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Search results for: SPORT MARKETING
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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Marketing
e-Learning Courseskurs w jęz. angielskim dla studentów specjalności Inżynieria Danych
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New Molecular Markers Involved in Regulation of Ovarian Granulosa Cell Morphogenesis, Development and Differentiation during Short-Term Primary In Vitro Culture—Transcriptomic and Histochemical Study Based on Ovaries and Individual Separated Follicles
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Krzysztof Wilde prof. dr hab. inż.
PeopleKrzysztof Wilde (born January 11th, 1966 in Gdańsk) – expert in bridge structures, structural mechanics and diagnostics of civil structures. He conducted research on vibration reduction systems for bridges exposed to dynamic loads from winds and earthquakes. At present he is interested in the field of nondestructive testing of materials and structural health monitoring systems. Hi is author or coauthor of over 200 publications...
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Low-cost multiband four-port phased array antenna for sub-6 GHz 5G applications with enhanced gain methodology in Radio-over-fiber systems using modulation instability
PublicationPhased array antenna (PAA) technology is essential for applications requiring high gain and wide bandwidth, such as sensors, medical, and 5G. Achieving such a design, however, is a challenging and intricate process that calls for precise calculations and a combination of findings to alter the phase and amplitude of each unit. Furthermore, coupling effects between these PAA structure elements can only be completed with the use of...
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublicationTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Wizualna komunikacja marketingowa w architekturze
PublicationKomunikacja marketingowa jest pojęciem z zakresu ekonomii, które coraz częściej pojawia się w związku z kształtowaniem architektury, jako przestrzeni współczesnego życia. Z punktu widzenia marketingu bardzo ważny jest produkt: architektura i przestrzeń same mogą stać się produktami, ale przede wszystkim mogą być identyfikowalnym wizualnie opakowaniem dla produktu. Siedziba przedsiębiorstwa czy salon sprzedaży musi być rozpoznawalny...
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Screening of predicted synergistic multi-target therapies in glioblastoma identifies new treatment strategies
PublicationAbstract Background IDH-wildtype glioblastoma (GBM) is a highly malignant primary brain tumor with a median survival of 15 months after standard of care, which highlights the need for improved therapy. Personalized combination therapy has shown to be successful in many other tumor types and could be beneficial for GBM patients. Methods We performed the largest drug combination screen to date in GBM, using a high-throughput effort...
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Magdalena Apollo dr inż.
People2017 - PhD in Civil Engineering, thesis: Risk management in construction investments related to urban regeneration projects, Gdansk University of Technology IX 2012–VI 2013 - Postgraduate Studies at Gdynia Maritime University: Research Project Management (IPMA D Certificate) 2010 – MSc in Management and Marketing, Gdansk University of Technology 2007 – MSc in Civil Engineering, Gdansk University of Technology 2007-2010 - structural...
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Sport Wychowanie fizyczne I [semestr letni 2020/2021]
e-Learning CoursesVademecum wychowania fizycznego dla studentów PG.
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Pertussis outbreak in Polish shooters with adverse event analysis
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Impact of movement tempo on bar velocity and time under tension in resistance exercises with different external loads
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Endocrine responses following exhaustive strength exercise with and without the use of protein and protein-carbohydrate supplements
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The effects of resistance training experience on movement characteristics in the bench press exercise
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EFFECTS OF DOWNHILL AND UPHILL EXERCISES OF EQUIVALENT SUBMAXIMAL INTENSITIES ON SELECTED BLOOD CYTOKINE LEVELS AND BLOOD CREATINE KINASE ACTIVITY
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The influence of compressive gear on maximal load lifted in competitive powerlifting.
