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Wyniki wyszukiwania dla: consumer brand engagement
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Enhancing women’s engagement in economic activities through information and communication technology deployment: evidence from Central–Eastern European countries
PublikacjaThis study takes a macro perspective to examine the associations between the economic deployment of information and communication technology (ICT), women’s labor market participation, and economic growth in Central–Eastern European countries between 1990 and 2017. We use data extracted from World Bank Development Indicators, World Development Reports, and the World Telecommunication/ICT Indicators Database. Our methodological framework...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Family & Consumer Sciences Research Journal
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Journal of Family Ecology and Consumer Sciences
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Australian Journal of Competition and Consumer Law
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Malaysian Journal of Consumer and Family Economics
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International Journal on Consumer Law and Practice
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International Journal for Research on Service-Learning and Community Engagement
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Journal of Brand Management
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Personal branding of artists and art-designers: necessity or desire?
PublikacjaPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Altruists will be altruists, but what about individualists? The role of future time perspective and social value orientation in volunteers’ declarations to continue engagement in three time horizons
PublikacjaVolunteering involves caring for the outcomes of others and typically long-term orientation so that one can achieve goals that are not always clearly visible in the short term. As with any activity, volunteering attracts people of different social value orientations – some rather individualistic, some rather altruistic. The aim of the study was to find out whether the future time perspective, which promotes thinking about future...
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International Review of Retail Distribution and Consumer Research
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Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
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Journal of Marketing and Consumer Behaviour in Emerging Markets
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Edyta Gołąb-Andrzejak dr hab.
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International Journal of Science Education Part B-Communication and Public Engagement
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Magdalena Brzozowska-Woś dr hab. inż.
OsobyMagdalena Brzozowska-Woś jest absolwentką Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej (specjalność: systemy zarządzania). Jest również absolwentką Podyplomowego Studium Reklamy (Wydział Zarządzania i Ekonomii PG) oraz Podyplomowego Studium Public Relations (SWPS Uniwersytet Humanistycznospołeczny). W latach 2000-2003 współpracowała z Panoramą Internetu sp. z o. o. jako specjalista ds. marketingu. Pełniła również obowiązki...
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IEEE Consumer Communications and Networking Conference
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublikacjaW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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Comparative Philosophy-An International Journal of Constructive Engagement of Distinct Approaches toward World Philosophy
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Tomasz Janowski dr
OsobyTomasz Janowski jest kierownikiem Katedry Informatyki w Zarządzaniu, Politechnika Gdańska; profesorem wizytującym w Department for E-Governance and Administration, University for Continuing Education Krems, Austria; oraz współredaktorem naczelnym czasopisma Government Information Quarterly, Elsevier. Wcześniej był założycielem i kierownikiem United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV),...
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Journal of Retailing and Consumer Services
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IEEE TRANSACTIONS ON CONSUMER ELECTRONICS
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International Journal of Consumer Studies
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Tomasz Korol dr hab. inż.
OsobyWykształcenie Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2001) University of Applied Sciences Stralsund (1999) Stopień naukowy Doktor habilitowany – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2015) Doktor – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2004) Zatrudnienie Politechnika Gdańska: profesor uczelni (od 2019); profesor nadzwyczajny (2017-2019); adiunkt (2004-2016); asystent (2001-2004) I-Shou...
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Energy Security of Polish Consumers in 2004-2021
Dane BadawczeEnergy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. In the years 2004–2021, energy security of the individual consumer in the economic dimension significantly improved. This was due to several factors:1....
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The condition of economies. Do most valuable global brands matter?
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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Greencoin Project - open phase application dataset
Dane BadawczeThis dataset captures detailed transactional records of the Greencoin project, focusing on rewarding pro-environmental behavior in the Tricity region of Poland. It includes data on user interactions such as quiz completions, challenges, and other sustainable actions, with corresponding timestamps and wallet balances. This data supports research on gamification...
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Dorota Dominika Kamrowska-Załuska dr hab. inż. arch.
OsobyDr hab. inż. arch. Dorota Kamrowska-Załuska, profesorka Politechniki Gdańskiej, jest od 2002 roku związana z Katedrą Urbanistyki i Planowania Regionalnego na Wydziale Architektury Politechniki Gdańskiej. Wieloletnia Kierowniczka Studiów Podyplomowych Urbanistyki i Gospodarki Przestrzennej „Projektowanie przestrzeni i zarządzanie”, odbyła staże badawcze w kilku instytucjach badawczych w tym Massachusetts Institute of Technology...
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Muhammad Mushafiq MSc
OsobyDoctoral student at the Faculty of Management and Economics. Muhammad Mushafiq has high interest in the research of corporate finance and risk management. He previously holds Masters of Science in Finance with Magna Cum Laude and Bachelor of Business Administration in Marketing and Finance with highest position. His research has appeared in the Journal of Retailing & Consumer Services, International Journal of Emerging Markets...
