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Search results for: marketing mix
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Michał Jakub Wagner, „Interpretacje rozwoju biologii ewolucyjnej na przełomie XIX i XX wieku”, Liber Libri, Warszawa 2020, ss. 332 (rec.)
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Stellungnahme zur Zuschrift von Hanf M. zu Cywiński Z.: Formänderungsgrößenverfahren mittig gedrückter dünnwandiger Stäbe mit einfach- und doppeltsymmetrischen offenen Querschnitten
PublicationPraca zawiera głos zamykający dyskusję nt. przedmiotowego artykułu autora.
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Reactivity of five- and six-coordinated solvates. A complex formation and crystallographic study of the nickel(II) bromide and iodide systems in di-methyl sulfoxide and N,N`-dimethylpropyleneurea
PublicationZbadano kalorymetrycznie i spektrofotometrycznie równowagi kompleksów koordynacyjnych jonu niklu(II) z jonami jodkowymi oraz z jonami bromkowymi w DMPU i w DMSO. Stwierdzono, że w dimetylopropylo-moczniku powstają dwa trwałe mono- i dibromkowe kompleksy niklu(II), zaś w dimetylosulfotlenku jonyniklu(II) istnieją w postaci kompleksu solwatacyjnego. W wyniku badań krystolograficznych stwierdzono, że stały NiBr2 istnieje w DMSO jako...
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Facile synthesis of accordion-like porous carbon from waste PET bottles-based MIL-53(Al) and its application for high-performance Zn-ion capacitor
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Optimization of a Fabric Phase Sorptive Extraction protocol for the isolation of six bisphenols from juice pouches to be analysed by high performance liquid chromatography coupled with diode array detector
PublicationFabric Phase Sorptive Extraction (FPSE) combined with high pressure liquid chromatography using to diode array detection (HPLC-DAD) was applied for the simultaneous determination of bisphenols (BPA, BPB, BPC, BPE, BPF, BPS) in juice pouches. The FPSE procedure was optimized with regards to the critical parameters that affect the performance of the method including the selection of the FPSE membrane type and size, adsorption time,...
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Short-term measurement of physiological parameters - teenager (5 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (10 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (10 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (15 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (25 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (25 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (30 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (25 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (40 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (40 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (20 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (25 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (25 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Long-term measurement of physiological parameters - a teenager (60 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Long-term (60 minutes) measurement of physiological parameters was performed on the healthy...
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Long-term measurement of physiological parameters - child (120 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Long-term (120 minutes) measurement of physiological parameters was performed on the healthy...
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Short-term measurement of physiological parameters - teenager (10 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - adult (35 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (35 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (15 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (15 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - adult (20 min)
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...
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The possibility of the application of a potentiometric sensor with all-solid-state electrodes for the quality control of different natural waters
PublicationThe quality of various natural waters was examined by a new potentiometric sensor with six all solid state electrodes containing an appropriate lipophilic compound in a polymer membrane. Physicochemical parameters such as conductivity and acidity of tested waters were also tested. All waters were neutral or slightly alkaline and contained different ions (e.g., Cl–) due to the place of their sampling (a coastal zone and a moraine...
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Concrete temperature measurements of cubic specimens cured under isothermal and semi-adiabatic conditions
Open Research DataThe DataSet contains temperature measurements of concrete cubes (150 x 150 x 150 mm) cured under isothermal and semi-adiabatic conditions. The specimens were moulded from six types of concrete mixtures produced in the laboratory conditions. Mix #1: Portland cement CEM I 42.5R and gravel aggregate, mix #2: CEM I 42.5R and basalt aggregate, mix#3: Portland-composite...
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Influence of intermixing at the Ta/CoFeB interface on spin Hall angle in Ta/CoFeB/MgO heterostructures
PublicationWhen a current is passed through a non-magnetic metal with strong spin-orbit coupling, an orthogonal spin current is generated. This spin current can be used to switch the magnetization of an adjacent ferromagnetic layer or drive its magnetization into continuous precession. The interface, which is not necessarily sharp, and the crystallographic structure of the nonmagnetic metal can both affect the strength of current-induced...
