Search
Filters
total: 349
Search results for: consumer brand engagement
-
Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland
Publication -
Consumer Behaviour on the Market of Cultural Services in Developing Central European Countries: On the Example of Poland
Publication -
Consumer willingness to pay a price premium for ecological goods: a case study from Ukraine
Publication -
Comparing Apples and Oranges: A Mobile User Experience Study of iOS and Android Consumer Devices
PublicationWith the rapid development of wireless networks and the spread of broadband access around the world, the number of active mobile user devices continues to grow. Each year more and more terminals are released on the market, with the smartphone being the most popular among them. They include low-end, mid-range, and of course high-end devices, with top hardware specifications. They do vary in build quality, utilized type of material,...
-
Review of cigars and cigar-type products as potential sources of consumer exposure to heavy metals
PublicationThe popularity of cigars, growing since 1993, has not gone hand in hand with the increased interest of researchers in these products. Although the literature widely describes the harmfulness of tobacco and the content of toxic substances in tobacco products, the topic is often treated selectively as relating primarily to cigarettes and rarely extends to other products of the broadly defined tobacco industry. However, there is no...
-
Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland
Publication -
IEEE Consumer Electronics Magazine
Journals -
Journal of International Consumer Marketing
Journals -
Journal of Consumer Health on the Internet
Journals -
Journal of the Association for Consumer Research
Journals -
Nutritional analysis and evaluation of the consumer acceptance of pork pâté enriched with cricket powder - preliminary study
Publication -
Usage of Over-the-Counter and Herbal Products in Common Cold in Poland: Findings from Consumer Survey
Publication -
Gateways-International Journal of Community Research and Engagement
Journals -
Sustainable Activity of Cultural Service Consumers in Social Media - Influence on the Brand Capital of Cultural Institutions
Publication -
Sustainable Activity of Cultural Service Consumers of Social Media Users—Influence on the Brand Capital of Cultural Institutions
Publication -
Aeration Process in Bioreactors as the Main Energy Consumer in a Wastewater Treatment Plant. Review of Solutions and Methods of Process Optimization
PublicationDue to the key role of the biological decomposition process of organic compounds in wastewater treatment, a very important thing is appropriate aeration of activated sludge, because microorganisms have to be supplied with an appropriate amount of oxygen. Aeration is one of the most energy-consuming processes in the conventional activated sludge systems of wastewater treatment technology (may consume from 50% to 90% of electricity...
-
Enhancing women’s engagement in economic activities through information and communication technology deployment: evidence from Central–Eastern European countries
PublicationThis study takes a macro perspective to examine the associations between the economic deployment of information and communication technology (ICT), women’s labor market participation, and economic growth in Central–Eastern European countries between 1990 and 2017. We use data extracted from World Bank Development Indicators, World Development Reports, and the World Telecommunication/ICT Indicators Database. Our methodological framework...
-
Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublicationPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
-
Family & Consumer Sciences Research Journal
Journals -
Journal of Family Ecology and Consumer Sciences
Journals -
Australian Journal of Competition and Consumer Law
Journals -
Malaysian Journal of Consumer and Family Economics
Journals -
International Journal on Consumer Law and Practice
Journals -
International Journal for Research on Service-Learning and Community Engagement
Journals -
Journal of Brand Management
Journals -
Personal branding of artists and art-designers: necessity or desire?
PublicationPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
-
Altruists will be altruists, but what about individualists? The role of future time perspective and social value orientation in volunteers’ declarations to continue engagement in three time horizons
PublicationVolunteering involves caring for the outcomes of others and typically long-term orientation so that one can achieve goals that are not always clearly visible in the short term. As with any activity, volunteering attracts people of different social value orientations – some rather individualistic, some rather altruistic. The aim of the study was to find out whether the future time perspective, which promotes thinking about future...
-
International Review of Retail Distribution and Consumer Research
Journals -
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Journals -
Journal of Marketing and Consumer Behaviour in Emerging Markets
Journals -
Edyta Gołąb-Andrzejak dr hab.
People -
International Journal of Science Education Part B-Communication and Public Engagement
Journals -
Magdalena Brzozowska-Woś dr hab. inż.