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Acute impact of blood flow restriction on strength-endurance performance during the bench press exercise
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Prevalence of astma symptoms in athletes in the region of Gdansk (Poland)
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Experimental Evaluation of ND: YAG Laser Parameters and Sample Preparation Methods for Texturing Thin AISI 316L Steel Samples
PublicationIn mechanical and material engineering, the effect of laser texturing depends on many factors besides device specification, primarily the properties of the materials being processed, and, secondly, the preparation of the sample. Laser texturing of thin (<5 mm) samples is mostly performed utilizing short-pulse lasers, but depending on the power of the laser beam, the process can also be performed by using continuous operation lasers....
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Nadzeya Sabatini dr
PeopleNadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion...
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Skin Conductance Level (SCL) data collected during mental training of group of 30 athletes
Open Research DataThe dataset contain raw Skin Conductance Level (SCL) data, collected at a frequency of 40 Hz and expressed in units of microsiemens (μS), during mental training of group of 30 athletes, under the project "Psychophysiology of guided and self-produced imagery in sport".
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City as a product. Architecture as an Economic Instrument. Are Global Cities People-Friendly Places?
PublicationWhile spending time in our everyday urban environment do we ever think how particular architecture influences the economic value of that space? Space has its measurable financial value. From the economic point of view a place can be treated as a product that fights for appearing in tourists’ and investors’ consciousnesses. Space - treated as an object of demand and supply - becomes an element in a marketing game. To reach its...
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Residents' Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events
PublicationThe main purpose of this paper is to estimate on the basis of inhabitants’ perception the overall composite and aggregated scores of two major sporting events held in Ergo Arena hall, on the border of Gdańsk and Sopot, in northern Poland. The indirect aim is to identify the determinants affecting the monetary offers of the locals of the two cities. The research results unveil that major sporting events may determine the appearance...
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Residents’ Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events
PublicationThe main purpose of this paper is to estimate on the basis of inhabitants’ perception the overall composite and aggregated scores of two major sporting events held in Ergo Arena hall, on the border of Gdańsk and Sopot, in northern Poland. The indirect aim is to identify the determinants affecting the monetary offers of the locals of the two cities. The research results unveil that major sporting events may determine the appearance...
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Subrahmanyam Sappati Ph. D
PeopleTenure track faculty position at the Gdansk University of Technology, Gdansk, Poland. (Nobelium grant fellow)! Working on the behavior of short hydrogen bonds SB both in-ground and excited state in crystals, aqueous & bio environ
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Tomasz Korol dr hab. inż.
PeopleEducation Gdańsk University of Technology, Faculty of Management and Economics (2001) University of Applied Sciences Stralsund (1999) Degree / scientific title Habilitation – Gdańsk University of Technology, Faculty of Management and Economics (2015) Ph.D. – Gdańsk University of Technology, Faculty of Management and Economics (2004) Employment Gdańsk University of Technology - associate professor (since 2017); assistant professor...
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Antecedents and Consequences of Brand Loyalty
PublicationThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublicationCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Anion–cation interactions in a series of salts with substituted Hphen, Hbpy and H2bpy cations and [W(CN)8]4− anion: polymer with “super-short” N–H⋯N hydrogen bridges containing exclusively anions and H+
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Wybrane instrumenty zintegrowanej komunikacji marketingowej
PublicationW artykule zwrócono uwagę na potrzebę stosowania zintegrowanej komunikacji marketingowej. Szczególną uwagę poświęcono osobowym formom komunikacji marketingowej, takim jak: sprzedaż osobista, targi i wystawy oraz marketing szeptany.
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LSDP: PORT ISLAND 2023_2024
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Rafał Janowicz dr hab. inż. arch.
PeopleRafał Janowicz since 2011, he is an associate professor at the Faculty of Architecture of the Gdańsk University of Technology, at the Department of Technical Fundamentals of Architectural Design. He has graduated from the Faculty of Architecture of the Gdańsk University of Technology in 2001, with the major in Architecture and Urban Design, and two years later from the Faculty of Management and Economics with the major in Management...
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Aleksander Orłowski dr hab. inż.
