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Search results for: consumer behaviour
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublicationTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Journal of Consumer Behaviour
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Sugar Fee in Poland as an Example of New Fiscal Burdens and Stimulation of Consumer Behaviour
PublicationDuring the economic downturn caused by the COVID-19 pandemic, the amount and structure of tax burdens imposed by the state on businesses continue to increase, as shown on the example of the newly introduced sugar fee. A new tax-related burden imposed on businesses and consumers producing and consuming sugar-sweetened beverages appeared at the beginning of 2021. The aim of the paper is to present the fiscal burdens that accompany...
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublicationThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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Journal of Marketing and Consumer Behaviour in Emerging Markets
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Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
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Bodybuilders and high-level meat consumers’ behavior towards rabbit, beef, chicken, turkey, and lamb meat: A comparative review
PublicationIn bodybuilders’ diets, protein plays a crucial role in supporting muscle growth and repairing damaged muscle tissue. These individuals meet their protein needs by combining dietary sources with supplements. Animal-based proteins are often preferred over plant-based proteins because they are believed to better support muscle protein synthesis. This review explores the meat consumption patterns of bodybuilders and high-level meat...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Consumer reports
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Consumer Bankruptcy Prediction Using Balanced and Imbalanced Data
PublicationThis paper examines the usefulness of logit regression in forecasting the consumer bankruptcy of households using an imbalanced dataset. The research on consumer bankruptcy prediction is of paramount importance as it aims to build statistical models that can identify consumers in a difficult financial situation that may lead to consumer bankruptcy. In the face of the current global pandemic crisis, the future of household finances...
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Development of Generalized Distribution Utility Index in Consumer-Driven Logistics
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Fibres from recycled post-consumer tyres for concrete reinforcement
PublicationW pracy przedstawiono aktualną sytuację dot. wykorzystania drutu stalowego z recyklingu opon samochodowych. Przedstawiono wyniki badań przeprowadzonych w laboratorium Katedry Konstrukcji Betonowych i Technologii Betonu nad zastosowaniem włókien stalowych z recyklingu do zbrojenia betonu. Otrzymane wyniki porównano z próbkami fibrobetonu uzyskanego na bazie przemysłowo produkowanych włókien stalowych.
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Prediction of consumer electricity needs based on Internet weather forecasts
PublicationElectrical energy is considered both as an important driver for producing and transporting goods in companies, as well as a good in itself which requires planning and management for generating and delivering it to consumers in proper time and amounts. Weather information can be considered to convey part of the data on energy delivery needs of consumers. Free meteorological data sources on the Web do not offer consistent data to...
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Pasta Fortified with Potato Juice: Structure, Quality, and Consumer Acceptance
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BEHAVIOUR
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Consumers’ Need of Privacy Protection – Experimental Results
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Energy Security of Polish Consumers in 2004-2021
PublicationTheoretical background: Energy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. The authors adopted the definition of energy security of an individual consumer as included in the UN report. It states that energy security of an individual consumer is guaranteed when the average consumer...
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Application of foam made of post-consumer pet materials for the construction of footbridges
PublicationThe article presents the possibility of application in civil engineering of highly ecological PET foam, manufactured from 100% recycled plastic packaging. It may find uses in construction of numerous engineering structures, such as pedestrian and cycle footbridges. Properly processed waste from post-consumer PET packaging may constitute a quality structural core for use in multilayered composite materials, commonly referred to...
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JOURNAL OF CONSUMER POLICY
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Journal of Consumer Marketing
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ADVANCES IN CONSUMER RESEARCH
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Journal of Consumer Psychology
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Journal of Consumer Culture
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JOURNAL OF CONSUMER RESEARCH
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JOURNAL OF CONSUMER AFFAIRS
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Young Consumers
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Consumer Perceptions of Peanuts and Peanut Allergy: The EuroPrevall Results of Focus Groups in Poland
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Eurozone or National Inflation Projections: Which has Greater Impact on Consumer Expectations?
PublicationWe compare the dependence of consumer inflation expectations on European Central Bank (ECB) inflation projections with that on national central bank (NCB) projections in four economies: Austria, Belgium, Finland, and Germany. We aim to assess whether the information published by central banks affects consumers, and whether inflation projections published by NCBs are more relevant to consumers than those published for the entire...
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FORECASTING EXCHANGE RATES IN THE PROCESS OF THE ASSESSMENT OF CONSUMER RISK BANKRUPTCY IN CENTRAL EUROPE
PublicationThis paper focuses on the issue of forecasting the fluctuation of exchange rates as part of the early warning system against the risk of consumer bankruptcy. The author identified the main macroeconomic factors affecting the level of bankruptcies for households in Poland. The fluctuation of exchange rates, which directly affects the deterioration of the economic situation of borrowers who have opened credit accounts in a foreign...
