Wyszukiwarka
Wyniki wyszukiwania dla: SOCIAL NETWORK.
-
Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
-
Agent-based social network as a simulation of a market behaviour
PublikacjaRecent years and the outbreak of world's economic crisis in 2008 proved the crucial importance of reliable analysis of market dynamics. However, werarely apply models of proper detail level (the global prosperity forecast of 2007 can be seen as a grim proof). The behaviour of individuals and companies is far from being ideal and rational. Many claims that the economic paradigm of rational expectations (coming from J. Muth and R....
-
Brand loyalty creation in the social network. Does the product category matter?
PublikacjaThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
-
INTEGRATION OF THE MOBILE PLATFORMS BASED ON SOCIAL NETWORK SERVICE DIRECTED AT USERS LOCALIZATION
PublikacjaThis paper presents an architecture overview and some aspects of implementation of the social network service directed at users localization. It shows how web services can be used as a tool for integrating different mobile platforms with a web application. The main focus is set on communication between system elements and related problems.
-
Mapowanie sieci międzyorganizacyjnych w wymiarze sprawiedliwości metodami social network analysis
PublikacjaMimo specyfiki wymiaru sprawiedliwości, przejawiającej się w wysokim sformalizowaniu stosunków z otoczeniem oraz wysokim sformalizowaniem struktur organizacyjnych, istnieje duży potencjał do wykorzystania mechanizmów sieciowej współpracy w celu usprawnienia funkcjonowania sądów. Jedną z możliwości jest tworzenie sieci międzyorganizacyjnych między sądami z różnych szczebli hierarchii, które będą nastawione na dzielenie się wiedzą...
-
Fusion-based Representation Learning Model for Multimode User-generated Social Network Content
PublikacjaAs mobile networks and APPs are developed, user-generated content (UGC), which includes multi-source heterogeneous data like user reviews, tags, scores, images, and videos, has become an essential basis for improving the quality of personalized services. Due to the multi-source heterogeneous nature of the data, big data fusion offers both promise and drawbacks. With the rise of mobile networks and applications, UGC, which includes...
-
Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
-
Social Network Analysis and Mining
Czasopisma -
Primary role identification in dynamic social networks
PublikacjaIdentyfikacja ról w sieci społecznej jest jednym z podstawowych zagadnień analizy takich sieci. W artykule przedstawiamy nowe podejście do tego zagadnienia. Pokazujemy w jaki sposób można dokonać identyfikacji ról poprzez wykorzystanie zaproponowanego modelu zachowań aktorów. Model taki tworzą podgrafy wzorcowe oraz diagramy stanów okreslające sekwencje aktywności w zachowaniu aktorów. Na bazie wyznaczonych modeli zachowań oraz...
-
Discriminatory expressions, the young and social networks: The effect of gender
PublikacjaIn the framework of the «Project I: CUD» (Internet: Creatively Unveiling Discrimination), carried out in the United Kingdom, Italy, Belgium, Romania and Spain, we conducted a study into the expressions of discrimination used by young people on social network sites. To do so we designed a methodological strategy for detecting discriminatory content in 493 Facebook profiles and used this strategy to collect 363 examples for further...
-
Exploring the role of social networks among entrepreneurial Polish immigrants
PublikacjaThe paper reports on the explanatory case study among seven Polish enterprising migrants from Aberdeen Scotland. The aim of the paper is to examine role of social support structure and social networks for enterprising Poles. It also attempts to extend of Waldinger et al (2000) ethnic business development model in the context of entrepreneurial strategies taken from by immigrants from their country of origin, claiming that transition...
-
Imminent threats analysis and security level evaluation in social networks
PublikacjaRozprawa doktorska poświęcona jest analizie nadciągających zagrożeń w sieciach społecznych. Dotyczy to takich zjawisk jak spam, phishing, kradzież tożsamości czy ataki na systemy reputacji w serwisach aukcji internetowych. W pracy zaproponowano metodę pozwalającą na wczesne wykrycie zagrożeń w sieciach społecznych w oparciu o zdefiniowane modele zachowań aktorów sieci. Modele zachowań tworzone są za pomocą podgrafów wzorcowych...
-
Detection of roles of actors in social networks using the properties of actors' neighborhood structure.
PublikacjaArtykuł opisuje metodę identyfikacji ról aktorów sieci społecznej. Metoda ta może być szczególnie przydatna w sieciach społecznych, o których posiadamy ograniczoną wiedzę, głównie zawężoną do lokalnych powiązań pomiędzy aktorami. Przedstawiona w artykule metoda korzysta z grafu relacji społecznych, algorytmu identyfikacji ról oraz zbioru grafów wzorców relacji. Rozwiązanie zostało przetestowane w społeczności użytkowników serwisu...
-
Social networks as a context for small business? A new look at an enterprise in the context of a smallness and newness liability syndrome
PublikacjaIn this paper we aim to propose and outline key ingredients to a small enterprise success, emerging from the social capital of small business owner-managers and their business networks. We employ resource based view of an organization as well as an embeddedness perspective along with new approach transaction costs to outline the pillars of an advantage of a small business entity. The analysis of survey data leads us to conclusion,...
-
SOCIAL NETWORKS
Czasopisma -
Frequency of use, moral incongruence, and religiosity and their relationships with self-perceived addiction to pornography, internet use, social networking and online gaming
PublikacjaBackground and Aims Moral incongruence involves disapproval of a behaviour in which people engage despite their moral beliefs. Although considerable research has been conducted on how moral incongruence relates to pornography use, potential roles for moral incongruence in other putative behavioural addictions have not been investigated. The aim of this study was to investigate the role of moral incongruence in self‐perceived...
