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Wyniki wyszukiwania dla: online communication
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublikacjaThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Hybrid Laboratory of Radio Communication With Online Simulators and Remote Access
PublikacjaContribution: Two toolsets for the remote teaching of radio communication laboratory classes: 1) online simulators for individual work of students and 2) a remote access system to laboratory workstations for group work. Initial assumptions and method of implementation of both tools are presented. Background: The COVID-19 pandemic has forced a change in teaching at all levels of education. The specificity of practical classes, such...
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Social Communication. Online Journal
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Online Journal of Communication and Media Technologies
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Turkish Online Journal of Design Art and Communication
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Mixed electromagnetic - circuits modeling and parallelization for rigorouscharacterization of cosite interference in wireless communication channels. W: UGC 2002 Homepage [online]. Department of Defense High Performance Com- puting Modernization Program. Users Group Conference 2002. Austin, Texas, USA. June 10-14, 2002. [Dostęp: 15 grudnia**2002]. Dostępny w World Wide Web: http://www.hpcmo.hpc.mil/Htdocs/UGC/UGC02/paper/[45 slajdów]. Modelowanie układów elektromagnetycznych i zrównoleglanie w celu określenia wzajemnych oddziaływań w bezprzewodowych kanałach komunikacyjnych.
PublikacjaRównoległe działanie sąsiadujące modułów nadawczo-odbiorczych typowo prowa-dzi do efektów ubocznych z powodu wzajemnych oddziaływań, które obniżają pa-rametry sieci. W celu scharakteryzowania takich efektów, zaprezentowano roz-wiązanie równań Maxwella w dziedzinie czasu z modelowaniem efektów nielinio-wych.
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Effects of social media communication on brand equity and brand purchase intention
PublikacjaThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Nadzeya Sabatini dr
OsobyNadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion...
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublikacjaThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Event-Triggered Communication in Cooperative, Adaptive Model Predictive Control of a Nuclear Power Plant’s Turbo–Generator Set
PublikacjaThis paper discusses the issue of optimizing the communication between the components of a cooperating control system formed by a pair of MPC controllers of a nuclear power plant turbine set using online recursive least squares identification. It is proposed to use event-triggered communication, i.e., sending information only at selected time instants, as opposed to the standard approach where communication is triggered by time...
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Do online reviews reveal mobile application usability and user experience? The case of WhatsApp
PublikacjaThe variety of hardware devices and the diversity of their users imposes new requirements and expectations on designers and developers of mobile applications (apps). While the Internet has enabled new forms of communication platform, online stores provide the ability to review apps. These informal online app reviews have become a viral form of electronic wordof-mouth (eWOM), covering a plethora of issues. In our study, we set ourselves...
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The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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The impact of brand communication on brand equity through Facebook
PublikacjaPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Study on Speech Transmission under Varying QoS Parameters in a OFDM Communication System
PublikacjaAlthough there has been an outbreak of multiple multimedia platforms worldwide, speech communication is still the most essential and important type of service. With the spoken word we can exchange ideas, provide descriptive information, as well as aid to another person. As the amount of available bandwidth continues to shrink, researchers focus on novel types of transmission, based most often on multi-valued modulations, multiple...
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Scholarly communication activities in the fields of chemistry and economics. A Polish perspective
PublikacjaThis study examines the scholarly communication activities in two scientific fields, chemistry and economics, in a Polish context. The dissertation aims at investigating what characterises the publishing choices of researchers and what supplementary forms for the dissemination of research output are used by scholars. In addition, the paper is looking into what are the views and awareness of open access and institutional repositories...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublikacjaBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Employees With Autism Spectrum Disorders in the Digitized Work Environment: Perspectives for the Future
PublikacjaThe aim of this article is to examine the opportunities for employees with autism spectrum disorders (ASDs), arising from digital technology (DT) development. The author discusses assistive technology (AT) as a mean of creating a better work environment, making the digitized workplace more friendly for people with ASD. A possible solution of communication problems is replacing the interpersonal communication between employees with...
