Wyniki wyszukiwania dla: OUT-OF-HOME ADVERTISING (OOH)
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Met and unmet care needs of older people with dementia living at home: Personal and informal carers’ perspectives
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Magdalena Brzozowska-Woś dr hab. inż.
OsobyMagdalena Brzozowska-Woś jest absolwentką Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej (specjalność: systemy zarządzania). Jest również absolwentką Podyplomowego Studium Reklamy (Wydział Zarządzania i Ekonomii PG) oraz Podyplomowego Studium Public Relations (SWPS Uniwersytet Humanistycznospołeczny). W latach 2000-2003 współpracowała z Panoramą Internetu sp. z o. o. jako specjalista ds. marketingu. Pełniła również obowiązki...
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Machine Learning- and Artificial Intelligence-Derived Prediction for Home Smart Energy Systems with PV Installation and Battery Energy Storage
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Journal of Global Mobility-The Home of Expatriate Management Research
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<p>Analysis of the degree of acceptance of illness among older adults living in a nursing home undergoing rehabilitation – an observational study</p>
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Non-invasive hemodynamic monitoring as a guide to drug treatment of uncontrolled hypertensive patients: effects on home blood pressure in the BEAUTY study
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JOURNAL OF ADVERTISING RESEARCH
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Molecular modelling of a psychrophilic β-galactosidase
PublikacjaAntarktyczny szczep, gram-ujemnych bakterii, wyizolowanych z przewodu pokarmowego kryla z gatunku Thyssanoessa macrura, sklasyfikowany na podstawie analizy sekwencji nukleotydowej geny 16S rDNA jako Pseudoalteromonas sp. 22b jest producentem wewnątrzkomórkowej zimnolubnej beta-galaktozydazy. Ponieważ enzym ten wykazuje wysoką aktywność katalityczną w zakresie temperatur od 0 do 30 stC, stanowi on atrakcyjny biokatalizator, użyteczny...
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Study washboarding phenomenon in frame sawing machines
PublikacjaPraca dotyczy zjawiska washboarding cechującego się powstawaniem na piłowanej powierzchni sinusoidalnego profilu w przekroju poprzecznym i wzdłużnym. Wzór ten jest efektem drgań poprzecznych piły. Przedstawiono wyniki analiz teoretycznych oraz badań eksperymentalnych, w których wykazano, że zjawisko w przypadku pilarek ramowych jest efektem drgań wymuszonych brzeszczotu oraz regeneracji powstałej fali pierwotnej.
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Composition and distribution of meiofauna, including nematode genera, in two contrasting Arctic beaches.
PublikacjaPraca dotyczy porównania zbiorowiska meiofauny, ze szczególnym uwzględnieniem nicieni, na dwóch różnych plażach Arktycznych. Badania prowadzono na Wyspie Niedzwiedziej należącej do archipelagu Svalbard.
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Education programmes as an element of limiting space and social barriers.CTA Home : Accessible Transportation : TRANSED 2007 [online]. [dostęp 2007.12.31]. Dostępny w World Wide Web: http: //www.tc.gca.ca - TRANSED 2007 COMOTRED
PublikacjaThe article presents education programme " Creating common space" introduced by Gdansk University of Technology - Architecture Department ( Poland) and local authorities. It also contains workshops " Cities without barriers" carried out in Pomeranian cities, where students are taught an additional subject " Designing common space". Liquidation of space barriers is necessary to help the disabled live their lives, develop and become...
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Influence of advertisement in social media in knowledge based economy
PublikacjaIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Analysis of the relationship between the length of eye fixation and the parameters of advertisements visible from the road
PublikacjaIn Poland, many advertising signs addressed to motorists are located along the roadside. Advertisements do not serve any traffic related purpose and can distract drivers making them less reliable and as a consequence, reduce road safety. The existing regulations only apply to the carriageway. The research is conducted as part of the RID project. The objective of the RID project is to create a "Manual for positioning roadside advertising...
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Jacek Rumiński prof. dr hab. inż.
