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Wyniki wyszukiwania dla: CITY BRANDING
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Barcelona - from the province to Metropolis.The cogent strategy of branding the city
PublikacjaThe phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...
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THE IMPACT OF STANDARDISATION METHOD ON SMART CITY RANKING
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City
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City and Society
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City & Community
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Branding caliphate
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American City and County
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City, Culture and Society
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City and Environment Interactions
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City, Territory and Architecture
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Compact City na Żernikach = Compact City in Żerniki
PublikacjaThe paper explores the impact of the new neighbourhood built within the framework of the European Capital of Culture 2016 in Wrocław on the future development of the city.
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The Brain of the city
PublikacjaIn order to highlight the characteristics of the West End of Wrocław, we conducted a site analysis. Using the strengths of the site, we were able to create a unique concept of the district while minimizing the impacts of weaknesses by design. The purpose of redesigning the West End of Wrocław is to attract new people to the district through the transformation of an identity. Initially, we conducted a SWOT analysis to identify the...
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Challenge for the sustainable city - is the Garden City idea still relevant?
PublikacjaTekst ma na celu porównanie europejskiej architektury mieszkaniowej powsta-łej w okresie ostatnich stu lat po obu stronach Żelaznej Kurtyny oraz przy-wołanie historycznych zasad jej kształtowania. Rozważa współczesne tenden- cje i poglądy nt. zrównoważonego projektowania miasta oraz zachęca do ref-leksji nad aktualnością idei Miasta-Ogrodu.
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Challenges of branding and marketing of clusters
PublikacjaClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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A city is not a tree: a multi-city study on street network and urban life
PublikacjaChristopher Alexander, a British-American scholar, differentiated an old (natural) city from a new (planned) one by structure. The former resembles a “semilattice”, or a complex system encompassing many interconnected sub-systems. The latter is shaped in a graph-theoretical “tree”, which lacks the structural complexity as its sub-systems are compartmentalized into a single hierarchy. This structural distinction explains why, or...
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Gdańsk and the Young City
PublikacjaArtykuł dotyczy problematyki kształtowania obszaru Młodego Miasta w Gdańsku. Omówiono w nim skrótowo historię rozwoju obszaru, koncepcje projektowe ostatnich lat, jak i współczesne jego przeobrażenia.
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Journal of Regional and City Planning
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Secuencia (Mexico City, Mexico)
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Smart Cities Concept - Readiness of City Halls as a Measure of Reaching a Smart City Perception
PublikacjaThe article presents a proposal for a new approach to the assessment of Smart Cities: testing the readiness of city halls to a Smart City. The approach is the result of two-year studies involving ten major city halls. Readiness is compared with the previously used Smart City assessment methods: rankings or ISO standards. The relationship between readiness and organization maturity was also presented. The key role of city halls...
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Energy roadmaps for the city of Gdańsk
PublikacjaThe paper presents energy roadmaps for Gdansk in three time perspectives: short-term (the year 2012), medium-term (2020) and long-term (2050). The paper is a result of the research carried out under the PATH-TO-RES project, supported by European Commission programme SAVE Altener Intelligent Energy Europe.
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Smart city - miasto oszczędne
PublikacjaPublikacja prezentuje koncepcję smart city oraz smart growth.
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The Digital Birth of an African City
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City and Urbanity in the Social Discourse
PublikacjaThe aim of our article is an attempt to present the concept of urbanity that has been shaped throughout centuries along with the development of European civilisation and now entered a new phase of social production of space based on cultural dimensions. The future of the majority of World’s population is connected currently with the urban life with the assumption that qualitative characteristics of life in the 21st century define...
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Gdańsk: a City of Solidarity and Freedom
PublikacjaOnly a few cities can claim that they have changed Europe and indeed the World. Gdańsk is privileged to be one of them. It is not a “caprice of history” that the Solidarity movement which, in the end, got the iron curtain torn, was born in this particular place. It is a logical consequence of ten centuries of the collective wisdom of the people that built Gdańsk and the region of Pomerania. The tragic assassination of the Mayor...
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Creat!vity
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Place Branding and Public Diplomacy
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Protection and renovation of public areas in a modernist city: the case of three streets in the historic City Centre of Gdynia
PublikacjaThis article concerns issues related to the preservation and restoration of public space in Gdynia’s city centre, which was designed and built mainly in the 1920s and 1930s. In 2007, a major part of the city centre was entered into the register of monuments asa historic complex of urban architecture. Moreover, in 2015, the area was declared a Monument of History. Protection of a complex of urban architecture covers not only the...
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The Hanseatic City Challenge
WydarzeniaSee more at www.hanseaticcitychallenge.com
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Searching for new development in areas of the city
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City disstribution logistics as an environmental factor
PublikacjaPrzedstawiono związki pomiędzy systemami logistyki miejskiej i środowiskiem. Omówiono zadania administracji lokalnej w usprawnieniu dostaw oraz usuwaniu odpadów. Przeprowadzono wariantową analizę działań podejmowanych przez administratora obszaru miejskiego w celu poprawy jakości środowiska.
