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Search results for: ARCHITECTURE AS A MARKETING DEVICE
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On Guard for Lighting Quality. The establishment of the first association of professional lighting designers
PublicationNot many people in the lighting community are aware of the fact, that after electricity was invented and in general use in the United States from the late nineteenth century, only electrical engineers were responsible for the illumination of architecture. After 1906, when the Illuminating Engineering Society of North America (IESNA) was established in the USA, companies and individuals professionally involved in the field of gas...
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Robert Idem dr hab. inż. arch.
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Journal of Marketing Communications
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INDUSTRIAL MARKETING MANAGEMENT
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Jarosław Przewłócki prof. dr hab. inż.
PeopleJarosław Przewłócki jest profesorem na Wydziale Architektury Politechniki Gdańskiej, zastępca kierownika Katedry Technicznych Podstaw Projektowania Architektonicznego. Podstawowym kierunkiem jego działalności naukowej są badania zjawisk losowych i zastosowanie metod probabilistycznych oraz teorii niezawodności w budownictwie, a w szczególności w geotechnice. Autor i współautor około stu publikacji naukowych, w tym szeregu książek...
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Piotr Marczak dr inż. arch.
PeoplePiotr Marczak is an Assistant Professor at the Faculty of Architecture, Gdańsk University of Technology and since 2016 a Vice-Dean for Education and Promotion. He is also is also a member of the Pomeranian District Chamber of Architects (POIA RP). His research and publications focus on the theory of architecture, revitalization and transformation within the ports areas and the Baltic coast. These studies are associated with the...
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Ways to promote and increase the level of quality at private universities in Gdańsk, Sopot and Gdynia
Open Research DataTo exist and develop, universities must first of all have someone to educate. With considerable market competition, they must undertake intense marketing activities to reach the client, i.e. the potential student. Moreover, such activities are the main goals of non-public universities and are taken into account when building a strategy. Research shows...
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Tożsamość architektury jako odpowiedź na kontekst funkcji i miejsca na przykładzie budynku muzeum = Identity of architecture as a response to the context of function and place on the example of museum building
PublicationArchitektura starożytna, będąca przedmiotem dzieła Witruwiusza stanowi korzenie europejskiej myśli architektonicznej. Klasycyzm określił kanony i archetypy obowiązujące przez stulecia w projektowaniu muzeów. Wielowątkowość współczesnej sztuki, postęp w zakresie technologii budownictwa oraz dążenie do oryginalnością spowodowały odejście od jednej obowiązującej teorii i kanonu piękna w architekturze. Współczesne projekty muzeów reprezentują...
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Wprowadzenie współczesnej architektury do muzeów etnograficznych na przykładzie Kaszubskiego Parku Etnograficznego./ The issue of intoducting contemporary architecture to ethnographic museums - Kashubian Ethmographic Park, case study
PublicationMuzea typu skansenowskiego działają opierając się na ekspozycji, która stara się możliwie wiernie nawiązywać do miejsc, z których pochodzą zbiory. Jednak rozwój muzeów, w tym etnograficznych, wynikający z oczekiwań odbiorców, powoduje że pojawiają się nowe funkcje. Muzea skansenowskie lokalizowane w krajobrazie otwartym posiadają dodatkowe możliwości wynikające ze specyfiki obszaru w jakim się znajdują. Pojawiają się szanse sytuowania...
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Andrzej Kulowski prof. dr hab. inż.
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Kierunki rozwoju marketingu usług.
PublicationW pracy przedstawiono wpływ megatrendów na rozwój marketingu usług w latach 70-tych pojawił się branżowy marketing usług (np. bankowy, turystyczny, medyczny), w roku 1975 - marketing usług profesjonalistycznych, w latach 80 tych- sektoralny marketing usług, zaś w 1985 - marketing relacji. Przedmiotem rozważań jest charakterystyka w/w rodzajów marketingu usług.
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Małgorzata Dymnicka dr hab.
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Tomasz Maria Boiński dr inż.
PeopleI’m associated with the University since the year 2000 when I started my studies in Computer Science on the Faculty of Electronics, Telecommunications and Informatics. After graduating with honors in 2005, I applied for doctoral studies. During his studies and immediately afterward I was involved in cooperation with Hogart from Warsaw, in the implementation of business solutions in Gdynia company Elektronika SA (Infor FMS SunSystems)...
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Studies in History and Theory of Architecture-Studii de Istoria si Teoria Arhitecturii
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Xi'an Jianzhu Keji Daxue Xuebao/Journal of Xi'an University of Architecture & Technology
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Interaction Design & Architecture(s)
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ARCHITECTURE AND MODERN INFORMATION TECHNOLOGIES
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Journal AR Architecture, Research
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublicationW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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Monika Zielińska dr inż.
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Marta Kuc-Czarnecka dr
PeopleMarta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...
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Australian Workshop on Software Architecture
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European Conference on Software Architecture
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Australasian Computer Architecture Conference
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Workshop on Computer Architecture Education
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Agnieszka Gębczyńska-Janowicz dr hab. inż. arch.
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MAPSERVER – INFORMATION FLOW MANAGEMENT SOFTWARE FOR THE BORDER GUARD DISTRIBUTED DATA EXCHANGE SYSTEM
PublicationIn this paper the architecture of the software designed for management of position and identification data of floating and flying objects in Maritime areas controlled by Polish Border Guard is presented. The software was designed for managing information stored in a distributed system with two variants of the software, one for a mobile device installed on a vessel, an airplane or a car and second for a central server. The details...
