatives partly have been financed by the national level. In Poland, the promotion has been implemented often as a result of bottom up initiatives and financed solely on local level often with the support of EU...
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Health Promotion Journal of Australia
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Health Promotion & Physical Activity
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Journal of Education and Health Promotion
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AMERICAN JOURNAL OF HEALTH PROMOTION
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Health Education and Health Promotion
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Summit on international promotion in HEI
EventsCentrum Współpracy Międzynarodowej Politechniki Gdańskiej zaprasza na spotkanie poświęcone międzynarodowej promocji uczelni wyższych (“Summit on international promotion in HEI”). Eksperci ze światowych instytucji, związanych ze szkolnictwem wyższym podzielą się swoim doświadczeniem i wiedzą na temat skutecznej promocji uczelni. Wydarzenie będzie...
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FEDERAL PROBATION
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PROBATION JOURNAL
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The Potential of Religion in the Promotion and Implementation of the Concept of Sustainable Development
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The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion
PublicationThe article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...
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HEALTH & PLACE
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Has EGNOS its own place in maritime navigation?
PublicationGNSS (in fact it usually means GPS) is at the moment the fundamental means of positioning for any variants of navigation. However some attributes of it can be not sufficient for every users or in some tasks, so there are any cases when this system needs support. From the mariner point of view pure GPS properties perfectly fulfils expectations of sailors at the open sea, however there are lot of cases, when accuracy of the system...
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Synergetic effect-triggered performance promotion of Sr3−xBaxP5N10Cl:Eu2+ phosphors
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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The new face of safeguarding and promotion of the intangible cultural heritage in Poland
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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Place attachment, place identity, and visual pollution sensitivity.
Open Research DataThe data include individual responses on the following scales (1) place attachment, (2) place identity, and (3) visual pollution sensitivity. Each line represents responses obtained from one participant and his or her demographic characteristics. like gender, age, and education level.
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Place attachment, place identity, and satisfaction with urban aesthetic.
Open Research DataThe data include individual responses on the following scales (1) place attachment, (2) place identity, and (3) satisfaction with an urban aesthetic. Each line represents responses obtained from one participant and his or her demographic characteristics. like gender, age, and education level.
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WUT Journal of Transportation Engineering
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In-plane and out-of-plane temperature dependencies of the resistivity in single crystals and films of Nd2CuO4
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In plane and out of plane temperature dependencies of the resistivity insingle crystals and films of Nd2CuO4.
PublicationW pracy przedstawiono temperaturową zależność oporu elektrycznego kryształów i cienkich warstw związku Nd2CuO4. Dyskutowany jest wpływ temperatury i atmosfery dodatkowej obróbki termicznej na własności transportowe.
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Public space as a place of rehabilitation for the elderly – a systematic literature review
PublicationThe phenomenon of the population’s gradual global ageing means that an increasing proportion of research is concerned with the space in which seniors function on a daily basis. They are primarily aimed at identifying elements of the built environment that need updating in the new social context. The purpose of the analyses presented in this article is to review the current scientific literature on various aspects of physical activity...
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The importance of a place in a small or medium - Sized Town.- Vol. 2
PublicationPublic space is a matter of concern for international humanitarian organisations. The paper describes the initiative of UNHabitat organisation for the creation of Charter of Public Space and the draft of this document. Next the definition of “place” is provided and the definitions of social capital and the bond between social capital and place attachment are presented. The actions proposed nowadays to create places are described....
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The influence of the place of residence on the behavior and transport preferences of the inhabitants of the agglomeration
PublicationTransport behaviors and preferences have an impact on modal split, which is why they should form the basis for shaping the public transport offer. Achieving the goals of sustainable mobility requires taking into account differences in transport behavior and preferences characterizing residents from different areas of the agglomeration. Analyzing differences in behaviors and preferences, the possibilities and limitations resulting...
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Maturity curve for estimating the in-place strength of high performance concrete
PublicationThe paper presents the maturity curve for estimating the in-place early-age compressive strength of concrete. The development of appropriate maturity curve is a complex process. It is important to correctly determine the datum temperature and activation energy, which can be obtained in mortar tests. This paper describes an investigation of the accuracy of the maturity method to estimate the strength when different way to rate constant...
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The Methodology of identifying the place to install shunt compensators in the transmission network
PublicationThis methodology of selection and localization of static com- paper presents pensators in wide network. Proposed method is based on analysis of voltage area power profiles in the nodes of the power grid, and designating locations, In Which Voltages ex- cessively tend to change in time. Practical way of modeling the SVC device in PLANS program you Presented, as well as some example results of research.