Filtry
wszystkich: 364
-
Katalog
- Publikacje 297 wyników po odfiltrowaniu
- Czasopisma 34 wyników po odfiltrowaniu
- Konferencje 1 wyników po odfiltrowaniu
- Osoby 13 wyników po odfiltrowaniu
- Projekty 4 wyników po odfiltrowaniu
- Kursy Online 4 wyników po odfiltrowaniu
- Wydarzenia 2 wyników po odfiltrowaniu
- Dane Badawcze 9 wyników po odfiltrowaniu
Wyniki wyszukiwania dla: consumer brand engagement
-
Consumer Trust in Online Advertising - How Negative Perception Impacts its Effectiveness
Publikacja -
Sugar Fee in Poland as an Example of New Fiscal Burdens and Stimulation of Consumer Behaviour
PublikacjaDuring the economic downturn caused by the COVID-19 pandemic, the amount and structure of tax burdens imposed by the state on businesses continue to increase, as shown on the example of the newly introduced sugar fee. A new tax-related burden imposed on businesses and consumers producing and consuming sugar-sweetened beverages appeared at the beginning of 2021. The aim of the paper is to present the fiscal burdens that accompany...
-
Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study
PublikacjaThis study aims to compare employee perception of corporate social responsibility (CSR) practice incomes and outcomes in the construction industry in Poland and Germany. It proposes a model that examines the influence of stakeholder pressure, culture, and CSR practices on company brand performance, reputation, and employee identification. The findings suggest that the structure of relationships varies for project‐managed construction...
-
Usefulness of the concept of social savings and consumer surplus in studies on the impact of innovation on economic growth
Publikacja -
Comparing Apples and Oranges: A Mobile User Experience Study of iOS and Android Consumer Devices
PublikacjaWith the rapid development of wireless networks and the spread of broadband access around the world, the number of active mobile user devices continues to grow. Each year more and more terminals are released on the market, with the smartphone being the most popular among them. They include low-end, mid-range, and of course high-end devices, with top hardware specifications. They do vary in build quality, utilized type of material,...
-
Review of cigars and cigar-type products as potential sources of consumer exposure to heavy metals
PublikacjaThe popularity of cigars, growing since 1993, has not gone hand in hand with the increased interest of researchers in these products. Although the literature widely describes the harmfulness of tobacco and the content of toxic substances in tobacco products, the topic is often treated selectively as relating primarily to cigarettes and rarely extends to other products of the broadly defined tobacco industry. However, there is no...
-
Consumer willingness to pay a price premium for ecological goods: a case study from Ukraine
Publikacja -
Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland
Publikacja -
Consumer Behaviour on the Market of Cultural Services in Developing Central European Countries: On the Example of Poland
Publikacja -
Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland
Publikacja -
IEEE Consumer Electronics Magazine
Czasopisma -
Journal of International Consumer Marketing
Czasopisma -
Journal of Consumer Health on the Internet
Czasopisma -
Journal of the Association for Consumer Research
Czasopisma -
Usage of Over-the-Counter and Herbal Products in Common Cold in Poland: Findings from Consumer Survey
Publikacja -
Nutritional analysis and evaluation of the consumer acceptance of pork pâté enriched with cricket powder - preliminary study
Publikacja -
Gateways-International Journal of Community Research and Engagement
Czasopisma -
Sustainable Activity of Cultural Service Consumers in Social Media - Influence on the Brand Capital of Cultural Institutions
Publikacja -
Sustainable Activity of Cultural Service Consumers of Social Media Users—Influence on the Brand Capital of Cultural Institutions
Publikacja -
Enhancing women’s engagement in economic activities through information and communication technology deployment: evidence from Central–Eastern European countries
PublikacjaThis study takes a macro perspective to examine the associations between the economic deployment of information and communication technology (ICT), women’s labor market participation, and economic growth in Central–Eastern European countries between 1990 and 2017. We use data extracted from World Bank Development Indicators, World Development Reports, and the World Telecommunication/ICT Indicators Database. Our methodological framework...
-
Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
-
Aeration Process in Bioreactors as the Main Energy Consumer in a Wastewater Treatment Plant. Review of Solutions and Methods of Process Optimization
PublikacjaDue to the key role of the biological decomposition process of organic compounds in wastewater treatment, a very important thing is appropriate aeration of activated sludge, because microorganisms have to be supplied with an appropriate amount of oxygen. Aeration is one of the most energy-consuming processes in the conventional activated sludge systems of wastewater treatment technology (may consume from 50% to 90% of electricity...
