Wyszukiwarka
Wyniki wyszukiwania dla: ETYKA, AMORALIZM, ZAUFANIE, PUBLIC RELATIONS
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The networking of the justice system as part of public court networks
PublikacjaThe goal of this paper is to look at the organizational structure of the justice system and provide the answer to the basic question of the possible network relations, their force, and imapct. As part od the paper, I have defined public inetrorganisational court network, dividing them into regulatory inter-organisational networks nad voluntary inetrorganisational networks. Emphasis has also been placed on the benefits and threats...
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Re-thinking the city in the context of suburban landscapes. The case of Visula River delta water - landscapes and urban transformation processes in Gdańsk
PublikacjaThe text draws attention to the significant role of landscape formations surrounding the city and their role in marking out directions for the transformation and development of urban areas with the particular emphasis on public spaces. The article presents the need for a more conscious design strategies that are based on connectedness of urban spaces, which is built on landscape's characteristics, as an essential starting point...
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MIEJSKIE PROJEKTY OŚWIETLENIOWE W KONTEKŚCIE REWITALIZACJI
PublikacjaUrban Lighting in the Context of Regeneration Processes. The article presents how multi-layered urban lighting projects fi t into the programs of integrated activities to improve the living conditions of the local community, the surrounding space, and its economic relations. The role of the electric lighting in revealing the night image of the city, its promotion and public spaces transformations off ering new impressions to city...
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NETWORKS, STAKEHOLDERS AND ENTREPRENEURIAL ECOSYSYSTEMS IN CURRENT POLISH ECONOMYGUT
PublikacjaThis book is dedicated to widely understood entrepreneurship and financial system in different polish ecosystems. In particular, there is described influence of supporting entrepreneurship to investment development in Walbrzych agglomerations communes with the results of questionnaires for varied groups of inhabitants, entrepreneurs and territorial self-governments. There is also presented analysis of relations within academic...
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Komunikacja marketingowa, jako istotny instrument kreujący wizerunek nowego produktu
PublikacjaNiniejszy rozdział przybliża czytelnikom zagadnienia związane z komunikacją marketingową w kontekście wprowadzania na rynek nowych produktów. Opisano w nim pojęcie komunikacji marketingowej, elementy procesu komunikacji marketingowej oraz funkcje pełnione przez komunikację. Przybliżono też rodzaje strategii (w tym strategie przekazu) i omówiono kanały komunikacji. Scharakteryzowano również metody ustalania budżetu na realizację...
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Cluster organization as a form of non-technological innovation
PublikacjaThe paper aims to investigate the relationships that cluster enterprises develop with their environment through participation in cluster organization (CO). The authors report the findings from a qualitative study carried out in the Lubusz Metal Cluster. The main research strategy is case study. An in-depth individual interview was used to collect the data, and qualitative content analysis and coding for its analysis. The study...
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Blogi jako platforma komunikowania na przykładzie blogów uczelnianych
PublikacjaW artykule stawiam tezę o istotnej roli blogów jako niezwykle skutecznej platformie komunikacyjnej w dobie konwergencji mediów. Szczególnie ważną rolę to specyficzne narzędzie komunikacyjne może odegrać w działaniach public relations uczelni: jako narzędzie za pomocą którego można najpełniej realizować funkcje uczelni i te, które realizuje najwyższy poziom rozwoju PR - w komunikacji dwukierunkowej symetrycznej zgodnie z modelem...
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Wskaźniki skuteczności wybranych narzędzi komunikacji marketingowej
PublikacjaW literaturze można znaleźć wiele opisów skuteczności i efektywności narzędzi komunikacji marketingowej. Autorka odnosi jednak wrażenie, iż w niektórych opracowaniach autorzy stosują pojęcia skuteczności i efektywności zamiennie. Wiele publikacji opisuje wskaźniki stosowane jedynie w mediach głównych, takich jak: TV, radio, prasa oraz kino. Kryzys gospodarczy jest powodem poważnych zmian w planowaniu mediów. Organizacje chcą stosować...
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Application of Artificial Intelligence by Poland’s Public Administration
PublikacjaThis chapter presents an overview and analysis of artificial intelligence-driven solutions created and implemented by or with the support of Poland’s central public administration (PA). After discussing governance of AI-related issues, we analyze a set of examples of AI innovation to map the actors and their relations within the ecosystem, describe the field where innovation in AI for PA occurs, and highlight the potentialities...
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How can Systems Thinking Help Us Handling the COVID-19 Crisis?
PublikacjaPurpose: COVID-19 pandemic outbreak remains one of the most influential events in the global economy over the recent years. While being primarily public health-related, it has a tremendous impact on many other aspects, such as public transport, education, and business management. Many businesses were forced to introduce rapid changes to their business models in order to survive. The aim of this paper is to show the complexity and...
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Threats to Rural Landscape and Its Protection in Poland
PublikacjaThe article describes the premises and conditions for the implementation of a pro-landscape spatial policy in rural areas in Poland. It presents the erosion of spatial order in a large part of the country’s territory. Firstly, the state of protection of the rural landscape and the legal aspects of shaping the space of rural areas are described. Secondly, the location is depicted, and the main physiognomic and environmental threats...
