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total: 319
Search results for: consumer brand engagement
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Enhancing women’s engagement in economic activities through information and communication technology deployment: evidence from Central–Eastern European countries
PublicationThis study takes a macro perspective to examine the associations between the economic deployment of information and communication technology (ICT), women’s labor market participation, and economic growth in Central–Eastern European countries between 1990 and 2017. We use data extracted from World Bank Development Indicators, World Development Reports, and the World Telecommunication/ICT Indicators Database. Our methodological framework...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublicationPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Family & Consumer Sciences Research Journal
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Journal of Family Ecology and Consumer Sciences
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Australian Journal of Competition and Consumer Law
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Malaysian Journal of Consumer and Family Economics
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International Journal on Consumer Law and Practice
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International Journal for Research on Service-Learning and Community Engagement
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Journal of Brand Management
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Personal branding of artists and art-designers: necessity or desire?
PublicationPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Altruists will be altruists, but what about individualists? The role of future time perspective and social value orientation in volunteers’ declarations to continue engagement in three time horizons
PublicationVolunteering involves caring for the outcomes of others and typically long-term orientation so that one can achieve goals that are not always clearly visible in the short term. As with any activity, volunteering attracts people of different social value orientations – some rather individualistic, some rather altruistic. The aim of the study was to find out whether the future time perspective, which promotes thinking about future...
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International Review of Retail Distribution and Consumer Research
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Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
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Journal of Marketing and Consumer Behaviour in Emerging Markets
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Edyta Gołąb-Andrzejak dr hab.
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International Journal of Science Education Part B-Communication and Public Engagement
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Magdalena Brzozowska-Woś dr hab. inż.
PeopleMagdalena Brzozowska-Woś is a graduate of the Faculty of Management and Economics of the Gdańsk University of Technology (specialization: management systems). She is also a graduate of Postgraduate Studies in Advertising (Faculty of Management and Economics, GUT) and Postgraduate Studies in Public Relations (SWPS University of Humanities and Social Sciences). In the years 2000-2003, she cooperated with Panorama Internet sp. z o....
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IEEE Consumer Communications and Networking Conference
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublicationW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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Comparative Philosophy-An International Journal of Constructive Engagement of Distinct Approaches toward World Philosophy
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Tomasz Janowski dr
PeopleTomasz Janowski is the Head of the Department of Informatics in Management, Gdańsk University of Technology, Poland; Invited Professor at the Department for E-Governance and Administration, University for Continuing Education Krems, Austria; and Co-Editor-in-Chief of Government Information Quarterly, Elsevier. Previously, he was the founder and head of the United Nations University Operating Unit on Policy-Driven Electronic Governance...
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Journal of Retailing and Consumer Services
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IEEE TRANSACTIONS ON CONSUMER ELECTRONICS
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International Journal of Consumer Studies
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Tomasz Korol dr hab. inż.
PeopleEducation Gdańsk University of Technology, Faculty of Management and Economics (2001) University of Applied Sciences Stralsund (1999) Degree / scientific title Habilitation – Gdańsk University of Technology, Faculty of Management and Economics (2015) Ph.D. – Gdańsk University of Technology, Faculty of Management and Economics (2004) Employment Gdańsk University of Technology - associate professor (since 2017); assistant professor...
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The condition of economies. Do most valuable global brands matter?
PublicationResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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Muhammad Mushafiq MSc
PeopleDoctoral student at the Faculty of Management and Economics. Muhammad Mushafiq has high interest in the research of corporate finance and risk management. He previously holds Masters of Science in Finance with Magna Cum Laude and Bachelor of Business Administration in Marketing and Finance with highest position. His research has appeared in the Journal of Retailing & Consumer Services, International Journal of Emerging Markets...
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Dorota Dominika Kamrowska-Załuska dr hab. inż. arch.
PeopleProf. Dorota Kamrowska-Zaluska, architect and urban planner, Associate Professor and Director of mid-career program on Urban development and management of metropolitan areas, at the Department of Urban Design and Regional Planning at Faculty of Architecture, Gdansk University of Technology; Visiting Scholar and Research Fellow at several research institutions incl. Massachusetts Institute of Technology (2013), Charted Urban Planner...
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Energy Security of Polish Consumers in 2004-2021
PublicationTheoretical background: Energy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. The authors adopted the definition of energy security of an individual consumer as included in the UN report. It states that energy security of an individual consumer is guaranteed when the average consumer...
