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Search results for: MARKETING MIX
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Marketing Research IM - winter 2022/2023
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MARKETING RELACJI_ AG I - lato 2024
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Marketing Research ID - summer 2023/2024
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Marketing Research IM - winter 2023/2024
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Marketing Research BiM - summer 2023/2024
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Magdalena Gajewska prof. dr hab. inż.
PeopleMagdalena Gajewska (born June 1th 1968 in Gdańsk) in 1993 graduated Hydro-Engineering Faculty at Gdańsk University of Technology. At present she is an assistant professor in the Department of Water and Wastewater Technology at the Faculty of Civil and Environmental Engineering GUT. PhD (2001) and habilitation (2013) in the discipline of environmental engineering. In the 2016-2020 term, serves as Vice -dean for science. She...
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Extracting functional groups of ALLINI to design derivatives of FDA‐approved drugs: Inhibition of HIV‐1 integrase
PublicationHIV‐1 integrase (IN) is crucial for integration of viral DNA into the host genome and a promising target in development of antiretroviral inhibitors. In this work, six new compounds were designed by linking the structures of two different class of HIV‐1 IN inhibitors (active site binders and allosteric IN inhibitors (ALLINIs)). Among newly designed compounds, INRAT10b was found most potent HIV‐1 IN inhibitor considering different...
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Lean Six Sigma Black Belt
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Business applications of geolocation - modern solutions and trends
PublicationThe technological development of geolocation systems has resulted in the utilization of physical location of users by a growing number of entrepreneurs. As mobile technology develops, the use of geolocation in business is becoming widespread with a new range of geomarketing techniques. Entrepreneurs therefore more often utilize geolocation in their promotional and operational activities. In this article mobile-based geolocation...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublicationSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Cancer immune escape: the role of antigen presentation machinery
PublicationThe mechanisms of antigen processing and presentation play a crucial role in the recognition and targeting of cancer cells by the immune system. Cancer cells can evade the immune system by downregulating or losing the expression of the proteins recognized by the immune cells as antigens, creating an immunosuppressive microenvironment, and altering their ability to process and present antigens. This review focuses on the mechanisms...
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Dorota Dominika Kamrowska-Załuska dr hab. inż. arch.
PeopleProf. Dorota Kamrowska-Zaluska, architect and urban planner, Associate Professor and Director of mid-career program on Urban development and management of metropolitan areas, at the Department of Urban Design and Regional Planning at Faculty of Architecture, Gdansk University of Technology; Visiting Scholar and Research Fellow at several research institutions incl. Massachusetts Institute of Technology (2013), Charted Urban Planner...
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublicationGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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Computer Aided Telediagnostics System for Stoma Patients
PublicationStoma surgery may concern patients with colorectal cancer and inflammatory bowel disease. More than half of patients diagnosed with colon cancer present at an advanced stage, and palliative treatment may involve stoma formation. This type of surgery may change the patient’s life strongly, therefore they should receive special medical care. The paper presents the assumptions, concept, and architecture of the Stoma-Alert diagnosis...
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Ultrasonic wave propagation and digital image correlation measurements of polyolefin fibre-reinforced concrete beams under 3-point bending (beam B-002)
Open Research DataThe DataSet contains the results of the mechanical behaviour of a concrete beam under a 3-point bending test. The beams had dimensions 15 x 15 x 70 cm3. The beam B-Con was made of concrete without fibres (as the reference beam), while beams B-002, B-004, and B-006 were manufactured from the concrete mix containing 2 kg/m3, 4 kg/m3 and 6 kg/m3 of fibres,...
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Ultrasonic wave propagation and digital image correlation measurements of polyolefin fibre-reinforced concrete beams under 3-point bending (beam B-Con)
Open Research DataThe DataSet contains the results of the mechanical behaviour of a concrete beam under a 3-point bending test. The beams had dimensions 15 x 15 x 70 cm3. The beam B-Con was made of concrete without fibres (as the reference beam), while beams B-002, B-004, and B-006 were manufactured from the concrete mix containing 2 kg/m3, 4 kg/m3 and 6 kg/m3 of fibres,...
