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total: 419
Search results for: PERSONAL BRAND EQUITY
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WIRELESS PERSONAL COMMUNICATIONS
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Personal and Ubiquitous Computing
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Implementing artificial intelligence in forecasting the risk of personal bankruptcies in Poland and Taiwan
PublicationResearch background: The global financial crisis from 2007 to 2012, the COVID-19 pandemic, and the current war in Ukraine have dramatically increased the risk of consumer bankruptcies worldwide. All three crises negatively impact the financial situation of households due to increased interest rates, inflation rates, volatile exchange rates, and other significant macroeconomic factors. Financial difficulties may arise when the...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Merger imbalance and returns in international equity markets
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Integration of inertial sensors and GPS system data for the personal navigation in urban area
PublicationGPS and Inertial Navigation Systems (INS) have complementary properties and they are therefore well suited for integration. The integrated solution offers better long-term accuracy than a stand-alone INS and better integrity, availability and continuity or a stand-alone GPS receiver, making it suitable for demanding applications. The complementary features of INS and GPS are the main reasons why integrated GPS/INS systems are becoming...
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublicationEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview = Wpływ postrzeganego ryzyka związanego z markami własnymi na zachowania nabywców – przegląd czterech dekad badań
PublicationAbstract. The aim of this paper is to present the concept of store brand perceived risk and the most important studies on its measurement that were being conducted for 40 years. For this purpose, an extensive literature review is introduced. Some aspects of the risk constructs and major effects of store brand perceived risk are emphasized. This paper provides key directions to brand managers regarding store brand assortment.
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Adaptive Personal Tuning of Sound in Mobile Computers
PublicationAn integrated methodology for enhancing audio quality in mobile computers is presented. The key features are adaptation of the characteristics of their acoustic track to changing acoustic conditions of the environment and to users’ individual preferences. Signal processing algorithms are introduced that concern: linearization of frequency response, dialogue intelligibility enhancement, and dynamics processing tuned up to the users’...
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Personal adaptive tuning of mobile computer audio
PublicationAn integrated methodology for enhancing audio quality in mobile computers is presented. The key features are adaptation of the characteristics of the acoustic track to the changing conditions and to the user's individual preferences. Original signal processing algorithms are introduced, which concern: linearization of frequency response, dialogue intelligibility enhancement and dynamics processing tuned up to the user's preferences....
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International Journal for Equity in Health
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Interest rate changes and the cross-section of global equity returns
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Composite equity issuance and the cross-section of country and industry returns
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Country Risk and Expected Returns across Global Equity Markets
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The Cross Section of Country Equity Returns: A Review of Empirical Literature
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Is there momentum in factor premia? Evidence from international equity markets
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Is there momentum in equity anomalies? Evidence from the Polish emerging market
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Notional Interest Deduction – Impact on the Cost of Equity in Investment Projects
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The Impact of Social Media on the Brand Capital of Famous People
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The Impact of Social Media on the Brand Capital of Famous People
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The study of polish consumer's online brand-related activities
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JOURNAL OF SOCIAL AND PERSONAL RELATIONSHIPS
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Video Classification Technology in a Knowledge-Vision-Integration Platform for Personal Protective Equipment Detection: An Evaluation
PublicationThis work is part of an effort for the development of a Knowledge-Vision Integration Platform for Hazard Control (KVIP-HC) in industrial workplaces, adaptable to a wide range of industrial environments. This paper focuses on hazards resulted from the non-use of personal protective equipment (PPE), and examines a few supervised learning techniques to compose the proposed system for the purpose of recognition of three protective...
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Shaping the personal payroll fund with a breakdown by organizational units in 2017-2019
Open Research DataThe following materials present costs related to the personal payroll fund in given years. The presentation of the development of the costs of the personal payroll fund with the divied into the costs of management and administration employees, hosts and maintenance workers in a given housing association.
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Ceramics, Glass and Glass-Ceramics for Personal Radiation Detectors
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Journal of Product & Brand Management
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Explaining Equity Anomalies in Frontier Markets: A Horserace of Factor Pricing Models
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The cross-section of returns in frontier equity markets: Integrated or segmented pricing?
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Determination of authenticity of brand perfume using electronic nose prototypes
PublicationThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Personal income tax - tax scales in 1992–2019
Open Research DataPersonal income tax in Poland is regulated by the Act of July 26, 1991. In addition, the rights and obligations of the taxpayer of this tax result from a number of provisions of the Polish Constitution, many statutes and ratified international agreements and executive regulations. This research data contains information on the amount of tax in Poland...
