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Wyniki wyszukiwania dla: experience economy
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublikacjaThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Family business experience and the probability of starting a venture: gender differences in Poland
PublikacjaThe aim of this study is to analyse whether the experience of working in a family member’s business is related differently to the assessed probabilities of men and women starting their own new venture in the future. The research is conducted on a sample of 334 Polish undergraduate students. Poland is an efficiency-driven European economy with a substantial gender gap in entrepreneurship. The results obtained indicate that the relationship...
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Concept for Perfecting the Marketing of New Technologies at Gdańsk University of Technology
PublikacjaThe chapter discusses the problem of improving the use of modern marketing achievements in the development and offering of new technologies, based on the experience of the Gdansk University of Technology (PG). Were discussed the concept, features, benefits and conditions of modern marketing, as well as the essence of the new technologies and ways of transferring them from scientific research units to the economy. Presented past...
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SUICIDES FOR ECONOMIC REASONS AS A MEASURE OF THE STATE OF THE ECONOMY: THE CASE OF POLAND
PublikacjaSuicides are a phenomenon observed in many countries. The causes of a decision so drastic as far as consequences are concerned include i.a. economic reasons. The question arises whether the changing number of suicides reflects the state of the economy. The direct link between the state of the economy and suicides has not been sufficiently studied so far. The authors of this article attempted to identify the links between selected...
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Smart skills and education in a future economy
PublikacjaWhether the role of education is to prepare people for employment or to have meaningful lives in general, it will identify and develop skills and competencies, as well as vocational and personal attributes. Skills, such as critical thinking, novel ideation, and complex cognitive and social skills, are areas where humans continue to outperform smart machines. The purpose of this article is to review the skills and competencies that...
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Commercial function as a treat to the monument - 25 years of experience in the commercialization of monuments in Gdansk, Poland
PublikacjaThe principles of the market economy adopted in Poland in the nineties have significantly touched the resources of immovable monuments. As a result, monuments have become a product of culture subject to the rules of the free market; and state ownership, patronage and decision-making practice has now been replaced by private interest. Practical monument use has also changed with the shift in ownership of objects after privatization...
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Koncepcja doskonalenia marketingu nowych technologii w Politechnice Gdańskiej
PublikacjaW rozdziale podjęto problem doskonalenia wykorzystania dorobku współczesnego marketingu w przygotowaniu i oferowaniu nowych technologii, oparte na doświadczeniach Politechniki Gdańskiej (PG). Omówiono pojęcia, cechy, korzyści i uwarunkowania współczesnego marketingu, jak też istoty nowych technologii i sposobów transferu z jednostek naukowo-badawczych do gospodarki. Przedstawiono dotychczasowe doświadczenia transferu i komercjalizacji...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublikacjaDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Tacit knowledge awareness and sharing as a focal part of knowledge production, Polish-US view on IT, healthcare, and construction industry
PublikacjaIn the knowledge economy era, knowledge production and dissemination are of key interest to individuals, organizations, and economies. Tacit knowledge results from experience, leading to innovation. The learning culture can facilitate the transformation of errors into experiences. This study explores whether mistake acceptance facilitates tacit knowledge awareness and sharing in the information technology, healthcare, and construction...
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A new concept of contemporary marketing
PublikacjaPurpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...
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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublikacjaInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
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Elderly persons professional activity - substantive issues and methodical challenges
PublikacjaPopulation ageing and mass withdrawal of persons around retirement age from the labour market constitutes a serious threat for European Union economy, especially in the so-called new member states. The coming years are expected to bring a considerable increase in public spending on pensions and health care, as well as changes in the structure and size of consumer demand and an increase in the number of socially excluded individuals....
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INTERNATIONALIZATION OF ENTERPRISES IN KAZAKHSTAN AS AN EXAMPLE OF INTERNATIONALIZATION PATTERNS IN THE AREA OF THE EURASIAN ECONOMIC UNION.
PublikacjaThe article aims to show the specificity of the internationalization of Kazakh enterprises, in particular, the pace, scope, intensity, and forms of their internationalization in the Eurasian Economic Union (EEU). The EEU is a relatively young grouping that was established in 2015 by the Republic of Armenia, the Republic of Belarus, the Republic of Kazakhstan, the Kyrgyz Republic and the Russian Federation. EEU creators try to give...
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Processes of enhancing the intelligence of Learning Organizations on the basis of Competence Centers
PublikacjaThe process of organizational learning and proper knowledge management became today one of the major challenges for the organization acting in the knowledge-based economy. According to the observations of the authors of this paper the demand for formalization of knowledge management processes and organizational learning is particularly evident in research institutions, established either by the universities, or the companies. The...
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublikacjaTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
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ASSESSMENT OF FINANCIAL SECURITY OF AN ENTERPRISE ON THE BASIS OF BEHAVIORAL ECONOMICS
PublikacjaThe article substantiates that the level of company’s financial security depends not so much on the indicators of its activity, but on its perception of decision-makers and other stakeholders. At the same time, this perception is formed due to the continuous participation of the stakeholder in operations, constant monitoring of financial indicators, the study of current approaches to enterprise management, changes in the environment,...
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UNIVERSITY - COMPANY COOPERATION IN THE CONTEXT OF THE GEODESY AND CARTOGRAPHY DEVELOPMENT
PublikacjaThis article presents aspects of the cooperation between university and the company, on the example of Polish technical universities, which educate students, in the field of geodesy and cartography (among many others. Nowadays scientific development is one of the most important elements affecting the economy of the country. This involves continuous contact between the two parties, the business community and the scientific societies....
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Banking concentration in the Baltic and Western Balkan states — selected issues
PublikacjaResearch background: In a rapidly changing economic environment companies deepen their cooperation, which entails in all sectors of the economy. The progressive increase in market concentration, especially in the banking sector, is caused by various reasons. Purpose of the article: The purpose of this article is to compare the tendencies within market structures in few countries which origin from similar political systems and...
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Do clusters help companies to "go green"? Experience of Polish National Key Clusters
PublikacjaThis study aims to explore cluster activity in the field of green transformation, taking into account the green, low-carbon and circular economy. Our intention was to identify the main green practices used by cluster organizations, which we showed through the lens of the attributes of both the cluster and the cluster organization. Through our study, we sought to answer the question: what is the role of cluster organizations in...
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Economic situation perception and the growth plans of microenterprises, case of Poland
PublikacjaNumerous scientific studies provide information on the impact of the environment on the launch, operation and growth of businesses. Reflections on the environment can result from two perspectives: the objective and the subjective one. The first relates to the economic analysis and/or sociological research, whereas the second relies on the perception of the environment by the interested parties themselves. While analysing companies...
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Skills Mismatch in the Context of Technological Change
PublikacjaThis dissertation examines the impact of technological change (TC) on skills and competences and how higher education’s role has changed along the way. Quantitative research was conducted to reveal the perceptions of students and employers in Poland on the relevance of particular skills in an ICT based economy. The results of this research show that there is generally a rather insignificant discrepancy in these perceptions....
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Regenarative tourism – between theory and practice
PublikacjaPurpose: The aim of this article is to present a shift in thinking in terms of implementing the systems and practices needed to transition to a regenerative approach in tourism. The article aims to provide concrete ways to change thinking and move towards a regenerative paradigm in the tourism industry. Design/methodology/approach: This viewpoint paper defines regenerative tourism and explores its principles and the possibilities...