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Ultrasonic wave propagation and digital image correlation measurements of polyolefin fibre-reinforced concrete beams under 3-point bending (beam B-004)
Open Research DataThe DataSet contains the results of the mechanical behaviour of a concrete beam under a 3-point bending test. The beams had dimensions 15 x 15 x 70 cm3. The beam B-Con was made of concrete without fibres (as the reference beam), while beams B-002, B-004, and B-006 were manufactured from the concrete mix containing 2 kg/m3, 4 kg/m3 and 6 kg/m3 of fibres,...
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Ultrasonic wave propagation and digital image correlation measurements of polyolefin fibre-reinforced concrete beams under 3-point bending (beam B-006)
Open Research DataThe DataSet contains the results of the mechanical behaviour of a concrete beam under a 3-point bending test. The beams had dimensions 15 x 15 x 70 cm3. The beam B-Con was made of concrete without fibres (as the reference beam), while beams B-002, B-004, and B-006 were manufactured from the concrete mix containing 2 kg/m3, 4 kg/m3 and 6 kg/m3 of fibres,...
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BADANIA MARKETINGOWE _ZII N_2022/2023 - sem. letni
e-Learning CoursesCelem przedmiotu jest zapoznanie studentów z różnymi metodami pozyskiwania i analizy informacji niezbędnych do podejmowania decyzji w obszarze marketingu.
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MARKETING I BADANIA MARKETINGOWE _ZII N_2023/24 - sem. letni
e-Learning CoursesCelem przedmiotu jest zapoznanie studentów z różnymi metodami pozyskiwania i analizy informacji niezbędnych do podejmowania decyzji w obszarze marketingu.
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Zarządzanie tożsamością w organizacjach na różnych poziomach zagregowania
PublicationNiniejszy artykuł stanowi naukową refleksję nad pojęciem tożsamości grupowej, odnoszonej do przedsiębiorstw oraz ich agregatów, określanych przez autorkę mianem „organizacji na wyższych poziomach zagregowania”. Głównym celem artykułu jest przegląd literatury z zakresu tożsamości przedsiębiorstwa, a na tej podstawie próba ustalenia czym jest taka tożsamość i co się na nią składa. Na wstępie autorka przedstawia definicje tożsamości...
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The Factors Affecting Group Identity of Cluster Structures
PublicationThe paper provides a new approach to cluster analysis, basing on a sociologically rooted concept of identity. The authors state that identity in cluster structures is formed by two main groups of factors – uncontrollable or slightly controllable factors (identity mix) and factors that can be fully controlled by a cluster initiative (corporate identity mix). It means that the cluster coordinator is able to consciously build the...
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Badania doświadczenia użytkownika (User Experience) w projektowaniu interakcji użytkownik-system
PublicationArtykuł omawia coraz częściej używany termin "doświadczenie użytkownika" (ang. User Experience - UX) oraz je-go znaczenie dla emocjonalnych aspektów satysfakcji użytkownika produktów informatycznych i usług on-line. Dokona-no przeglądu czterech głównych podejść badawczych stosowanych obecnie w odniesieniu do tematyki UX: projektowa-nie interakcji, e-marketing, pomiary psychofizjologiczne i współprojektowanie usług. Przedyskutowano...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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How non-technological innovation saved the day by using ICT
PublicationCertainly, the current pandemic situation provides a lot of evidence of the need for non-technological innovations, both in the area of company organization and marketing. Socio-cultural innovations are not less important. Therefore, the role of non-technological innovation during the COVID-19 pandemic is discussed in the sixth chapter. Innovations supported by digital solutions have become a silent heroes for many companies as...
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The Relational Benefits and the Quality of Services in Tourism
PublicationIn a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...
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Dynamic Signal Strength Mapping and Analysis by Means of Mobile Geographic Information System
PublicationBluetooth beacons are becoming increasingly popular for various applications such as marketing or indoor navigation. However, designing a proper beacon installation requires knowledge of the possible sources of interference in the target environment. While theoretically beacon signal strength should decay linearly with log distance, on-site measurements usually reveal that noise from objects such as Wi-Fi networks operating in...