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Evidence for solid state electrochemical degradation within a small molecule OLED
PublicationAcridone derivative have been synthesised and used as OLED (Organic Light Emitting Diode) emitters which were found to be electroactive. Electrochemical investigations showed a side reaction takes place inside an active layer which diminished the overall device efficiency. By using a dopant and host active layer architecture, the formation of the by product was removed. The by-product was identified as a σ-dimer formed inside an...
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Ksenia Piątkowska dr inż. arch.
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Architecture, Urban Planing, Interior Design
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Elżbieta Ratajczyk-Piątkowska dr hab. inż. arch.
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Wojciech Targowski dr inż. arch.
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Patrycja Szpinek mgr inż.
PeopleBorn 1978, Gdynia, Poland.Studies in marketing and management at Faculty of Management and Economics of the Gdańsk University of Technology (1997-2002). Since 2003 employed in Department of Analytical Chemistry.
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Journal of Global Fashion Marketing
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Modern Material Solutions Applied in Pediatric Facilities
PublicationNew tendencies in forming of the health services functional buildings’ systems shaped along with the emergence of caring for patient’s mental condition in medical sciences. The interior design harmonized with the medical function became an incredibly important feature. This opened up new opportunities for the architecture of health care facilities. A positive architecture’s impact on the user’s well-being is remarkably important...
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Karolina Życzkowska dr inż. arch.
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Innowacje jako przedmiot obrotu rynkowego
PublicationW artykule podjęto problem cech innowacji jako produktów, które na świecie, coraz częściej również w Polsce, stają się przedmiotem obrotu rynkowego. Różnią się zdecydowanie od produktów, oferowanych przez przedsiębiorstwa produkcyjno-usługowe na rynkach dóbr konsumpcyjnych, także gotowych dóbr przemysłowych. Kluczowe różnice wynikają z tego, że innowacja może być produktem - przedmiotem obrotu rynkowego już jako idea i koncepcja,...
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SENSITIVITY OF PUBLIC PLACES IN GDAŃSK OSOWA DISTRICT
PublicationThis paper summarises the results of the research carried out at the University of Ljubljana, Faculty of Architecture, Slovenia, during the PhD visiting period of the first author from the Gdansk University of Technology, Poland, in the framework of the PhD course "Sensitive urban places", leaded by the second author. Focusing to the specific problems of the Gdansk Osowa district in Poland, this research develops the idea of sensitivity...
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Szymon Kowalski mgr inż. arch.
PeopleResearch assistant in architectural studies of medieval and modern architecture in the Baltic Sea region. Scientifically, studies the possibilities of implementing virtual reality technology in the context of the conservation of architectural monuments and its impact on the theory of conservation, as well as the solutions for increasing the learning capabilities of architecture students.
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Implementation of the digital receiver in multibeam long-range sonar
PublicationThe article presents the implementation of a digital receiver in multibeam long - range sonar. Developed by the authors of the article, the implementation was part of sonar modernisation on large Polish Navy ships. The article explains the structure of the receiver, its design details and requirements affecting the architecture. The technical solutions regarding the equipment and signal processing algorithms for determining receiving...
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Ewa Kozłowska dr inż.
PeopleEwa Kozłowska has graduated from Gdansk University of Technology in Mechanical and Medical Engineering. She is currently a PhD student at Gdańsk University of Technology in the discipline of mechanical engineering working on the topic of laser surface modifications, heat transfer and also medical device designing with the usage of computer collaboration tools by engineers and physicians.. She’s been taking part in different ERASMUS+...
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ACM International Symposium on Computer Architecture
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Karolina Krośnicka dr hab. inż. arch.
PeopleKarolina A. Krośnicka, Ph.D., D.Sc., Eng. Arch., is associated professor at Department of Urban Design and Regional Planning, Faculty of Architecture, Gdańsk University of Technology (Poland). For many years (1998 – 2016) she was employed at the Department of Transport and Logistics at the Faculty of Navigation at Gdynia Maritime University (Gdynia, Poland), where she was mostly involved in issues connected with seaports and port...
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Jarosław Ziętarski dr
PeopleJarosław Ziętarski is a lecturer (PhD) in the Department of Finance at the Faculty of Management and Economics of the Gdańsk University of Technology. He has his own channel on the youtube platform called "FAT CAT Financial Education" where he popularizes knowledge in the field of management accounting. He was on the organizing committee of the 28th Annual Multinational Finance Society Conference. Courses taught: Introduction...
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The data exchange between smart glasses and healthcare information systems using the HL7 FHIR standard
PublicationIn this study we evaluated system architecture for the use of smart glasses as a viewer of information, as a source of medical data (vital sign measurements: temperature, pulse rate, and respiration rate), and as a filter of healthcare information. All activities were based on patient/device identification procedures using graphical markers or features based on visual appearance. The architecture and particular use cases were implemented...
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Commission of Architecture, Urban Planning and Landscape Studies
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Joanna Badach dr inż. arch.
PeopleBiography
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digitAR-Revista Digital de Arqueologia Arquitectura e Artes-Digital Journal of Archaeology Architecture and Arts
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Gokulnath Vasudevan Architecture
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International Conference on Software Architecture (was previously WICSA)
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