-
Family & Consumer Sciences Research Journal
Czasopisma -
Journal of Family Ecology and Consumer Sciences
Czasopisma -
Australian Journal of Competition and Consumer Law
Czasopisma -
Malaysian Journal of Consumer and Family Economics
Czasopisma -
International Journal on Consumer Law and Practice
Czasopisma -
International Journal for Research on Service-Learning and Community Engagement
Czasopisma -
Journal of Brand Management
Czasopisma -
Personal branding of artists and art-designers: necessity or desire?
PublikacjaPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
-
Altruists will be altruists, but what about individualists? The role of future time perspective and social value orientation in volunteers’ declarations to continue engagement in three time horizons
PublikacjaVolunteering involves caring for the outcomes of others and typically long-term orientation so that one can achieve goals that are not always clearly visible in the short term. As with any activity, volunteering attracts people of different social value orientations – some rather individualistic, some rather altruistic. The aim of the study was to find out whether the future time perspective, which promotes thinking about future...
-
International Review of Retail Distribution and Consumer Research
Czasopisma -
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Czasopisma -
Journal of Marketing and Consumer Behaviour in Emerging Markets
Czasopisma -
Edyta Gołąb-Andrzejak dr hab.
Osoby -
International Journal of Science Education Part B-Communication and Public Engagement
Czasopisma -
Magdalena Brzozowska-Woś dr hab. inż.
OsobyMagdalena Brzozowska-Woś jest absolwentką Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej (specjalność: systemy zarządzania). Jest również absolwentką Podyplomowego Studium Reklamy (Wydział Zarządzania i Ekonomii PG) oraz Podyplomowego Studium Public Relations (SWPS Uniwersytet Humanistycznospołeczny). W latach 2000-2003 współpracowała z Panoramą Internetu sp. z o. o. jako specjalista ds. marketingu. Pełniła również obowiązki...
-
Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublikacjaW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
-
IEEE Consumer Communications and Networking Conference
Konferencje -
Comparative Philosophy-An International Journal of Constructive Engagement of Distinct Approaches toward World Philosophy
Czasopisma -
Tomasz Janowski dr
OsobyTomasz Janowski jest kierownikiem Katedry Informatyki w Zarządzaniu, Politechnika Gdańska; profesorem wizytującym w Department for E-Governance and Administration, University for Continuing Education Krems, Austria; oraz współredaktorem naczelnym czasopisma Government Information Quarterly, Elsevier. Wcześniej był założycielem i kierownikiem United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV),...
-
Grzegorz Maciejewski dr hab. prof. UE
OsobyGrzegorz Maciejewski holds a postdoctoral degree in Economic Sciences. He is a Professor at the University of Economics in Katowice, and is Head of the Market and Consumption Department. He is a research projects manager at the Research and Development Center in Katowice and the manager and contractor of six grants from the Ministry of Science and Higher Education. He is an academic tutor. His scientific interests are mainly in...
-
Journal of Retailing and Consumer Services
Czasopisma -
IEEE TRANSACTIONS ON CONSUMER ELECTRONICS
Czasopisma -
International Journal of Consumer Studies
Czasopisma -
Tomasz Korol dr hab. inż.
OsobyWykształcenie Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2001) University of Applied Sciences Stralsund (1999) Stopień naukowy Doktor habilitowany – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2015) Doktor – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2004) Zatrudnienie Politechnika Gdańska: profesor uczelni (od 2019); profesor nadzwyczajny (2017-2019); adiunkt (2004-2016); asystent (2001-2004) I-Shou...
-
Energy Security of Polish Consumers in 2004-2021
Dane BadawczeEnergy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. In the years 2004–2021, energy security of the individual consumer in the economic dimension significantly improved. This was due to several factors:1....
-
Muhammad Mushafiq MSc
OsobyDoctoral student at the Faculty of Management and Economics. Muhammad Mushafiq has high interest in the research of corporate finance and risk management. He previously holds Masters of Science in Finance with Magna Cum Laude and Bachelor of Business Administration in Marketing and Finance with highest position. His research has appeared in the Journal of Retailing & Consumer Services, International Journal of Emerging Markets...
-
The condition of economies. Do most valuable global brands matter?
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
-
Greencoin Project - open phase application dataset
Dane BadawczeThis dataset captures detailed transactional records of the Greencoin project, focusing on rewarding pro-environmental behavior in the Tricity region of Poland. It includes data on user interactions such as quiz completions, challenges, and other sustainable actions, with corresponding timestamps and wallet balances. This data supports research on gamification...