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wyświetlamy 1000 najlepszych wyników Pomoc
Wyniki wyszukiwania dla: social media marketing
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Models of using the Internet by young Poles and their social capital.
PublikacjaHighlights • Study examining Polish youth on internet usage styles. • Online communication is the most common form of spending time on the Internet. •...
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Territorial Marketing
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2022
Kursy Online -
Marketing Terytorialny
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2023
Kursy Online -
MARKETING IM_2021
Kursy Online -
Marketing terytorialny
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów, w formule online.
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MARKETING IM_2022
Kursy Online -
MARKETING ID_2024
Kursy Online -
Indicator of coverage of expenses with income from contributions in the Social Insurance Fund
Dane BadawczeThe consequences of the COVID-19 pandemic negatively affected the picture of the financial situation of the Social Insurance Fund. In the period from January to June this year. the fund's expenditure amounted to PLN 130.0 billion, while revenues from premiums and their derivatives amounted to PLN 92.2 billion. As a result, in the first half of this...
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Social perception of technological innovations at sports facilities: justification for financing ‘white elephants’ from public sources? The case of Euro 2012 Stadiums in Poland
PublikacjaThe main purpose of the paper is to provide a monetary valuation of social benefits in connection with the hypothetical implementation of technological innovations at four Euro 2012 stadiums in Poland. Not only the construction of the sport’s arenas, but also the ongoing maintenance drain the pockets of Polish taxpayers. At the same time Euro 2012 stadiums remain underused, which familiarize the host cities with the concept of ‘white...
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COMPARISON OF THE CONVENTIONAL AND ALTERNATIVE GRANULAR MATERIALS FOR DUAL-MEDIA FILTRATION OF GROUNDWATER: PILOT PLANT TESTING
PublikacjaNowadays, occurrence of abnormal mineral or organic natural (geogenic) compounds concentrations, in ground and infiltration water, but also quite often in surface waters, is now a common problem encountered in Poland, Europe and many other countries throughout the world. The most concern is usually paid on the removal of iron (Fe) and manganese (Mn) as well as anthropogenic compounds (in particular referring to the organic compounds...
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Marketing in services
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FACES OF MODERNISM - URBAN PLANNING OF SOCIAL HOUSING ESTATES IN GDANSK AND HAMBURG-ALTONA
PublikacjaThe paper aims to compare the modernistic social housing estates built during the interwar period in the Free City of Gdansk and in Altona, the small neighbour of Hamburg. The comparison is based on the analysis of the factors, which significantly affected the decisions regarding spatial transformations and the development of both cities in that time. These factors include primarily: poor living conditions, resulting from the explosive...
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The Future of the University? Social Activism among Young Polish Scholars
PublikacjaThe question “Quo vadis, Academia?” is posed by scholars, research administrators, journalists and is also ofound in public opinion in Poland in different contexts. Authors of the article do not call into question the necessity of changes of contemporary universities, but they think that the source of changes should be characterized by a bottom-up approach, especially by those who have already achieved extraordinary scientific...
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Self-advocates with intellectual disability about their work as social educators – a qualitative Polish study
PublikacjaThe paper presents the opinions of self-advocates with mild intellectual disability about their work as social educators – public self-advocates raising disability awareness. Six semi-structured individual interviews were conducted. Data was analyzed within the framework of Interpretative Phenomenological Analysis. The themes which emerged from the interviews comprise: the motives of educators to work as self-advocates, opportunities...
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Topic 1: Transformations / Spatial form design, scale 1:1
Kursy OnlineBrief description: The subject matter of the spatial form design classes is transformation. First, a black square becomes a flat graphic composition, which is then converted to color. The final stage of the transformation process is a spatial object, which is by assumption devoid of any utilitarian functions. Course content / classes schedule: 1. Graphic. The task is to create an achromatic flat composition in the contrast...
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Aging in the Social Space
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Social and Solidarity Economy
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublikacjaWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Corporate Social Responsibility and Family Business: Current Debates and Future Prospects
PublikacjaThis paper aims at examining the main perspectives on corporate social responsibility (CSR) in family firms discussed in international literature. The topic of CSR has grown exponentially in the last two decades in both, business practice and as an area of interest among academics and researchers. Most studies focus on multinational corporations, some on small and medium enterprises (SMEs) and the smallest number on family business...