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The Origins of the Concept of Ideology
PublikacjaThe concept of "ideology" as, firstly, a term that points at non-epistemological conditioning of cognitive processes, and, secondly, as a term which aimed at disclosing the ancillary role of given ideas in regard to specific political interests of certain groups, has long history. Since Francis Bacon's theory of idols modern philosophy endavoured to create a comprehensive classification of systematic cognitive errors which divert...
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Przedsięwzięcia ze wsparciem unii europejskiej w małych miastach województwa pomorskiego
PublikacjaPrzedmiotem prezentowanych badań były projekty wspomagane środkami Unii Europejskiej realizowane w latach 2007–2013 w małych miastach województwa pomorskiego. w ramach: Programu Operacyjnego Innowacyjna Gospodarka, Programu Operacyjnego Infrastruktura i Środowisko oraz Regionalnego Programu Operacyjnego. Cele badań obejmowały poznanie struktury przedsięwzięć według ich rodzaju i rozkładu na miasta oraz sprawdzenie, czy wielkość...
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Innowacja urbanistyczna w kontekście kształtowania środowiska mieszkaniowego
Publikacja.
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Use of Daylight and Aesthetic Image of Glass Facades in Contemporary Buildings
PublikacjaThe paper deals with the architecture of contemporary buildings in respect to their aesthetic image created by the use of natural light. Sustainability is regarded as a principle of contemporary architecture, where daylighting is an important factor as it affects energy consumption and environmental quality of the space inside a building. Environmental awareness of architecture, however, involves a much wider and more holistic...
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The Urban Mentoring as a New Method of Participatory Urban Planning in Poland
PublikacjaTwenty-five years after the return of democracy and the beginning of basing the country's economy on neoliberal developmental paradigm, Poland adopted the regulations regarding management of urban policy, which had been wait for over a decade (accession to the EU). The National Urban Policy as well as the Act on revitalization have defined, in a modern manner, the field of cooperation between the local government, the administration...
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Pealizacija inicjatiw wostocznogo partnerstwa w Azerbajdżane
PublikacjaAzerbaijan established political relations with the EU during the implementation of TACIS Programme projects and signed the Partnership and Cooperation Agreement with the EU in 1996. It joined the European Neighbourhood Policy in 2004 and the Eastern Partnership programme in 2009. Despite the sceptical attitude taken by Azerbaijan's government towards the Eastern Partnership initiative, the EU earmarked further funds for Azerbaijan for 2011 – 2014 as part of the European Neighbourhood and Partnership Instrument. During the third Eastern Partnership summit in Vilnius in November 2013, Azerbaijan signed only an agreement concerning visa facilitations and readmission. However, it also undertook certain measures as part of the five Eastern Partnership initiatives. In the framework of the Integrated Border Management Programme, Azerbaijan implemented projects connected with improving the access of resettled people to the judicial system, creation of electronic border control systems, social protection, increasing public awareness to eliminate domestic violence, improving assimilation of asylum - seekers and immigrants, and supporting occupational health organisations. Activities aimed at supporting SMEs included training for entrepreneurs, promotional conferences and loans to the SME sector. Recommendations of the initiative promoting the creation of regional electrical and renewable energy markets were implemented by Azerbaijan in the form of 33 projects as part of the INOGATE Programme. With respect to environmental management, Azerbaijan developed a digital regional atlas of natural disasters, and with respect to natural disaster mitigation it planned population protection measures. Azerbaijan was ranked last but one in the evaluation presented in the annual report prepared by the EU. The transformation process in this country has been slow and illusory in certain aspects. Nevertheless, the EU has continued its Eastern Partnership initiative activities, allocating between EUR 252,000 and 308,000 for transformations in Azerbaijan
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Role of Sports Facilities in the Process of Revitalization of Brownfields
PublikacjaThe paper gives an evidence that building a large sports facility can generate beneficial urban space transformation and a significant improvement in the dilapidated urban areas. On the basis of theoretical investigations and case studies it can be proved that sports facilities introduced to urban brownfields could be considered one of the best known large scale revitalization methods. Large urban spaces surrounding sport facilities...
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Safety PL - a support tool for Road Safety Impact Assessment
PublikacjaPublished on 19 November 2008, the European Union's Directive 2008/96/EC is one of the most important EU documents setting out a road safety orientation, in particular, road infrastructure safety management. It identifies four main areas of activity: road safety impact assessment, road safety audit, ranking of high accident concentration sections and network safety ranking and road infrastructure safety inspection. The Directive...
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Marek Czachor prof. dr hab.
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Performance and Security Testing for Improving Quality of Distributed Applications Working in Public/Private Network Environments
PublikacjaThe goal of this dissertation is to create an integrated testing approach to distributed applications, combining both security and performance testing methodologies, allowing computer scientist to achieve appropriate balance between security and performance charakterstics from application requirements point of view. The constructed method: Multidimensional Approach to Quality Analysis (MA2QA) allows researcher to represent software...