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Regional quality contests based on business excellence models – Pomeranian case study
PublicationCompetitions based on models of organizational excellence have significant potential. Organizations participating in these initiatives have the chance not only to get marketing benefits, but also gain comprehensive knowledge about their management systems. Moreover, thanks to the structure of models of excellence an organization can plan in detail the improvement activities in its main processes. The aim of the authors is to analyze...
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Czujniki wielkości nieelektrycznych [moduł dyscyplinarny, do wyboru Grupy A i B] 2022/2023
e-Learning CoursesProwadzący: dr hab. inż. Grzegorz Lentka, prof. PG Terminy: ( 3 godz. x 5 spotkań online): 19.11 (sob.) g. 9:15 – 11:45 (3x 45 min + 15 min przerwy) 20.11 (ndz.) g. 9:15 – 11:45 (3x 45 min + 15 min przerwy) 17.12 (sob.) g. 9:15 – 11:45 (3x 45 min + 15 min przerwy) 18.12 (ndz.) g. 9:15 – 11:45 (3x 45 min + 15 min przerwy) 14.01 (sob.) g. 12:00 do 14:30 (3x 45 min + 15 min przerwy) Tematyka realizowanego przedmiotu obejmuje: Wprowadzenie...
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FTIR spectra of VO2 and V2O3 nanostructures
Open Research DataThe DataSet contains the FTIR spectra of VO2 and V2O3 nanostructures obtained by the sol-gel with different reaction conditions. The information about xerogel powder synthesis is described in the Journal of Nanomaterials. The xerogel powder was annealing under argon atmosphere in the temperature range 400-1000C. The results show that the morphology...
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Ag/Pt-modified TiO2 nanoparticles for toluene photooxidation in the gas phase
PublicationAg/Pt-modified TiO2nanocomposites were synthesized using the sol–gel method. The effect of metal typeand amount as well as synthesis route on the photocatalytic activity in reaction of toluene removal, usedas a model volatile organic compound, was investigated. Toluene, at the concentration of about 200 ppm,was irradiated over modified TiO2using light-emitting diodes (LEDs, max= 415 nm). The results showedthat toluene could be...
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Selectivity of amperometric gas sensors in multicomponent gas mixtures
PublicationIn recent years smog and poor air quality became a growing environmental problem. There is a need to continuously monitor the quality of air. The lack of selectivity is one of the most important problems limiting the use of gas sensors for this purpose. In this study, a selectivity of the six amperometric gas sensors is being investigated. Calibration of sensors has been performed in order to find a correlation between concentration...
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HCI and the economics of user experience
PublicationRodział przezentuje możliwości rozwinięcia zakresu tradycyjnych badań HCI (Human-Computer Interaction) o zagadnienia ekonomiczne, związane z jakością usług on-line, postrzeganą przez użytkownika/klienta. Praca zawiera modele jakości usług on-line oparte na elementach marketingu relacji i na wykorzystaniu ekonomicznych determinant zachowań konsumenckich w usługach on-line. Rozdział prezentuje modele projektowania i rozwoju przykładowych...
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Anita Jaśkiewicz-Sojak dr inż. arch.
PeopleAnita Jaśkiewicz-Sojak (PhD Eng Arch) architect, architectural historian and conservator, assistant professor in the Department of History, Theory of Architecture and Monument Preservation, Faculty of Architecture, Gdańsk University of Technology. Education: graduate studies and doctoral studies in architecture and urban planning (Gdańsk University of Technology), graduate studies in history (University of Gdańsk) and post graduate...
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New patterns in the position of CEE countries in global value chains: functional specialisation approach
PublicationResearch background: High servitisation of manufacturing makes it impossible to separate services from manufactured goods properly, which implies difficulties in the assessment of the position of the country on the smile curve, i.e. in the proper assignment of products or services to one of the industrial process steps: pre-production, pure fabrication or post-production services. Therefore, we propose to use the business functions...
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Recent advancements in molecularly imprinted polymers for the removal of heavy metal ions and dyes
PublicationContamination set off by highly toxic metal ions and dyes is a big threat to the environment and living beings. Various industries like metal plating, mining, pesticides, battery manufacturing, and dyeing release metal ions and toxic dyes directly into the water. It is necessary to remove these toxic substances from the environment. Molecular imprinting technology (MIT) got a lot of attention in the last two decades because of...
