Wyszukiwarka
Filtry
wszystkich: 18
wybranych: 10
Wyniki wyszukiwania dla: customer experience
-
Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublikacjaThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
-
Enabling Deeper Linguistic-based Text Analytics – Construct Development for the Criticality of Negative Service Experience
PublikacjaSignificant progress has been made in linguistic-based text analytics particularly with the increasing availability of data and deep learning computational models for more accurate opinion analysis and domain-specific entity recognition. In understanding customer service experience from texts, analysis of sentiments associated with different stages of the service lifecycle is a useful starting point. However, when richer insights...
-
Doświadczenie jako wartość dla klienta
PublikacjaMarketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.
-
Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublikacjaDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
-
Software Factory project for enhancement of student experiential learning
PublikacjaProviding opportunities for students to work on real-world software development projects for real customers is critical to prepare students for the IT industry. Such projects help students to understand what they will face in the industry and experience real customer interaction and challenges in collaborative work. To provide this opportunity in an academic environment and enhance the learning and multicultural teamwork experience,...
-
Exploring the role of brand experience in driving consumer emotions and engagement with sports brands in Australia
PublikacjaPurpose: This paper aims to fill the theoretical gap in understanding and practical implementation by examining how sports brands in Australia use brand experience to link emotional response and brand engagement. Design/methodology/approach: The study fits into the positivist paradigm. The starting point is the stimulus-organism-response theory. A quantitative method, which is an online survey, was used to collect data. Responses...
-
A new concept of contemporary marketing
PublikacjaPurpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...
-
A note on the applications of artificial intelligence in the hospitality industry: preliminary results of a survey
PublikacjaIntelligent technologies are widely implemented in different areas of modern society but specific approaches should be applied in services. Basic relationships refer to supporting customers and people responsible for services offering for these customers. The aim of the paper is to analyze and evaluate the state-of-the art of artificial intelligence (AI) applications in the hospitality industry. Our findings show that the major...
-
UNIVERSITY - COMPANY COOPERATION IN THE CONTEXT OF THE GEODESY AND CARTOGRAPHY DEVELOPMENT
PublikacjaThis article presents aspects of the cooperation between university and the company, on the example of Polish technical universities, which educate students, in the field of geodesy and cartography (among many others. Nowadays scientific development is one of the most important elements affecting the economy of the country. This involves continuous contact between the two parties, the business community and the scientific societies....
-
Doskonalenie strumienia wartości
PublikacjaKsiążka ta ma na celu praktyczne ujęcie problemu optymalizacji przedsiębiorstwa opartej na koncepcji Lean (z ang. Lean – szczupły) i jej narzędziu Mapowania Strumienia Wartości. ---- Tu pobierzesz jej pełną treść w wersji elektronicznej: https://drive.google.com/file/d/1xNrdiuOHKpyjzG5dY3ocFG8fp2hY1b9C/view?usp=sharing ---- Prezentowane...