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Blended Learning Model for Computer Techniques for Students of Architecture
PublikacjaAbstract: The article summarizes two-year experience of implementing hybrid formula for teaching Computer Techniques at the Faculty of Architecture at the Gdansk University of Technology. Original educational e-materials, consisting of video clips, text and graphics instructions, as well as links to online resources are embedded in the university e-learning educational platform. The author discusses technical constraints associated...
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Models of using the Internet by young Poles and their social capital.
PublikacjaHighlights • Study examining Polish youth on internet usage styles. • Online communication is the most common form of spending time on the Internet. •...
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Edge-Computing based Secure E-learning Platforms
PublikacjaImplementation of Information and Communication Technologies (ICT) in E-Learning environments have brought up dramatic changes in the current educational sector. Distance learning, online learning, and networked learning are few examples that promote educational interaction between students, lecturers and learning communities. Although being an efficient form of real learning resource, online electronic resources are subject to...
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Workshop on Approximation and Online Algorithms
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Fast Collaborative Graph Exploration
PublikacjaWe study the following scenario of online graph exploration. A team of k agents is initially located at a distinguished vertex r of an undirected graph. At every time step, each agent can traverse an edge of the graph. All vertices have unique identifiers, and upon entering a vertex, an agent obtains the list of identifiers of all its neighbors. We ask how many time steps are required to complete exploration, i.e., to make sure...
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Fast collaborative graph exploration
PublikacjaWe study the following scenario of online graph exploration. A team of k agents is initially located at a distinguished vertex r of an undirected graph. At every time step, each agent can traverse an edge of the graph. All vertices have unique identifiers, and upon entering a vertex, an agent obtains the list of identifiers of all its neighbors. We ask how many time steps are required to complete exploration, i.e., to make sure...
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E-learning in tourism and hospitality: A map
PublikacjaThe impact of information and communication technologies (ICT) on tourism and hospitality industries has been widely recognized and investigated as a one of the major changes within the domains in the last decade: new ways of communicating with prospective tourists and new ways of purchasing products arisen are now part of the industries’ everyday life. Poor attention has been paid so far to the role played by new media in education...
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Overcoming Challenges of Virtual Scrum Teams: Lessons Learned Through an Action Research Study
PublikacjaAfter the COVID-19 breakout, agile teams found themselves in situations that “pure agilists” and textbooks on agile methods had preferred to ignore. Whereas agile mindsets helped them to quickly shift to remote work, mere virtualization of agile practices often proved insufficient, and several challenges emerged. This paper reports on an Action Research project carried out in Lufthansa Systems Poland with the aim of (1) revisiting...
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Using Moodle as a Solution to Interdisciplinary E-collaboration Issues
PublikacjaRapid technological development in recent years has contributed to numerous changes in many areas of life, including education and communication. Establishing interdisciplinary collaboration brings many benefits, however, it is often associated with numerous problems and inconveniences, as well as the need of constant improvement, lifelong learning, professional development (CPD) and finding an effective way of information transferring....
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublikacjaArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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Utilizing online collaborative games to facilitate Agile Software Development
PublikacjaEffective collaboration and interaction among the development team and between the team and the customer as well as proactive attitude in initiating and implementing improvements play vital roles in the success of agile projects. The challenge is how to address these social aspects since neither the Agile Manifesto nor the Scrum Guide specify techniques that aid the human side of software development. To fill this gap, we developed...
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Arsalan Muhammad Soomar Doctoral Student
OsobyHi, I'm Arsalan Muhammad Soomar, an Electrical Engineer. I received my Master's and Bachelor's Degree in the field of Electrical Engineering from Mehran University of Engineering and Technology, Jamshoro, Sindh, Pakistan. Currently enrolled as a Doctoral student at the Gdansk University of Technology, Gdansk, Poland. Also worked in Yellowlite. INC, Ohio as a Solar Design Engineer. HEADLINE Currently Enrolled as a Doctoral...
