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Search results for: SEARCH ENGINE MARKETING (SEM)
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Search engine marketing jako istotne narzędzie komunikacji marketingowej
PublicationKomunikacja marketingowa firmy w Internecie musi uwzględniać tzw. marketing w wyszukiwarkach internetowych (SEM). O efektywnej obecności przedsiębiorstwa w Sieci można mówić, gdy łatwo znaleźć serwis internetowy uwzględniając organiczne wyniki wyszukiwania wyszukiwarek, reklamy typu pay-per-click, optymalizację kluczowych fraz, istotność linków przychodzących (zewnętrznych) oraz wartość zamieszczonych treści. Każdy element projektu...
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Kamil Guzdek
PeopleI am Kamil Guzdek, an SEO expert with a strong academic background in search marketing. I have been involved with SEO since 2012 and have so far worked on more than 100 domains. I'm currently working at Electorlux - leading SEO works, and running pan-european campaigns. My work has been nominated to Global Search Awards and European Search Awards, which is why I'm looking forward to the future of search engine optimization. I...
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Inbound marketing a skuteczna komunikacja marketingowa
PublicationCelem artykułu jest ukazanie koncepcji inbound marketing jako przykładu nowego podejścia do planowania i realizacji polityki komunikacji marketingowej w Internecie. Współcześnie klienci nie chcą być atakowani nachalną reklamą lub zanudzani przez nieatrakcyjne treści. Odwracają się od marek, które prowadzą z nimi komunikację jedynie przy użyciu tradycyjnych działań komunikacji marketingowej. Znane organizacje wykorzystują do promowania...
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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INTERNATIONAL MARKETING 2021/2022 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in international marketing, their specificity and strategies for an effective functioning on international markets.
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024
e-Learning CoursesThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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MARKETING MIĘDZYNARODOWY EI, sem. 6 - letni 2023/24
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E-marketing and trend analysis 2024, ID, sem. 6
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer - KOPIA
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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MARKETING I BADANIA MARKETINGOWE _ZII N_2023/24 - sem. letni
e-Learning CoursesCelem przedmiotu jest zapoznanie studentów z różnymi metodami pozyskiwania i analizy informacji niezbędnych do podejmowania decyzji w obszarze marketingu.
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MARKETING I BADANIA MARKETINGOWE_ZII N_ONLINE - sem. letni 2023/24
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Marketing, W, Zarządzanie i inżynieria produkcji, sem. 5, zima 22/23
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Zarządzanie i Marketing, Budownictwo / studia stacjonarne II st. / sem. II, 2022/2023
e-Learning CoursesPrzedmiot dla studentów kierunku Budownictwo Stacjonarne II stopnia / semestr II semestr zimowy 2022/2023 Prowadzący: dr inż. Magdalena Apollo Wykład: Przedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku Laboratorium: Realizacja projektu semestralnego w postaci planu marketingowego dla wybranej firmy budowlanej
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Zarządzanie i Marketing, Budownictwo / studia stacjonarne II st. / sem. II, 2023/2024
e-Learning CoursesPrzedmiot dla studentów kierunku Budownictwo Stacjonarne II stopnia / semestr II semestr zimowy 2023/2024 Prowadzący: dr inż. Magdalena Apollo Wykład: Przedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku Laboratorium: Realizacja projektu semestralnego w postaci planu marketingowego dla wybranej firmy budowlanej
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The concept of experience marketing - examples of practical application, (W), sem. 02, zimowy 22/23
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Challenges of branding and marketing of clusters
PublicationClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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MARKETING I BADANIA MARKETINGOWE - Z II ST MSU 4, sem. 1 - zima 2023/24
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Relation-based Wikipedia Search System for Factoid Questions Answering
PublicationIn this paper we propose an alternative keyword search mechanism for Wikipedia, designed as a prototype solution towards factoid questions answering. The method considers relations between articles for finding the best matching article. Unlike the standard Wikipedia search engine and also Google engine, which search the articles content independently, requiring the entire query to be satisfied by a single article, the proposed...