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Energy Security of Polish Consumers in 2004-2021
PublikacjaTheoretical background: Energy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. The authors adopted the definition of energy security of an individual consumer as included in the UN report. It states that energy security of an individual consumer is guaranteed when the average consumer...
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Sensory analysis of bread samples with the addition of beetroot
Dane BadawczeThe data set presents the results of the sensory analysis of bread samples with the addition of beetroot, which was carried out by the sensory profiling analysis method based on the PN-ISO 11035: 1999 standard – “Sensory analysis - Identification and selection of descriptors for determining the sensory profile using multivariate methods”. The method...
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In search of the new: American volunteers’ opinions about their participation in the Teaching English in Poland (TEIP) Program
PublikacjaThe Teaching English in Poland (TEIP) program relies on summer camps during which native English speakers, American volunteers, teach Polish children and adolescents using the language immersion method – during everyday activities, sports and art classes, and similar occasions. A vital aspect of the evaluation of the program is researching its impact on the young people; however, the opinions of the volunteers regarding their...
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Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa
PublikacjaThe purpose of the article is to analyze the differences in the behavior of men and women in the process of purchasing store brands (SBs). Using an established conceptual model, we intended to identify differences, depending on gender of buyers, in the size of the effects of store image and brand price-image on perceived risk and subsequently on store brand purchase intention. A total of 652 respondents participated in the study....
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Environmentally friendly polymer-rubber composites obtained from waste tyres: A review
PublikacjaThe paper is transdisciplinary. The complex overview on changes in policy and approach to waste tyres that leads to both solving environmental problem of post consumer tyres and creating environmentally friendlier novel materials are presented. It is shown that in the world, the amount of polymer wastes increases every year. Most of them are in the form of post-consumer tyres. Recycling and recovery of such tyres is a serious environmental...
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The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...
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The number of individual clients who log in to the bank using internet banking at least once a month (2017)
Dane BadawczeTaking into account active users, i.e. those who have used Internet access at least once, the situation is a bit different. Out of 32.5 million people who have access to electronic banking, 14.7 million people worked at least once a month (data as at the end of 2017). It is worth noting, however, that in this group there was also an increase in the...
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Journal fur Verbraucherschutz und Lebensmittelsicherheit-Journal of Consumer Protection and Food Safety
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublikacjaA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
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Countries with the highest and the lowest electricity consumption per capita in 1998, kWh / c
Dane BadawczeFor several years, domestic electricity consumption has been growing (the average annual growth rate of electricity consumption for 2005-2010 is 2.75%). The increase in demand for electricity is related to the continuous development of the Polish economy, the enrichment of society and the growing, year by year, industrial production. It should be noted...
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Designing effective educational games - a case study of a project management game
PublikacjaThis paper addresses the issues of designing effective educational games. We aim at investigating how the cognitive, behavioral and emotional aspects of the games influence their educational effectiveness. The results were obtained with an observational user experience study extended with affect analysis carried out for a project management game GraPM. We analyzed the...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Impedance and cyclic voltammetry studies of GPLA electrodes after laser ablation
Dane BadawczeThe 3D printed GPLA electrodes present a brand new opportunity for electrode material for electrochemical biosensors. In order for the electrodes to be considered viable for electroanalysis studies, the pretreatment procedure must be applied in order to etch PLA matrix and reveal graphene filler. The following dataset presents an approach towards such...
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Number of individual clients who have signed an agreement enabling the use of internet banking (2017)
Dane BadawczeThe data show that at the end of 2017, 32.5 million people in Poland had the opportunity to use internet banking, i.e. signed an agreement enabling the use of internet banking. It is worth noting, however, that the so-called passive users - people who have access, but do not have to log into their account via an internet connection.
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“Don’t call it work”: An interpretative phenomenological analysis of volunteer firefighting in young adults based on the volunteer process model
PublikacjaThe number of people engaging in volunteer firefighting is on the decline. It is important to understand what factors on a personal and social level and from the three stages of the volunteer process model: antecedents, experiences and consequences, might be linked to starting and sustaining such engagement. To address this problem, a qualitative, interview-based study was performed on a sample of 10 volunteer firefighters from...
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Challenges of branding and marketing of clusters
PublikacjaClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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Pomiar kapitału marek własnych detalistów
PublikacjaCelem artykułu jest przybliżenie istoty pojęcia kapitału marek własnych, zaprezentowanie potencjalnych implikacji praktycznych i przedstawienie kierunków dalszych badań w tym zakresie.
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Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej
PublikacjaGłównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...
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The Role of Catholicism in Shaping a Culture of Sustainable Consumption
PublikacjaThe paper presents the potential of religions, in particular Christianity, in shaping a culture of sustainable consumption (a culture of moderation). It focuses on the contribution of the Catholic tradition, which is, to some extent, complemented by statements representing other Christian denominations. Based on an analysis of relevant sources, it identifies risks arising from the prevalence of a consumer culture, which results...
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublikacjaTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...