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Source code - AI models (MLM1-5 - series I-III - QNM opt)
Open Research DataSource code - AI models (MLM1-5 - series I-III - QNM opt) for the paper "Computational Complexity and Its Influence on Concrete Compressive Strength Prediction Capabilities of Machine Learning Models for Concrete Mix Design Support" accepted for publication.
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Zaufanie i wiarygodność w komunikacji rynkowej jako podstawa budowania kapitału przedsiębiorstwa
PublicationCelem artykułu jest próba syntezy poglądów przedstawicieli nauki na temat znaczenia zaufania i wiarygodności w komunikacji rynkowej w procesie budowania kapitału przedsiębiorstwa. Przeprowadzona analiza literatury przedmiotu oraz wyników badań wtórnych dotyczących badanego zagadnienia wykazała, że zaufanie stanowi podstawę tworzenia wiarygodności firmy, co w efekcie przekłada się na budowanie kapitału przedsiębiorstwa. Celem poznawczym...
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Jakość i relacje z klientami na rynku usług hotelarskich.
PublicationWraz z rozwojem gospodarki wolnorynkowej funkcjonowanie na rynku usług hotelarskich staje się coraz trudniejsze. Istotnym elementem staje się więc badanie jakości usług i podejmowanie na podstawie wyników tych badań efektywnych działań. Kluczowe jest zatem: zdefiniowanie sposobu postrzegania jakości przez klienta, zbudowanie skutecznego instrumentu pomiaru dla jakości usług hotelarskich i dogłębna analiza wyników dostarczanych...
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Marta Kuc-Czarnecka dr
PeopleMarta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...
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Podstawy marketingu - wykład - lato 2022
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Podstawy marketingu nstac. - zima 2022
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Podstawy marketingu Zarządzanie Niestacjonarne_lato 2024_online
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Analiza możliwości ruchowych optycznych pól komutacyjnych.
PublicationWielosekcyjne optyczne pola komutacyjne mogą być budowane w oparciu o trzy typy komutatorów: FX, WSX i WIX (oznaczanych też w literaturze przez FXC, WSXC i WIXC), które realizują odpowiednio komutację: światłowodów, długości fal oraz długości fal z ich konwersją. Własności łączeniowe zależne są od tego jakiej kombinacji komutatorów użyjemy do realizacji wielosekcyjnego pola komutacyjnego. W pracy rozważono trójsekcyjne symetryczne...
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Natalia Przybylska dr
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High Rise Building: The Mega Sculpture Made Of Steel, Concrete and Glass
PublicationHigh rise building has transformed from providing not only the expansion of floor space but functioning as mega sculpture in the city. The shift away from economic efficiency driven need is only expected to grow in the future. Based on literature studies; after analysing planning documents and case studies, it was examined whether the presumption that gaining the maximum amount of usable area is the only driving factor; or if the...
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Marketing relacji ZII MSU - zima 2023/24
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Innowacyjność instytucji finansowych w Polsce – perspektywy rozwoju
PublicationUsługi finansowe będące coraz ważniejszą częścią gospodarki w krajach rozwiniętych, w dużym stopniu absorbują innowacje, stając się jednocześnie ważnymi podmiotami tworzącymi innowacje w obszarze zmian marketingowych i organizacyjnych. W artykule przedstawiono istotę innowacji w usługach finansowych. Przedstawiono podstawowe kategorie innowacji stosowanych w usługach finansowych. Na podstawie danych statystycznych dokonano analizy...
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Zarządzanie firmą informatyczną 2023
e-Learning CoursesCelem przedmiotu jest uzyskanie przez Studenta wiedzy w zakresie kierowania firmą hi-tech we wszystkich aspektach jej działalności, ze szczególnym uwzględnieniem zagadnień marketingu.
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Zarządzanie firmą informatyczną 2022 - Nowy
e-Learning CoursesCelem przedmiotu jest uzyskanie przez Studenta wiedzy w zakresie kierowania firmą hi-tech we wszystkich aspektach jej działalności, ze szczególnym uwzględnieniem zagadnień marketingu.