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The concept of experience marketing - examples of practical application (PG_0005962), W, International Design Engineer, sem. 2, zimowy 2023/24
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Interactive Information Search in Text Data Collections
PublicationThis article presents a new idea for retrieving in text repositories, as well as it describes general infrastructure of a system created to implement and test those ideas. The implemented system differs from today’s standard search engine by introducing process of interactive search with users and data clustering. We present the basic algorithms behind our system and measures we used for results evaluation. The achieved results...
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Elektroniczne instrumenty komunikacji marketingowej w marketingu usług medycznych
PublicationNie ma wątpliwości, że wielu polskich świadczeniodawców usług zdrowotnych korzysta z Internetu do komunikowania się z pacjentami. Jednocześnie chcą oni stworzyć wizerunek marki jako bardziej nowoczesnej i atrakcyjnej. Elektroniczna komunikacja marketingowa (szczególnie serwisy informacyjne, serwisy społecznościowe, blogi, fora, microblogi, wyszukiwarki, marketing mobilny) ma coraz większe znaczenie w marketingu usług medycznych,...
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Wybrane aspekty zachowań internautów a skuteczny proces komunikacji marketingowej
PublicationCelem artykułu jest przedstawienie sposobów pozyskiwania internetowych treści związanych z organizacjami lub produktami oraz dzielenia się nimi z innymi. W publikacji zwrócono uwagę na potrzebę zmiany postrzegania roli internautów w procesie komunikacji marketingowej. Ponadto, artykuł nawiązuje do koncepcji inbound marketing. Koncepcja ta dotyczy nie tylko przyciągania klientów do firmy i jej produktów. Chodzi w niej o by poprzez...
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Zastosowanie pogłębionych wywiadów osobistych w badaniu postrzegania treści internetowych na temat produktów i firm
PublicationCelem artykułu jest zaprezentowanie postrzegania internetowych treści przez internautów oraz sposobów pozyskiwania wartościowych informacji, związanych z organizacjami, bądź produktami. Zaprezentowano w nim wyniki uzyskane dzięki wykorzystaniu jednej z technik badań jakościowych – indywidualnych wywiadów częściowo ustrukturyzowanych. Opracowanie nawiązuje do koncepcji inbound marketing, jednak koncentruje się na potrzebach i zachowaniach...
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SiMiSnoRNA: Collection of siRNA, miRNA, and snoRNA database for RNA Interference
PublicationObjective:The discovery of sequence specific gene silencing which occurs due to the presence of double-stranded RNAs has considerable impact on biology, revealing an unknown level of regulation of gene expression. This process is known as RNA interference (RNAi) or RNA silencing in which RNA molecules inhibit gene expression, typically by causing the destruction of specific mRNA molecule. Two types of small RNA molecules - small...
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Intelligent Audio Signal Processing − Do We Still Need Annotated Datasets?
PublicationIn this paper, intelligent audio signal processing examples are shortly described. The focus is, however, on the machine learning approach and datasets needed, especially for deep learning models. Years of intense research produced many important results in this area; however, the goal of fully intelligent signal processing, characterized by its autonomous acting, is not yet achieved. Therefore, a review of state-of-the-art concerning...
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Model Management for Low-Computational-Budget Simulation-Based Optimization of Antenna Structures Using Nature-Inspired Algorithms
PublicationThe primary objective of this study is investigation of the possibilities of accelerating nature-inspired optimization of antenna structures using multi-fidelity EM simulation models. The primary methodology developed to achieve acceleration is a model management scheme which the level of EM simulation fidelity using two criteria: the convergence status of the optimization algorithm, and relative quality of the individual designs...
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Novel sugar-based nickel-tungsten carbide catalysts for dry reforming of hydrocarbons
PublicationThe search for new materials for dry reforming of hydrocarbons with high activity, stability, and ease of synthesis is still one of the main directions of research in the field of heterogeneous catalysis. Traditional methods of carbide synthesis require the use of combustible gases of petrochemical origin. The search for new catalysts based on renewable and safe carbon sources is highly demanded. Therefore, we report WC and Ni-WC...