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Exploring ontological approach for user requirements elicitation in design of online virtual agents
PublikacjaEffective user requirements elicitation is a key factor for the success of software development projects. There are many qualitative and quantitative research studies that promulgate particular methods and show the application of user requirements elicitation in particular domains. However, few try to eliminate the burden of ambiguity in gathered data, naturally occurring in different groups of stakeholders. This paper deals with...
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Online representation of Switzerland as a tourism destination: An exploratory research on a Chinese microblogging platform
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Magdalena Szuflita-Żurawska
OsobyMagdalena Szuflita-Żurawska jest kierownikiem Sekcji Informacji Naukowo-Technicznej na Politechnice Gdańskiej oraz Liderem Centrum Kompetencji Otwartej Nauki przy Bibliotece Politechniki Gdańskiej. Jej główne zainteresowania badawcze koncentrują się w obszarze komunikacji naukowej oraz otwartych danych badawczych, a także motywacji i produktywności naukowej. Jest odpowiedzialna między innymi za prowadzenie szkoleń dla pracowników...
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Exploring the role of brand experience in driving consumer emotions and engagement with sports brands in Australia
PublikacjaPurpose: This paper aims to fill the theoretical gap in understanding and practical implementation by examining how sports brands in Australia use brand experience to link emotional response and brand engagement. Design/methodology/approach: The study fits into the positivist paradigm. The starting point is the stimulus-organism-response theory. A quantitative method, which is an online survey, was used to collect data. Responses...
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Karol Flisikowski dr inż.
OsobyKarol Flisikowski jest profesorem uczelni w Katedrze Statystyki i Ekonometrii, Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej. Jest odpowiedzialny jest za prowadzenie zajęć ze statystyki opisowej i matematycznej (w języku polskim i angielskim), a także badań naukowych w zakresie statystyki społecznej. Był uczestnikiem wielu konferencji o zasięgu krajowym, jak i międzynarodowym, gdzie prezentował wyniki prowadzonych przez...
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Marek Czachor prof. dr hab.
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Multifactor consciousness level assessment of participants with acquired brain injuries employing human–computer interfaces
PublikacjaBackground A lack of communication with people suffering from acquired brain injuries may lead to drawing erroneous conclusions regarding the diagnosis or therapy of patients. Information technology and neuroscience make it possible to enhance the diagnostic and rehabilitation process of patients with traumatic brain injury or post-hypoxia. In this paper, we present a new method for evaluation possibility of communication and the...
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Discriminatory expressions, the young and social networks: The effect of gender
PublikacjaIn the framework of the «Project I: CUD» (Internet: Creatively Unveiling Discrimination), carried out in the United Kingdom, Italy, Belgium, Romania and Spain, we conducted a study into the expressions of discrimination used by young people on social network sites. To do so we designed a methodological strategy for detecting discriminatory content in 493 Facebook profiles and used this strategy to collect 363 examples for further...
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Magdalena Brzozowska-Woś dr hab. inż.
OsobyMagdalena Brzozowska-Woś jest absolwentką Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej (specjalność: systemy zarządzania). Jest również absolwentką Podyplomowego Studium Reklamy (Wydział Zarządzania i Ekonomii PG) oraz Podyplomowego Studium Public Relations (SWPS Uniwersytet Humanistycznospołeczny). W latach 2000-2003 współpracowała z Panoramą Internetu sp. z o. o. jako specjalista ds. marketingu. Pełniła również obowiązki...
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Urszula Szybowska mgr
OsobyZawodowo zajmuje się rozwijaniem działań w zakresie obsługi i kształcenia polskich i zagranicznych użytkowników Biblioteki PG oraz w zakresie rozwoju i promowania projektów mobilnościowych w ramach programu Erasmus+. W latach 2017-2020 koordynator ds. współpracy międzynarodowej w Bibliotece PG ; od roku 2020 koordynator ds. programu Erasmus+ w Bibliotece PG ; 2018-2023 bibliotekarz ds. mediów społecznościowych Biblioteki Politechniki...