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Wyniki wyszukiwania dla: WHEAT BRAN
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Processing and structure–property relationships of natural rubber/wheat bran biocomposites
PublikacjaIn this work, wheat bran was used as cellulosic filler in biocomposites based on natural rubber. The impact of wheat bran content [ranging from 10 to 50 parts per hundred rubber (phr)] on processing, structure, dynamic mechanical properties, thermal properties, physico-mechanical properties and morphology of resulting biocomposites was investigated. For better characterization of interfacial interactions between natural rubber...
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Rotational Molding of Linear Low-Density Polyethylene Composites Filled with Wheat Bran
PublikacjaApplication of lignocellulosic fillers in the manufacturing of wood polymer composites (WPCs) is a very popular trend of research, however it is still rarely observed in the case of rotational molding. The present study aimed to analyze the impact of wheat bran content (from 2.5 wt.% to 20 wt.%) on the performance of rotationally-molded composites based on a linear low-density polyethylene (LLDPE) matrix. Microscopic structure...
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INTERNATIONAL JOURNAL OF HEAT AND MASS TRANSFER
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HEAT TRANSFER ENGINEERING
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The impact of brand communication on brand equity through Facebook
PublikacjaPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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The Brain of the city
PublikacjaIn order to highlight the characteristics of the West End of Wrocław, we conducted a site analysis. Using the strengths of the site, we were able to create a unique concept of the district while minimizing the impacts of weaknesses by design. The purpose of redesigning the West End of Wrocław is to attract new people to the district through the transformation of an identity. Initially, we conducted a SWOT analysis to identify the...
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INTERNATIONAL COMMUNICATIONS IN HEAT AND MASS TRANSFER
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The effects of perceived risk, brand value, and brand trust on eWOM
PublikacjaUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublikacjaThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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BRAIN RESEARCH
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Brain Sciences
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Effects of social media communication on brand equity and brand purchase intention
PublikacjaThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Physical Activity vs. Redox Balance in the Brain: Brain Health, Aging and Diseases
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In memoriam dr Marek Baran
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Framing the Temporal Dimensions of a Brand
PublikacjaDrawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...
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Antecedents and Consequences of Brand Loyalty
PublikacjaThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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METABOLIC BRAIN DISEASE
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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City brand equity, a marketing perspective
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Hypertension, Brain Damage and Cognitive Decline
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"Big data" i Wielki Brat
PublikacjaFelieton popularnonaukowy dotyczący ochrony prywatności danych.
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Systemic approach to modelling the human brain
PublikacjaW prezentacji przedstawia się ogólną koncepcję w pełni autonomicznego systemu decyzyjnego dla robota (awatara, linguabota), zdolnego reagować na bodźce ze środowiska oraz opartego na opracowanym matematycznym modelu psychologii poznawczej człowieka, z elementami psychologii osobowości., uwzględniającymi 'potrzeby', 'emocje', 'nastrój' oraz elementy 'woli'.
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Brain: A Journal of Neurology
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Radiowe sieci BAN
PublikacjaPrzedstawiono aktualny stan wiedzy z zakresu radiowych sieci BAN, w tym zagadnienia podstawowe (tj. definicję radiowych sieci BAN, ich klasyfikację i dostępne pasma częstotliwości), właściwości elektryczne ciała człowieka, zagadnienia warstwy fizycznej oraz zagadnienia antenowe. Zaprezentowano również możliwe źródła zasilania, zagadnienia bezpieczeństwa danych i bezpieczeństwa człowieka, a także omówiono zastosowania tych sieci...
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BRAIN AND LANGUAGE
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BRAIN PATHOLOGY
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Brain and Mind
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Brain Impairment
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Brain Stimulation
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BRAIN & DEVELOPMENT
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BRAIN INJURY
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BRAIN TOPOGRAPHY
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BRAIN AND COGNITION
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Eye and Brain
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Brain Connectivity
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Gran Tour
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Iran and the Caucasus
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Molecular Brain
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Brain Informatics
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Brain Communications
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Brain Multiphysics
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Brain Circulation
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Brain Hemorrhages
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EXPERIMENTAL HEAT TRANSFER
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HEAT TREATMENT OF METALS
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HEAT AND MASS TRANSFER
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Validity of MRI brain perfusion imaging method
PublikacjaW artykule zaprezentowano zbiór analiz dotyczących walidacji metody DSC-MRI. Zbadano wpływ rozmycia, opóźnienia, niskiego SNR bolusa oraz innych możliwych źródeł zakłócających wartość parametru perfuzji. Różne metody uzyskiwania parametrów perfuzji zostały zaprezentowane i porównane.
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BEAN STARCH AS INGREDIENT FOR GLUTEN-FREE BREAD
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Validity of MRI brain perfusion imaging method
PublikacjaW artykule zaprezentowano zbiór analiz dotyczących walidacji metody DSC-MRI. Zbadano wpływ rozmycia, opóźnienia, niskiego SNR bolusa oraz innych możliwych źródeł zakłócających wartość parametru perfuzji. Różne metody uzyskiwania parametrów perfuzji zostały zaprezentowane i porównane.
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Customer Assessment of Brand Valuation and Social Media
PublikacjaThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...