-
Computational Social Networks
Czasopisma -
Cyberpsychology Behavior and Social Networking
Czasopisma -
Online Social Networks and Media
Czasopisma -
International Conference on Analysis of Images, Social Networks and Texts
Konferencje -
International Conference on Computational Collective Intelligence (International Conference on Computational Collective Intelligence: Semantic Web, Social Networks and Multiagent Systems)
Konferencje -
Marzena Starnawska dr
Osoby -
Lonely and thinking about the past: The role of time perspectives, Big Five traits and perceived social support in loneliness of young adults during COVID-19 social distancing
PublikacjaBackground In Spring 2020, due to the COVID-19 pandemic, the Polish government introduced a policy of social distancing. Being apart from one’s social network had the potential to evoke feelings of loneliness. The aim of the study was to find out how time perspectives might contribute to feeling lonely during the social distancing period, controlling for Big Five personality traits and perceived social support. Participants...
-
How does institutional and natural social support shape the beliefs about psychological help among policemen?
PublikacjaEffectiveness of social support mechanisms results from interacting subjective factors (beliefs about help from others) and context (social network available). Organized institutional support and perception of natural support reduce barriers in obtaining psychological help.
-
Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
-
Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublikacjaThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
-
Immune Network
Czasopisma -
Neonatal Network
Czasopisma -
Network Neuroscience
Czasopisma -
Network Science
Czasopisma -
Textile Network
Czasopisma -
The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
-
The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...
-
The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...
-
EFFICIENCY OF HEALTHCARE SYSTEMS IN EUROPEAN COUNTRIES - THE DEA NETWORK APPROACH
PublikacjaHealthcare systems in Europe are constantly undergoing reforms which adapt them to social, economic and political requirements. The aim of this article is to examine the efficiency of healthcare systems in 30 European countries in 2014. The Network Data Envelopment Analysis (NDEA) model was used. The efficiency of the countries’ overall health systems and their two main components were examined: the public health system and the...
-
Getting to know the potential of social media in forest education
PublikacjaThe development of social network sites not only facilitates the acquisition and deepening of knowledge but also provides the possibility of easily contacting foresters, specialists in natural sciences and nature enthusiasts. In addition, for some years...
-
JOURNAL OF THE COMMUNICATIONS NETWORK
Czasopisma -
JAMA Network Open
Czasopisma -
Journal of Network Intelligence
Czasopisma -
Applied Network Science
Czasopisma -
Neural Network World
Czasopisma -
PHOTONIC NETWORK COMMUNICATIONS
Czasopisma -
Review of Network Economics
Czasopisma -
Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublikacjaPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
-
SKYSCRAPER'S PUBLIC AREAS: THE IMPACT ON SPACE AND SOCIAL LIFE
PublikacjaIn recent years, more careful consideration is taken into social issues of designing skyscrapers by humanizing adherent internal and external public areas. Case studies of The Shard (London: 2012), 122 Leadenhall Street (London: 2014), 20 Fenchurch Street (London: 2014), Heron Tower (London: 2011), Tower 25 (Nicosia: 2013), Zoofenster (Berlin: 2012), DNB House (Oslo: 2012), Centrum Biurowe Neptun (Gdansk, 2014), Skytower (Wroclaw:...
-
Improving Social Justice, Environmental Integrity, and Geopolitical Resilience in EU Electric Mobility Transition
PublikacjaWe recommend improving social justice, environmental integrity, and geopolitical resilience in electric mobility transition. To achieve this policy recommendation, we propose the following: (1) Increase societal acceptance and justice of climate policies by engaging local stakeholders; (2) Prioritize sustainable mobility practices over replacement of internal combustion engine vehicle (ICEV) with battery electric vehicle (BEV);...
-
Jerzy Konorski dr hab. inż.
OsobyJerzy Konorski otrzymał tytuł mgr inż. telekomunikacji na Poitechnice Gdańskiej, zaś stopień doktora n.t. w dyscyplinie informatyka w Instytucie Podstaw Informatyki PAN. W r. 2007 obronił rozprawę habilitacyjną na Wydziale Elektroniki, Telekomnikacji i Informatyki PG. Jest autorem ponad 150 publikacji naukowych, prowadził projekty naukowo-badawcze finansowane ze środków Komitetu Badań Naukowych, UE, US Air Force Office of Scientific...
-
Hanna Obracht-Prondzyńska dr inż. arch.
OsobyDr inż. arch. Hanna Obracht-Prondzyńska Adiunktka na Uniwersytecie Gdańskim w Zakładzie Gospodarki Przestrzennej, nauczycielka akademicka ucząca projektowania urbanistycznego i analizy danych. Architektka i urbanistka zajmującą się projektowaniem w oparciu o dane. Tytuł doktora nauk inżynieryjno-technicznych w dyscyplinie architektura i urbanistyka obroniła z wyróżnieniem w 2020 r. na Wydziale Architektury Politechniki Gdańskiej,...
-
Text-mining Similarity Approximation Operators for Opinion Mining in BI tools
PublikacjaThe concept of the Text-mining Similarity Approximation Operators for Opinion Mining as extensions to Natural Language Interface Database is defined. The new operators: “keywords of” dimension; subsetting operator “about C is q”; aggregation operator “by similar C” are proposed. These operators are based on the Latent Semantic Analysis and Social Network Analysis
-
An Adaptive Network Model Simulating the Effects of Different Culture Types and Leader Qualities on Mistake Handling and Organisational Learning
PublikacjaThis paper investigates computationally the following research hypotheses: (1) Higher flexibility and discretion in organizational culture results in better mistake management and thus better organizational learning, (2) Effective organizational learning requires a transformational leader to have both high social and formal status and consistency, and (3) Company culture and leader's behavior must align for the best learning effects....