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Territorial marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Joanna Wolszczak-Derlacz dr hab.
PeopleI am an Associate Professor at Gdańsk University of Technology, Faculty of Management and Economics. I gained my PhD in July 2006 for which I received the Polish Prime Ministry’s Award for the outstanding doctoral thesis. Between 2007 and 2008, I was a beneficiary of the Max Weber Fellowship at the European University Institute in Florence, Italy. I conducted part of my research at the Katholieke Universiteit Leuven, Belgium...
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Angelica Pegani mgr
PeopleA graduate of the Faculty of Management and Economics of the Gdańsk University of Technology. She completed postgraduate management studies in the field of operational management in enterprises, including formulating an operational strategy and effective management of production and service processes, from the Gdańsk University of Technology and completed the Entrepreneurship Program from the Massachusetts Institute of Technology....
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Zasady przedsiębiorczości i zarządzania - lato 2023
e-Learning Courses1. Warunki opłacalności prowadzenia biznesu.2. Definicja specyfikacji funkcjonalnej i technicznej3. Klasyfikacja rodzajów przedsiębiorczości4. Schemat funkcjonalny firmy hi-tec5. Marketing6. Konflikty pomiędzy działem Marketingu i R&D7. Pozyskiwanie kapitału od venture-capital8. Organizacja Działu Sprzedaży9. Priorytetyzacja10. Podejmowanie decyzji z użyciem algorytmu Markowa
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Klasztor dominikanów przy kościele św. Piotra i Pawła w Chełmnie. Stan zachowania na początku XIX w. i zagospodarowanie terenu po jego rozbiórce
PublicationCelem artykułu jest przestrzenna rekonstrukcja zburzonego w latach 30. XIX w. klasztoru dominikanów w Chełmnie. Podstawą studiów są prowadzone przez autora badania architektoniczne oraz szeroka kwerenda archiwalna, która pozwoliła odnaleźć nowe źródła do dziejów obiektu (plany administracji pruskiej w związku z kasatą lat 30. XIX w. oraz akta budowlane gminy protestanckiej osadzonej w kościele po odebraniu go katolikom). W artykule...
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Ocena przekształceń piętrowego, ceglanego domu z dachem półpłaskim z przełomu XIX–XX wieku pod wpływem termomodernizacji na przykładzie gminy Puck, woj. pomorskie.
PublicationCeglane budynki mieszkalne z przełomu XIX i XX wieku, które stanowiły charakterystyczny element krajobrazu wsi pomorskiej, obecnie powszechnie poddawane są modernizacji w celu poprawy warunków cieplnych. Przedmiotem badania jest stan zachowania najmłodszego, historycznego typu domuw zagrodzie chłopskiej na Kaszubach – piętrowego, ceglanego domu z dachem półpłaskim. Badanie przeprowadzono na obszarze gminy Puck. Zidentyfikowano...
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Marketing of Scientific and Research Institutions
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Stalowe panele typu SANDWICH - nowe elementy konstrukcji statku. IX Krajowa Konferencja Mechaniki Pękania.
PublicationPrzedstawiono ideę zastosowania do konstrukcji kadłuba statku stalowego panelu typu Sandwich. Panele te mogą być użyte na konstrukcje pokładów, grodzic czy ścianek. Jednakże aby mogły być stosowane w konstrukcji kadłuba, należy posiadać informacje na temat ich własności technologiczno-wytrzymałościowych. W referacie przedstawiono badania laboratoryjne paneli SANDWICH prowadzone w Katedrze Technologii Okrętów, Systemów Jakości...
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Qualification of brazing procedure for furnace brazing of austenitic steel according to requirements of the ASME BPVC section IX
PublicationThe article presents the procedure for qualifying brazing technology in a vacuum furnace on the example of stainless steel elements joined with copper filler material from the F-No group. 105, in accordance with the ASME Sec. IX, part QB (ASME Boiler and Pressure Vessel Code. Qualification Standard for Welding, Brazing and Fusing; Procedures; Welders; Brazers; and Welding, Brazing and Fusing Operators). The essential variables...