OsobyWykształcenie i kariera zawodowa 2022 2016 2002 1995 1991-1995 Tytuł profesora Habilitacja Doktor nauk technicznych Magister inżynier Prezydent RP, dziedzina nauk inżynieryjno-technicznych, dyscyplina: inzyniera biomedyczna Politechnika Gdańska, Biocybernetyka i inżyniera biomedyczna, tematyka: „Metody wyodrębniania sygnałów i parametrów z różnomodalnych sekwencji obrazów dla potrzeb diagnostyki i wspomagania...
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Dariusz Dąbrowski dr hab. inż.
OsobyDariusz Dąbrowski ukończył studia w Instytucie Okrętowym Politechniki Gdańskiej, a w 1987 roku podjął pracę na tej uczelni na stanowisku asystenta w Zakładzie Organizacji Przemysłu Okrętowego w ówczesnym Instytucie Organizacji i Projektowania Systemów Produkcyjnych. W 1990 roku wyjechał na stypendium TEMPUS, UE, i spędził 14 miesięcy na Uniwersytecie w Sheffield, gdzie uczestniczył w programie Master of Business Administration...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Possibilities of applying standard tools of promotion in place marketing
PublikacjaThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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Model of the Internet mortgage market optimization
PublikacjaThe Internet mortgages are currently a fast growing market, allowing selling mortgages cheaper andfaster than in the traditional methods such as in bank departments.Given the specificity of selling mortgages in the Internet, banks try to sell more mortgages by spendingmore money on advertising and paying higher commission to the brokers selling their products. It is important tooptimise the amounts of money in both sectors (the...
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System load impact on VRRP advertisements delay
PublikacjaThe aim of the paper is to show how system load can affect network tasks (especially VRRP advertising depending on factors such as kernel schedu-ler [3] version, kernel settings and load priority. Two versions of the Linux kernel will be used: 2.6.22 (with "O(1) scheduler) and 2.6.23 (with "CFS" scheduler). "vrrpd" version 0.4 is used as an VRRP protocol implementation.
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Creating a Remote Choir Performance Recording Based on an Ambisonic Approach
PublikacjaThe aim of this paper is three-fold. First, the basics of binaural and ambisonic techniques are briefly presented. Then, details related to audio-visual recordings of a remote performance of the Academic Choir of the Gdańsk University of Technology are shown. Due to the COVID-19 pandemic, artists had a choice, namely, to stay at home and not perform or stay at home and perform. In fact, staying at home brought in the possibility...
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Epitaph of George Hojer in St. Mary's Church in Gdańsk
Dane BadawczeThe data set concerns epigraphy. It refers to the epitaph placed in St. Mary’s Church in Gdańsk, that is dedicated to George Hojer, a citizen of Stralsund, who was travelling all over the Europe and unexpectedly died in Gdańsk in 1585 at the age of 25 during his way back home from Riga. Data set contains one general photo of the epitaph, transcription...
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DETECTION OF BREATHING AND HEART RATE USING AN ECG SIGNAL MEASURED WHILE BATHING IN THE BATHTUB
PublikacjaNowadays a new area of interest is gaining importance - it is home biomedical examination. Intelligent home can be supported by set of devices for habitants observation. It can be particularly useful for elders or person with some health risks but living alone. One of critical locations within the house is bathroom. One of utilities in the bathroom is a bathtub which is sometimes preferred over shower. There are reports of problems...
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Michał Kowalewski dr inż.
OsobyResearch career: Doctoral dissertation "Tolerance robust, dictionary methods of fault diagnosis of electronic circuits with specialized neural classifier". Participation as a performer in four KBN research teams MNiSW and NCBiR concerning the development of diagnostic methods for analog electronic circuits and diagnostics of technical objects using impedance spectroscopy methods. 39 publications, including 10 in magazines,...
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The role of ergonomics in architectonic and marketing operations
PublikacjaThe 20th century, along with the development of mass culture, brought a rapid increase of marketing communications significance. At first, this branch of art had an informational function associated with advertising operations. Nowadays, an increase of marketing specialists’ interest in influencing a human being by the space they stay in may be observed. Ergonomics plays an important role in such operations. The aim of this article...
