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Wyniki wyszukiwania dla: SERIAL COMMUNICATION
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The Crisis of Marketing Communication in the Era of Social Media
PublikacjaThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublikacjaThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
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Verbal Thinking in the Design Process: Internal and External Communication of Architectural Creation
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The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...
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Effects of social media communication on brand equity and brand purchase intention
PublikacjaThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...
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CHEMICAL COMMUNICATIONS
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Nature Communications
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Framework of communication tools for an international company - internal communication
PublikacjaThe following article presents a set of communication tools that a joint company can take advantage of. The publication begins with a description of the historical background of communication, followed by a classification of communication tools into internal and external categories, along with brief characteristics of each. It indicates the purpose of implementing communication tools and the impact...
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Framework of communication tools for an international company - external communication
PublikacjaThe following article presents a set of communication tools that a joint company can take advantage of. The publication begins with a description of the historical background of communication, followed by a classification of communication tools into internal and external categories, along with brief characteristics of each. It indicates the purpose of implementing communication tools and the impact...
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ELECTROCHEMISTRY COMMUNICATIONS
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Communications: The European Journal of Communication Research
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SYNTHETIC COMMUNICATIONS
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CEREAL RESEARCH COMMUNICATIONS
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublikacjaThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Revista Mediterranea Comunicacion-Journal of Communication
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Vehicular Communication Environments
PublikacjaCommunication to and between road vehicles (cars, truck, buses, trains, etc.) are of growing interest. This is partly due to the attractive services that cooperative intelligent transport systems (C-ITSs) provides, mainly in the areas of traffic safety and traffic efficiency. An enabler for C-ITS is wireless vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication, collectively referred to as vehicle-to-X (V2X)...
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Cross-cultural Communication
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Cross-cultural Communication
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Jerzy Konorski dr hab. inż.
OsobyJerzy Konorski otrzymał tytuł mgr inż. telekomunikacji na Poitechnice Gdańskiej, zaś stopień doktora n.t. w dyscyplinie informatyka w Instytucie Podstaw Informatyki PAN. W r. 2007 obronił rozprawę habilitacyjną na Wydziale Elektroniki, Telekomnikacji i Informatyki PG. Jest autorem ponad 150 publikacji naukowych, prowadził projekty naukowo-badawcze finansowane ze środków Komitetu Badań Naukowych, UE, US Air Force Office of Scientific...
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Maritime Communication and Sea Safety of the Future - Machnine-type 5G Communication Concept
PublikacjaThe article presents the concept of a system based on 5G network and M2M communication increasing maritime safety. Generally, the focus was on presenting a proposal for a hierarchical, hybrid, cooperative system with M2M communication coordinated with BAN networks. The possi-ble applications of M2M communication at sea were also presented.
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Novel Tools as New Challenges to HRM Communicational Practices (and the Increasingly Important Social Role of the Manager)
PublikacjaEach communicational process consists inseparably of three aspects: the linguistic (which means the whole language content of the message), technical (which states the form of the message) and the social (meaning social relations, emotions, behaviours). The recent COVID-19 pandemic deeply influenced several layers of our lives. But the main aim of this chapter is to focus on the communicational processes that normally take place...
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Overview of cooperative communication methods
PublikacjaThe paper presents issues related to the cooperative communication in wireless networks. Cooperative com-munication involves the use of mobile terminals as relay stations to improve the transmission quality, improve network performance and reduce energy consumption. It is also possible to use several different data transmission standards. The paper presents the methods used to implement cooperative communication. The types of cooperative...
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The Diffusion of Information and Communication Technologies
PublikacjaThis book provides extensive evidence on information and communication technologies development patterns and dynamics of this process across developed economies over the period 1980 to the present day. It adopts newly developed methodology to identification of the ‘critical mass’ and isolation of technological takeoff intervals, which are intimately related to the process of technology diffusion. The statistically robust analysis...
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Intranet and internal communication in an organization
PublikacjaOne of the conditions of an organizational effectiveness is acommunication. However, communication meets some obstacles. Newtechnological opportunities, such as Intranet support enterprise communication process and bring some benefits. This paper includes: the description of communication process and its barriers, the analyze of relationships between communication and an organizational effectiveness, advantages from implementing...
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Resilient Routing in Communication Networks
PublikacjaThis important text/reference addresses the latest issues in end-to-end resilient routing in communication networks. The work highlights the main causes of failures of network nodes and links, and presents an overview of resilient routing mechanisms, covering issues related to the Future Internet (FI), wireless mesh networks (WMNs), and vehicular ad-hoc networks (VANETs). For each of these network architectures, a selection of...
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Multichannel Human Body Communication
PublikacjaHuman Body Communication is an attractive alternative for traditional wireless communication (Bluetooth, ZigBee) in case of Body Sensor Networks. Low power, high data rates and data security makes it ideal solution for medical applications. In this paper, signal attenuation for different frequencies, using FR4 electrodes, has been investigated. Performance of single and multichannel transmission with frequency modulation of analog...
