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Search results for: SPORT MARKETING
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Power of the low alpha brainwaves in the mental imagery experiment in sport: the "Start in High Level Championship" scenario.
Open Research DataThe data were collected to perform research on the neural oscillation during mental imagery in sport. The main aim of the study was to examine the cortical correlates of imagery depending on instructional modality (guided vs self-produced) using various sport-related scripts. The research was based on the EEG signals recorded during the session with...
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Application of headspace-solid phase microextraction followed by gas chromatography-mass spectrometry to determine short-chain monocarboxylic acids in cattle farm wastewater and waste landfill leachates
PublicationZaproponowano metodykę oznaczania krótkołańcuchowych kwasów monokarboksylowych w ściekach z hodowli bydła i odciekach ze składowisk zawierających organiczne odpady, oparta na technice mikroekstrakcji do fazy stacjonarnej z fazy nadpowierzchniowej próbek ciekłych, w połączeniu ze sprzężonym układem GC-MS.
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Functional safety and cyber security analysis for life cycle management of industrial control systems in hazardous plants and oil port critical infrastructure including insurance
PublicationThis report addresses selected methodological aspects of proactive reliability, functional safety and cyber security management in life cycle of industrial automation and control systems (IACS) in hazardous plants and oil port critical installations based on the analysis of relevant hazards / threats and evaluation of related risks. In addition the insurance company point of view has been also considered, because nowadays the insurer,...
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Measurements of no-load and short-circuit parameters of power transformers with taps
Open Research Data1) The Laboratory LINTE^2 is a large research infrastructure operated by the Faculty of Electrical and Control Engineering at Gdańsk University of Technology, to be found in Gdańsk, Poland (54.3690 N, 18.6130 E).
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Short-term measurement of physiological parameters - teenager (10 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - adult (35 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (35 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (15 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - adult (20 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...
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Miscanthus × giganteus light microscope observation - short and double rotation
Open Research DataThis dataset includes light microscope images of cross root, leaf, and rhizome sections from Miscanthus × giganteus. The experiment was performed under work package 2: Energy plantation - field trial, research task 1: Energy biomass cultivation in short and double rotation. The plants were planted in marginal soils that had been amended with biochar...
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Short-term measurement of physiological parameters - teenager (5 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (10 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (10 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (15 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (25 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (25 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (30 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (25 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (40 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (40 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (20 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (25 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (25 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Katedra Marketingu
Research Teams* marketingu usług * marketingu relacji * badań marketingowych * kształtowania strategii marketingowej * analizy rynku * zarządzania wdrażaniem nowych produktów * marketingu przemysłowego * zarządzania i planowania marketingowego oraz zarządzania relacjami z klientami * kultury marketingowej * instrumentów marketingu - mix * systemów informacji marketingowej * rozwoju regionalnego i lokalnego w aspekcie działań marketingowych *...
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Etyczne podstawy marketingu bezpośredniego. W: Etyczne podstawy ekonomii - teoria i praktyka. Red.nauk. J. Kubka. Gdańsk: Zakł. Nauk. Filoz. Wydz. Zarz. i Ekon. P. Gdań.**2003 s. 157-160 bibliogr. 5 poz.
PublicationAutor porusza etyczne problemy związane z wykorzystaniem przez firmy po-szczególnych form marketingu bezpośredniego ( m. in. telemarketingu, marke-tingu katalogowego i on-line). Ukazano także strukturę Kodeksu EtycznegoStowarzyszenia Marketingu Bezpośredniego. Wśród głównych zarzutów kierowa-nych do firm, wymienia się m. in.:naruszanie prywatności, niuczciwość, nadużycia i oszustwa.
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Short-term Cultivation of Porcine Cumulus Cells Influences the Cyclin-dependent Kinase 4 (Cdk4) and Connexin 43 (Cx43) Protein Expression—A Real-time Cell Proliferation Approach
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JOURNAL OF WATERWAY PORT COASTAL AND OCEAN ENGINEERING-ASCE
Journals -
Territorial marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Short-Term Outcomes of Percutaneous Trephination with a Platelet Rich Plasma Intrameniscal Injection for the Repair of Degenerative Meniscal Lesions. A Prospective, Randomized, Double-Blind, Parallel-Group, Placebo-Controlled Study
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Zasady przedsiębiorczości i zarządzania - lato 2023
e-Learning Courses1. Warunki opłacalności prowadzenia biznesu.2. Definicja specyfikacji funkcjonalnej i technicznej3. Klasyfikacja rodzajów przedsiębiorczości4. Schemat funkcjonalny firmy hi-tec5. Marketing6. Konflikty pomiędzy działem Marketingu i R&D7. Pozyskiwanie kapitału od venture-capital8. Organizacja Działu Sprzedaży9. Priorytetyzacja10. Podejmowanie decyzji z użyciem algorytmu Markowa
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The concept of experience marketing - examples of practical application, (W), sem. 02, zimowy 22/23
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Territorial Marketing 2024
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Konsumenci pokolenia Y - nowe wyzwanie dla komunikacji marketingowej
PublicationCelem artykułu jest wykazanie zmian jakie zaszły w zachowaniach konsumentów w XXI wieku - na przykładzie segmentu rynku jaki stanowią konsumenci pokolenia Y - i idącej za tym konieczności adaptacji działań marketingowych. Przeprowadzona analiza literatury wykazała, że pokolenie Y jest pierwszym pokoleniem, które całe swoje życie spędziło w tzw. środowisku cyfrowym. Stanowi to wyzwanie dla osób zajmujących się marketingiem,...