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Voltage and Current Unbalance Reduction in Power Networks with Distributed Generation and Electric Vehicles
PublikacjaThe current development of prosumer microsources and the expected spread of electric vehicles may cause the appearance of significant current and voltage unbalance in low-voltage (LV) networks. This unbalance, which is an unfavorable phenomenon, may occur when using single-phase photovoltaic (PV) microsources and single-phase home chargers for electric vehicles. This paper presents a proposal for the symmetrization of the LV network...
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Considerations of Computational Efficiency in Volunteer and Cluster Computing
PublikacjaIn the paper we focus on analysis of performance and power consumption statistics for two modern environments used for computing – volunteer and cluster based systems. The former integrate computational power donated by volunteers from their own locations, often towards social oriented or targeted initiatives, be it of medical, mathematical or space nature. The latter is meant for high performance computing and is typically installed...
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Determination of Biogenic Amines in Wine Using Micellar Electrokinetic Chromatography
PublikacjaProduction on a large-scale of fermented alcoholic drinks made from different kinds of fruits is carried out in homes. Although wine laws regulating home production exist, they do not include upper concentration limits of biogenic amines. Therefore, a quick and inexpensive way to determine BAs in wine is crucial. A new analytical method based on micellar electrokinetic chromatography has been developed for the separation of the...
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Designing digital displays and interactive media in today’s cities by night. Do we know enough about attracting attention to do so?
PublikacjaWith the huge transformation in the development of digital screen technology and its consistently decreasing cost, digital billboards are progressively replacing traditional static, two-dimensional poster advertisements in our cities1. Previously, due to the substantial expenditure involved, they were only available to major international brands with vast promotional resources to build their brand fame. Today, however, they are...
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Przestrzenie architektury w kontekście zamieszkiwania
PublikacjaPrzestrzeń architektoniczną można analizować w wielu równoległych rozwar-stwieniach zależnych od rozpatrywanego aspektu lub dokonującego się wyda-rzenia. Rozważając proces tworzenia: od idei do formy, poprzez zapis plastycz-ny, mamy do czynienia z przestrzenia kreacji. Związana z nią jest przestrzeń zamysłu odnoszona do ideowych poczynań współodpowiedzialnych za przeka-zywany w obiekcie komunikat. Z przestrzeni tej wywodzą się...
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Estetyka domu jak element warunkujący poczucie przynależności w procesie zamieszkiwania
PublikacjaDom jest formą schronienia, która stanowi przedmiot w złożonym procesie zamieszkiwania. Jednym z aspektów decydujących o doświadczaniu poczucia utożsamiania w tym procesie jest estetyka tego domu. Dbałość o jej spójność z oczekiwaniami przyszłych mieszkańców i wpasowanie w zastane otoczenie wydają się oczywistym zadaniem architekta. Jednak w przypadku istniejących osiedli mieszkaniowych wielorodzinnych, zwanych potocznie blokowiskami,...
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Skin Conductance Level (SCL) data collected during mental training of group of 30 athletes
Dane BadawczeThe dataset contain raw Skin Conductance Level (SCL) data, collected at a frequency of 40 Hz and expressed in units of microsiemens (μS), during mental training of group of 30 athletes, under the project "Psychophysiology of guided and self-produced imagery in sport".
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Enhanced Remote Control Providing Medical Functionalities
PublikacjaThis paper presents the enhanced remote control and its role in pervasive healthcare in the home. The device was equipped with health-related measurement modules and a message-processing unit. Preliminary results are presented for monitoring of a pulse, hand tremors, grip forces, and for self evaluation procedures. The interaction of the device with the smart environment is presented and discussed.
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"SKONTEKSTOWANE. zamieszkiwanie krajobrazów", dwa tryptyki malarskie, akryl/ podobrazie płócienne, materiał video
PublikacjaPoruszamy się w świecie przemieszanych znaczeń. Kierowani tradycją, doświadczeniem i intuicją przemierzamy przestrzenie odnosząc je do swojego domu. W każdy otaczający krajobraz podświadomie lub celowo wpisujemy siebie. Filtrujemy obraz, dźwięk i zapach włączając wartości niesione przez życie. Dom z marzeń, dom ze wspomnień, dom, do którego tęsknimy, nasz dom: wypełniają kadry i współtworzy historię odwiedzanych miejsc. Przedstawione...