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Przestrzeń Społeczna (Social Space)
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Improving social competencies of architecture students through participatory design of marketplace regeneration
PublikacjaThe article discusses the involvement of architecture students in actual urban regeneration projects through participatory design and tray to respond question how it can improve students social competences, and benefit their future careers as architects and urban planners. By using the example of the student workshops conducted in 2019 at the Faculty of Architecture, GdanskTech, the article discusses the specific methods applied...
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Social Capital, Human Capital, Tacit Knowledge, and Innovations: A Polish-US Cross-Country Study
PublikacjaThis study measures the relationship between human and social capital (internal and external) and tacit knowledge sharing's influence on innovativeness among knowledge workers employed in Polish (n=1050) and US (n=1118) organizations. The structural equation modeling method revealed that internal social capital matters more for organizational innovativeness in the US. In Poland, both external and internal were important. Specifically,...
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Critical perspectives on media architecture
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Social Differentiation of the Perception and Human Tissues Donation for Research Purposes.
PublikacjaThe willingness to donate human biological material for research purposes is shaped by socio-cultural factors; however, there is a lack of studies analysing the social perception of different human tissues, which may affect such willingness. This study aimed to distinguish different sociocultural categories of human tissues and types of potential donors based on their willingness to donate material. Quantitative research was...
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Hidden Markov Models for Visual Processing of Marketing Leaflets
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On the peculiarities of anti-plane surface waves propagation for media with microstructured coating
PublikacjaWe discuss new type of surface waves which exist in elastic media with surface energy. Here we present the model of a coating made of polymeric brush. From the physical point of view the considered model of surface elasticity describes a highly anisotropic surface coating. Here the surface energy model could be treated as 2D reduced strain gradient continuum as surface strain energy depends on few second spatial derivatives of...
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Anna Drapińska dr hab.
Osobydr hab. Anna Drapińska, prof. PG wykształcenie - magister ekonomii - Uniwersytet Gdański, Wydział Zarządzania (1993) stopień / tytuł naukowy doktor habilitowany nauk ekonomicznych w zakresie nauk o zarządzaniu – Uniwersytet Ekonomiczny we Wrocławiu, Wydział Nauk Ekonomicznych (2012) doktor nauk ekonomicznych w zakresie ekonomii – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (1998) zatrudnienie Politechnika Gdańska,...
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Methodological challenges in social entrepreneurship – on the nexus of economics and management area
PublikacjaIn this paper we make an attempt distinguishing challenges in SE research agenda in Polish and beyond. We identify what can impede the development of this area in Polish discourse These challenges vary in scope. They involve the dilemma between either economics or management as disciplinary settings. Also the understanding of social economy as such determines the chaos. Additionally, divergences in paradigms where researchers situate...
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Modele relacji między Corporate Social Responsibility a public relations
PublikacjaArtykuł jest próbą usystematyzowania dotychczasowych rozstrzygnięć dotyczących relacji między CSR [Corporate Social Responsibility] i public relations - występujących tak w literaturze przedmiotu jak i w praktyce organizacji. Autorka prezentuje też własną koncepcję, proponując trzy modele, które opisują i wyjaśniają nie tylko wzajemne relacje między CSR i PR, ale też i wyjaśniają funkcje, jakie nadaje się w organizacjach działaniom...
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The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy [Book Review]
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublikacjaObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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Signal Propagation in Electromagnetic Media Modelled by the Two-Sided Fractional Derivative
PublikacjaIn this paper, wave propagation is considered in a medium described by a fractional-order model, which is formulated with the use of the two-sided fractional derivative of Ortigueira and Machado. Although the relation of the derivative to causality is clearly specified in its definition, there is no obvious relation between causality of the derivative and causality of the transfer function induced by this derivative. Hence, causality...
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The analysis of temperature changes of the saliva traces left on the fur during laboratory rats social contacts
PublikacjaAutomatic analysis of complex rodent social be- havior, especially aggressive ones, is of important scientific interest. In this paper we analyze the properties of the data created as a result of aggressive rodent social behavior. Detec- tion of specific aggressive behaviors is based on the event of leaving traces of saliva on the fur of the attacked individual, which are clearly visible in the thermal imaging. The traces change...