PeopleMagdalena Brzozowska-Woś is a graduate of the Faculty of Management and Economics of the Gdańsk University of Technology (specialization: management systems). She is also a graduate of Postgraduate Studies in Advertising (Faculty of Management and Economics, GUT) and Postgraduate Studies in Public Relations (SWPS University of Humanities and Social Sciences). In the years 2000-2003, she cooperated with Panorama Internet sp. z o....
-
IEEE Consumer Communications and Networking Conference
Conferences -
Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublicationW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
-
Comparative Philosophy-An International Journal of Constructive Engagement of Distinct Approaches toward World Philosophy
Journals -
Tomasz Janowski dr
PeopleTomasz Janowski is the Head of the Department of Informatics in Management, Gdańsk University of Technology, Poland; Invited Professor at the Department for E-Governance and Administration, University for Continuing Education Krems, Austria; and Co-Editor-in-Chief of Government Information Quarterly, Elsevier. Previously, he was the founder and head of the United Nations University Operating Unit on Policy-Driven Electronic Governance...
-
Journal of Retailing and Consumer Services
Journals -
IEEE TRANSACTIONS ON CONSUMER ELECTRONICS
Journals -
International Journal of Consumer Studies
Journals -
Tomasz Korol dr hab. inż.
PeopleEducation Gdańsk University of Technology, Faculty of Management and Economics (2001) University of Applied Sciences Stralsund (1999) Degree / scientific title Habilitation – Gdańsk University of Technology, Faculty of Management and Economics (2015) Ph.D. – Gdańsk University of Technology, Faculty of Management and Economics (2004) Employment Gdańsk University of Technology - associate professor (since 2017); assistant professor...
-
Energy Security of Polish Consumers in 2004-2021
Open Research DataEnergy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. In the years 2004–2021, energy security of the individual consumer in the economic dimension significantly improved. This was due to several factors:1....
-
The condition of economies. Do most valuable global brands matter?
PublicationResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
-
Greencoin Project - open phase application dataset
Open Research DataThis dataset captures detailed transactional records of the Greencoin project, focusing on rewarding pro-environmental behavior in the Tricity region of Poland. It includes data on user interactions such as quiz completions, challenges, and other sustainable actions, with corresponding timestamps and wallet balances. This data supports research on gamification...
-
Muhammad Mushafiq MSc
PeopleDoctoral student at the Faculty of Management and Economics. Muhammad Mushafiq has high interest in the research of corporate finance and risk management. He previously holds Masters of Science in Finance with Magna Cum Laude and Bachelor of Business Administration in Marketing and Finance with highest position. His research has appeared in the Journal of Retailing & Consumer Services, International Journal of Emerging Markets...
-
Energy Security of Polish Consumers in 2004-2021
PublicationTheoretical background: Energy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. The authors adopted the definition of energy security of an individual consumer as included in the UN report. It states that energy security of an individual consumer is guaranteed when the average consumer...
-
Sensory analysis of bread samples with the addition of beetroot
Open Research DataThe data set presents the results of the sensory analysis of bread samples with the addition of beetroot, which was carried out by the sensory profiling analysis method based on the PN-ISO 11035: 1999 standard – “Sensory analysis - Identification and selection of descriptors for determining the sensory profile using multivariate methods”. The method...
-
Dorota Dominika Kamrowska-Załuska dr hab. inż. arch.
PeopleProf. Dorota Kamrowska-Zaluska, architect and urban planner, Associate Professor and Director of mid-career program on Urban development and management of metropolitan areas, at the Department of Urban Design and Regional Planning at Faculty of Architecture, Gdansk University of Technology; Visiting Scholar and Research Fellow at several research institutions incl. Massachusetts Institute of Technology (2013), Charted Urban Planner...
-
In search of the new: American volunteers’ opinions about their participation in the Teaching English in Poland (TEIP) Program
PublicationThe Teaching English in Poland (TEIP) program relies on summer camps during which native English speakers, American volunteers, teach Polish children and adolescents using the language immersion method – during everyday activities, sports and art classes, and similar occasions. A vital aspect of the evaluation of the program is researching its impact on the young people; however, the opinions of the volunteers regarding their...
-
Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa
PublicationThe purpose of the article is to analyze the differences in the behavior of men and women in the process of purchasing store brands (SBs). Using an established conceptual model, we intended to identify differences, depending on gender of buyers, in the size of the effects of store image and brand price-image on perceived risk and subsequently on store brand purchase intention. A total of 652 respondents participated in the study....