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Self-Organization in Multi-Agent Systems Based on Examples of Modeling Economic Relationships between Agents
PublikacjaThe goal of the research was to observe and analyze self-organization patterns in Multi-Agent Systems (MAS) by modeling basic economic relationships between agents forming a closed loop of relations necessary for their survival. The paper describes a worked-out MAS including an example of a production cycle and used economic rules. A special focus is put on behavior rules and decision systems of an individual agent such as: product...
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‘Interspaces of the house | contextualized. our homes about ourselves’ cykl obrazów [w ramach:] międzynarodowa wystawa zbiorowa | ekspozycja hybrydowa Muestra de Arte Universitario - International MAU-I 2023, 'Interconexiones culturales: mirar cómo miras’
Publikacjainterprzestrzenie domu: skontekstowane. nasze domy o nas samych W obrazie domu rodzinnego, z którym się utożsamiamy widzimy samych siebie. Tak też poznajemy naszych sąsiadów i ludzi z dalszych kręgów kulturowych. Sposób zamieszkiwania, tworzone schronienia współtworzą nasz wizerunek. Migracje, przemieszczenia, przenoszenie kulturowego wzorca domu i jego spasowywanie z realiami zastanymi tworzy przestrzeń innowacyjnych rozwiązań....
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Level and trend uncertainties of Kyoto relevant greenhouse gases in Poland.W: IIASA Home page. Mid-Summer Workshop of Young Scientists Summer Program. 18-19 July 2002, Laxenburg, Austria. Laxenburg: Int. Inst. Applied Syst.** 2002. Dostępny z Internetu: http://www.iiasa.ac.at IIASA - Publications Catalog [s. 1-38, 1 rys. 13 tab. bibliogr. 27 poz.] Poziom i trend niepewności oszacowania emisji gazów cieplarnianych w Polsce
PublikacjaScharakteryzowano metody określania niepewności szacowania emisji gazów cie-plarnianych z różnych źródeł. Wykonano badania i skomentowano wyniki.
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A concept of measurement system based on the Z-Wave standard
PublikacjaIn the paper a new concept of measurement system based on the Z-Wave standard is presented. This standard is dedicated to use mainly in home automation systems, but its properties enable to use it in dispersed measurement systems and support wireless communication between measurement nodes in a mesh-type network. In the paper basic metrological aspects of the Z-Wave standard and an example of impedance measurement system are discussed.
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On the Consumption of Multimedia Content Using Mobile Devices: a Year to Year User Case Study
PublikacjaIn the early days, consumption of multimedia content related with audio signals was only possible in a stationary manner. The music player was located at home, with a necessary physical drive. An alternative way for an individual was to attend a live performance at a concert hall or host a private concert at home. To sum up, audio-visual effects were only reserved for a narrow group of recipients. Today, thanks to portable players,...
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Mural i jego rola w przestrzeni zurbanizowanej
PublikacjaCzym tak naprawdę jest mural? Definicji jest bardzo wiele. Według Słownika języka polskiego PWN mural to „wielkie malowidło wykonane bezpośrednio na ścianie budynku”. Pierwotnymi malowidłami tego typu były prace naskalne z epoki paleolitu. Następnie ważnymi epokami dla rozwoju tego typu prac był starożytny Egipt i starożytny Rzym. Samo słowo „mural” pochodzi z języka hiszpańskiego (h. mural – ścienny; malarstwo ścienne). To dzięki...
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Thermal Imaging in Wound Healing Diagnostics
PublikacjaResults of a project searching for objective, quantitative evaluation of postoperative wound healing in cardiosurgery are presented. We propose simple thermal models of the healing processes after cardiosurgery interventions as objective descriptors allowing classification of patients for extraction and following recovery at home or for prolonged treatment in a hospital. Classification of healing as the normal process or as a process...