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Social Communication. Online Journal
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Serial control of CNC machines
PublikacjaIn this paper a new method of the serial control of CNC machines is proposed. Actuators are controlled locally and the role of the central computer is limited to sending commands to the controller instead of sending it directly to actuators. It has been achieved with the use of the serial protocol with the use of the USB port. The taken approach leads to more reliable operation because commands are buffered and no synchronization...
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Information and Communication Technologies for Economic Development
PublikacjaThis chapter is intended to explain why and how information and communication technologies may affect the process of socio-economic development, especially with regard to economically backward economies. It sheds light on why technological changes constitute prerequisites enabling advancements along the socio-economic development pattern. It is also designed to exhibit the special relevance of information and communication technologies...
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Transmission parameters of underwater communication channels
PublikacjaThe underwater environment is tough and demanding as a communication channel for ultrasonic signals. The channel transmission characteristics in marine and inland waters depend much on local bathymetry and changing weather conditions. The architecture and performance of a reliable underwater acoustic communication (UAC) system should allow real-time adaptation of its transmission parameters to a large variety of possible channel...
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Determinants of the intra-organisational communication process
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Origami Antennas for Wireless Communication Systems
PublikacjaThis book discusses the lightweight, reconfigurable, and deployable origami antennas for adaptive communication systems. Traditional antennas, with their fixed characteristics, struggle to meet the evolving needs of modern communication systems. Reconfigurable antennas, on the other hand, can dynamically adjust their operating parameters, offering significant advantages in terms of performance, size, and cost. Origami technology...
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Fashion communication research: A way ahead
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Quantum channel capacities: multiparty communication
PublikacjaAnalizowane są różne aspekty wieloużytkownikowej komunikacji kwantowymi kanałami bez pamięci. Uogólnione zostały pewne znane rezultaty dotyczące komunikacji kwantowej w układzie jeden nadawca -jeden odbiorca. W szczególności pokazana została bezużyteczność komunikacji klasycznej ''w przód'' w procesie transmisji informacji kwantowej oraz równoważność definicji regionów pojemności opartych na różnych miarach wierności transmisji:...
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Entanglement-swapping boxes and their communication properties
PublikacjaWe pose the fundamental question of communication properties of primitives irrespectively of their implementation. To illustrate the idea we introduce the concept of entanglement-swapping boxes, i.e., we consider any quantum operations which perform entanglement swapping, not necessarily via simple quantum teleportation. We ask a question about the properties of such boxes, i.e., what local operations and how much classical communication...
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Communication Networks in the Service of the Environmental Monitoring
PublikacjaIn the paper selected issues relating to communication networks in the services of the environmental monitoring (EM) have been described. It is divided into three main parts: introduction, wire and wireless networks. At the beginning of the basic definitions were explained. The wire part focuses on a plain old telephone service (POTS), an integrated services digital network (ISDN), a digital subscriber line (DSL) and a fiber-optic...
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Communicatio-South African Journal for Communication Theory and Research
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Coordination in serial-parallel image processing
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Nonadditivity of quantum capacity for multiparty communication channels.
PublikacjaZbadano scenariusze komunikacji pomiędzy wieloma stronami gdzie informacje są przesyłane od wielu nadawców do wielu odbiorców.
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Marketing Communication in Omnichannel Reality – Trends and Tendencies
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Resilient Routing in Communication Networks - A Systems Perspective
PublikacjaThis practically focused monograph addresses the latest issues of resilient routing in networked systems. It consists of three parts and offers an in-depth introduction to the resilience of networked systems (Part I), a detailed description of schemes of resilient routing (Part II), and examples of the application of resilience mechanisms in selected communication scenarios (Part III). Topics and features: presents the essentials...
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CONTACT – communication protocol for family practitioners and specialists
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Communication as a Factor Limiting University-Business Cooperation
PublikacjaObjective - Despite the broad extent of the scientific activity dealing with university-business cooperation, Poland has yet to develop a satisfactory cooperation strategy that takes business needs into account. This issue is still relevant due to the need for continuous improvement and resulting benefits aimed at improving enterprise competitiveness. Methodology/Technique - Authors of this article attempt to select an overriding...
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Applying the Lombard Effect to Speech-in-Noise Communication
PublikacjaThis study explored how the Lombard effect, a natural or artificial increase in speech loudness in noisy environments, can improve speech-in-noise communication. This study consisted of several experiments that measured the impact of different types of noise on synthesizing the Lombard effect. The main steps were as follows: first, a dataset of speech samples with and without the Lombard effect was collected in a controlled setting;...
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Determinants of interpersonal communication on the example of a selected organization
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Smart Underwater Positioning System and Simultaneous Communication
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Software for development and communication with FPGA based hardware
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Comparative Review of Selected Internet Communication Protocols
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