Filters
total: 2111
-
Catalog
- Publications 1480 available results
- Journals 334 available results
- Conferences 25 available results
- People 74 available results
- Inventions 1 available results
- Projects 10 available results
- Laboratories 1 available results
- e-Learning Courses 119 available results
- Events 2 available results
- Open Research Data 65 available results
displaying 1000 best results Help
Search results for: integrated marketing communication
-
Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublicationFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
-
Integrated Functional Safety and Cybersecurity Evaluation in a Framework for Business Continuity Management
PublicationThis article outlines an integrated functional safety and cybersecurity evaluation approach within a framework for business continuity management (BCM) in energy companies, including those using Industry 4.0 business and technical solutions. In such companies, information and communication technology (ICT), and industrial automation and control system (IACS) play important roles. Using advanced technologies in modern manufacturing...
-
Rafał Janowicz dr hab. inż. arch.
PeopleRafał Janowicz since 2011, he is an associate professor at the Faculty of Architecture of the Gdańsk University of Technology, at the Department of Technical Fundamentals of Architectural Design. He has graduated from the Faculty of Architecture of the Gdańsk University of Technology in 2001, with the major in Architecture and Urban Design, and two years later from the Faculty of Management and Economics with the major in Management...
-
Communication Networks in the Service of the Environmental Monitoring
PublicationIn the paper selected issues relating to communication networks in the services of the environmental monitoring (EM) have been described. It is divided into three main parts: introduction, wire and wireless networks. At the beginning of the basic definitions were explained. The wire part focuses on a plain old telephone service (POTS), an integrated services digital network (ISDN), a digital subscriber line (DSL) and a fiber-optic...
-
Integrated Control in High-Speed Networks Using Constrained Model Predictive Control
PublicationThis paper studies congestion control in high-speed communication networks using Model Predictive Control (MPC). Network traffic is assumed to consist of best-effort and priority traffic sources. An integrated controller consisting of two control parts is designed. The controller calculates the capacity for priority sources and the input rate of best-effort sources. MPC is desirable as it can take into account the constraints on...
-
What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
-
Elektroniczne instrumenty komunikacji marketingowej w marketingu usług medycznych
PublicationNie ma wątpliwości, że wielu polskich świadczeniodawców usług zdrowotnych korzysta z Internetu do komunikowania się z pacjentami. Jednocześnie chcą oni stworzyć wizerunek marki jako bardziej nowoczesnej i atrakcyjnej. Elektroniczna komunikacja marketingowa (szczególnie serwisy informacyjne, serwisy społecznościowe, blogi, fora, microblogi, wyszukiwarki, marketing mobilny) ma coraz większe znaczenie w marketingu usług medycznych,...
-
Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublicationCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
-
Substrate Integrated Waveguide-Based Frequency-Tunable Self-Octaplexing Antenna
PublicationThis communication presents the first-ever substrate integrated waveguide (SIW)-based frequency-tunable self-octaplexing antenna (SOA) for wireless communication. The structure is arranged by implementing eight distinct patches with planar 50-ohm feedlines at the top of the SIW cavity, which realize eight distinct resonant frequencies. Independent tuning of each resonant frequency is achieved by incorporating appropriately allocated...
-
How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublicationCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
-
Jerzy Proficz dr hab. inż.
PeopleJerzy Proficz, Ph.D. is the director of the Centre of Informatics – Tricity Academic Supercomputer & networK (CI TASK) at Gdansk University of Technology, Poland. He earned his Ph.D. (2012) in HPC (High Performance Computing) in the subject of supercomputer resource provisioning and management for on-line data processing D.Sc. (2022) in the discipline: Information and Communication Technology. Author and co-author of over 50...