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Paweł Burdziakowski dr inż.
Osobydr inż. Paweł Burdziakowski jest specjalista w zakresie fotogrametrii i teledetekcji lotniczej niskiego pułapu, nawigacji morskiej i lotniczej. Jest również licencjonowanym instruktorem lotniczym oraz programistą. Głównymi obszarami zainteresowania jest fotogrametria cyfrowa, nawigacja platform bezzałogowych oraz systemy bezzałogowe, w tym lotnicze, nawodne, podwodne. Prowadzi badania w zakresie algorytmów i metod poprawiających...
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NOMINATION DOSSIER, The Modernist Centre of Gdynia, parts 4 - 7
PublikacjaThe city of Gdynia is commonly known in Poland as a symbol of the country’s independence and evidence of the foresight of planners and politicians. It is the outcome of the efforts and aspirations of generations of people from all kinds of backgrounds who made Gdynia their home. Document prepared by researchers from Gdansk University of Technology and other experts is the important part of the Nomination Dossier prepared for international...
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Measuring pulse rate with a webcam — A non-contact method for evaluating cardiac activity
PublikacjaIn this paper the simple and robust method of measuring the pulse rate is presented. Elaborated algorithm allows for efficient pulse rate registration directly from face image captured from webcam. The desired signal was obtained by proper channel selection and principal component analysis. A developed non-contact method of heart rate monitoring is shown in the paper. The proposed technique may have a great value in monitoring...
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Smart Weighing Scale with Feet-Sampled ECG
PublikacjaIn a smart home, health and well-being monitoring systems could be embedded in everyday devices providing a pervasive care. A home bathroom scale is an example of such a device, typically used to measure body weight and very often its composition (e.g. body water/fat percentage). In this paper, we analyzed a potential use of the bathroom scale to measure electrocardiogram (ECG) from electrodes located on the scale's tile. In particular...
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Research on the phenomena of warming up and free cooling down the car engine
PublikacjaThe average cold start temperature in Europe is 9 degrees C. However, not the average is the most important for the composition of exhaust gases and associated air pollution. The most onerous for the environment are the winter starts when automotive emissions of harmful gases add up in cities with those of home heating systems. The paper presents preliminary studies of warming up and cooling down processes in various environmental conditions....
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Feature extraction in detection and recognition of graphical objects
PublikacjaDetection and recognition of graphic objects in images are of great and growing importance in many areas, such as medical and industrial diagnostics, control systems in automation and robotics, or various types of security systems, including biometric security systems related to the recognition of the face or iris of the eye. In addition, there are all systems that facilitate the personal life of the blind people, visually impaired...
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BIG DATA SIGNIFICANCE IN REMOTE MEDICAL DIAGNOSTICS BASED ON DEEP LEARNING TECHNIQUES
PublikacjaIn this paper we discuss the evaluation of neural networks in accordance with medical image classification and analysis. We also summarize the existing databases with images which could be used for training deep models that can be later utilized in remote home-based health care systems. In particular, we propose methods for remote video-based estimation of patient vital signs and other health-related parameters. Additionally, potential...
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publikacjahe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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Deep learning-enabled integration of renewable energy sources through photovoltaics in buildings
PublikacjaInstalling photovoltaic (PV) systems in buildings is one of the most effective strategies for achieving sustainable energy goals and reducing carbon emissions. However, the requirement for efficient energy management, the fluctuating energy demands, and the intermittent nature of solar power are a few of the obstacles to the seamless integration of PV systems into buildings. These complexities surpass the capabilities of rule-based...
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A telemedical and an outpatient thoracic impedance measurements - a validation algorithm of the electrodes placement
PublikacjaThis paper presents the algorithm for validation of electrodes locations for the thoracic impedance measurements. In particular the presented algorithm was designed to perform the telemetric sleep apnea monitoring. One of the problems, during the clinical tests of a developed device, was to preserve the repeatability of measurements. It strongly depended on the appropriate electrodes placement on the examined person’s thorax. It...