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublicationThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Shoulder ultrasound in the diagnosis of the suprascapular neuropathy in athletes
PublicationPurpose: Shoulder pain and weakness are common symptoms in athletes who play sports connected with overhead throwing. Suprascapular neuropathy may be one of the reason of such signs.The aim of the study was to find out if ultrasound examination of the shoulder in athletes reveals signs of suprascapular neuropathy. Methods: This was a cross-sectional study in which 67 pro- fessional volleyball, handball and rugby players of polish...
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Zeszyty Naukowe Katedry Marketingu Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej
Journals -
Coordination of planning regulations at the edge of water and land. Conflicts within planning policy for urban blue space in small and medium-sized Polish port cities and possible directions of change
PublicationLand-sea integration is crucial for effective marine spatial planning and coastal zone management. Coordination of marine and land planning should ensure ecological sustainability of the coastal area, enable cross-coast investments and promote well-being of the society. A critical element for achieving sustainable development of marine and coastal area is the integration of marine and land planning on the verge of sea waters and...
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Krzysztof Wilde prof. dr hab. inż.
PeopleKrzysztof Wilde (born January 11th, 1966 in Gdańsk) – expert in bridge structures, structural mechanics and diagnostics of civil structures. He conducted research on vibration reduction systems for bridges exposed to dynamic loads from winds and earthquakes. At present he is interested in the field of nondestructive testing of materials and structural health monitoring systems. Hi is author or coauthor of over 200 publications...
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The Digital Research Revolution
PublicationMarketing research has been through a significant evolution in the digital age. The evolution of technology has had a cross-cutting impact on the discipline. In light of this, a perspective is presented on how this impact has been reflected in marketing research. A review of traditional techniques is provided, followed by a description of the reconceptualization of traditional methods resulting from the application of new technologies....
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Short-term measurement of physiological parameters - teenager (5 min) - 3.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) 7.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (20 min) 2.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (10 min)_3.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (10 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) 6.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 2.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 5.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 6.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 4.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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New Molecular Markers Involved in Regulation of Ovarian Granulosa Cell Morphogenesis, Development and Differentiation during Short-Term Primary In Vitro Culture—Transcriptomic and Histochemical Study Based on Ovaries and Individual Separated Follicles
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublicationTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Angelica Pegani mgr
PeopleShe has several years of professional experience in the private and non-governmental sectors and in State Treasury companies. In the years 2020-2024 she was associated with companies from the PKN ORLEN Group. She is the author and co-author of several monographs, a chapter in a monograph and articles published in peer-reviewed scientific materials. During her education she participated in several dozen scientific-business conferences,...
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Wizualna komunikacja marketingowa w architekturze
PublicationKomunikacja marketingowa jest pojęciem z zakresu ekonomii, które coraz częściej pojawia się w związku z kształtowaniem architektury, jako przestrzeni współczesnego życia. Z punktu widzenia marketingu bardzo ważny jest produkt: architektura i przestrzeń same mogą stać się produktami, ale przede wszystkim mogą być identyfikowalnym wizualnie opakowaniem dla produktu. Siedziba przedsiębiorstwa czy salon sprzedaży musi być rozpoznawalny...
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Low-cost multiband four-port phased array antenna for sub-6 GHz 5G applications with enhanced gain methodology in Radio-over-fiber systems using modulation instability
PublicationPhased array antenna (PAA) technology is essential for applications requiring high gain and wide bandwidth, such as sensors, medical, and 5G. Achieving such a design, however, is a challenging and intricate process that calls for precise calculations and a combination of findings to alter the phase and amplitude of each unit. Furthermore, coupling effects between these PAA structure elements can only be completed with the use of...
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Screening of predicted synergistic multi-target therapies in glioblastoma identifies new treatment strategies
PublicationAbstract Background IDH-wildtype glioblastoma (GBM) is a highly malignant primary brain tumor with a median survival of 15 months after standard of care, which highlights the need for improved therapy. Personalized combination therapy has shown to be successful in many other tumor types and could be beneficial for GBM patients. Methods We performed the largest drug combination screen to date in GBM, using a high-throughput effort...