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Corporate social responsibility and forward default risk mediated by financial performance and goodwill
PublikacjaIn today’s business environment, corporate social responsibility (CSR) has become an increasingly significant factor for firms. This study is driven by the motivation to add to the current literature by investigating the mediating elements that explain the relationship between CSR and forward default risk. In this paper, we attempt to identify the important mediators and give a more comprehensive explanation of this connection...
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Volunteerism in the last year as a moderator between empathy and altruistic social value orientation: An exploratory study
PublikacjaVolunteerism is a sustained prosocial activity, and young adults are one of the most important targets for organizations recruiting volunteers. Empathy and altruistic social value orientation measured by a decomposed game are dispositional traits that might foster engagement in volunteerism. Using a self-report online-based questionnaire study on two groups of young adults (aged 18-35, N = 224 non-volunteers and N = 178 volunteers...
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INTEGRATION OF THE MOBILE PLATFORMS BASED ON SOCIAL NETWORK SERVICE DIRECTED AT USERS LOCALIZATION
PublikacjaThis paper presents an architecture overview and some aspects of implementation of the social network service directed at users localization. It shows how web services can be used as a tool for integrating different mobile platforms with a web application. The main focus is set on communication between system elements and related problems.
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Marketing Research IM
Kursy Online -
Marketing IM_winter 2023
Kursy Online -
GP- Marketing terytorialny
Kursy OnlineKurs przeznaczony jest dla studentów Gospodarki Przestrzennej trzeciego semestru magisterskiego. Przedmiotem wykładów są zagadnienia związane z marketingiem terytorialnym, w tym między innymi z aspektami marketingu miasta, marki miejsca, brandingu miejskiego oraz planami i strategiami marketingu terytorialnego.
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Social Entrepreneurship and Social Enterprise Phenomenon: Antecedents, Processes, Impact across Cultures and Contexts
Publikacja.
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Influence of heterogeneous air entry pressure on large scale unsaturated flow in porous media
PublikacjaThe paper presents numerical simulations of water infiltration in unsaturated porous media containing coarse-textured inclusions embed- ded in fine-textured background material. The calculations are performed using the two-phase model for water and air flow and a simplified model known as the Richards equation. It is shown that the Richards equation cannot correctly describe flow in the presence of heterogeneities. How- ever, its...
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Corporate social responsibility and project management: towards a better understanding of their relationship
PublikacjaThe main purpose of this article is to identify the fields of convergence, if any, between two management concepts and business practices, namely Corporate Social Responsibility (CSR) and Project Management (PM). To achieve the formulated goal, a systematic literature review (SLR), including bibliometric analysis, LOESS regression analysis, and text mining, was performed. This analysis allowed us to distinguish five categories...
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Wykład Marketing, sponsoring w zarządzaniu klubem piłkarskim
WydarzeniaWydziałowa Rada Studentów WZiE, Samorząd Studentów PG oraz Koło Naukowe Profit zapraszają na wykład „Marketing i sponsoring jako narzędzia w zarządzaniu klubem piłkarskim”.
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Novel Tools as New Challenges to HRM Communicational Practices (and the Increasingly Important Social Role of the Manager)
PublikacjaEach communicational process consists inseparably of three aspects: the linguistic (which means the whole language content of the message), technical (which states the form of the message) and the social (meaning social relations, emotions, behaviours). The recent COVID-19 pandemic deeply influenced several layers of our lives. But the main aim of this chapter is to focus on the communicational processes that normally take place...
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How does institutional and natural social support shape the beliefs about psychological help among policemen?
PublikacjaEffectiveness of social support mechanisms results from interacting subjective factors (beliefs about help from others) and context (social network available). Organized institutional support and perception of natural support reduce barriers in obtaining psychological help.
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Roads unsafety - social costs
PublikacjaThe condition of road safety has a significant impact on the quality of citizens' life. Yearly, one in a hundred families in Poland suffers because of road accidents. It is affected by them not only in material terms but first and foremost in moral terms. Road accidents are one of the main causes of degradation in the quality of life. In Poland we hardly know anything about the fate of the road traffic victims, their life problems...
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Adam Szymkiewicz prof. dr hab. inż.
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A review of digital fashion research: before and beyond communication and marketing
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