PeopleDr hab. inż. Aleksander Orłowski, profesor PG w Katedrze Zarządzania Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej, v-ce prezes Forum Rozwoju Aglomeracji Gdańskiej. Zawodowo zajmuje się badaniem i rozwojem koncepcji Smart Cities, współautor (2016-2017) badań gotowości do Smart City dziesięciu czołowych polskich urzędów miejskich, autor książki: Model gotowości procesowej urzędu miejskiego dojścia do Smart City (2019)....
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Robert Jankowski prof. dr hab. inż.
PeopleHe was born on December 26, 1968 in Gdynia. A graduate of the High School at the Consulate of Poland in Benghazi, Libya (1987), a student at the Gdańsk University of Technology (MSc studies, 1987-1991 and 1992-1993), University of Sheffield, England (BSc studies, 1991-1992), University of Roskilde, Denmark (MSc course, 1993) and University of Tokyo, Japan (PhD studies, 1994-1997). From the beginning of his professional career associated...
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Komunikacja marketingowa, jako istotny instrument kreujący wizerunek nowego produktu
PublicationNiniejszy rozdział przybliża czytelnikom zagadnienia związane z komunikacją marketingową w kontekście wprowadzania na rynek nowych produktów. Opisano w nim pojęcie komunikacji marketingowej, elementy procesu komunikacji marketingowej oraz funkcje pełnione przez komunikację. Przybliżono też rodzaje strategii (w tym strategie przekazu) i omówiono kanały komunikacji. Scharakteryzowano również metody ustalania budżetu na realizację...
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Consumerism and the Quality of Life
PublicationHigh level of consumption, driven by marketing activities, the pleasure and joy of possession and the accumulation of material goods are often associated with prosperity, sense of happiness and fulfilment in life. On a broader scale, economic indicators related to production and consumption are used to define the well-being and quality of life in societies. Unfortunately, the phenomenon of consumerism entails negative social and...
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Kierunki działań marketingowych w szkole wyższej
PublicationW artykule przedstawione zostały cechy usług edukacyjnych szkół wyższych w kontekście usług profesjonalnych. Uwzględniając powyższe cechy scharakteryzowano elementy wpływające na marketing szkoły wyższej oraz pięć głównych obszarów, które powinien on obejmować.
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Perceptions of entrepreneurs among Polish students - entrepreneurs' alternative constructions from different, not mainstream research perspective - what do children of transition think?
PublicationArtykuł jest próbą prezentacji wyobrażeń i konstrukcji przedsiębiorców w oczach studentów kierunku zarządzanie i marketing na Politechnice Gdańskiej. Wykorzystane w nim zostały metody analizy zawartości danych wizualnych oraz elementy semiotyki.
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Innowacje we współczesnej bankowości - ich ocena
Publicationw opracowaniu przedstawiono innowacje występujące we współczesnej bankowości. Autorzy dokonali klasyfikacji innowacji, które zostały poparte przykładami. Przeanalizowano badania przeprowadzone przez European Financial Management& Marketing Association w zakresie innowacyjności banków detalicznych.
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Rocznik Naukowy /Akademii Wychowania Fizycznego i Sportu im. Jędrzeja Śniadeckiego/
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Pedagogika, Psihologia ta Mediko-Biologicni Problemi Fizicnogo Vihovanna i Sportu
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Proceedings of the Institution of Mechanical Engineers Part P-Journal of Sports Engineering and Technology
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Effects of Flywheel vs. Free-Weight Squats and Split Squats on Jumping Performance and Change of Direction Speed in Soccer Players
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Effects of Complex Training on Jumping and Change of Direction Performance, and Post-Activation Performance Enhancement Response in Basketball Players
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Acute Effects of Supra- and High-Loaded Front Squats on Mechanical Properties of Lower-Limb Muscles
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Territorial Marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2022
e-Learning Courses -
Marketing Terytorialny
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2023
e-Learning Courses