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Use of structural equation modeling in quantitative research in the field of management and economics: A bibliometric analysis in the systematic literature review
PublicationPURPOSE: This paper aims to provide a comprehensive review of scholarly research focusing on using quantitative methods and particularly structural equation modeling (SEM) in management and economics studies, as well as provide a bibliometric agenda including the time horizon of individual publications, the highest citation rate, geographic and industry areas, methodological context, and keywords. METHODOLOGY: A systematic literature...
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Determinants of the Internationalization of Family Firms - a Structural Eqquation Modeling Analysis
PublicationCurrently, international behaviors of family businesses (FBs) attract a growing interest of researchers. In an increasingly competitive environment, numerous FBs are forced to expand into foreign markets in search for ways to survive or grow. The article is both theoretical and empirical. In the theoretical part it presents theoretical concepts of FBs internationalization, especially determinants for their going international....
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Can Web Search Queries Predict Prices Change on the Real Estate Market?
PublicationThis study aims to explore whether the intensity of internet searches, according to the Google Trends search volume index (SVI), is a predictor of changes in real estate prices. The motivation of this study is the possibility to extend the understanding of the extra predictive power of Google search engine query volume of future housing price change (shift direction) by (i) the introduction of a research approach that combines...
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On EM-driven size reduction of antenna structures with explicit constraint handling
PublicationSimulation-driven miniaturization of antenna components is a challenging task mainly due to the presence of expensive constraints, evaluation of which involves full-wave electromagnetic (EM) analysis. The recommended approach is implicit constraint handling using penalty functions, which, however, requires a meticulous selection of penalty coefficients, instrumental in ensuring optimization process reliability. This paper proposes...
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On Nature-Inspired Design Optimization of Antenna Structures Using Variable-Resolution EM Models
PublicationNumerical optimization has been ubiquitous in antenna design for over a decade or so. It is indispensable in handling of multiple geometry/material parameters, performance goals, and constraints. It is also challenging as it incurs significant CPU expenses, especially when the underlying computational model involves full-wave electromagnetic (EM) analysis. In most practical cases, the latter is imperative to ensure evaluation reliability....
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Quantitative Assessment of Operation of Ship Main Diesel Engine
PublicationOperation of ship propulsion system is associated with realization of definite operational goals. If to elements of the system the operational reliability strategy could be applied, the situation would be very simple as existing conditions would unambiguously determine application of means being on hand. However decision to reject application of the strategy (even if hypothetical) becomes obvious with a view of necessity of ensuring...
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Efficient Simulation-Based Global Antenna Optimization Using Characteristic Point Method and Nature-Inspired Metaheuristics
PublicationAntenna structures are designed nowadays to fulfil rigorous demands, including multi-band operation, where the center frequencies need to be precisely allocated at the assumed targets while improving other features, such as impedance matching. Achieving this requires simultaneous optimization of antenna geometry parameters. When considering multimodal problems or if a reasonable initial design is not at hand, one needs to rely...
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Self-Organization of Graft Copolymers and Retortable iPP-Based Nanoporous Films Thereof
PublicationPolyolefins might become inexpensive alternatives to the existing membranes based on polyethersulfone. Here we disclose the production of retortable, well-defined PP-based nanoporous membranes derived from amphiphilic graft copolymer precursors. The graft copolymers, containing a polypropylene backbone and polyester grafts, were obtained by grafting lactones, specifically δ-valerolactone and ε-caprolactone, from well-defined randomly...
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Nickel phase deposition on V2CTx/V2AlC as catalyst precursors for a dry methane reforming: The effect of the deposition method on the morphology and catalytic activity
PublicationDry reforming of methane (DRM) is a promising alternative technology for the production of syngas with simultaneous utilization of two main greenhouse gases (CH4, CO2). However, DRM technology is still an industrially immature process due to the lack of stable and active catalyst. Therefore, the search for new catalytic materials is of great research interest. Recently, MAX and MXenes materials are increasingly being tested as...