Wyszukiwarka
Wyniki wyszukiwania dla: TRUST, ELECTRONIC WORD OF MOUTH, EWOM
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublikacjaeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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The effects of perceived risk, brand value, and brand trust on eWOM
PublikacjaUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublikacjaRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Współczesny Word of Mouth – dylematy pojęciowe
PublikacjaPrzekaz ustny (Word of Mouth) jest obecnie jednym z najważniejszych czynników, które mają wpływ na klientów podczas podejmowania decyzji o zakupie, a także na zarządzanie ich zachowaniami w procesie dokonywania zakupów. Szczególne znaczenie ma on w przypadku dóbr niematerialnych, o wysokim ryzyku zakupu, jakim są usługi. Rosnąca liczba jego nowych form i coraz bardziej skomplikowana natura, związana głównie z umieszczaniem opinii...
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Word of Mouth
Czasopisma -
Trust and distrust in electoral technologies: what can we learn from the failure of electronic voting in the Netherlands (2006/07)
PublikacjaThis paper focuses on the complex dynamics of trust and distrust in digital government technologies by approaching the cancellation of machine voting in the Netherlands (2006-07). This case describes how a previously trusted system can collapse, how paradoxical the relationship between trust and distrust is, and how it interacts with adopting and managing electoral technologies. The analysis stresses how, although...
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Do online reviews reveal mobile application usability and user experience? The case of WhatsApp
PublikacjaThe variety of hardware devices and the diversity of their users imposes new requirements and expectations on designers and developers of mobile applications (apps). While the Internet has enabled new forms of communication platform, online stores provide the ability to review apps. These informal online app reviews have become a viral form of electronic wordof-mouth (eWOM), covering a plethora of issues. In our study, we set ourselves...
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Gender differences in the perception of the Quality of College Life in Spanish University
PublikacjaThrough the current research, we intend to analyse how students differ in their levels of quality of college life (QCL) according to gender, and how this relates to overall quality of life (QoL) and loyalty [measured by Identification and word of mouth (WoM)] to their specific university. The survey included 243 students attending public university in Spain. The results obtained through the analysis of data allow affirming that...
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Influence of advertisement in social media in knowledge based economy
PublikacjaIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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David Duenas Cid dr hab.
OsobyHe is an Associate Professor at Kozminski University and the director of the Pub-Tech (Public Sector Data-Driven Technologies) Research Center. Previously, he served as an H2020 Marie Skłodowska-Curie Widening Fellow at Gdansk University of Technology, as a Researcher at the Johan Skytte Institute of Political Studies of the University of Tartu, as a Postdoctoral Researcher at the Ragnar Nurkse Department of Innovation and Governance...
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SCF - a Framework Supporting Achieving and Assessing Conformity with Standards
PublikacjaStandards Conformity Framework (SCF) presented in this paper encompasses methods and tools whichprovide support for application of standards and other normative documents. The approach taken focuses ondevelopment, assessment and maintenance of an electronic document which demonstrates conformity. Sucha document contains an argument structure developed in accordance with the Trust-IT methodology. Thepaper discusses details of the...
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Cross-domain applications of multimodal human-computer interfaces
PublikacjaDeveloped multimodal interfaces for education applications and for disabled people are presented, including interactive electronic whiteboard based on video image analysis, application for controlling computers with mouth gestures and audio interface for speech stretching for hearing impaired and stuttering people and intelligent pen allowing for diagnosing and ameliorating developmental dyslexia. The eye-gaze tracking system named...
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Marketing relacji we współczesnym świecie
PublikacjaTeoria i praktyka marketingu ulegają ciągłej ewolucji, podążając za zmianami gospodarczymi, społecznymi oraz technologicznymi i dostosowując się do nich. Obecne trendy, które napędzają zmiany w globalnym świecie biznesu powodują, że silne relacje z klientami są bardziej niż kiedykolwiek, niezbędne dla strategii firm, które chcą osiągać przewagę konkurencyjną. Nowe warunki działania przedsiębiorstw to również świat, w którym miesza...
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Wikipedia and WordNet integration based on words co-occurrences
PublikacjaThe article presents a method for automatic integration of two lexical resources: semantic dictionary WordNet and electronic encyclopaedia Wikipedia. Our goal is to add automatically an semantic tags - a WordNet synset identifier to the title of the Wikipedia article. We've analyze several different ap-proaches to these problem and implement our own solution, based on word occurrences in synsets descriptions and the article body....
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Introductory CDIO Project 2022/2023
Kursy OnlineThe aim of this course is to make the students familiar with the team work to design, build and test simple electronic circuit. Also, how to write technical and engineering documentation taking in consideration electrical engineering, electronics, CAD and PCB design and computer simulation problems.
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Introductory CDIO Project [Energy Technologies][2020/21]
Kursy OnlineThe aim of this course is to make the students familiar with the team work to design, build and test simple electronic circuit. Also, how to write technical and engineering documentation taking in consideration electrical engineering, electronics, CAD and PCB design and computer simulation problems.
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Introductory CDIO Project 2023/2024
Kursy OnlineThe aim of this course is to make the students familiar with the team work to design, build and test simple electronic circuit. Also, how to write technical and engineering documentation taking in consideration electrical engineering, electronics, CAD and PCB design and computer simulation problems.
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Multimodal human-computer interfaces based on advanced video and audio analysis
PublikacjaMultimodal interfaces development history is reviewed briefly in the introduction. Examples of applications of multimodal interfaces to education software and for the disabled people are presented, including interactive electronic whiteboard based on video image analysis, application for controlling computers with mouth gestures and the audio interface for speech stretching for hearing impaired and stuttering people. The Smart...
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ALOFON corpus
Dane BadawczeThe ALOFON corpus is one of the multimodal database of word recordings in English, available at http://www.modality-corpus.org/. The ALOFON corpus is oriented towards the recording of the speech equivalence variants. For this purpose, a total of 7 people who are or speak English with native speaker fluency and a variety of Standard Southern British...