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Wyniki wyszukiwania dla: DUAL-MEDIA FILTRATION
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The Crisis of Marketing Communication in the Era of Social Media
PublikacjaThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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Analysing and processing of geotagged social media
PublikacjaThe use of location based data analysing tools is an important part of geomarketing strategies among entrepreneurs. One of the key elements of interest is social media data shared by the users. This data is analysed both for its content and its location information, the results help to identify trends represented in the researched regions. In order to verify the possibilities of analysing and processing of geotagged social media...
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ALS Data Filtration with Fuzzy Logic
PublikacjaEkstrakcji DTM pozyskanego z użyciem ALS (Airborne Laser Scanning) z chmury punktów, jest złożonym zadaniem, które wymaga wielu algorytmów i procedur numerycznych. Jednym z pierwszych kroków jest filtracja danych. Istnieje wiele różnych metod filtrowania i algorytmów. W tym artykule autorzy proponują metodę filtracji w oparciu o logikę rozmytą. Prezentują podstawowe informacje dotyczące logiki rozmytej, projekt reguł rozmytych...
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Characterization and Filtration Efficiency of Sustainable PLA Fibers Obtained via a Hybrid 3D-Printed/Electrospinning Technique
PublikacjaThe enormous world demand for personal protective equipment to face the current SARS-CoV-2 epidemic has revealed two main weaknesses. On one hand, centralized production led to an initial shortage of respirators; on the other hand, the world demand for single-use equipment has had a direct and inevitable effect on the environment. Polylactide (PLA) is a biodegradable, biocompatible, and renewable thermoplastic polyester, mainly...
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The impact of the shape of deep drilled well screen openings on the filtration process in full saturation conditions
PublikacjaThe authors propose a supplementary method of modelling seepage flow around the deep drilled well screen. The study applies 3D numerical modelling (FEM) in order to provide an in-depth analysis of the seepage process. The analysis of filtration parameters (flow distribution q(x,t) and pressure distribution p) was conducted using the ZSoil.PC software system. The analysis indicates that the shape of perforation is of secondary importance...
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Method of sacrificial anode dual transistor-driving in stray current field
PublikacjaIn order to control a magnesium anode in a stray current interference field, a dual transistor driving system has been proposed. It consisted of a combination of PNP and NPN transistors. Dual transistor driven system and direct anode to cathode connection were electrochemically tested in 3% NaCl solution. The dual transistor driven system increased the anode efficiency and reduced hydrogen evolution and the risk of embrittlement....
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The authenticity in social media. Club and football players’ relations
PublikacjaThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Proximal primal–dual best approximation algorithm with memory
PublikacjaWe propose a new modified primal–dual proximal best approximation method for solving convex not necessarily differentiable optimization problems. The novelty of the method relies on introducing memory by taking into account iterates computed in previous steps in the formulas defining current iterate. To this end we consider projections onto intersections of halfspaces generated on the basis of the current as well as the previous...
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Media architecture for post-modern society - new forms of participation
PublikacjaThe article shows the relationship between the characteristics of the post-modern society, and the development of media architecture with the function of interactivity. In this context, the duality of the features of post-modern society was emphasized: taking into account its location between creativity and consumerism, as well as on the border between the real and virtual word. The development of media architecture has been linked...
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Image as a key factor of brand value at social media
PublikacjaThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Antecedents and outcomes of social media fatigue
PublikacjaPurpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...
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Miniaturized dual‐band branch‐line coupler with enhanced bandwidth
PublikacjaIn this letter, a miniaturized hybrid dual-band branch-line coupler (BLC) with enhanced fractional bandwidths is proposed. Compact size and bandwidth enhancement are obtained using meandered transmission line sections with broken symmetry between cross-coupling branches. The circuit is designed at a low numerical cost using surrogate-assisted techniques. The optimized design features small size of only 0.25λg×0.19λg(28% miniaturization...
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Asymmetrical-Slot Antenna with Enhanced Gain for Dual-Band Applications
PublikacjaDual-band operation is an important feature of antennas to be applied in modern communication systems. Although high gain of radiators is rarely of concern in urban areas with densely located broadcasting stations, it becomes crucial for systems operating in more remote environments. In this work, a dual-band antenna with enhanced bandwidth is proposed. The structure consists of a driven element in the form of an asymmetrical radiator/slot...
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ECU calibration for gaseous dual fuel supply system in compression ignition engines
PublikacjaThe dual fuel (DF) combustion mode is proven solution that allows to improve or get at the same level engine performance and reduce toxic compounds in exhaust gases which is confirmed by researchers and end-users. DF combustion mode uses two fuels gaseous fuel as a primary energy source and a pilot quantity of diesel fuel as ignition source. However, in order, to fully take advantage of the potential of the dual fuel mode, DF system...
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General analysis of braodband signal spatial filtration.
PublikacjaPrzedstawiono ogólną metodę wyznaczania charakterystyk kierunkowych filtrów przestrzennych dla hydroakustycznych sygnałów przestrzennych. Omówiono wpływ szerokości widma odbieranych sygnałów na szerokość wiązki i poziom listków bocznych. Pokazano skutki oszczędnych metod filtracji przestrzennej stosowanych przy odbiorze sygnałów wąskopasmowych, gdy odbierane są sygnały szerokopasmowe.
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Effects of social media communication on brand equity and brand purchase intention
PublikacjaThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Wycena przedsiębiorstw należących do sektora media
PublikacjaW niniejszym rozdziale monografii Autorka przedstawia spółki notowane na GPW w Warszawie i należące do sektora media. Następnie podejmuje się wyceny ich wartości w oparciu o sześć metod: księgową, likwidacyjną (Wilcoxa-Gamblera), rynkową, dochodową, niemiecką i szwajcarską w latach 2001-2006. Podsumowanie tej części monografii stanowi porównanie odchyleń otrzymanych wyników analizy.
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Dual-wavelength laser polarimeter and its performance capabilities
PublikacjaA dual-wavelength optical polarimetric approach has been proposed as a means of elimination of the systematic errors and estimation of the optical anisotropy parameters for a single DKDP crystal. Our HAUP-related polarimeter uses two semiconductor lasers with the neighbouring wavelengths of 635 nm and 650 nm. Based on the temperature dependence analysis of small characteristic azimuths of light polarization with respect to the...