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The concept of experience marketing - examples of practical application, (W), sem. 02, zimowy 22/23
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Territorial Marketing 2024
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Maria Sołtysik prof. dr hab. inż. arch.
People -
Series of MI[Co(bpy)3][Mo(CN)8]·nH2O (MI = Li (1), K (2), Rb (3), Cs (4); n = 7−8) Exhibiting Reversible Diamagnetic to Paramagnetic Transition Coupled with Dehydration−Rehydration Process
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Zeszyty Naukowe Katedry Marketingu Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublicationThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Tomasz Wąsowicz dr hab.
PeopleTomasz Wąsowicz's research was first related to high-resolution atomic spectroscopy and focused on measurements and analysis of the transition probabilities of the forbidden lines, the hyperfine and isotopic structure of spectral lines of heavy elements, Stark effect in the helium atom. Tomasz Wąsowicz currently studies physicochemical processes occurring during interactions of various forms of radiation with atoms and molecules...
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Orzeczenie dotyczące oceny stanu technicznego konstrukcji podjazdu do budynku MIR-PIB w Gdyni ul. Kołłątaja 1, w związku z planowanym ułożeniem nowej nawierzchni
PublicationW opracowani przeprowadzono analizę stanu technicznego zasadniczych elementów konstrukcji podjazdu wraz z określeniem ich możliwości nośnych ( także elementów uszkodzonych).
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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Marketing
e-Learning Courseskurs w jęz. angielskim dla studentów specjalności Inżynieria Danych
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Wizualna komunikacja marketingowa w architekturze
PublicationKomunikacja marketingowa jest pojęciem z zakresu ekonomii, które coraz częściej pojawia się w związku z kształtowaniem architektury, jako przestrzeni współczesnego życia. Z punktu widzenia marketingu bardzo ważny jest produkt: architektura i przestrzeń same mogą stać się produktami, ale przede wszystkim mogą być identyfikowalnym wizualnie opakowaniem dla produktu. Siedziba przedsiębiorstwa czy salon sprzedaży musi być rozpoznawalny...
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Efficient optimization approaches for microwave assisted extraction of high-quality antioxidant compounds from Salvia officinalis L.: UHPLC-HRMS differential analysis of phenolic profiles obtained by ultrasound and microwave extraction
PublicationThe study aims to optimize MAE of total phenolic compounds (TPC) and antioxidant capacity from Salvia officinalis L. leaves using a definitive screening design (DSD) and I-optimal design. UHPLC-HRMS analysis was used to identify and compare the composition of MAE and UAE optimal extracts. The results showed that DSD and I-optimal design were successfully applied for the optimization of MAE targeting phenolics and other antioxidants...
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Przegląd metod wyznaczania parcia mieszanki betonowej na deskowanie
PublicationW pracy poruszono tematykę wyznaczania parcia mieszanki betonowej na deskowanie. Zebrano i opisano wybrane cztery modele stosowane do wyznaczania rozkładu ciśnienia poziomego świeżej mieszanki betonowej oddziaływującej na deskowanie. Dokonano krótkiego przeglądu literatury z zakresu omawianej tematyki parcia mieszanki betonowej na deskowanie.
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Accidents, victims and risk levels on regional roads in pomorskie voivodeship, 2019 - Municipality areas
Open Research DataData contain the number of accidents, victims, accident costs divided on municipality areas (119 areas) on regional roads (voivodeship roads) in pomorskie voivodeship in 2019. Measures used to assess the level of social risk are (5 classes: low, low to medium, medium, medium to high, high):
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Accidents, victims and risk levels on regional roads in pomorskie voivodeship, 2019 - Poviat areas
Open Research DataData contain the number of accidents, victims, accident costs divided on poviat areas (16 areas) on regional roads (voivodeship roads) in pomorskie voivodeship in 2019. Measures used to assess the level of social risk are (5 classes low, low to medium, medium, medium to high, high):
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Short-term measurement of physiological parameters - teenager (5 min) - 3.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) 7.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (20 min) 2.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...