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In search of the new: American volunteers’ opinions about their participation in the Teaching English in Poland (TEIP) Program
PublicationThe Teaching English in Poland (TEIP) program relies on summer camps during which native English speakers, American volunteers, teach Polish children and adolescents using the language immersion method – during everyday activities, sports and art classes, and similar occasions. A vital aspect of the evaluation of the program is researching its impact on the young people; however, the opinions of the volunteers regarding their...
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Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa
PublicationThe purpose of the article is to analyze the differences in the behavior of men and women in the process of purchasing store brands (SBs). Using an established conceptual model, we intended to identify differences, depending on gender of buyers, in the size of the effects of store image and brand price-image on perceived risk and subsequently on store brand purchase intention. A total of 652 respondents participated in the study....
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Environmentally friendly polymer-rubber composites obtained from waste tyres: A review
PublicationThe paper is transdisciplinary. The complex overview on changes in policy and approach to waste tyres that leads to both solving environmental problem of post consumer tyres and creating environmentally friendlier novel materials are presented. It is shown that in the world, the amount of polymer wastes increases every year. Most of them are in the form of post-consumer tyres. Recycling and recovery of such tyres is a serious environmental...
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The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
PublicationResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...
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Journal fur Verbraucherschutz und Lebensmittelsicherheit-Journal of Consumer Protection and Food Safety
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Impedance and cyclic voltammetry studies of GPLA electrodes after laser ablation
Open Research DataThe 3D printed GPLA electrodes present a brand new opportunity for electrode material for electrochemical biosensors. In order for the electrodes to be considered viable for electroanalysis studies, the pretreatment procedure must be applied in order to etch PLA matrix and reveal graphene filler. The following dataset presents an approach towards such...
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublicationA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
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Designing effective educational games - a case study of a project management game
PublicationThis paper addresses the issues of designing effective educational games. We aim at investigating how the cognitive, behavioral and emotional aspects of the games influence their educational effectiveness. The results were obtained with an observational user experience study extended with affect analysis carried out for a project management game GraPM. We analyzed the...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublicationSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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“Don’t call it work”: An interpretative phenomenological analysis of volunteer firefighting in young adults based on the volunteer process model
PublicationThe number of people engaging in volunteer firefighting is on the decline. It is important to understand what factors on a personal and social level and from the three stages of the volunteer process model: antecedents, experiences and consequences, might be linked to starting and sustaining such engagement. To address this problem, a qualitative, interview-based study was performed on a sample of 10 volunteer firefighters from...
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Challenges of branding and marketing of clusters
PublicationClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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Pomiar kapitału marek własnych detalistów
PublicationCelem artykułu jest przybliżenie istoty pojęcia kapitału marek własnych, zaprezentowanie potencjalnych implikacji praktycznych i przedstawienie kierunków dalszych badań w tym zakresie.
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Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej
PublicationGłównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...
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The Role of Catholicism in Shaping a Culture of Sustainable Consumption
PublicationThe paper presents the potential of religions, in particular Christianity, in shaping a culture of sustainable consumption (a culture of moderation). It focuses on the contribution of the Catholic tradition, which is, to some extent, complemented by statements representing other Christian denominations. Based on an analysis of relevant sources, it identifies risks arising from the prevalence of a consumer culture, which results...
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublicationTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
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Stages of project implementation based on design-thinking concept
PublicationIn this chapter there were presented basic aspects of project management focused on an improvement of the final effect. Firstly the project ter was defined including a discusion of its core attributes and determinants of its management procedure. Next design-thinking concept was introduced as an approach to use in project management for achieving maximum consumer satissfaction.
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INDFIRES Innovative and Effective Approaches to the Prevention and Intervention of Industrial Fires
ProjectsProject realized in Department of Transportation Engineering from 2020-12-03
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Multi-Agent Signal Filtering for Electrical Energy Demand Management
PublicationConsumers participating in electrical energy Demand Response (DR) programs may be exposed to energy-use related decisions at instants of time which are generally hard to predict. This is especially cumbersome to residential consumers who are less capable of investing in special equipment, or devoting significant time to analyze information and take decisions. To ease residential consumer participation, a multi-agent system proposed...
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A characterization of peanut consumption in four countries: results from focus groups and their implications for peanut allergy prevalence
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RFM-based repurchase behavior for customer classification and segmentation
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Energy-Efficient Self-Supervised Technique to Identify Abnormal User Over 5G Network for E-Commerce
PublicationWithin the realm of e-commerce networks, it is frequently observed that certain users exhibit behavior patterns that differ substantially from the normative behaviors exhibited by the majority of users. The identification of these atypical individuals and the understanding of their behavioral patterns are of significant practical significance in maintaining order on e-commerce platforms. One such method for accomplishing this objective...