-
Wybrane aspekty zachowań internautów a skuteczny proces komunikacji marketingowej
PublicationCelem artykułu jest przedstawienie sposobów pozyskiwania internetowych treści związanych z organizacjami lub produktami oraz dzielenia się nimi z innymi. W publikacji zwrócono uwagę na potrzebę zmiany postrzegania roli internautów w procesie komunikacji marketingowej. Ponadto, artykuł nawiązuje do koncepcji inbound marketing. Koncepcja ta dotyczy nie tylko przyciągania klientów do firmy i jej produktów. Chodzi w niej o by poprzez...
-
Analiza bezpieczeństwa funkcjonalnego i ochrony informacji w rozproszonych systemach komputerowych pełniących funkcje sterowania i zabezpieczeń
PublicationW niniejszym artykule przedstawiona została problematyka związana z analizą bezpieczeństwa funkcjonalnego rozproszonych systemów sterowania i automatyki zabezpieczeniowej z uwzględnieniem zagadnień ochrony informacji. Powinny być one rozpatrywane w sposób zintegrowany w zależności od rodzaju komunikacji stosowanej do transmisji danych. W tym celu zaproponowano podział analizowanych systemów na trzy kategorie. Zaproponowane podejście...
-
Analiza bezpieczeństwa funkcjonalnego i ochrony informacji w rozproszonych systemach komputerowych pełniących funkcje sterowania i zabezpieczeń
PublicationW niniejszym artykule przedstawiona została problematyka związana z analizą bezpieczeństwa funkcjonalnego rozproszonych systemów sterowania i automatyki zabezpieczeniowej z uwzględnieniem zagadnień ochrony informacji. Powinny być one rozpatrywane w sposób zintegrowany w zależności od rodzaju komunikacji stosowanej do transmisji danych. W tym celu zaproponowano podział analizowanych systemów na trzy kategorie. Zaproponowane podejście...
-
An integrated e-learning services management system providing HD videoconferencing and CAA services
PublicationIn this paper we present a novel e-learning services management system, designed to provide highly modifiable platform for various e-learning tools, able to fulfill its function in any network connectivity conditions (including no connectivity scenario). The system can scale from very simple setup (adequate for servicing a single exercise) to a large, distributed solution fit to support an enterprise. Strictly modular architecture...
-
Energy efficient beam control for 5G antennas
PublicationThe rapid development of 5G and beyond systems demands improvement in communication speed, latency and safety to maintain the required quality of service. This paper presents an overview of different concepts of energy-efficient antenna systems, which offer beam-shaping and beam-steering functionalities, that enhance connectivity performance and can be used in 5G applications. Different designs for 5.9 GHz, 39 GHz and 60 GHz frequency...
-
New RFID readers for scalable RFID system
PublicationRFID systems gives the opportunity to have wide access control integrated with the monitoring of people and goods flow. System's scalability is one of the most important features in such systems as they enable large scale deployments. The concept of the proposed reader's architecture employs new RFID transceivers and microcontrollers, security algorithms which gives very high functionality at low price. Special treatment of system's...
-
Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublicationThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
-
Virtual Engineering Object / Virtual Engineering Process: A specialized form of Cyber Physical System for Industrie 4.0
PublicationThis paper reviews the theories, parallels and variances between Virtual Engineering Object (VEO) / Virtual Engineering Process (VEP) and Cyber Physical System (CPS). VEO and VEP is an experience based knowledge representation of engineering objects and processes respectively. Cyber–physical systems (CPSs) are the next generation of engineered systems in which computing, communication, and control technologies are tightly integrated....
-
Microfluidically Frequency-Reconfigurable Compact Self-Quadruplexing Tunable Antenna with High Isolation Based on Substrate Integrated Waveguide
PublicationThis communication presents a novel concept of microfluidically frequency-reconfigurable self-quadruplexing tunable antenna for quad-band applications. At the initial design stage, a substrate-integrated square cavity is divided into four unequal quarter-mode cavity resonators by inserting an X-shaped slot on the top surface of the cavity. Applying four 50-ohm microstrip feed-lines to these four quarter-mode cavity resonators enables...