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POLISH CONSUMERS’ AWARENESS AND KNOWLEDGE ABOUT FUNCTIONAL FOOD
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Consumer willingness to pay a price premium for ecological goods: a case study from Ukraine
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Confidence, Financial Literacy and Investment in Risky Assets: Evidence from the Survey of Consumer Finances
PublicationWe employ recent Survey of Consumer Finances (SCF) microdata from the US to analyze the impacts of confidence in one's own financial knowledge, confidence in the economy, and objective financial literacy on investment in risky financial assets (equity and bonds) on both the extensive and intensive margins. Controlling for a rich set of covariates including risk aversion, we find that objective financial literacy is positively...
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User-generated images and its impact on consumer-based brand equity and on purchase intention
PublicationResearchers and brand managers have limited knowledge of the effects that different types of user-generated content (UGC) have on consumers’ perception of brands and behavior. In this study we investigated 301 authors of a specific category of UGC, i.e., user-generated images (UGI) on a social networking site to confirm the relationships of four drivers reported in literature (co-creation, empowerment, community, and self-concept)...
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Comparing Apples and Oranges: A Mobile User Experience Study of iOS and Android Consumer Devices
PublicationWith the rapid development of wireless networks and the spread of broadband access around the world, the number of active mobile user devices continues to grow. Each year more and more terminals are released on the market, with the smartphone being the most popular among them. They include low-end, mid-range, and of course high-end devices, with top hardware specifications. They do vary in build quality, utilized type of material,...
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Review of cigars and cigar-type products as potential sources of consumer exposure to heavy metals
PublicationThe popularity of cigars, growing since 1993, has not gone hand in hand with the increased interest of researchers in these products. Although the literature widely describes the harmfulness of tobacco and the content of toxic substances in tobacco products, the topic is often treated selectively as relating primarily to cigarettes and rarely extends to other products of the broadly defined tobacco industry. However, there is no...
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On the time behaviour of Okazaki fragments
PublicationW pracy wyprowadzono wzory na prawdopodobieństwo, że podczas procesu replikacji DNA w chwili t pojawi się n fragmentów Okazaki.
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An Integrated Approach to Management of Food Allergy – Recommendations for Consumers and Professionals
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BEHAVIOUR CHANGE
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Animal Behaviour
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Usage of Over-the-Counter and Herbal Products in Common Cold in Poland: Findings from Consumer Survey
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Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
PublicationThe concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...
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Nutritional analysis and evaluation of the consumer acceptance of pork pâté enriched with cricket powder - preliminary study
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublicationPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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Circular Fashion – Consumers’ Attitudes in Cross-National Study: Poland and Canada
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublicationThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Artificjal environment for simulation of emergent behaviour
PublicationPrzedstawiono opracowane środowisko dla modelowania zjawisk, w których współdziałanie wielu prostych jednostek prowadzi do powstawania złozonych struktur. Sposób oddziaływania jednostki zawarty jest w jej strukturze, która interpretowana jest poprzez specjalnie zdefiniowany język podobny do Prologu.
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Post-peak behaviour of CFST columns
PublicationArtykuł dotyczy zachowania pokrytycznego słupów CFST. Parametrami zmiennymi w badaniach są: wysokość słupów, grubość stalowego płaszcza, wytrzymałość betonu i stali, przyczepność między stalowym płaszczem a betonowym rdzeniem oraz sposób przykładania obciążenia. W artykule dokonano analizy wpływu tych parametrów na zachowanie pokrytyczne badanych słupów.
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Unusual behaviour of (Np,Pu)B2C
PublicationTwo transuranium metal boron carbides, NpB2C and PuB2C have been synthesized by argon arc melting. The crystal structures of the {Np,Pu}B2C compounds were determined from single-crystal X-ray data to be isotypic with the ThB2C-type (space group R3m, a = 0.6532(2) nm; c = 1.0769(3) nm for NpB2C and a = 0.6509(2) nm; c = 1.0818(3) nm for PuB2C; Z = 9). Physical properties have been derived from polycrystalline bulk material in the...
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Behaviour of steel columns under impact
PublicationOne of import issues related to the idea of sustainable society is the safety of civil engineering structures. The safety and reliability of steel structures under impact loading is among a number of different aims during the design state. The aim of this paper is to present the results of investigation focused on dynamic behaviour of steel columns under impact loading. Modal and transient dynamic analyses using Finite Element...