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Decomposing the earnings-to-price ratio and the cross-section of international equity-index returns
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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Agenda: Empowering Women for Gender Equity
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Journal of Personal Selling & Sales Management
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Analytical techniques in studies of the environmental fate of pharmaceuticals and personal-care products
PublicationW pracy przedstawiono dane literaturowe odnośnie źródeł emisji, dróg transportu, przemian i metabolizmu, pomiomu stężeń ksenobiotyków z grupy farmaceutyków i środków higieny osobistej w próbkach pobranych z różnych elementów środowiska (woda, gleba, osady denne) oraz próbek bioty. Szczególną uwagę zwrócono na techniki analityczne wykorzystywane w badaniach losu środowiskowego w/w zanieczyszczeń.
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Analysis of Efficiency of Thermoelectric Personal Cooling System Based on Utility Tests
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Modified Polymer Materials for Use in Selected Personal Protective Equipment Products
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Personal Entrepreneurial Potential in the Opinion of Young Women Entering the Labor Market
PublicationIn the current economic situation in Europe the need to stimulate entrepreneurship, with the special attention to develop the entrepreneurship among women, is clearly emphasized. The action is mostly taken to encourage the use of internal potential of possible future entrepreneurs. Do we know what the potential really is ? The presented article deals with the issues of women's entrepreneurship, demonstrating results of self assessment...
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Exploring the influence of personal factors on physiological responses to mental imagery in sport
PublicationImagery is a well-known technique in mental training which improves performance efficiency and influences physiological arousal. One of the biomarkers indicating the amount of physiological arousal is skin conductance level (SCL). The aim of our study is to understand how individual differences in personality (e.g. neuroticism), general imagery and situational sport anxiety are linked to arousal measuring with SCL in situational...
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Strategies can be expensive too! The value spread and asset allocation in global equity markets
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Less pain, more gain: Volatility-adjusted residual momentum in international equity markets
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Predicting the performance of equity anomalies in frontier emerging markets: a Markov switching model approach
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Salary fund divided into personal and impersonal funds over the three analyzed years
Open Research DataThe following data consist of the elements that describe the payroll fund included in the given housing cooperative. The above-mentioned fund includes, among others, gross wages and salaries from the personal wage bill and gross wages and salaries from an impersonal wage fund.
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Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study
PublicationThis study aims to compare employee perception of corporate social responsibility (CSR) practice incomes and outcomes in the construction industry in Poland and Germany. It proposes a model that examines the influence of stakeholder pressure, culture, and CSR practices on company brand performance, reputation, and employee identification. The findings suggest that the structure of relationships varies for project‐managed construction...
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Reasons for the discontinuation of therapy of personal insulin pump in children with type 1 diabetes
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The role of case studies and management experience in the education and personal developement of IT project managers
PublicationThe purpose of this article is to indicate the need for project management experience and knowledge in order to improve the competence of IT project managers. In the first part of the article there is shown the impact of experience on the development of project management skills. Also the need for having historical data about the projects - in order to make better project decisions - is shown in the article.In the following parts...
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Flexible Knowledge–Vision–Integration Platform for Personal Protective Equipment Detection and Classification Using Hierarchical Convolutional Neural Networks and Active Leaning
PublicationThis work is part of an effort to develop of a Knowledge-Vision Integration Platform for Hazard Control (KVIP-HC) in industrial workplaces, adaptable to a wide range of industrial environments. The paper focuses on hazards resulted from the non-use of personal protective equipment (PPE). The objective is to test the capability of the platform to adapt to different industrial environments by simulating the process of randomly selecting...
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Where have the profits gone? Market efficiency and the disappearing equity anomalies in country and industry returns
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The reality of the ''Lower'' and the ''Higher'' man within the human being: towards the new type of philosophical anthropology of infrastructures of the personal human being
PublicationW artykule, pt. " The Reality of the "Lower" and the "Higher" Man within the Human Being: Towards the New Type of Philosophical Anthropology of Infrastructures of the Personal Human Being" ("Realność "niższego" i "wyższego" człowieka w obrębie ludzkiego bytu. Ku nowemu typowi antropologii filozoficznej infrastruktur osobowego bytu ludzkiego") usiłowałem pokazać, że realność "niższego" i "wyższego" człowieka w obrębie...