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Gdynia - a New City of the Twenties and Thirties
PublikacjaArtykuł jest pierwszym przedstawieniem w zagranicznym, anglojęzycznym czasopiśmiennictwie dziejów budowy nowego miasta lat dwudziestych i trzydziestych XX w, jakim był Gdynia. Przedstawiona została geneza decyzji o budowie portu i miasta, pierwsze plany urbanistyczne w kontekście projektów portu, a także rozwój architektoniczny Gdyni. W szczególności zaś przedstawiono przemiany stylowe gdyńskiej architektury modernistycznej tego...
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City brand equity, a marketing perspective
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A city and a wind farm. Landscape perspective
PublikacjaThe aim of the paper is to present the problems of the location of the wind farms in close neighbourhood to the historical cities, and the ways to minimize the potential landscape threats. The production of clean energy is obligatory in EU. In spite of how positive to the environment the wind energy production is, it may cause negative effects. The results of landscape studies of two towns in Poland prove that the location of such...
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Gdynia City Centre as a Historical Monument
PublikacjaThe articel presents the experience connected with the legal protection and conservation of modern monuments built before WWII in Gdynia City Center
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Jacek Krenz : City in my eyes
PublikacjaSketch City: Tips and Inspiration for Drawing on Location is the companion for any creative traveler, urban explorer, or budding artist. 50 artists scattered around the globe have been brought together to share tips about their favorite urban settings, including locations in South America, Europe, Canada, Asia, and beyond. Citified sketchers are guiding through techniques for capturing frenetic street scenes as well as the rare...
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Entrepreneurship nests in a polish edge city
PublikacjaThe last two decades in Poland have been a period of both a dynamic development of the small and medium-sized enterprise sector and a transformation of the city surrounding territories. This development began during the economy transformation after 1989. Population migration and movement of economic entities away from central cities resulted in development of territorial structures within some Polish suburban areas, defined as...
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Small city and a bridge. Landscape perspective
PublikacjaThe aim of the paper is to present the problems connected with the location of big infrastructure objects; like bridges; in close neighbourhood to the small cities located in valuable environment and landscape; and the ways to minimize the potential threats. The case study of the small town Wyszogrod in central Poland will be presented to illustrate the values of the environment and landscape; which could have been easily destroyed...
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Architectural Symbols of a City – Case Study
PublikacjaThe identity of a city is understood as a collection of individual features, which give the city its individual character and distinguish it from other places; it undoubtedly constitutes a cultural value, which should be cherished. In the case of Sopot – a spa located on the Bay of Gdansk, the mosaic of its geographical location, landscape values, urban layout and historic architecture has created a unique image of a seaside resort....
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Od garden city do ecocity
PublikacjaArtykuł omawia wybrane wątki ewolucji aspektów środowiskowych miasta w okresie od Garden City do czasów obecnych, omawiając narodziny, rozwój i ideę współczesnego miasta. Rozważania obejmują kolejno genezę i istotę miasta-ogrodu, jednostki sąsiedzkiej, modernizmu, postmodernizmu, nowego urbanizmu, oraz analizę współczesnych idei naprawy miast, zawartych w rozmaitych dokumentach, systemach certyfikacji, pozycjach literaturowych,...
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Towards a Smart Sustainable City Roadmap
PublikacjaThis workshop of the CAP4CITY (Erasmus+ Strengthening Governance Capacity for Smart Sustainable Cities) project is to promote and stimulate the discussion and networking in the area of Digital Government. Smart Sustainable Cities and related concepts of Digital, Intelligent and Smart Cities represent a progression of how cities around the world apply digital technology to serve their populations, pursue sustainable socio-economic...
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The role of sport in the Smart City concept
PublikacjaSport brings to cities innovative solutions that influence urban life, yet considerations about sport still rarely contribute to the development of the very popular smart city concept. This raises the question: what is the perception of sport in the city from the perspective of the smart city concept? One of the challenges of future urban policy is to provide initiatives that ensure the wellbeing and promote the model of a healthy...
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The market and the fair as a traditional activity of the city
PublikacjaThe modern commercial center with its impersonal form still on the squares and streets appear traditional markets and its annual versions – fairs, which similarly to the historical commerce - gather different activities of the inhabitants.
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublikacjaCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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BREEDING SCIENCE
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PLANT BREEDING
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Reproduction and Breeding
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MOLECULAR BREEDING
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Personal branding of artists and art-designers: necessity or desire?
PublikacjaPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Reconstructing the Historic Stratum of the City - the Polish Experience
PublikacjaW pracy zawarto omówienie polskich doświadczeń związanych z odbudową zniszczonych w trakcie ostatniej wojny obszarów śródmiejskich oraz związanym z tym zagadnieniem problemem odnowy krajobrazu historycznego oraz jego rekonstrukcji.
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Trolleybuses in the city of Gdynia. A historical and geographical study
PublikacjaW artykule przedstawiono historię, stan obecny oraz plany rozwoju gdyńskiej sieci trolejbusowej